“A Study on Marketing Research and Sales and Distribution of Haldiram’s

in Yavatmal’’

CHAPTER NO. 1
INTRODUCTION
INTRODUCTION
This project is done under the title “Marketing and Sales
&Distribution” Preparing this project I went to each and every
distributors & retailers because I was doing market research & sales
research. It included, total market volume that is being sold in grocery
shop small shops and from distributors and retailers shopping malls
big bazaar, and others where chips and namkeens are sold. I have
collected about all the product of Haldiram’s but worked basically for
chips and Namkeens segments. I went to the retailers and saw the
chips and Namkeens there I observe the following things
 Whether our product is available or not at that canteen.
 If not then we saw of which company product is available.
 How much sale is of that particular counter and what the sales
volume that counter may give to us.
 What is the strength of that particular counter?
 Has that counter so many brands of chips and Namkeens. And
if we get our product, we used to asked the sales volume,
response of consumer, delivery and thus came to know
interest of retailers & consumers
If we didn’t get our product we said about us, about our products,
about the margin what about margin difference, comparing the
competitors’ product and margin provided by them.
And then we made them understand the extra facilities and unique
selling point of our product and make them ready to sale our product.
Thus we developed the market for Haldiram’s product. After this we
saw the competitor’s product (quantity) and asked the strength.

College of Management and Computer Science, Yavatmal

Page | 1
“A Study on Marketing Research and Sales and Distribution of Haldiram’s
in Yavatmal’’
We also counted the signage and a stand of all the competitor’s
company and Haldiram’s which is at that particular store
After all I create a daily survey report and listed the total shops &
canteens available in Yavatmal. And then analyses the data which was
collected from market. And then come to a conclusion on the basis of
that analyzed data and information. After all it becomes possible to
make a meaningful and useful report.

Figure 1: Haldiram’s Logo

HISTORY
Haldiram's began as a small sweets shop in Bikaner, a city in the
northern Indian state of Rajasthan, in 1937. The founder, Shri Ganga
Bhishen Agrawal, started by selling traditional Indian sweets like
bhujia, papad, and namkeens (savory snacks) made from authentic
recipes.
As the demand for their delicious snacks grew, Haldiram's expanded
its operations. They maintained a focus on quality ingredients and
traditional cooking methods, which helped them gain a loyal customer
base.
In the 1980s, Haldiram's underwent significant growth and
modernization under the leadership of the founder's grandson,
Shivkishan Agrawal. They began to diversify their product range,
introducing a wider variety of snacks and sweets to cater to changing
consumer preferences.
With their commitment to quality and innovation, Haldiram's expanded
its presence across India and even ventured into international markets.

College of Management and Computer Science, Yavatmal

Page | 2
“A Study on Marketing Research and Sales and Distribution of Haldiram’s
in Yavatmal’’
Today, Haldiram's is not only known for its tasty snacks but also for its
wide range of packaged foods, including ready-to-eat meals and frozen
foods.
Haldiram's success story exemplifies how a small sweets shop can
evolve into a globally recognized brand through dedication,
innovation, and a passion for delivering delicious food to its customers.

OUR MISSION

 make available authentic, tasty and quality vegetarian food products made
as per global standards at reasonable cost, in India or abroad;
 remain ahead of competitors through product-innovation, adopting new
technologies and achieve optimum cost of production;
 always abide by law and care environment;
 provide a friendly working environment that attracts best talent and offers
opportunity to our employees to excel and build career;
 provide growth opportunity to all stakeholders including Stockists,
distributors, retailers, suppliers, etc.;
 be a debt free company, as far as possible;
 Enhance shareholders net worth

OUR CUSTOMER SERVICE PLEDGE

Quality Assurance: Haldiram promises to maintain high standards in

the quality of their products, ensuring freshness and authenticity in
every bite.

Customer Satisfaction: They are committed to meeting and exceeding

customer expectations by listening to feedback and continuously
improving their products and services.

Transparency: Haldiram aims to be transparent in their dealings with

customers, providing accurate information about their products,
ingredients, and pricing.

Timely Response: They pledge to address customer queries, concerns,

and complaints promptly, offering efficient and courteous assistance
College of Management and Computer Science, Yavatmal
Page | 3
“A Study on Marketing Research and Sales and Distribution of Haldiram’s
in Yavatmal’’

CULTURE

Haldiram's culture and service are like a warm hug and a tasty treat all rolled into one.
Imagine walking into one of their shops – it's like stepping into a world where
delicious smells fill the air, and friendly faces greet you with a smile. But Haldiram's
is more than just about snacks; it's about creating an experience that leaves you
feeling happy and satisfied.

At the heart of Haldiram's culture is a deep commitment to tradition and quality.

They've been making snacks and sweets for generations, and they take pride in using
the best ingredients and time-tested recipes. When you bite into a samosa or a gulab
jamun from Haldiram's, you can taste the love and care that went into making it.

But it's not just about the food – it's also about the service. Haldiram's staff are like
old friends, always ready to help you find your favorite snack or suggest something
new to try. They keep their shops clean and welcoming, so you can relax and enjoy
your food in comfort. Whether you're dining in or grabbing something to go, you can
trust that Haldiram's will always serve you with a smile.

One of the things that sets Haldiram's apart is their spirit of innovation. They're
constantly coming up with new and exciting snacks to tantalize your taste buds. From
traditional treats like bhujia and rasgulla to modern creations like flavored popcorn
and baked chips, there's always something delicious waiting for you at Haldiram's.

But Haldiram's isn't just about making great snacks – they also care about the
community. They support local farmers and artisans, and they give back to the
community through various outreach programs. When you buy from Haldiram's,
you're not just getting tasty treats – you're also supporting a company that believes in
doing good.

In short, Haldiram's is more than just a snack shop – it's a place where tradition meets
innovation, and where customers are treated like family.

College of Management and Computer Science, Yavatmal

Page | 4
“A Study on Marketing Research and Sales and Distribution of Haldiram’s
in Yavatmal’’

College of Management and Computer Science, Yavatmal

Page | 5
“A Study on Marketing Research and Sales and Distribution of Haldiram’s
in Yavatmal’’

Corporate Social Responsibility (CSR) Initiative at D-mart

Our approach to business extends well beyond the sales of our products. We believe that
being successful in the marketplace and being a sustainable business, go hand in hand. To
achieve transparency, we collaborate with our associates and create shared value for the
consumers, stakeholders and our communities. We leverage our entrepreneurial heritage and
dedication to social welfare to make a beneficial impact on our surroundings.
Our goal is to preserve the resources and relationships upon which our business depends, by
promoting environmentally and socially responsible practices across our value chain. The
prime areas of focus involve the stewardship of natural resources, enforcing transparency and
ethical standards at our workplace and benefit our community

THE ENVIRONMENT

We work towards minimizing waste and energy consumption by powering operations with
renewable energy. We utilize solar power coupled with biomass/biogas energy at our
production units to cut down the carbon emissions. For our comprehensive and integrated
sustainability program, our buildings have been LEED Platinum Certified by IGBC (Indian
Green Building Council).
In addition to these practices, we promote annual Go Green drives at all of our units across
India, with the help of our employees. With more than 1000 saplings planted every year at our
“Seed To Sapling Program” - we aim to nurture a greener, more sustainable future. We are
committed to combating climate change by improving our recycle rate and cutting down
water usage at the production stage in the coming years as well.

College of Management and Computer Science, Yavatmal

Page | 6
“A Study on Marketing Research and Sales and Distribution of Haldiram’s
in Yavatmal’’

CHAPTER – 3

COMPANY PROFILE

Name : Haldiram Food International Ltd.

Industry : Food

Founder : Ganga Bishan Agarwal ( Haldiram ji)

Headquater : Noida, Uttar Pradesh, India

Branch : Haldiram’s shop No. 8 Ground floor

Located In Ratan Imperial, Yerawar
chowk Yavatmal Maharashtra 445001.

Manager : Santosh Kumar Singh

HaldiRam’s : The Company which is today synonymous with Indian

snacks and sweet food market started the first chapter of the saga, as
a small sweet shop in Bikaner, Rajasthan in 1935 . By 1982, the
company had set up its business in Kolkata, Nagpur & the bustling
Chandni-Chowk in Delhi.

Promoted by two 1st generation entrepreneurs Mr. M.L. Agarwal &

Mr. M. S. Agarwal and backed by Board of Directors ( Mr. Pankaj,
Anand, Amit, Ashish & Umesh Agarwal) and Management Team (Dr.
A.K Tyagi (Pres), P.K. Agarwal (Consultant) , Rahul Kathuria , VK Gupta,
Mr. A.K. Tyagi) , today, the Vision and Mission of the company is to
have global presence as Food & beverage company through
 Innovation
 Professionalization
 Expansion
 Strategic Approach
 and, Business Acquisition

College of Management and Computer Science, Yavatmal

Page | 7
“A Study on Marketing Research and Sales and Distribution of Haldiram’s
in Yavatmal’’
Haldiram is on the way of its vision as today it is an ISO 9001 & HACCP
certified company and has presence all over India, 62 countries (UK, US ,
Germany, Australia, UAE- to name a few) in world and top supermarkets of
the world like TESCO, SOMMERFIELD, SPINNEYS, CARREFOUR. The fact that
today HaldiRam exports 60 mn dollars goods and has registered 40% growth
over last 5 years itself tells its success story

Haldiram’s success saga is because of the pro-active thinking of making

access into the traditional, fresh homemade food and skillfully converting it
into a product line extension.
With it they have busted the myth that Indian consumers will not pay extra
for western concept of packaged food and that two of the Indian Household
kitchen category.

CHAPTER – 2
REVIEW OF LITERATURE

CHAPTER – 4
OBJECTIVE OF STUDY
CHAPTER – 5
RESEARCH METHODOLOGY

CHAPTER – 6
TOOLS OF DATA
CHAPTER – 7
HYPOTHESIS
CHAPTER – 8
SCOPE OF STUDY
CHAPTER – 9
LIMITATIONS OF STUDY
CHAPTER – 10
CONCLUSION
CHAPTER – 11
RECOMMENDATION
College of Management and Computer Science, Yavatmal
Page | 8
“A Study on Marketing Research and Sales and Distribution of Haldiram’s
in Yavatmal’’

CHAPTER – 12
QUESTIONNAIRES
CHAPTERIZATION

Chapter No. Topic Name

1 Introduction
2 Review of
Literature
3 Company Name
4 Objective of
Study
5 Research
Methodology
6 Tools of Data
7 Hypothesis
8 Scope of Study
9 Limitation of
Study
10 Conclusion
11 Recommendation
12 Questionaries
13 Bibliography

BIBLIOGRAPHY

College of Management and Computer Science, Yavatmal

Page | 9
“A Study on Marketing Research and Sales and Distribution of Haldiram’s
in Yavatmal’’

College of Management and Computer Science, Yavatmal

Page | 10
“A Study on Marketing Research and Sales and Distribution of Haldiram’s
in Yavatmal’’

College of Management and Computer Science, Yavatmal

Page | 11
“A Study on Marketing Research and Sales and Distribution of Haldiram’s
in Yavatmal’’

College of Management and Computer Science, Yavatmal

Page | 12