UNIT 6: SPEAKING

Word Type /
Word Vietnamese Example
Pronunciation

make an impression tạo ấn tượng

/ˌmeɪk ən ɪmˈprɛʃən ɔn/ The movie really made an impression on me.
on mạnh mẽ

innovative /ˈɪnəˌveɪtɪv/ sáng tạo The company is known for its innovative designs.

The billboard on the highway advertises a new

billboard /ˈbɪlˌbɔrd/ bảng quảng cáo
restaurant.

Social media platforms are a great way to reach a large

platform /ˈplætˌfɔrm/ nền tảng
audience.

hấp dẫn, thuyết The story was so compelling, I couldn't put the book
compelling /kəmˈpɛlɪŋ/
phục down.

The event was designed to promote the new product

promote - promotion /prəˈmoʊt/ quảng bá
line.

simplicity /sɪmˈplɪsɪti/ sự đơn giản The simplicity of the design made it stand out.

bond /bɒnd/ mối liên kết They have a strong bond of friendship.

personalized /ˈpɜrsəˌnaɪzd/ cá nhân hóa The personalized gift made her feel special.

appreciated /əˈpriʃiˌeɪtɪd/ được đánh giá cao The award made him feel recognized and appreciated.

engage /ɪnˈgeɪdʒ/ thu hút The game is designed to engage players for hours.

buzz /bʌz/ tiếng vang The buzz about the new movie is positive.

Complete the essay below using these words:

bond billboard appreciated buzz logo
platform compelling
promote personalized simplicity innovative engage make an
impression
In the realm of advertising, it is essential to 1… make an impression.… on potential consumers. This requires 2…
innovative… strategies (chiến lược) that often go beyond (vượt ra khỏi) traditional 3…billboards….. and use varied 4…
platforms… such as social media, websites, and mobile applications.
The 5……logo…… of a brand, for instance, can be a 6…compelling… visual element that helps promote the company's
identity (nhận diện). Its 7…simplicity… can create a strong 8…bond… with the audience, making it easy to recognize and
remember.
9…personalized… marketing strategies are also becoming increasingly popular. They are 10…appreciated… by consumers
for their ability to cater to (đáp ứng) an individual's specific needs and preferences. This personalized approach (cách
tiếp nhận) can effectively 11…engage… customers and generate a 12…buzz..… around the product or service being
advertised.
In conclusion, a combination of these elements can create impactful and persuasive advertisements that successfully
13……promote.… a brand and its offerings.
PART 2
Describe an advertisement which you found very persuasive.
You should say:
what the advertisement was for
where you saw or read it
what the advertisement consisted of
and why you found it so persuasive.

Translate these sentences into English.

1. Một quảng cáo gây ấn tượng với tôi là “Share a Coke” campaign của Coca-Cola.
……………………………………………………………………………………………………………………………………………………………………………………………

……………………………………………………………………………………………………………………………………………………………………………………………

2. Lần đầu tiên tôi came across quảng cáo sáng tạo này trên truyền hình và sau đó nhìn thấy nó numerous times
trên các bảng quảng cáo và nền tảng truyền thông xã hội.
……………………………………………………………………………………………………………………………………………………………………………………………

……………………………………………………………………………………………………………………………………………………………………………………………

3. Quảng cáo có hình các chai Coca-Cola với iconic logo của thương hiệu replaced bằng common names.
……………………………………………………………………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………………………………………………………………….

4. Ý tưởng đơn giản nhưng hấp dẫn: find a Coke có tên bạn trên đó và share the happiness.
……………………………………………………………………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………………………………………………………………….

5. Nó không chỉ quảng bá the product mà còn created a sự kết nối cá nhân với consumers, making them cảm thấy
được đánh giá cao.
……………………………………………………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………………………………………………………

6. Lý do khiến tôi thấy quảng cáo này so persuasive là vì sự đơn giản và mối liên kết về emotional mà nó tạo ra.
……………………………………………………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………………………………………………………

7. Đó là an excellent example về marketing cá nhân hóa, khiến mỗi người tiêu dùng cảm thấy recognized và được
đánh giá cao.
……………………………………………………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………………………………………………………
8. Chiến dịch was successful in thu hút khán giả và creating a tiếng vang, khiến nó trở thành một trong những
quảng cáo memorable và thuyết phục nhất mà tôi từng xem.
……………………………………………………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………………………………………………

PART 3
Company advertising
1. How important do you think it is for companies to advertise their products?
Among these four sentences, which one is Answer – Reason – Example – Alternative?
a. Advertising helps companies reach future customers, let people know about what they offer (cung cap), and
stand out (khac biet) from their competitors.
b. However, the quality of products, services, and customer service play a more significant role in a company's
success beyond just advertising.
c. I believe it's absolutely essential for companies to advertise their products. Answer
d. Apple's ads were key to the iPhone 15 launch, as they encouraged people to buy the product.
2. How do advertisements influence people to buy things?
a. making people believe that the product will make their lives better
b. fitness industry
c. greatly
d. price, product reviews, and the brand's reputation (danh tieng)
Answer: c
I believe that advertisements greatly influence people to buy things
Reason: a
because of making people believe that the product will make their life better
Example: b
For instance, ads in fitness industry often show off people with good shape, encouraging us to go the gyms to stay fit and healthy.
Alternative: d
However, shoppers also look at other factors such as price, product reviews and brand’s reputation before buying.
3. How effective is advertising as a way of persuading people to buy things?
a. Coca cola - link their drinks with joy and fun
b. connect products to feelings or ways of life
c. how much people trust the brand, how good the product is
d. certainly has the power
Answer:
………………………………………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………………………………………………
Reason: ……………………………………………………………………………………………………………………………………………………………………………..
……………………………………………………………………………………………………………………………………………………………………………………………
Example:
…………………………………………………………………………………………………………………………………………………………………………….
……………………………………………………………………………………………………………………………………………………………………………………………
Alternative: ………………………………………………………………………………………………………………………………………………………………………..
……………………………………………………………………………………………………………………………………………………………………………………………

The wider implications of advertising

1. Apart from advertising, what other factors influence people's decisions to buy things?
Answer:
………………………………………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………………………………………………
Reason: ……………………………………………………………………………………………………………………………………………………………………………..
……………………………………………………………………………………………………………………………………………………………………………………………
Example:
…………………………………………………………………………………………………………………………………………………………………………….
……………………………………………………………………………………………………………………………………………………………………………………………
Alternative: ………………………………………………………………………………………………………………………………………………………………………..
……………………………………………………………………………………………………………………………………………………………………………………………
2. In what ways can advertising be bad or harmful to society?
Answer:
………………………………………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………………………………………………
Reason: ……………………………………………………………………………………………………………………………………………………………………………..
……………………………………………………………………………………………………………………………………………………………………………………………
Example:
…………………………………………………………………………………………………………………………………………………………………………….
……………………………………………………………………………………………………………………………………………………………………………………………
Alternative: ………………………………………………………………………………………………………………………………………………………………………..
……………………………………………………………………………………………………………………………………………………………………………………………
3. Why do you think that some people say advertising is a form of art?
Answer:
………………………………………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………………………………………………
Reason: ……………………………………………………………………………………………………………………………………………………………………………..
……………………………………………………………………………………………………………………………………………………………………………………………
Example:
…………………………………………………………………………………………………………………………………………………………………………….
……………………………………………………………………………………………………………………………………………………………………………………………
Alternative: ………………………………………………………………………………………………………………………………………………………………………..
……………………………………………………………………………………………………………………………………………………………………………………………