Graduate School of Business – Cairo

Master of Business Administration

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Comprehensive Exam
April 2024
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Artificial Intelligence ... Promising future

Artificial Intelligence (AI) is no longer a concept of the future. It’s here, and
it’s revolutionizing the way businesses operate. AI can be a powerful tool
for businesses to grow and achieve their objectives in today’s competitive
and dynamic market. Artificial intelligence will pose both opportunity and
risk to business leaders. Opportunity is widespread, with better quality
work and faster delivery times for many people using the new tools. Risk
comes from the AI’s hallucinations, resources put into applications that
don’t pan out and time spent learning new tools. Although real danger
exists, the potential gains are too great to ignore.

It is useful for companies to look at AI through the lens of business

capabilities rather than technologies. AI is transforming the business
landscape. It’s enabling businesses to streamline operations, make data-
driven decisions, and offer personalized experiences to customers.
Whether it’s sales, marketing, or customer service, AI is there,
revolutionizing the way companies do business.

Companies worldwide are leveraging AI to drive business growth. For

instance, e-commerce giants use AI for personalized product
recommendations, while financial institutions use AI for fraud detection.
The future of AI in business is promising. With continuous advancements
in technology, the role of AI in business growth is set to become even
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more significant. If the companies are not already leveraging AI in their

business, now is the time to start.

Al-Ahly Sabbour Real Estate Development Company Dynamic expertise,

paving the way for the future.

Al Ahly Real Estate Development Co. is a Joint stock company founded in

Oct. 94. The core of the company is investing in the development of
selective real estates and/ or lands to the most appropriate investment.
The company undertakes the required feasibility studies, planning,
construction and management of projects such as touristic resorts and
hotels, recreational centers, malls, residential/office buildings and
clinical/medical buildings. The company partners are The National Bank of
Egypt, which is the largest bank in the Middle East and was established
since 1898. The bank has a share of 40% and the other 60% is by the
Sabbour Family.

one of Egypt’s very first engineering consultancy firms with the objective
of re-defining the real estate landscape, smartly and sustainably. The
vision wasn’t limited to creating a collection of distinctive developments
that pay tribute to innovation.

AL Ahly Sabbour developed more than 65 exemplary projects, spanning

residential, commercial, and touristic developments. In record time, the
company has managed to leave a timeless mark on Cairo’s urban
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landscape from East to West while bringing its legacy of excellence to the
Red Sea and North Coast, covering the widest geographical area in Egypt.

During the last period, the company was able to cover a wide range in
Egypt with its unique and diverse achievements and projects, as the
company owns more than 60 commercial, residential, and tourism
projects, Today it has become the leading company in the field of
investment and real estate development.

Accordingly, it is required to develop an integrated strategic plan and

business plan for Al Ahly Sabbour that could benefit from AI applications
and tools and achieve sustainable growth, provided that this plan includes
- for example, but not limited to - the following aspects:

1) Vision and mission

2) The external environment assessment
3) The internal environment Assessment
4) Quadratic Analysis (SWOT / TOWS / QSPM)
5) The most important strategies that you can be used
6) Strategic objectives in the next phase
7) The internal policies to be followed to implement the proposed
strategies
8) Evaluation and control mechanisms that can be used
9) Business plan includes: Marketing, financial and operational plan