International Marketing Chapter 2 The Dynamic Environment of International Trade

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Q17.

Discuss the evolution of world trade that led to the


formation of the WTO?
Evolution of World Trade:
Throughout history, trade has been a fundamental aspect of human interaction, allowing
people to exchange goods and services across regions and continents. In ancient times,
communities engaged in direct barter trade, swapping goods like food, tools, and textiles.
As civilizations evolved, trade routes emerged, facilitating the exchange of goods over
longer distances. One of the most famous trade routes was the Silk Road, which
connected China to the Mediterranean Sea, enabling the trade of silk, spices, and other
valuable commodities between East and West. Additionally, maritime trade routes
flourished, with sailors navigating the seas to trade goods across oceans.

The Silk Road began in China and passed through countries like Kazakhstan, Kyrgyzstan,
Tajikistan, Uzbekistan, Turkmenistan, Afghanistan, Iran, Iraq, Syria, and Turkey before
reaching Italy on the shores of the Mediterranean Sea. From there, goods from the Silk
Road were often transported by ships to various destinations in Europe, North Africa, and
the Middle East for trade. These goods reached countries like Greece, Italy, and other
parts of Europe, as well as North African regions and the Levant.

During the Age of Exploration in the 15th and 16th centuries, European explorers played a
pivotal role in expanding global trade networks. Christopher Columbus, sponsored by
Spain, embarked on a historic voyage in 1492, aiming to find a westward route to Asia.
Instead, he stumbled upon the Americas, leading to the Columbian Exchange, an era of
significant cultural and biological exchange between the Old World and the New World.
Similarly, Vasco da Gama, a Portuguese explorer, embarked on a voyage to find a sea
route to India in 1498. His successful journey around the southern tip of Africa, known as
the Cape of Good Hope, opened up lucrative trade routes to Asia, revolutionizing European
trade and establishing Portugal as a dominant maritime power. These explorations marked
a turning point in world trade, ushering in an era of increased globalization and
interconnectedness between continents.

When Christopher Columbus sailed the seas and Vasco da Gama set out on his journey,
big changes happened in trade. Columbus's trip in 1492 started a time when Europeans
explored and took over lands in the Americas. This led to something called the Columbian
Exchange, where plants, animals, and even diseases were traded between Europe and the
Americas. This swap changed how people lived and worked on both sides of the ocean.
Meanwhile, Vasco da Gama's successful trip to India in 1498 found a new, quicker way to
trade between Europe and Asia. This started a competition among European countries to
control trade in the Indian Ocean.

As time went on, European powers built big trading empires, using colonies to get what
they needed to become rich. Between the 16th and 18th centuries, they followed
mercantilist policies, trying to make their home countries richer by selling more than they
bought and gathering up precious metals. Then, in the 18th and 19th centuries, something
called the Industrial Revolution changed everything. It made it faster and cheaper to make
things, so there was more trade in stuff people made and the things they needed to make
them.

As we moved into the 20th century, things got even easier with better machines, ways to
talk to people far away, and faster ways to move things around. Groups like the World
Trade Organization (WTO), formed in 1994, tried to make trade fair and fix any problems
between countries. These changes, from Columbus to Vasco da Gama and beyond, laid
the groundwork for how trade works today, shaping economies and societies all around the
world.

Formation Of The WTO:


At the signing of the Uruguay Round trade agreement in Marrakech, Morocco, in April
1994, U.S. representatives pushed for an enormous expansion of the definition of trade
issues. The result was the creation of the World Trade Organization (WTO), which
encompasses the current GATT structure and extends it to new areas not adequately
covered in the past. The WTO is an institution, not an agreement as was GATT. It sets
many rules governing trade among its 148 members, provides a panel of experts to hear
and rule on trade disputes among members, and, unlike GATT, issues binding decisions. It
will require, for the first time, the full participation of all members in all aspects of the
current GATT and the Uruguay Round agreements, and, through its enhanced stature and
scope, provide a permanent, comprehensive forum to address the trade issues of the 21st
century global market.

All member countries will have equal representation in the WTO’s ministerial conference,
which will meet at least every two years to vote for a director general, who will appoint
other officials. Trade disputes, such as that swirling around genetically modified foods, are
heard by a panel of experts selected by the WTO from a list of trade experts provided by
member countries. The panel hears both sides and issues a decision; the winning side will
be authorized to retaliate with trade sanctions if the losing country does not change its
practices. Although the WTO has no means of enforcement, international pressure to
comply with WTO decisions from other member countries is expected to force compliance.
The WTO ensures that member countries agree to the obligations of all the agreements,
not just those they like. For the first time, member countries, including developing countries
(the fastest growing markets of the world), will undertake obligations to open their markets
and to be bound by the rules of the multilateral trading system.

The World Trade Organization provision of the Uruguay Round encountered some
resistance before it was finally ratified by the three superpowers: Japan, the European
Union (EU), and the United States. A legal wrangle among European Union countries
centered on whether the EU’s founding treaty gives the European Commission the sole
right to negotiate for its members in all areas covered by the WTO.

In the United States, ratification was challenged because of concern for the possible loss of
sovereignty over its trade laws to WTO, the lack of veto power (the U.S. could have a
decision imposed on it by a majority of the WTO’s members), and the role the United
States would assume when a conflict arises over an individual state’s laws that might be
challenged by a WTO member. The GATT agreement was ratified by the U.S. Congress,
and soon after, the European Union, Japan, and more than 60 other countries followed. All
117 members of the former GATT supported the Uruguay agreement. Since almost
immediately after its inception on January 1, 1995, the WTO’s agenda has been full with
issues ranging from threats of boycotts and sanctions and the membership of Iran and
Russia. Indeed, a major event in international trade during recent years is China’s entry
into the WTO. Instead of waiting for various “rounds” to iron out problems, the WTO offers
a framework for a continuous discussion and resolution of issues that retard trade.

The WTO has its detractors, but from most indications it is gaining acceptance by the
trading community. The number of countries that have joined and those that want to
become members is a good measure of its importance. Another one is its
accomplishments since its inception: It has been the forum for successful negotiations to
opening markets in telecommunications and in information technology equipment,
something the United States had sought for the last two rounds of GATT. It also has been
active in settling trade disputes, and it continues to oversee the implementation of the
agreements reached in the Uruguay Round. But with its successes come other problems:
namely, how to counter those countries that want all the benefits of belonging to WTO but
also want to protect their markets. Indeed, the latest multilateral initiative, dubbed the
“Doha Round” for the city of Qatar where the talks began in 2001, has been stalled with
little progress.

Skirting the Spirit of GATT and WTO


Unfortunately, as is probably true of every law or agreement, since its inception there have
been those who look for loopholes and ways to get around the provisions of the WTO. For
example, China was asked to become a member of the WTO, but to be accepted it had to
show good faith in reducing tariffs and other restrictions on trade. To fulfill the requirements
to join the WTO, China reduced tariffs on 5,000 product lines and eliminated a range of
traditional nontariff barriers to trade, including quotas, licenses, and foreign exchange
controls. At the same time, U.S. companies began to notice an increase in the number and
scope of technical standards and inspection requirements. As a case in point, China
recently applied safety and quality inspection requirements on such seemingly benign
imported goods as jigsaw puzzles. It also has been insisting that a long list of electrical and
mechanical imports undergo an expensive certification process that requires foreign
companies but not domestic companies to pay for on-site visits by Chinese inspection
officials. Under WTO rules, China now must justify the decision to impose certain
standards and provide a rationale for the inspection criteria. In 2009, the WTO ruled
Chinese restrictions on imports of movies, music, and books to be illegal. The ruling is
subject to appeal, but if affirmed, it will create huge opportunities for companies such as
Apple and its’ iTunes.

The previously mentioned antidumping duties are becoming a favorite way for nations to
impose new duties. Indeed, following the example of the United States, the region’s most
prolific user of antidumping cases, Mexico and other Latin American countries have
increased their use as well. The WTO continues to fight these new, creative barriers to
trade.

Finally, frustrated with the slow progress of the most recent round of WTO trade
negotiations, several countries are negotiating bilateral trade agreements. For example, the
United States has signed free-trade agreements with Peru, Colombia, Panama, and South
Korea. The European Union is engaged in similar activities with South American countries.
Perhaps most notable, China and Taiwan have begun free trade talks. South Korea and
India have also signed a free trade pact as have five East African countries. To the extent
that the bilateral talks ultimately lead to multilateral concessions, such activities are not
inconsistent with WTO goals and aspirations.

Abbreviations and their definitions:


GATT: The General Agreement on Tariffs and Trade, a multilateral agreement governing
international trade aimed at reducing barriers to trade and promoting economic cooperation
among member countries.

Uruguay Round trade agreement: A series of negotiations conducted under the General
Agreement on Tariffs and Trade (GATT) that concluded with a multilateral trade agreement
signed in Marrakech, Morocco, in April 1994, with participation from the United States.
Tariff: A tax or duty imposed on imported or exported goods by a government, often used
to regulate trade, protect domestic industries, or generate revenue.

Quota: A limit set by a government on the quantity or value of certain goods that can be
imported or exported during a specific period, often used to regulate trade or protect
domestic industries.

Q10. Support or refute each of the various arguments


commonly used in support of tariffs.

As discussed below, tariffs are often viewed as a means to shield local industries and
generate government revenue. However, their long-term impacts can include inefficiencies,
trade conflicts, and higher consumer prices, presenting challenges for economic growth
and international relations.

Protecting Domestic Industries:


Tariffs are commonly seen as a tool to shield local industries from foreign competition. The
idea is to safeguard jobs and maintain economic stability within the country.
Considering that tariffs can lead to inefficiencies and reduced competitiveness over time, it
is more logical to refute arguments in favor of them, despite their short-term benefits for
safeguarding local industries.

Correcting Trade Imbalances:


There's a notion that tariffs can address trade deficits by reducing imports and encouraging
domestic production.
Using tariffs to reduce imports and boost local production might seem helpful to fix trade
deficits, but it could also make other countries angry and mess up trade for everyone, so
it's better to be cautious about their effectiveness.

National Security Concerns:


Tariffs are sometimes justified as a means to protect critical industries vital for national
security, such as defense and technology.
While tariffs might be seen as necessary to protect vital industries for national security
reasons, relying too much on them could strain diplomatic ties and hinder international
cooperation, suggesting a need to refute their heavy usage.

Generating Government Revenue:


Tariffs can generate revenue for the government, which can be used for public services
and infrastructure projects.
Tariffs can help the government make money, but they tend to make basic goods more
expensive, hitting lower-income people harder. So, while they may bring in revenue, they
can also worsen inequality.

Ensuring Fair Trade Practices:


Tariffs are often used to counter unfair trade practices, like dumping and subsidies by
foreign competitors.
Tariffs, while aimed at addressing unfair trade practices, carry the risk of triggering trade
conflicts and harmful trade wars, necessitating careful evaluation of their implementation.

Promoting Domestic Production:


Some argue that tariffs incentivize domestic manufacturing and promote self-sufficiency in
key industries.
While tariffs may encourage domestic manufacturing and self-sufficiency in crucial
industries, they could also suppress innovation, restrict consumer choices, and drive up
prices, highlighting potential drawbacks to their implementation. Different countries bring
different inventions and innovations.

Addressing Environmental Concerns:


Tariffs can discourage imports of goods produced with lower environmental standards,
promoting sustainability.
Tariffs might stop harmful products from entering our country, which is good for the
environment. But sometimes, they might not solve all the big environmental problems and
could cause problems with trade.

Strategic Economic Policy:


Tariffs are sometimes seen as part of a broader economic strategy to promote industrial
development and technological innovation.
Tariffs are thought to promote industrial growth and innovation in some cases, but they can
also unintentionally create problems like less efficient markets and reduced global
competitiveness.

Ultimately, while tariffs may offer short-term benefits, such as protecting domestic
industries and correcting trade imbalances, their long-term implications should be carefully
considered. The decision to implement tariffs should involve a thorough assessment of
economic, diplomatic, and societal factors, balancing intended objectives with potential
drawbacks.

In the short term, tariffs can seem great because they protect local businesses, save jobs,
and make the government money. They can help industries that might be struggling, giving
them a chance to grow and compete. But in the long run, tariffs could cause problems.
They might make things more expensive for people, hurt relationships with other countries,
and make it harder for everyone to trade. This can slow down economic growth and make
things tough for businesses and consumers alike.

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