Checklist For

Starting Your Etsy Shop

1 - Market Research
Brainstorm product ideas
Validate product ideas on Etsy
Analyse your potential competitors on Etsy
Understand your target customers
2 - Branding
Come up with a catchy shop name
Develop brand positioning & brand voice
Make a simple shop logo with Canva
Decide on brand’s colour palette

3 - The 4P's 4 - Opening Etsy Shop

Decide on your products (physical, digital, Use this link to get 40 free listings
service, etc.) Create Etsy account
Take clickable product photos Name your Etsy shop
Come up with professional yet personable Set up Etsy Payment
packaging Create a Etsy listing (Can be a placeholder)
Set your prices based on costs and competitors Open Etsy shop

5 - Listing Optimisations
Learn Etsy SEO (search engine optimisation)
Do keyword research on Etsy to identify high demand, low competition keywords
Fill titles with long tail keywords with the most descriptive keyword at the front
Use all 13 listing tags and make sure they are what customers will search for
Write listing descriptions focusing on the benefits customers will get
Show the best details of your products in the 10 listing photos

6 - Shop Management 7 - Getting Traffic & Sales

Add banner and shop icon Create more product listings
Write shop announcement Continuously improve Etsy SEO
Fill in about section Experiment with Etsy ads
Set up shop policy Set up social media accounts
Set up shipping profiles Set up email marketing
Write the order confirmation message Run sales occasionally
Set up saved replies for customer messages

Click here for more free guides to grow your Etsy shop

GROWING YOUR CRAFT