Subject: PRINCIPLES OF MARKETING

Students: GRADE 11- ABM A, B, C, and D, GRADE 12 BACKLOAD

Teacher: MRS. EVA S. MONTANA

LEARNING COMPENTENCIES AND CODE for the last part of 4th Quarter

Chapter 6 – Workshop and Presentation of Marketing Plan

Performance Standard:
The learner shall be able to orally defend the marketing plan to a group of
marketing professionals.

The learners are expected to:

1. integrate the marketing concepts and techniques learned by preparing a marketing
plan. ABM_PM11-IIg-j-24

2. present a mini-marketing plan, orally and in writing. ABM_PM11-IIg-j-24

Activity for the week:

Procedures:

1. Each group needs to identify the manner of presentation they will be using.
Choices are the following:
a. Poster
b. Flyers/Book format
c. PPT- for the whole group
2. Since group meetings are not allowed during suspension of classes, group leaders
need to divide the marketing plan chapters in all of his/her members.
3. The member will need to work on his/her presentation according to the topics
assigned to him/her individually.
4. The leader will be the one to consolidate all the outputs of his/her members
(pictures).
5. For posters and flyers/book format, the members need to take his picture together
with his output.
6. Oral Presentation: a video presentation (using a cellphone) of the student
presenting his/her topic for not more than 5 minutes should be submitted to me
DM on or before May 8, 2024.
7. NO GROUP FACE TO FACE MEETINGS SHOULD BE DONE OUTSIDE THE
SCHOOL. YOU ARE NOT ALLOWED TO MEET PERSONALLY FOR THIS
ACTIVITY.

The consolidated presentations (pictures and ppt) and edited Marketing Plan should be
submitted by the leader through DM on or before May 10, 2024. For G12 learners
deadline will be on May 7, 2024.

Expected output: Final Marketing Plan and Marketing Plan Presentation