Assignment -I

Subject - Marketing Management Subject Code- BVID-

407C
1. What is the production concept and how does it differ from the product concept in
marketing
2. Explain the selling concept in marketing . What are its advantages and disadvantages.
3. What is the marketing concept and how does it differ from societal marketing .
4. Describe the macro and micro environment factors that influence a company’s marketing
decision.
5. What is the role of positioning in the market segmentation and targeting process?
6. Discuss the role of perception in consumer behaviour and its impact on marketing
strategies.
7. Explain the concept of consumer learning and its implications for marketing strategies.
8. What are the key factors that influence consumer buying behaviour?