KAPATAGAN NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL DEPARTMENT

KAPATAGAN, LANAO DEL NORTE

BUSINESS PLAN

GARDEN CAFE
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Prepared by:

Le Anne O. Caramba
Doris Jade Vizmin O. Roche
May Ann G. Salva
Shene E. Andrade
Celeste Vida M. Estocada
Belson Louis Vidad
Crist Jaymar Sanchez
Adrian Camagos
Nathan Daniel Anub
Jancinth Baldonado
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Submitted to:

JANICE B. DOMINGUEZ
Subject Teacher
COMPANY PROFILE

Garden Café, founded in 2024 by Le Anne O. Caramba and her business partners,
developed with an aim to confront the environment through its lovely and intimate café located in
the center of a bustling province in Maranding Lala, Lanao Del Norte, which is still in business.
The interior of Garden Cafe is designed to evoke a sense of tranquility and connection to nature,
with greenery and plants adorning the walls and windows. The space is filled with natural light,
creating a bright and airy ambiance that is perfect for enjoying a meal or a cup of coffee. The cafe
prides itself on using fresh, locally sourced ingredients to create a menu that is both innovative
and comforting. With a focus on sustainability and community involvement, the cafe strives to
create a positive impact on the environment and the people it serves. With a motto of “Where
nature meets nourishment, one bite at a time.” Whether you're looking for a quick bite to eat or a
leisurely meal with friends, Garden Cafe offers a welcoming space where customers can relax and
enjoy a taste of nature in the midst of the urban landscape.

PRODUCT/SERVICE DESCRIPTION

The café prides itself on serving delicious and nutritious meals in the menu, including a
selection of salads, sandwiches, coffee beverages, tea, and baked goods, all made with care and
attention to detail. In addition to its delectable food offerings, Garden Café also provides a warm
and inviting atmosphere, complete with lush greenery and outdoor seating options, making it the
perfect spot for a leisurely meal or a quick bite to eat. Specialties that include signature avocado
toast, fresh salads with house-made dressings, and flavorful soups made from scratch. In addition
to their food offerings, Garden Café also serves a selection of organic teas, locally roasted coffee,
and freshly squeezed juices.

TARGET CUSTOMERS/BUYERS
Garden Café caters to a diverse range of customers who appreciate fresh, wholesome, and
delicious food in a welcoming and cozy setting. The target customers for Garden Café includes:

a) health-conscious individuals looking for nutritious meal options,

b) working professionals seeking a relaxing lunch spot,
c) families wanting a casual dining experience, and
d) food enthusiasts who appreciate locally sourced ingredients.

The cafe also appeals to those who enjoy a tranquil environment surrounded by greenery and
outdoor seating, making it an ideal choice for anyone looking to unwind and savor a delightful
dining experience.

LOCATION OF THE BUSINESS

Garden Café is conveniently located in a bustling province in Maranding Lala, Lanao Del
Norte, nestled in a charming corner surrounded by lush greenery and vibrant flowers. Our address
is Purok Bulahan, Zone 5, Lala, 9211 Lanao del Norte and we welcome customers to step into our
cozy café to enjoy a delightful dining experience. For those looking to explore our menu or make
reservations, our website is www.gardencafe.com, where you can find more information about our
offerings, special events, and contact details. Come visit us at Garden Café for a taste of fresh,
wholesome, and delicious food in a tranquil and green space!
PRODUCT PRICE
In a cafe, the prices of products and services can vary depending on various factors such
as location, type of cafe, and the target market. Our Garden Café’s price’s according to the menu
are:

Coffee beverages:
Regular coffee: ₱39- ₱50
Latte or cappuccino: ₱40 - ₱50
Espresso: ₱45 - ₱50
Americano: ₱45 - ₱50

Tea:
Hot tea: ₱29 - ₱30
Iced tea: ₱29 - ₱30

Pastries and baked goods:

Croissant: ₱80 - ₱140
Muffin: ₱100 - ₱160
Scone: ₱100 - ₱160

Sandwiches and wraps:

Ham and cheese sandwich: ₱180 - ₱260
Turkey and avocado wrap: ₱220 - ₱380
Vegetarian sandwich: ₱180 - ₱260

Salads:
Caesar salad: ₱380 - ₱500
Greek salad: ₱440 - ₱510
Quinoa salad: ₱440 - ₱510

Our products provide a cost-effective solution for individuals and organizations looking to minimize
their environmental footprint, whether you’re looking for a healthy lunch option or a relaxing place
to enjoy a cup of coffee, Garden Café has something for everyone.

PROMOTION
Garden Café believes in a multifaceted strategy to promotion that is customized to our
diversified customer. We use social media sites like Instagram and Facebook to share tantalizing
photos of our culinary delights, attracting fans to visit our location. Collaborations with local
influencers and bloggers assist to increase our online visibility and reach new audiences. In
addition, we use targeted email campaigns to send special discounts, events, and menu updates
directly to our loyal consumers. Traditional advertising strategies, such as fliers and posters, are
strategically placed in high-traffic locations to attract the attention of passersby. Furthermore, we
prioritize customer satisfaction by offering loyalty programs and referral incentives, encouraging
repeat visits and word-of-mouth recommendations. We keep Garden Café on the thoughts of
consumers looking for an outstanding and unforgettable dining experience.

PRODUCTION
a. Equipment, tools, or utensils needed:
 Commercial-grade espresso machine and coffee grinder
  Industrial oven and baking equipment for pastries
 Refrigeration units and display cases for food storage and presentation
 Kitchen utensils, cookware, and bakeware
 Coffee brewing accessories (e.g., filters, scales, tamper)
b. Raw materials or supplies needed:
 Coffee beans from reputable suppliers
 Fresh ingredients for food preparation, such as fruits, vegetables, meats, and dairy products
 Baking ingredients like flour, sugar, butter, and yeast
 Packaging materials for takeaway items (e.g., cups, lids, bags)
 Disposable cups, plates, cutlery, and napkins
c. Skills needed:
 Barista skills for coffee preparation, latte art, and coffee knowledge
 Baking and pastry skills for creating delicious pastries and baked goods
 Menu planning and recipe development skills
 Knowledge of food safety and hygiene practices
 C service and communication skills
d. Personnel needed:
 Baristas for coffee preparation and customer service
 Chefs or bakers for food preparation and menu development
 Support staff for cleaning, dishwashing, and general café maintenance
 Manager or owner to oversee operations and financial aspects
e. Number of products you can produce in a month:
The number of products a Café can produce in a month depends on factors such as the café’s size,
equipment capacity, operating hours, and demand. Our Garden Cafe operates 30 days in a month and has
a diverse menu offering coffee beverages, pastries, sandwiches, and salads. Based on our resources and
staffing, we can produce approximately:
Coffee beverages: 2,000 cups
Pastries: 1,500 items
Sandwiches: 1,000 units
Salads: 500 servings

FINANCIAL REQUIREMENTS FOR THE BUSINESS:

A. Fixed Capital:
- Equipment and Tools:₱ 4,000,000
- Furniture:₱ 2,000,000
- Fixtures:₱ 1,000,000
- Renovations:₱ 500,000
- Total Fixed Capital:₱ 7,500,000

B. Production Capital:
-Initial inventory:₱ 1,000,000
-Raw materials:₱ 500,000
-Supplies:₱ 500,000
-Ingredients needed for day-to-day operations:₱ 500,000
-Production capital:₱ 2,500,000

C. Total Start-up Capital for the Business (A+B):

-Total Start-up capital:₱ 10,000,000

D. Estimated Profit for 1 month operation:

-Sales Revenue:₱ 1,500,000
-Production Cos:₱ 800,000
-Estimated Profit = ₱ 700,000

REFLECTION
Embarking on the journey of planning Garden Café has been an enriching experience for
our team, filled with significant learning and valuable insights. Through meticulous research and
analysis, we even argue how, what, where to start in the beginning to be honest it made us all gain
a deeper understanding of the intricacies involved in establishing a successful food business, from
identifying target markets to crafting compelling promotional strategies. Collaborative
brainstorming sessions allowed us to leverage diverse perspectives and creative ideas, resulting
in a comprehensive business plan that reflects our shared vision and aspirations. The process of
outlining equipment needs, sourcing suppliers, and estimating financial requirements highlighted
the importance of attention to detail and strategic foresight in mitigating risks and maximizing
opportunities in creating this business plan called “GARDEN CAFÉ”. We’ve learned a lot about
what it takes to start a restaurant, like figuring out who our customers are and how to reach them.
We really had to think carefully about what equipment we need in the kitchen and where to get our
ingredients. Planning also showed us how much money is need to get started and how much we
could make in a weak cause we really didn’t have enough day since our exam and graduation is
right around the corner. Overall, the planning phase not only equipped us with practical knowledge
and skills but also instilled confidence in our ability to navigate the complexities of
entrepreneurship and bring Garden Café to life.