Study - Id55493 - Non Alcoholic Drinks Market Data and Analysis

INDUSTRIES & MARKETS
Non-Alcoholic Drinks:
market data analysis
& forecast
October 2023
Agenda
Market Outlook Appendix

Overview 3 Product Overview 143
Market Size 7 Author 147
Market Insights 14
Market Drivers 27
Consumer Insights 34
Trends 40
Key Players 44
Markets
Bottled Water 50
Soft Drinks 73
Juices 96
Read-to-Drink (RTD) Coffee & Tea 119
2
CHAPTER 01
Market Overview
• Market definition
• Market segmentation
• Key takeaways
Non-alcoholic drinks are a part of everyday life
Overview: Market definition
Market definition
In scope Out of scope
The Non-Alcoholic Drinks segment includes all beverages without alcohol. The
beverages combined in this market are also often called liquid refreshment This market includes: This market excludes:
beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.
•Mineral Water •Hot Drinks
The Non-Alcoholic Drinks market consists of 4 segments:
•Soft Drinks •Powdered drink mixes and syrups
Bottled Water includes carbonated and non-carbonated water which is sold in (e.g. Post-Mix Drinks)
bottles or via water dispensers. Soft Drinks covers water-based Non-Alcoholic •Fruit and vegetable juice
Drinks, this segment consists of the subsegments Carbonated Soft Drinks, Non-
Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices segment consists of all types of bottled fruit and vegetable juices which
contain 100% fruit and/or vegetable juice. The juices segment is divided into the
subsegments Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape
Juice, and Other Juice, Juice Mixtures & Smoothies. The Ready-to-Drink (RTD) Coffee
& Tea segment includes packaged coffee and tea beverages in liquid form, ready
for consumption. This segment is further split into Ready-to-Drink (RTD) Coffee and
Ready-to-Drink (RTD) Tea.
Sources: Statista Market Insights 2023

Non-Alcoholic Drinks markets consists of four sub-segments
Overview: Market segmentation
Bottled Water Juices
Non-Alcoholic
Drinks
Ready-to-Drink
Soft Drinks
(RTD) Coffee & Tea
5
The United States generated the most revenue in the Non-Alcoholic Drinks
market with US$447.40 billion in 2022
Overview: Key takeaways
Highlights
Revenue in the Non-Alcoholic Drinks market amounts to US$1.45tn in 2023. The

market is expected to grow annually by 4.66% (CAGR 2023-2027).
The market's largest segment is the segment Soft Drinks with a market volume of
US$0.85tn in 2023.
In global comparison, most revenue is generated in the United States (US$496.50bn

in 2023).
In relation to total population figures, per person revenues of US$189.20 are

generated in 2023.
In the Non-Alcoholic Drinks market, 7.8% of total revenue will be generated through
online sales by 2023.
By 2027, 40% of spending and 10% of volume consumption in the Non-Alcoholic

Drinks market will be attributable to out-of-home consumption (e.g., in bars and
restaurants).
In the Non-Alcoholic Drinks market, volume is expected to amount to 944.60bn L by

2027.
6 Notes: (1) CAGR: Compound Annual Growth Rate

CHAPTER 02
Market Size
• Worldwide revenue
• Worldwide average revenue per capita
• Worldwide market volume
• Worldwide volume per capita
• Worldwide average price per unit
• Worldwide sales channel

Worldwide Non-Alcoholic Drinks revenue will reach US$1.74 trillion by 2027
Market size: Worldwide (1/6)
Revenue in trillion US$
1.72 1.74
1.63
3.8%(1) 1.55
1.45
1.27 1.29
1.19 1.22
1.13 1.11
1.07 1.04 1.07
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Average revenue per capita for the Non-Alcoholic Drinks market is estimated to
increase at a CAGR(1) of 2.8% from 2014 to 2027
Market Size: Worldwide (2/6)
Average revenue per capita in US$
217.6 218.6
2.8%(1) 208.8
199.9
189.2
168.5 170.0
161.9 164.2
153.2 155.9
147.2 150.0 148.8
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Non-Alcoholic Drinks volume is estimated to increase at a CAGR(1) of 2.0% from
2014 to 2027
Volume in billion liters
+2.0%(1)
918.9 937.3 944.6
878.4 898.2
849.2 864.9
806.0 829.1 820.1 827.8
779.3
754.4
726.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Non-Alcoholic Drinks volume per capita are estimated to increase from 2014 to
2027
Average volume per capita in liters
117.60 118.90 118.80

120 113.30 114.80 114.70 114.40 115.90
108.80 111.30 109.80 108.70
106.50
110 103.70
100
90
80
70
60
50
40
30
20
10
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
11

Non-Alcoholic Drinks average price per unit are estimated to increase from 2014
to 2027
Average price per unit in US$
2.0
1.83 1.84
1.78
1.73
1.65
1.56
1.48 1.47
1.5 1.40 1.43 1.43
1.38 1.38 1.36
1.0
0.5
0.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
12

Offline sales continue to dominate the global Non-Alcoholic Drinks market
Online/offline revenue distribution

2.3 2.8 3.3 5.2 6.2 7.2 7.8 9.1 10.7 11.1 12.1
97.7 97.2 96.7 94.8 93.8 92.8 92.2 90.9 89.3 88.9 88.0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Offline Online
13

CHAPTER 03
Market Insights
• Analyst opinion
• Worldwide market comparison
• Regional comparison
• Country-level comparison
Market is shifting towards healthier non-alcoholic drinks
Market Insights: Analyst opinion
Growing awareness for health and wellness has put pressure on the sugared
mainstays of the non-alcoholic drinks business: carbonated soft drinks, such as cola
beverages and lemonades. Spending is shifting towards healthier, less-sugared
products like bottled water and some non-carbonated soft drinks (like ready-to-
drink tea and coffee). A stable pillar of the industry is the food service market as
roughly two out of five US$ spent globally on non-alcoholic drinks are attributable
to consumption away from home.
15

The Bottled Water market has the highest growth potential with a CAGR(1) of
7.0% from 2022 to 2027
Market Insights: Worldwide market comparison
Revenue in billion US$
+5.9% (1)
1.0
0.8
+7.0% (1)
0.4
0.3 +5.4%(1)
+6.7% (1)
0.2
0.1 0.1 0.1
Soft Drinks Bottled Water Read-to-Drink (RTD) Coffee & Tea Juices
2022 2027

With revenue of US$ 566.3 billion, Americas is the biggest market among
selected regions, in 2022
Market Insights: Regional comparison (1/5)
+5.2%(1)
728.2
+6.5%(1)
566.3
523.2
+5.6%(1)
381.9
315.1
240.3 +11.3%(1)
141.6
+5.1%(1)
82.8
22.90 29.32
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027
Europe Africa Americas Asia Australia & Oceania

With average revenue per capita of US$ 563.5, Americas is the biggest market
among selected regions, in 2022
+4.5%(1)
+3.9%(1)
700.8
672.6
563.5 556.2
+5.6%(1)
371.0
283.0
+8.8%(1) +5.8%(1)
103.0 112.7
67.4 85.1
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With volume of 336.7 billion liters, Asia is the biggest market among selected
regions, in 2022
+3.3%(1)
395.90
+1.6%(1)
336.70
289.30
267.70
+2.2%(1)
160.90 +4.7%(1)
144.00
92.35
73.55 +0.8%(1)
5.83 6.11
2022 2027 2022 2027 2022 2027 2022 2027 2022 2028

Americas has the biggest market in Non-Alcoholic Drinks volume per capita in
2027
Volume per capita in kilograms
300 275.5 275.1 278.0 280.0 278.4

268.5 270.8 270.6 271.9 273.1 273.2 272.5 266.4
263.2
250
191.8 193.9 195.7 197.6 191.5 198.7 192.8

189.5 190.2 186.3 188.7 190.9 189.7
200
169.6
150
162.1 159.9 158.4 143.0 140.2
156.6 154.8 153.2 146.5 149.2 145.5 144.8 144.0
141.5
100 78.7 80.9 82.6 84.1 85.3
72.3 74.9 77.0 72.7 77.1 75.0
65.3 68.9
61.4
50 66.0 67.1 67.2

57.9 59.7 61.6 59.6 62.3 59.9 63.4 64.8
52.4 55.0 56.2
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
20

Australia & Oceania has the highest Non-Alcoholic Drinks price per unit in 2027
Price per unit in US$
5.0 4.7 4.8

4.5
4.3
4.5 4.1
3.9
4.0 3.8
3.6
3.5 3.3 3.3 3.2 3.2
3.1 3.1
3.0
2.5 2.5 2.5
2.4
2.5 2.3
2.0 2.0 2.1
1.9 1.9 1.9 2.0 2.0
1.9
2.0 2.0 2.0
1.8 1.9 1.9
1.7 1.7
1.5 1.4 1.5 1.5 1.5 1.5
1.4 1.3 1.3
1.1 1.0
1.0 1.3 1.5 1.3
1.2 1.2 1.3 1.4 1.5
1.1 1.1 1.1
0.5 1.0 0.9 0.9 1.0 0.9 1.0 1.0 1.0 1.0 1.0 1.0
0.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
21

With a revenue of US$ 447.4 billion, the United States has the biggest Non-
Alcoholic Drinks market in 2022
Market Insights: Country-level comparison (1/5)
+5.3%(1)
578.5
447.4
+8.1%(1)
200.5
+5.2%(1)
135.9 +4.3%(1) +4.8%(1)
53.8 69.1
30.7 39.07 49.37
24.9
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027
United States China Germany France United Kingdom

The United States has the highest average revenue per capita, amounting to
US$1336 in 2022
+4.7%(1)
1,681.0
1,336.0
+5.3%(1)
+4.4%(1)
829.4
+4.0%(1) 707.6
641.0
570.4
+7.9%(1) 0.5
0.4
93.3 136.4
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With volume of 141.30 billion liters, the United States is the biggest market
among selected countries, in 2022
+4.0%(1)
+1.4%(1)
162.20
151.40
141.30
133.50
+1.2%(1)
+1.9%(1) +1.9%(1)
25.39 26.90
10.02 11.00 12.82 14.08
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With volume per capita of 422.2 liters, the United States is the biggest market
among selected countries, in 2022
Market insights: Country-level comparison (4/5)
Volume per capita in liters
428.1 435.7 429.9 434.5 437.6 440.0

450 413.4 416.5 422.2
404.7 409.5
384.6 391.6 394.2
400
330.7 334.1 337.0 338.4 339.3 339.0 332.2 341.6
350 322.1 323.9 325.3 326.6 322.7
302.7
300
250
203.2 202.3 203.0 203.7 205.5 206.9 201.4 210.8 201.5 203.3 204.6 201.8
199.5
187.2
200
173.6 168.5 166.6 167.7 168.6 169.7 165.8
150 159.7 152.9
174.3 173.6 173.0 173.3 173.2
100
100.7 103.6 106.1 110.3
90.0 95.4 91.7 97.3
50 80.8 85.9 86.0
68.3 74.7
61.6
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
25

With price per liter of US$ 3.2, the United States is the biggest market among
selected countries, in 2022
Price per liter in US$
4.0 3.8 3.8

3.6 3.7
3.4 3.4
3.5 3.2 3.2 3.3 3.5 3.5
3.4
3.0 2.8 3.0 3.0
2.9 2.9 2.8
3.0 2.8 2.8 3.3 2.7 2.8 2.8
2.8 3.1 2.6 2.6
2.3 2.8
2.5 2.7 2.3 2.9 2.2 2.5
2.1 2.6 2.4
2.0 2.0 2.0 2.5 2.6 2.6
2.4 2.5
2.0
2.1
2.0 2.0 2.0
1.5 1.8 1.8 1.8
1.7 1.7
1.0 1.2
1.1 1.2 1.2
1.0 1.1
0.9 1.0
0.5 0.8 0.8 0.8 0.8 0.8 0.8
0.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
26

CHAPTER 04
Market Drivers
• Summary
• Consumer spending
• Sugar consumption
• Sugar price
The drinks business has to diversify into emerging markets and low-sugar
categories
Market Drivers: Summary
A key development of the global economy that also affects the food & drink
business is the rising role of emerging markets. High growth in developing and
emerging countries has led to a realignment of global consumer spending. Europe
is loosing importance while Asia in particular is commanding an increasing share of
the global consumer’s purse. This trend stresses the importance of geographic
diversification for an industry whose players have traditionally confined themselves
to regional or national markets.
One driver especially affecting the drinks business is sugar consumption. Today,
consumption of sugar stands at historical heights. And while emerging markets are
still catching up to Western consumption levels, a heightened health awareness
among consumers and growing concerns of health regulators will likely constrain
further growth and possibly reduce overall sugar intake. Soft drinks in particular
have been singled out as one of the main contributors to a sugar-rich diet. This will
likely depress volume demand in sugar-rich categories and increase the importance
of sugar-free or sugar-reduced products in non-alcoholic drinks companies’
portfolios.
28

Spending power is shifting away from North America and Europe
Market Drivers: Consumer spending
The global economic landscape is in flux, with the focal points of GDP and Worldwide consumer spending(1)
consumer spending shifting from established North American and Western
European markets to emerging economies across Asia, Eastern Europe, the Middle
East, Africa, and Latin America. Among these, the BRIC states—Brazil, Russia, India, 32.4 31.0
38.0 36.9 33.9
and China—stand out as the largest economies in this transformative phase,
consistently outpacing the growth of their Western counterparts over the past
three decades.
21.5
Despite this promising trajectory, emerging markets remain vulnerable to external 24.2
26.9
shocks, as recent events have demonstrated. Russia grappled with severe sanctions 30.5
32.2
following the annexation of Crimea, while Turkey is currently contending with the
repercussions of high inflation and currency devaluation. India, despite its claim to 28.9
the title of the world's fastest-growing major economy for a few years, faces 27.7
25.8
challenges in its financial sector, which heavily relies on cash transactions. China, 22.1
21.6
struggling with high levels of indebtedness, previously weathered a stock market
15.8 18.5
crash in 2015, sparking doubts about its resilience in future economic downturns. 10.4 13.4
8.1
Thus, venturing into these burgeoning markets holds great potential but also
2003 2008 2013 2018 2023
entails significant associated risks(2).
Others Asia Europe North America
29 Notes: (1) Nominal spending, converted to US$ using average exchange rate of 2017 (2) Statista’s country reports can help drive decisions on market entry with data for more than 100 countries worldwide.
Sources: Statista Consumer Market Outlook 2023, based on national statistical offices
Global sugar consumption is growing – but at a slower pace
Market Drivers: Sugar consumption (1/3)
Worldwide raw sugar consumption in million tons

+1.3%(1)
174 177
168 169 171
2014/15 2015/16 2016/17 2017/18 2018/19(2)
30 Notes: (1) CAGR: Compound Annua Growth Rate ; (2) Forecast
Sources: USDA
Sugar consumption has risen to historical heights
The global per-capita sugar consumption, as estimated by agribusiness research Per capita consumption of sugar in kilograms
company F.O. Licht, has surged to 24 kilograms in the 2016/17 crop year, marking a
South 31
50 percent increase from 1962. Rising incomes have broadened the range of America
43
49
processed foods, often rich in added sugars. While this expanded food supply is a
51
success for many developing nations, it poses risks. In industrialized countries, Oceania 31
overconsumption of sugar and other high-calorie foods has led to high rates of 45
overweight. Overweight, defined as a Body Mass Index over 25, is a prevalent issue 31
Europe 34
in industrialized nations like the U.S., the UK, and Germany. High weight is linked to 38
numerous modern health problems, including diabetes, making it a major focus of North 44
31
health policy in recent years. America(1) 37
Sugar is a globally traded commodity produced in over 130 countries from sugar 16
World 19
cane and sugar beets. Brazil, the leading exporter, accounts for nearly half of global 24
exports. Since a peak in 2011, sugar prices have significantly dropped, stabilizing at 5
Asia 13
less than US$0.30 per kilogram. With a slowdown in demand from health-conscious 20
consumers and a consistent high supply, prices are expected to remain steady in 9
Africa 13
the foreseeable future. 18
1962 2000 2016/17
31
Sources: F. O. Licht
Overweight has become a global concern affecting a majority of the population
in developed countries
Share of population with a Body Mass Index (BMI) over 25(1)
35%
World 38%
41%
24%
Asia 28%
32%
61%
Europe 64%
66%
54%
South America 64%
66%
67%
North America 70%
72%
68%
Australia 71%
73%
2010 2015 2021
32 Notes: (1) The BMI is defined as the body weight divided by the square of body height. A BMI between 18.5 and 25 is considered healthy, anything above as overweight.
Sources: Statista Market Insights 2023, based on World Health Organization

The silver lining: the sustained slump in sugar prices will help the industry to
keep costs in check for now
Market Drivers: Sugar price
Nominal sugar price forecast in US$ per kilogram

0.40
0.38
0.35
0.33
0.30
0.29 0.29
0.28
0.27
2015 2016 2017 2018 2019 2020 2021 2025 2030
33
Sources: World Bank

CHAPTER 05
Consumer Insights
• Summary
• Artificial flavors
• Brand awareness
• Bottled water consumption
• Soft drink consumption

Non-Alcoholic Drinks compete with high-visibility consumer goods for attention
Consumer Insights: Summary
Brand awareness for food and non-alcoholic drinks is on the lower end of the
spectrum in comparison to other consumer goods categories. This can be both a
gift and curse for marketers. On the one hand, the low brand awareness for food
and non-alcoholic drinks makes it very hard to establish a firm foothold in the
market that is high on options and low on attention spans. But on the other hand,
the threshold is pretty low for trying out new products.
Both bottled water and soft drinks are every-day consumables, as shown by the
fact that a majority of respondents in the Statista Consumer Insights consume
them regularly. Bottled water seems to be particularly attractive for consumers in
countries where the quality of tap water is lacking or where the category has been
long established. Soft drinks on the other hand tend to be more popular in
industrialized and/or warmer countries.
Particularly relevant are consumers’ attitudes towards artificial flavors and

preservatives. European and Chinese consumers in particular seem to care about
this issue, while American and Japanese consumers did not pay as much attention
to it.
35
Sources: Statista Consumer Insights

European and Chinese consumers are especially wary of artificial flavors
Consumer Insights: Artificial flavors
Share of respondents who avoid artificial flavors and preservatives
Poland 49%
India 45%
Mexico 43%
Spain 41%
Brazil 39%
China 39%
Austria 39%
France 38%
Italy 38%
South Africa 36%
Switzerland 36%
Germany 36%
Finland 31%
Canada 30%
Australia 28%
United Kingdom 28%
Sweden 27%
South Korea 27%
United States 25%
Netherlands 23%
Japan 15%
36 Notes: Question: Which of these statements do you agree with? ; Multi-pick
Sources: Statista Consumer Insights as of September 2023

Brand awareness for Food & Non-Alcoholic Drinks is relatively low
Consumer Insights: Brand awareness
Percentage of internet users paying special attention to brands

54% 58% 58%
56% 55% 55% 54%
51%
37%
34% 32% 35%
31% 32% 26%
30% 24% 28%
29% 29% 30% 28%
27% 28% 27% 27% 27%
24% 23%
22%
21% 20% 20%
18% 18% 16%
17% 17%
15% 15%
smartphone clothing & shoes TV & HiFi household detergents & food & non- cosmetics & alcoholic drinks bags & Cars, motorcycles,
appliances cleaning products alcoholic drinks body care accessories bicycles
CHN DEU GBR USA
37 Notes: Question: In which of these categories do you pay special attention to brands?; Multi-pick

On average, 53% of all respondents consume bottled water regularly
Consumer Insights: Bottled water consumption
Share of respondents who regularly consume bottled water
Italy 80%
Brazil 73%
United Kingdom 66%
Mexico 66%
France 64%
South Korea 64%
Australia 63%
Spain 62%
India 62%
China 50%
Netherlands 50%
Poland 49%
Austria 46%
Japan 45%
United States 42%
South Africa 41%
Sweden 35%
Finland 24%
38 Notes: Question: Which of these beverage products do you consume regularly?; Multi-pick

On average, 46% of all respondents consume soft drinks regularly
Consumer Insights: Soft drink consumption
Share of respondents who regularly consume soft drinks

Mexico 62%
South Africa 59%
United States 56%
United Kingdom 54%
Netherlands 52%
Australia 51%
Sweden 49%
Finland 46%
Spain 45%
Brazil 45%
China 43%
India 42%
France 41%
Italy 39%
Austria 38%
Poland 37%
South Korea 37%
Japan 32%
39 Notes: Question: Which of these beverage products do you consume regularly?; Multi-pick

CHAPTER 06
Trends
• Sugar reduction
• Ready-to-drink coffee and tea
• Sustainable business model

Big soda reduces its sugar footprint
Trends: Sugar reduction
Excessive sugar intake has been linked to obesity and its accompanying ailments A category that has seen increased activity recently is flavored water which before
like diabetes and heart disease. As a result, health-conscious consumers seek to had languished for years but now increasingly seems to offer a viable alternative
manage their sugar balance by shifts in their diet which in turn puts pressure on classic soft drinks. Top-selling brands like LaCroix (National Beverage Corp.), Poland
the beverage industry to adapt. The boom in bottled water and the decline in soft Spring and Perrier (both Nestlé Waters) have widened their portfolio of flavored
drinks and juice bear witness to this trend. At the same time, governments seek to waters significantly, indicating a trend that is likely to stay.
regulate sugar from the top down via an array of more stringent labeling
requirements or sugar taxes as witnessed in the UK in 2018, in France (since 2013)
and on a local level in many U.S. states.
The industry has reacted by introducing ever new variants of artificial sweeteners
like aspartame or natural sweeteners like stevia that are deemed to be healthier
than white sugar and by expanding product ranges in the low- or no-sugar
categories. Diet variants of the most popular Cola beverages have been around
since the 1960s (Diet Pepsi) and the early 1980s (Diet Coke). However, beverage
marketers are trying to reposition the category from passive dieting to a part of a
more active lifestyle in order to appeal to newly fitness-conscious consumers and
men who had largely avoided diet products until then.
41
Sources: LaCroix, Poland Spring, Perrier, PepsiCo, Coca-Cola

Ready-to-Drink (RTD) coffee and tea combine hydration, caffeination and
healthiness
Trends: Ready-to-drink coffee and tea
Beverage consumption mainly serves the purposes of hydration and caffeination. At the same time as managing sugar intake, RTD teas and coffees can supplement
Many consumers, while eager to reduce sugar intake, are not yet willing to give up the boost consumers usually get from hot coffee and tea variants when just a milder
entirely on sweetened drinks as unsweetened water alone can be bland and buzz might be wanted. Whereas regular coffee contains around 800 milligrams of
unsatisfying as a taste experience. Coffee and tea-based soft drinks offer a middle caffeine per liter, RTD teas and coffees are available in a wide range of options from
way by combining inviting, interesting flavors with a low-calorie and low-sugar 24 milligrams (Nestea) up to 632 milligrams (Black Medicine Iced Coffee) per liter
intake. beverage.
Ice tea has been a staple of the drinks business for decades but a lot of new
product introductions have upended the category recently and made it the hotbed
of innovation in the soft drink industry. Usually, coffee and tea-based Ready-to-
drink (RTD) beverages are sold in sweetened variants, but the spectrum of
sweetening options has widened dramatically as RTD tea and coffee morphs into a
better-for you-category. Not only are there more levels of sweetness available than
ever before, but also the range of sweeteners has been expanded to include not
only white sugar but artificial sweeteners as well as natural alternatives like agave
syrup.
42
Sources: caffeineinformer.com
The beverage industry is looking for alternatives to disposable plastic bottles
Trends: Sustainable business model
The development of plastic products has not only provided greater convenience to As an industry that uses a lot of plastic packaging, the beverage industry is in
our daily life, but it has also accelerated the modernization of the world. The dark urgent need of transformation. Many industry associations and companies have
side of this material, however, is no longer a secret. In the past few decades, pltic released sustainability plans, aiming at ceasing the production of single-use plastic
pollution has been a major environmental challenge. Due to increasing awareness bottles and increasing the use of recyclable materials as well as looking for
and demand for environmental protection, many countries and regions have alternative solutions. Coca-Cola offers beverages packaged in 100% recycled PET
formulated strategies to restrict the use of plastic packaging. In March 2019, for bottles in 16 markets (as of December 2019). PepsiCo acquired SodaStream, a
example, the European Parliament approved a law on banning single-use plastic countertop carbonated water machine maker, thus offering another option to
items in member states by 2021. reduce the use of plastic bottles. Japan Soft Drinks Association plans to achieve a
100% effective use of PET bottles by 2030.
In January 2023, Germany established a law regarding reusable packaging in the
out-of-home market (e.g., restaurants, bars, etc.) to counteract the amount of
packaging waste produced. It is now mandatory for food service providers to offer
their customers the option of reusable containers for take-away meals and drinks.
43
Sources: European Parliament, Paper Bottle Company, Pepsico, Coca-Cola

CHAPTER 07
Key Players
• PepsiCo
• Coca-Cola
• Suntory
• Nestlé Waters
PepsiCo has a second leg in the snack business
Key Players: PepsiCo
PepsiCo is the largest non-alcoholic drinks manufacturer in the world. Although PepsiCo revenue share in FY2022
PepsiCo is better known for its beverages (Pepsi, Mountain Dew, Gatorade, Quaker Foods
Tropicana, 7up), the company today generates roughly 55 percent of its revenue North America
Asia Pacific PepsiCo
from (mostly snack) foods (Frito Lay, Quaker Foods). PepsiCo seems to handle the 4%
Beverages
Africa, Middle East 6%
transition to a low-sugar world better than its direct competitor, Coca-Cola. North America
& South Asia
Between 2006 and 2017, PepsiCo increased the share for healthier products called 7%
“Better for You” and “Good for You” from 38% to 50% of the total portfolio. The 30%
recent acquisition of SodaStream fits this readjustment of priorities.
Latin America
PepsiCo global revenue in billion US$ 11%
2.96%(1)
86.4
79.5
66.4 66.7 67.2 70.4
63.1 62.8 63.5 64.7
15%
Europe
Frito-Lay
27% North America
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Sources: PepsiCo
Coca-Cola is struggling to adapt to a low-sugar world
Key Players: The Coca-Cola Company
The Coca-Cola Company is a major player in the Non-Alcoholic Drinks market. Its Coca-Cola revenue share in FY2022
tentpoles Coca-Cola, Fanta, Sprite, and Powerade are iconic global brands. The
company generates revenue by licensing production rights of its brand portfolio to Global Ventures Corporate
Asia Pacific 0,2%
regional bottling partners and by investing into these same partners, thereby Africa, Middle East
6,6%
creating a complex web of interdependencies. After a difficult year in 2020 with & South Asia
COVID-19 and reaching revenue incomes as low as 33 billion US$, revenues 11,0% North America
recovered to 43 billion US$ in 2022.
36,5%
Latin America
Coca-Cola global revenue in billion US$
11,4%
-0.95%(1)
46.9 46.0 44.3 41.9 43.0
36.2 37.3 38.7
34.3 33.0
16,0%
Europe, Middle East & Africa
18,3% Bottling Investments
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Sources: The Coca-Cola Company

Suntory straddles the divide between alcoholic and non-alcoholic drinks
Key Players: Suntory
Initially founded as a brewery and distillery, today’s Suntory is a diversified player Suntory revenue share in 2022
that generates almost 60% of its sales from non-alcoholic drinks. It has an
especially strong presence in ready-to-drink tea and coffee, which have enjoyed Americas
continued success in Japan for decades. 10,0%
Besides major Japanese brands, such as BOSS coffee, lyemon tea, and Suntory
Tennesui water, Suntory’s brand portfolio also includes Schweppes, Orangina, and
Lucozade, which are also sold overseas. Japan
Europe
20,0%
Suntory global revenue in billion US$(2) 45,0%
1.13%(1)
23.2 22.2 22.8 23.6 22.2 23.3 23.1

20.9 21.7 21.6
25,0%
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
APAC
47 Notes: (1) CAGR: Compound Annual Growth Rate, (2) Average exchange rate for the respective year used to convert local currency (1 US$ = 128.42 JPY in 2022)
Sources: Suntory
Nestlé Waters is the world’s biggest bottler of mineral water
Key Players: Nestlé Waters
The waters division bundles a global portfolio of bottled water brands like Perrier, Nestlé revenue share in FY2022
SanPellegrino, Poland Spring, or Vittel. While still highly profitable, Nestlé has
struggled in recent years to maintain growth in the Non-Alcoholic Drinks market. Greater China
6,2%
A long-lasting joint venture with Coca-Cola to produce and distribute Nestea came Latin America
to an end in 2017, when Coca-Cola doubled down on its own RTD efforts by globally North America
rolling out its Fuze Tea brand. Since then, the Nestea brand has been on a decline, 13,1%
with Nestea production already stopped in Germany.
34,9%
Nestlé group global revenue in billion US$(2)

0.00%(1)
99.4 100.0 95.3 99.5

92.3 90.8 91.0 93.5 93.2 89.8
22,2%
Asia, Oceania, and Africa
23,6% Europe
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
48 Notes: (1) CAGR: Compound Annual Growth Rate, (2) Average exchange rate for the respective year used to convert local currency (1 US$ = 0.95 CHF in 2022)
Sources: Nestlé
Agenda

Market Insights 14
Market Drivers 27
Trends 40
Key Players 44
Markets
Bottled Water 50
Soft Drinks 73
Juices 96
49
MARKETS
Bottled Water
CHAPTER 01
Overview
• Key takeaways
Bottled Water is a key segment in the Non-Alcoholic Drinks market
Market definition
The segment consists of both carbonated and non-carbonated water which is sold
in bottles or via water dispensers. Various regulations at European and national This market includes: This market excludes:
levels define mineral water as natural ground water. Its composition and other
• Carbonated Bottled Water • Flavoured Bottled Water
characteristics must remain constant between certain tolerance levels. These
regulations vary by region, nevertheless, Bottled Water often serves as a substitute • Still Bottled Water • Vitamin Waters
for deficient tap water.
• Ice
Globally important brand manufacturers are Nestlé (San Pellegrino, Vittel,
Arrowhead and others), Danone (Volvic, Evian and others) and the Coca-Cola
Corporation (Bonaqua, Apollinaris and others).
52

Bottled Water accounted for 23.38% of the Non-Alcoholic Drinks market
revenue in 2022
Highlights
Revenue in the Bottled Water segment amounts to US$342.40bn in 2023. The

market is expected to grow annually by 5.24% (CAGR 2023-2027).

in 2023).

generated in 2023.
By 2027, 34% of spending and 8% of volume consumption in the Bottled Water

segment will be attributable to out-of-home consumption (e.g., in bars and
restaurants).
In the Bottled Water segment, volume is expected to amount to 515.00bn L by

2027. The Bottled Water segment is expected to show a volume growth of 2.3% in
2024.
The average volume per person in the Bottled Water segment is expected to
amount to 61.79L in 2023.

CHAPTER 02
Market Size
• Worldwide average per capita

Bottled Water revenues are estimated to increase at a CAGR(1) of 4.7% from
2014 to 2027
411.95 419.97
389.26
+4.7%(1) 365.70
342.42
297.12 302.52
271.24 279.22
253.73 259.91
230.15 227.30 236.31
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Bottled Water average revenue per capita is estimated to increase at a CAGR(1)
of 3.7% from 2014 to 2027
52.3 52.8
49.8
+3.7%(1) 47.2
44.6
39.4 39.7
37.1 37.8
35.0 34.8
32.9 32.1 33.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Bottled Water volumes are estimated to increase at a CAGR(1) of 2.6% from 2014
to 2027
Volume in billion liter
+2.6%(1)
509.6 515.0
485.8 498.5
467.7 474.7
445.1 458.1 446.7
443.9
429.2
410.6
391.7
370.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Bottled Water volume per capita are estimated to increase from 2014 to 2027
Volume per capita in liter
70 64.7 64.8
62.7 63.8
60.8 62.0 62.0 61.8
59.3 59.4 58.7
60 57.3
55.3
52.8
50
40
30
20
10
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Bottled Water price per unit are estimated to increase from 2014 to 2027
Price per unit forecast in US$
0.9
0.8 0.8
0.8
0.8 0.8
0.7
0.7
0.7 0.6
0.6 0.6 0.6
0.6 0.6 0.6 0.6
0.6
0.5
0.4
0.3
0.2
0.1
0.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

In 2022, Private Label had the highest share in Bottled Water
Brand share in 2022
60

CHAPTER 03
Market Insights
• Analyst opinion
The Bottled Water market is a fast growing market
Market Insights: Analyst Opinion
Summary
When it comes to the share of stomach, bottled water competes with tap water as
well as with soft drinks and juices. Consumption is high in countries with
problematic water supply and/or countries where bottled water in the form of
branded products with special properties (e.g., a high mineral content) has long
been established. The recent growth has been fueled by a pervasive trend
towards health and wellness across many countries.
62

selected regions in 2022
+7.0%(1)
+6.7%(1)
162.8
150.1
+6.5%(1) 116.3
108.4
85.3
62.2
+7.1%(1)
+4.8%(1)
19.8
14.0
1.7 2.1
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With average revenue per capita of 115.7, Americas is the biggest market among
+6.2%(1)
156.6
+6.5%(1)
115.7
100.5
73.3 +3.7%(1)
+6.0%(1)
48.5
+4.8%(1) 40.5
32.3
24.1
11.4 14.4
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With volume of 206.7 bn liter, Asia is the biggest market among selected regions
in 2022
+3.2%(1)
242.2
206.7
+2.7%(1)
148.1
+2.5%(1) 129.7
90.5
79.9 +2.4%(1)
+1.4%(1)
29.2 32.8
1.3 1.4
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

Americas has the biggest market in Bottled Water volume per capita in 2027
150 139.1 141.6 142.6

135.0 135.7
127.9 129.0
123.0 125.3 124.0
119.7
113.2 115.7
108.7
100 111.9 94.0

107.1 108.6 110.1 107.8 106.6 108.0 106.7
103.0 105.1 103.7 105.2
101.2
46.6 47.9
42.6 44.9 45.0 47.9 46.1
33.6 33.6 49.5 50.6 51.5 52.2
34.0 33.9 31.7 32.2 30.8 48.2
50 40.0 34.0
^^
34.0
31.9 31.9 31.9 31.8 31.2
26.4 27.2 27.0 26.7 26.7 26.9 25.4 25.5 23.8 24.5 24.5 24.4 24.3 23.9
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Africa Australia & Oceania Asia Europe Americas
66

Australia & Oceania has the biggest market in Bottled Water price per unit in
2027
1.6 1.6
1.6 1.5
1.5
1.4 1.4
1.4 1.3
1.3
1.2 1.1
1.2 1.1 1.1 1.1 1.1 1.1
1.1 1.1
1.0
1.0 0.9 0.9
1.0 0.8 0.9 0.9 0.9
0.8 0.8 0.9 0.9
0.8 0.8 0.8 0.8
0.8 0.8
0.8 0.7 0.7
0.7 0.7
0.7 0.7 0.6 0.6 0.6 0.6
0.6 0.6 0.6
0.6 0.5 0.5 0.5
0.5 0.4 0.5 0.5 0.5
0.6 0.6 0.6
0.4 0.5 0.5 0.5
0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.5
0.2
0.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Africa Asia Europe Americas Australia & Oceania
67

With revenue of US$ 83.0 billion, the United States is the biggest market among
selected countries in 2022
+7.7%(1)
120.3
+7.5%(1)
94.1
83.0
65.5
+5.4%(1)
+5.1%(1)
+10.3%(1)
21.8
16.8
7.3 9.4
3.1 5.0
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027
China United States United Kingdom Germany France

With average revenue per capita of US$ 248.0, the United States is the biggest
market among selected countries in 2022
+7.1%(1)
349.5
+5.5%(1)
261.4
248.0
199.7 +4.9%(1)
142.3
+7.3%(1) +9.9%(1)
111.9
64.0 71.3
45.0 44.6
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With volume of 106.5 billion liters, China is the biggest market among selected
countries in 2022
+3.7%(1)
127.8
106.5
+3.2%(1)
74.7
63.9
+1.5%(1)
+5.1%(1) +2.6%(1)
13.9 15.0
3.1 4.0 4.6 5.3
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With volume per capita of US$ 190.7, the United States is the biggest market
among selected countries in 2022
212.0 217.0
220 206.4
200.0 199.1
200 187.0 190.7
179.3 181.6 183.4 184.0 181.5 178.7 179.6 179.5
175.6 176.3 177.6
180 171.5 171.3
165.0 165.7
154.9 183.3
160 142.9 177.9
136.8
140 127.0
120 84.2 87.0
80.0 82.3
74.0 75.4 77.7 77.0 73.1
100 76.4 72.3
76.8 77.5 78.7 79.8 81.0 79.4
72.6 73.3 70.7 73.5 69.6 70.6
80 62.2 66.9
57.0 51.3 53.2 54.9
60 51.3 49.7 49.2
42.4 44.8 45.8 45.1
36.8 39.7
31.2 33.9
40 56.9
20
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
United Kingdom France China Germany United States
71

With price per unit of US$ 7.7, Germany is the biggest market among selected
countries in 2022

1.8 1.8
1.7
1.7
1.8 1.7 1.6
1.5 1.6
1.6 1.5
1.6 1.5 1.5 1.4 1.5 1.5 1.5
1.4 1.3 1.4
1.4 1.4
1.3
1.4 1.3 1.3 1.2 1.3 1.3 1.3
1.2 1.2 1.2 1.2
1.2 1.2 1.2
1.1 1.1 1.1 1.1 1.1
1.2 1.1 1.1 1.1
1.0 1.0 1.0
0.9 1.0
1.0 0.9 0.9
0.8 0.8
0.7 0.7 0.7
0.8 0.7 0.7
0.6 0.6 0.6
0.6 0.6
0.5 0.5 0.5 0.5
0.6 0.5 0.5 0.5
0.4
0.2
0.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
China United Kingdom Germany United States France
72

MARKETS
Soft Drinks
CHAPTER 01
Overview
• Key takeaways
Soft Drinks remain a pillar of the Non-Alcoholic Drinks industry
Market definition
The segment Soft Drinks covers varieties of prepared water-based beverages to
which flavoring additives (sugar or sweeteners, aromas etc.) have been added. This market includes: This market excludes:
These include cola drinks and lemonades, but also energy drinks, fruit nectars and
• Carbonated Soft Drinks (Cola, • Hot Drinks
soft drinks with fruit juice content, as well as value-added or flavored water. Coffee
Lemonade etc.)
and tea-based drinks are not included. • Powdered drink mixes and syrups
• Non-Carbonated Soft Drinks (e.g. Post-Mix Drinks)
The Soft Drinks segment is structured into 3 subsegments:
(nectars, value-added or flavoured
Carbonated Soft Drinks denote all artificially sweetened and carbonated Non- water etc.)
Alcoholic Drinks.
• Energy & Sports Drinks
Non-Carbonated Soft Drinks contains non-alcoholic liquid refreshment beverages
that are not artificially carbonated.
The Energy & Sports Drinks segment includes energy drinks and sports drinks,
providing functional benefits such as mental and physical stimulation.
The most important brand manufacturers in the Soft Drinks category are the Coca-
Cola Corporation, PepsiCo, Suntory, Red Bull and Keurig Dr Pepper.
75

Soft Drinks accounted for 58.89% of the Non-Alcoholic Drinks market revenue in
2022
Highlights
Revenue in the Soft Drinks segment amounts to US$0.85tn in 2023. The market is
expected to grow annually by 4.15% (CAGR(1) 2023-2027).

in 2023).

generated in 2023.
By 2027, 44% of spending and 13% of volume consumption in the Soft Drinks
segment will be attributable to out-of-home consumption (e.g., in bars and
restaurants).
In the Soft Drinks segment, volume is expected to amount to 348.20bn L by 2027.

The Soft Drinks segment is expected to show a volume growth of 2.0% in 2024.
The average volume per person in the Soft Drinks segment is expected to amount
to 42.91L in 2023.

CHAPTER 02
Market Size

Soft Drinks revenues are estimated to increase at a CAGR(1) of 3.2% from 2014
to 2027
Revenue forecast in billion US$
997.6 1,003.2
+3.2%(1) 953.7
910.0
854.4 232.5 240.2
220.9
751.8 762.1 208.6
713.1 729.2 193.2
663.5 688.1
643.4 658.0 658.4
153.2 164.4 171.4
138.5 145.8
124.5 125.3 131.2 140.9 340.1 339.5
308.4 324.0
289.1
228.8 239.2 245.8 253.5 257.3
216.6 212.2 217.7 223.6
372.1 393.0 408.8 425.0 423.4

322.5 306.0 309.1 320.7 328.0 330.2 293.9 333.9 333.3
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Carbonated Soft Drinks Non-Carbonated Soft Drinks Energy & Sports Drinks

Soft Drinks average revenue per capita are estimated to increase at a CAGR(1) of
1.4% from 2014 to 2027
+2.2%(1) 126.56 126.22

122.01
117.43
111.23
29.50 30.23
98.61 99.67 100.11 28.26
94.74 95.02 97.43 26.92
90.83 91.86 25.16
88.16
17.77 19.13 19.92 20.72 21.79 22.52
17.68 18.31
18.87 43.14
41.45 42.72
37.63 39.80
30.92 29.95 30.39 31.60 32.69 33.24 33.61 33.80
29.94
48.44 50.71 52.30 53.92 53.27

46.05 43.20 43.16 44.29 44.82 44.65 39.35 44.27 43.79
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Soft Drinks volume are estimated to increase at a CAGR(1) of 1.3% from 2014 to
2027
Volume forecast in billion liters
+1.3%(1)
342.1 347.4 348.2
329.6 336.3
317.0 322.4 326.2
305.5 311.7 309.7 311.2 29.1 29.7 30.5
295.4 300.7 26.6 27.6 28.3
24.7 25.4
23.4 24.1 24.7 25.9
22.3 22.9
116.9 119.3 121.4 121.9

102.1 105.5 108.8 110.5 113.8
90.4 94.3 98.0 104.8 106.4
182.6 183.5 184.1 185.5 186.9 188.2 180.2 189.1 178.9 188.3 191.1 193.8 196.3 195.7
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Soft Drinks volume per capita are estimated to increase from 2014 to 2027
Volume per capita forecast in liter
30
26.1 25.9 25.7 25.6 25.5 25.5 25.1 24.5 24.7 24.8 24.9 24.6
24.1 23.5
25
20
14.7 14.8 15.1 15.3 15.4 15.3

14.1 14.4 14.0 14.7 14.0
15 13.3 13.7
12.9
10
5 3.2 3.2 3.3 3.3 3.4 3.4 3.3 3.5 3.4 3.6 3.7 3.7 3.8 3.8
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
81

Soft Drinks price per unit are estimated to increase from 2014 to 2027
7.8 7.9
8 7.6
7.4
7.0
7 6.6
6.0 6.2
5.8 5.9
5.6 5.6 5.7
6 5.5
2.6 2.7 2.8 2.8

3 2.4 2.4 2.5
2.3 2.2 2.2 2.3 2.3 2.1 2.3 2.1 2.2 2.2
1.9 2.0 2.1
1.8 1.7 1.7 1.7 1.8 1.8 1.6 1.8
2
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Energy & Sports Drinks Non-Carbonated Soft Drinks Carbonated Soft Drinks
82

In 2022, Coca Cola had the highest share in Soft Drinks
Brand share in 2022
83

CHAPTER 03
Market Insights
• Analyst opinion
Innovation in new product categories fuel the growth of Soft Drinks market
Summary
Soft drinks are the biggest pillar on which the business of non-alcoholic drinks
rests. The biggest players in the field – Coca Cola and PepsiCo – are, at their core,
soft drink manufacturers. Business-wise, the segment is characterized by
multinational brand players that mainly focus on product development and
marketing and by regional bottlers that license their brands for distribution in
selected areas. Strategically, the industry has witnessed both a trend towards
streamlining operations as well as a hunt for novel products which could fill a
niche.
85

+4.3%(1)
455.5
368.4
+6.2%(1)
+5.2%(1)
234.2
186.4 +12.4%(1) 173.0
145.0
106.7 +4.8%(1)
59.6
16.1 20.3
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With average revenue per capita of US$ 390.9, Australia & Oceania is the biggest
market among selected regions in 2022
+3.6%(1)
+3.6%(1)
466.5
438.3
390.9
366.6
+5.2%(1)
219.7
170.7 +9.8%(1)
+5.5%(1)
77.6
48.6 38.5 50.5
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With volume of 119.2 billion liters, Americas is the biggest market among
+0.2%(1)
+3.3%(1)
119.2 120.4
109.6
93.0
+1.8%(1)
+6.1%(1)
60.5
55.3 53.9
40.0
+0.5%(1)
3.8 3.9
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

Americas has the biggest market in Soft Drinks volume per capita in 2027
150 141.0 139.0 136.2 133.5 131.4 129.1

125.3
121.3 118.6 121.0 119.8 119.1 118.4 115.8
106.4 105.1 103.8 102.3 100.7 99.3
95.6 96.9 93.8
100 91.5 92.8 91.9 90.9 88.8
76.5 75.6 75.1 75.1 75.3 75.5 74.9 73.0
72.2 71.2 71.9 72.5 71.3
65.1
50 37.6 38.6 39.2

28.0 33.2 35.0 36.4
23.0 24.7 26.0 29.6 31.1 30.8 32.6
20.4 21.0 20.0 21.1 20.7 21.9 22.5 22.9 23.3 23.6
17.3 18.1 18.9 19.8
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Asia Africa Europe Australia & Oceania Americas

Australia & Oceania has the biggest market in Soft Drinks price per unit in 2027
5.5 5.2 5.3

4.9
5.0 4.7
4.5
4.5 4.3
4.1
3.9 3.8 3.8
4.0 3.6 3.6 3.5 3.7
3.5 3.5
3.3 3.4 3.3
3.5 3.1 3.1 3.1
2.9 2.9 2.9 3.0
2.7 2.8 2.8
3.0 2.6 2.6 2.6 2.6 2.6
2.4 2.3 2.4
2.5 2.5 2.2 2.3 2.2 2.1
2.0 2.1 2.1
2.2 1.9 1.9
1.7 1.7 1.8
2.0 1.6 1.6 1.6 1.6 1.6
1.5 1.9 2.0
1.7 1.8
1.5 1.5 1.6
1.0 1.4 1.3 1.3 1.3 1.3 1.3 1.4
0.5
0.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

With revenue of US$ 297.5 billion, the United States is the biggest market
+4.3%(1)
367.9
297.5
+8.7%(1)
+4.2%(1) +4.8%(1)
+3.6%(1)
56.5
37.2 33.0 40.4 32.3
25.5 13.5 16.1
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With average revenue per capita of US$889, the United States is the biggest
market among selected countries in 2022
+3.8%(1)
1,069.0
888.5
+3.8%(1)
579.6 +5.0%(1)
481.1
+3.3%(1)
388.0
304.2
+8.5%(1) 242.0
205.4
25.5 38.4
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With volume of 64.0 billion liters, the United States is the biggest market among
-0.6%(1)
64.0 62.2
+5.0%(1)
19.5 +0.7%(1) +0.5%(1)

15.3 +0.9%(1)
8.7 9.0 9.4 9.7
4.2 4.4
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With volume per capita of 191.2 liters, the United States is the biggest market

218.0 215.9 212.3
220 210.8 209.0 205.6 203.7
193.8 191.2 194.2 189.4
200 186.4 183.7 180.7
180
154.6 151.8 149.5
160 147.5 146.5 145.4 144.3
139.4 134.5 134.3 134.0
132.3 131.6 130.7 129.6 133.5 129.1
140 128.5 127.5 124.6 127.4 127.2
118.9 119.2 119.3 119.3 115.8
120 112.2
100 82.8 81.1 79.5 77.9 76.5 75.4 71.4

80 68.3 63.8 69.0 68.7 68.4 68.2 66.0
60
40
8.5 9.4 9.3 10.6 10.5 11.2 11.6 12.0 12.2 13.3
20 5.4 6.0 6.8 7.6
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
China France Germany United Kingdom United States
94

With price per unit of US$ 4.6, the United States is the biggest market among
5.9 5.9
6 5.6
5.4
5.0
5 4.7
4.4 4.5
4.2 4.3 4.2 4.3
4.0 4.0 4.1 4.0
3.9 3.9
4 3.8 3.8 3.7
3.5 3.5 3.6
3.4 3.4 3.3 3.5 3.4 3.4 3.4
3.7 3.2 3.2 3.2 3.2 3.3
3.1 3.0 3.1
2.9 2.9 2.8
3 2.7 2.6 2.7
2.5 2.5 2.4 2.4
2.4 2.4
2.1 2.3 2.2
2.1 2.9 2.9
2.7 2.8
2 2.4 2.5
2.3
2.0 2.0 2.1
1.9 1.9 1.9 1.9
1
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
China Germany France United Kingdom United States
95

MARKETS
Juices
CHAPTER 01
Overview
• Key takeaways
Juices is an important part of the Non-Alcoholic Drinks market
Market definition
This segment consists of all types of bottled fruit and vegetable juices which
contain 100% fruit and/or vegetable juice. These juices can be directly pressed or This market includes: This market excludes:
from concentrate. Not included are fruit nectars or other drinks which do not have
• Fruit Juices (containing 100% fruit • Syrups and nectars (<100% Fruit
100% fruit juice content. Fruit nectars with limited fruit content and juice-based soft
juice content) content; see Soft Drinks segment)
drinks are not included here.
• Vegetable juices (containing 100% • Soft drinks with fruit juice content
The segment consists of 6 subsegments:
vegetable juice content) (see Soft Drinks segment)
• Orange Juice
• Fruit juice mixtures and smoothies
• Apple Juice (100% fruit juice content)
• Grapefruit Juice
• Pineapple Juice
• Grape Juice
• Other Juice, Juice Mixtures & Smoothies
Prominent brand manufacturers of fruit juices are the Coca-Cola Corporation (e.g.
Innocent), PepsiCo (e.g., Tropicana), and Del Monte.
98

Juices accounted for 8.0% of the Non-Alcoholic Drinks market revenue in 2022
Highlights
Revenue in the Juices segment amounts to US$116.80bn in 2023. The market is

expected to grow annually by 3.65% (CAGR 2023-2027).
In global comparison, most revenue is generated in the United States

(US$26,090.00m in 2023).

generated in 2023.
By 2027, 36% of spending and 10% of volume consumption in the Juices segment
will be attributable to out-of-home consumption (e.g., in bars and restaurants).
In the Juices segment, volume is expected to amount to 37.63bn L by 2027. The

Juices segment is expected to show a volume growth of 1.8% in 2024.
The average volume per person in the Juices segment is expected to amount to
4.66L in 2023.

CHAPTER 02
Market Size

Juices revenues are estimated to increase at a CAGR(1) of 2.4% from 2014 to
2027
+2.4%(1) 135.5 134.9

129.5
123.3 5.4 5.6 5.3
116.8 5.2
5.0 6.6 7.7 7.2 7.4 7.3
103.7 103.5 6.1 7.4
99.4 99.6 4.8 100.7 4.7 4.6 5.6 7.0
96.3 4.8 4.5 6.7 20.7 20.8
5.3 92.0 5.0 93.4 4.8 92.1 4.2 19.8
4.2 18.9
3.8 4.0 6.1 4.6 6.0 4.8 17.9
7.0 3.9 3.7 3.7 4.0
14.8 6.3 15.1 6.2 15.6 15.7
14.6
13.2 6.3 13.8 6.3 14.2 6.4 13.7 5.6 36.1 37.4 36.6
33.3 34.7
29.7 29.6 30.1 29.7
31.6 29.2 28.7 29.0 26.7
51.4 54.2 57.0 57.6

40.9 42.7 42.8 48.3
36.9 34.5 36.2 38.2 40.1 37.9
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Other Juice, Juice Mixtures & Smoothies Orange Juice Apple Juice Pineapple Juice Grapefruit Juice Grape Juice

Juices average revenue per capita is estimated to increase at a CAGR(1) of 1.4%
from 2014 to 2027
Market Size: Global
Average revenue per capita forecast in US$
+1.4%(1) 17.2
16.6 17.0
15.9 0.7 0.7 0.7
15.2 0.7
14.2 0.7 0.9 1.0 0.9 0.9 0.9
0.8 13.3 13.6 13.6 13.8 13.6 0.8 0.9
13.0 13.0 0.7 0.6 0.6 0.6 0.7 0.9
0.7 0.7 0.7 12.3 0.6 0.9 2.6 2.6
1.0 0.6 0.6 2.4 2.5
0.5 0.9 0.6 0.8 0.6 0.8 0.8 0.6 2.3
0.9 0.5 0.9 0.5 0.9 0.5
2.1 2.0 2.0 2.1 2.1
1.9 1.9 2.0 0.7
1.8 4.6 4.7 4.6
4.3 4.5
4.5 4.0 4.1 4.0 4.0 3.9
4.1 4.0 3.6
6.3 6.6 6.9 7.2 7.2

5.3 4.9 5.1 5.3 5.5 5.5 5.1 5.7 5.6
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Other Juice, Juice Mixtures & Smoothies Orange Juice Apple Juice Pineapple Juice Grapefruit Juice Grape Juice

Juices volume are estimated to increase at a CAGR(1) of 1.0% from 2014 to 2027
Market Size: Global
Volume forecast in billion liter
+1.0%(1)
37.2 37.8 37.6
35.5 35.8 36.4
34.1 34.6 35.1 1.5 1.5 1.6 1.5
33.3 33.3 33.7 33.9 1.6 33.6 1.5
1.7 1.6 1.6 1.5 1.5
1.8 1.8 1.7 2.3 2.3 2.2 2.2 2.2 3.1 2.2 3.2 2.3 3.3 2.2
2.5 2.4 2.4 2.3 2.1 2.5 2.1 2.8 2.9
2.0 2.1 2.3 2.3
1.9 1.9 2.0 2.5
5.9 6.0 6.0 6.1
5.5 5.6 5.7 5.8 5.8
5.2 5.2 5.4 5.5 5.5
8.6 8.7 8.7 8.5

8.9 8.8 8.8 8.5 8.8 8.6
9.5 9.4 9.1 8.2
14.2 14.5 14.0 14.7 14.0 14.9 15.3 15.6 15.9 16.1
12.4 12.6 13.2 13.8
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Other Juice, Juice Mixtures & Smoothies Orange Juice Apple Juice Grapefruit Juice Pineapple Juice Grape Juice

Juices volume per capita are estimated to decrease from 2014 to 2027
Market Size: Global
2.2 2.0 2.0

2.0 2.0 2.0 2.0
1.9 1.9 1.9
2.0 1.8 1.9 1.8
1.8 1.8
1.8
1.6
1.4 1.3
1.4 1.3 1.2 1.2 1.2 1.2
1.1 1.1 1.1 1.1 1.1
1.2 1.1 1.1
1.0
0.8 0.7 0.8 0.8 0.8 0.8 0.7 0.8 0.7 0.8 0.8 0.8 0.8 0.8
0.8
0.4 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.4 0.4 0.4
0.6 0.3 0.4
0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3
0.4 0.3 0.2 0.3
0.2
0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2
0.3
0.2
0.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Other Juice, Juice Mixtures & Smoothies Orange Juice Apple Juice Grapefruit Juice Pineapple Juice Grape Juice
104

Juices price per unit are estimated to increase from 2014 to 2027
Market Size: Global
4.5 4.3 4.3

4.2
4.0
3.9 3.6
4.0 3.3 3.6 3.5 3.6 3.6
3.4
3.4 3.5 3.6
3.1 3.4 3.2 3.4
3.3 3.4 3.4 3.1 3.3 3.3
3.5 3.0 3.2 3.2 3.2
2.9 3.1 3.1
2.9 3.0 3.0
2.9 2.9
3.0 2.8 2.8
2.7 2.8
2.8 2.8
2.7 2.8
2.8 2.8
2.7 2.8 3.4 3.4
2.6 2.6 3.2 3.3
2.7 2.7 2.7 2.8 3.0
2.5 2.8 2.6 2.9
2.6 2.6 2.7
2.0 2.5
2.1 2.1 2.2 2.2
2.0 2.1
1.5 1.9 1.9 1.9 1.9 1.9 1.9 1.9
1.8
1.0
0.5
0.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Orange Juice Grape Juice Other Juice, Juice Mixtures & Smoothies Pineapple Juice Apple Juice Grapefruit Juice
105

In 2022, Private Label had the highest share in Juices
Further Market Analysis
Brand share in 2022
106

CHAPTER 03
Market Insights
• Analyst opinion
The Juices market is a fast growing market
Summary
Juices, understood only as juices from fruits or vegetables with a juice content of
100% here. A general trend towards less-sugared drinks and a declining
percentage of children in the population of many developed markets have acted
as growth inhibitors in recent years. Juice mixtures and ready-made smoothies,
which are consumed for perceived nutritional benefits, are the non-alcoholic
drinks which have generated the highest growth.
108

With revenue of US$ 34.6 billion, Americas is the biggest market among selected
regions in 2022
+4.5%(1)
+5.2%(1) +5.3%(1)
43.1
36.7 37.3
34.6
28.5 28.8
+10.3%(1)
14.4
+3.8%(1)
8.8
2.8 3.3
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

+2.6%(1)
76.3
67.1
+5.2%(1) +3.8%(1)
43.3 41.5
33.6 34.5
+7.9%(1) +4.6%(1)
10.5 8.0
7.2 6.4
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

regions in 2022
+2.6%(1)
+0.9%(1) 12.8
+2.0%(1) 11.2
10.4
9.9
8.6
7.8 +5.1%(1)
5.4
4.2
+0.4%(1)
0.5 0.5
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

Australia & Oceania has the biggest market in Juices volume per capita in 2027
16 15.3
14.5 14.1
13.7 13.5
14 13.2
12.6 12.7
11.9 12.2 12.0 11.9 11.7 11.4
12 11.1 10.8 10.7 10.7
10.6 10.7 10.3 10.6 10.4
9.9 10.2 10.2 10.3 10.2
10
10.7 10.5 10.5 10.6 10.5 10.4 10.0 10.5 10.1 10.1 10.1 10.1 10.0
8 9.2
6
3.4 3.5 3.4
3.0 3.1 3.1 3.2 3.3 3.3 3.7 3.8 3.9 3.9 3.9
4 2.7 2.7 2.8 2.8
2.5 2.5 2.5 2.6 2.6 2.6 2.5 2.6 2.5 2.6
2
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Asia Africa Europe Americas Australia & Oceania
112

Australia & Oceania has the biggest market in Juices price per unit in 2027
7 6.7 6.7
6.4
6.2
5.9
6 5.6
5.4
5.2
5 4.7 4.7 4.7 4.6 4.3 4.3
4.4 4.5 4.0 4.2
3.9 4.2 4.2
3.7 3.9 4.1
3.2 3.1 3.4 3.4 3.1 3.3 3.7
4 3.6 3.5
3.3 3.2 3.4 3.3 3.3
3.3 3.1 3.0
3.4 2.8 2.8 2.9 2.9
3 2.6 2.7
2.3 2.5
2.3 2.2 2.2 2.2 2.3
2.0
2 2.7 2.7
2.4 2.5
2.2 2.2 2.1 2.2
2.0 1.9 1.9 1.9 1.9 2.0
1
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Africa Asia Americas Europe Australia & Oceania
113

+4.3%(1)
29.2
23.7
+5.2%(1)
+6.5%(1) 13.0
10.1 +4.7%(1)
8.1 +5.1%(1)
5.9
3.7 3.5 4.5
2.9
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With average revenue per capita of US$ 120.1, Germany is the biggest market
+5.3%(1)
155.6
120.1
+3.7%(1)
+4.4%(1)
85.0
+4.7%(1)
70.7 67.1
52.3 54.0
41.6
+6.3%(1)
4.1 5.5
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With volume of 6.0 billion liters, the United States is the biggest market among
+0.1%(1)
6.0 6.0
+2.8%(1)
+1.6%(1)
2.5
2.2 +1.6%(1) +2.3%(1)
1.8 1.9
1.1 1.1 1.2

1.0
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With volume per capita of 20.8 liters, Germany is the biggest market among
25 23.4 23.3 23.3 23.3 23.4 23.5 23.1 23.0

22.4 22.6 22.7 22.9 22.6
20.5 20.8
19.5 19.5 19.1 18.5 18.6 18.7 18.6
19.0 18.7 18.8 18.1 17.8 18.4
20 18.5
17.2 17.5 17.6 17.5 17.4 17.3
18.3 18.5 18.5 16.8 18.1
17.9 17.6
15 17.1
16.3 16.3 16.1 16.3 16.4 16.4
15.8 15.4 15.5 15.6 15.6 15.4
14.5
10
5
1.3 1.3 1.4 1.5 1.5 1.5 1.4 1.6 1.5 1.6 1.6 1.7 1.7 1.7
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
China United Kingdom France United States Germany

With price per unit of US$ 5.8, Germany is the biggest market among selected
countries in 2022
8
6.8 7.0 6.9
7 6.5 6.6
5.6 5.8
6 5.5 5.4
5.1 5.0
4.8 4.9 4.8 4.9
5 4.6 4.6 4.7
4.3
3.3 4.0
3.6 3.7 3.8 3.6
4 3.4 3.5 3.6 3.5 3.4 3.5 3.6
3.2 3.4
3.0 2.9 3.1 3.4
2.8 2.7 2.8 2.7 3.2 3.4
3 2.6
2.5 2.6 2.9 3.1 3.1
2.9 2.5 2.5 2.4
2.5 2.6 3.0 3.1 3.2
2.8 2.9
2 2.6 2.7
2.2 2.2 2.2 2.4
2.1 2.1 2.1
1
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
China United Kingdom France United States Germany
118

MARKETS
Ready-to-Drink (RTD)
Coffee & Tea
CHAPTER 01
Overview
• Key takeaways
Ready-to-Drink (RTD) Coffee & Tea is an important part of the Non-Alcoholic
Drinks market
Market definition
The Ready-to-Drink (RTD) Coffee & Tea segment includes packaged coffee and tea
beverages in liquid form, ready for consumption. This segment does not include This market includes: This market excludes:
coffee and tea products in dry form, such as Instant coffee and tea leaves.
• Coffee & Tea Drinks in PET bottles, • Coffee and tea in dry form
The Ready-to-Drink Coffee & Tea segment is divided into 2 subsegments: glass bottles, cans, carton
• Syrups
• The Ready-to-Drink (RTD) Coffee segment includes packaged coffee beverages in • Carbonated & non-carbonated RTD
liquid form, ready for consumption. Coffee & Tea • Ready-to-Drink Meal replacements
• The Ready-to-Drink (RTD) Tea segment includes packaged tea beverages in liquid
form, ready for consumption.
Key players in the Ready-to-Drink (RTD) Coffee & Tea segment are Nestlé,
Starbucks, PepsiCo, The Coca-Cola Company, and Unilever.
121

Ready-to-Drink (RTD) Coffee & Tea accounted for 9.74% of the Non-Alcoholic
Drinks market revenue in 2022
Highlights
Revenue in the Ready-to-Drink (RTD) Coffee & Tea segment amounts to

US$139.60bn in 2023. The market is expected to grow annually by 6.47% (CAGR
2023-2027).
In global comparison, most revenue is generated in the United States

(US$48,300.00m in 2023).

generated in 2023.
In the Ready-to-Drink (RTD) Coffee & Tea segment, volume is expected to amount
to 43.81bn L by 2027. The Ready-to-Drink (RTD) Coffee & Tea segment is expected
to show a volume growth of 3.6% in 2024.
The average volume per person in the Ready-to-Drink (RTD) Coffee & Tea segment
is expected to amount to 4.99L in 2023.

CHAPTER 02
Market Size

Ready-to-Drink (RTD) Coffee & Tea revenues are estimated to increase at a
CAGR(1) of 6.4% from 2014 to 2027
179.4
170.1
160.0
+6.4%(1) 150.2 41.8
139.6 39.8
37.5
126.0 35.3
118.0 33.4
100.8 105.3 101.2 30.8
90.6 29.3
86.5 25.8
79.8 80.2 24.7 25.3
22.3 23.2
21.7 20.8 130.3 137.6
114.9 122.5
106.2
88.7 95.2
76.2 79.5 75.8
58.2 59.3 64.2 67.3
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Ready-to-Drink (RTD) Tea Ready-to-Drink (RTD) Coffee

Ready-to-Drink (RTD) Coffee & Tea average revenue per capita is estimated to
increase at a CAGR(1) of 5.4% from 2014 to 2027
Market Size: Global
22.6
21.6
20.5
+5.4%(1) 19.4 5.3
18.2 5.1
16.6 4.8
15.6 4.6
14.2 4.3
13.8 13.5 4.1
12.1 12.5 3.9
11.4 11.3 3.4 3.5
3.4
3.1 3.2
3.1 2.9
16.5 17.3
14.8 15.7
13.8
11.8 12.5
10.4 10.8 10.2
8.3 8.4 9.0 9.3
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Ready-to-Drink (RTD) Coffee & Tea volume are estimated to increase at a CAGR(1)
of 3.7% from 2014 to 2027
Market Size: Global
43.8
+3.7%(1) 42.5
41.1
39.7
38.3 8.1
35.4 36.3 7.9
7.7
33.6 32.6 7.5
32.3 7.4
31.0 7.1
28.6 29.6 7.0
27.4 6.6 6.8 6.5
6.5
6.2 6.3
6.2
33.4 34.6 35.7

30.9 32.1
26.8 28.4 29.2
24.5 25.7 26.1
21.2 22.4 23.3
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Ready-to-Drink (RTD) Coffee & Tea volume per capita are estimated to increase
from 2014 to 2027
Market Size: Global
4.4 4.5
4.5 4.3
4.2
4.0
4.0 3.8 3.8
3.5 3.6
3.4 3.5
3.5 3.2 3.3
3.0
3.0
2.5
2.0
1.5
0.9 0.9 0.9 1.0 1.0 1.0 1.0 1.0
0.9 0.9 0.9 0.9 0.9 0.9
1.0
0.5
0.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Ready-to-Drink (RTD) Coffee Ready-to-Drink (RTD) Tea

Ready-to-Drink (RTD) Coffee & Tea price per liter are estimated to increase from
2014 to 2027
Market Size: Global
Price per liter forecast
5.5 5.2
5.0
4.9
5.0 4.7
4.5
4.4
4.5 4.2
3.8 3.9 3.8 3.9
4.0 3.7 3.7
3.5 3.5 3.6 3.6
3.3 3.4
3.5 3.3
3.1
3.0 3.0 2.9
3.0 2.7 2.7 2.8 2.8
2.5
2.0
1.5
1.0
0.5
0.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

In 2022, Lipton had the highest share in Ready-to-Drink (RTD) Coffee & Tea
Further Market Analysis
Brand share in 2022
129

CHAPTER 03
Market Insights
• Analyst opinion
The Ready-to-Drink (RTD) Coffee & Tea market is a fast growing market
Summary
Ready-to-Drink (RTD) Coffee and Tea beverages have performed very well in
recent years as consumers in the West seek new and convenient refreshment
options. The industry has been characterized by a tectonic shift from high-sugar
carbonated soft drinks and juices to no- or low-calorie beverages like bottled
water and some other beverages like Ready-to-Drink (RTD) Coffee & Tea. In the
Asia-Pacific region, this category has traditionally been stronger than carbonated
beverages and has been boosted by general economic development in these
countries.
131

With revenue of US$ 71.8 billion, Asia is the biggest market among selected
regions in 2022
+7.2%(1)
101.6
+7.3%(1)
71.8
66.9
47.0
+7.9%(1) +8.4%(1)
+13.8%(1)
4.6 6.7 3.5

0.3 0.6 2.4
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

+7.1%(1)
+6.6%(1) 81.3
64.4
57.6
46.8
+6.5%(1)
+7.9%(1) 21.9
+11.2%(1) 16.0
5.4 7.9
0.3 0.5
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

regions in 2022
+4.0%(1)
31.4
25.8
+3.1%(1)
10.4
9.0
+4.6%(1) +10.3%(1) +5.4%(1)
1.0 1.3 0.2 0.3 0.3 0.4
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

Americas has the biggest market in Ready-to-Drink (RTD) Coffee & Tea volume
per capita in 2027
11
9.9 10.0
9.5 9.7
10 9.3
8.8 8.9 8.9
8.4 8.6
9 8.1 8.3 8.3
7.8 7.9 7.9 7.9 7.8 8.0
8 7.1 7.4 7.3
6.7 6.9 6.8
6.4 6.4 6.7 6.4 6.6
7 6.4 6.2
6.0
5.6 5.7
6 5.3 5.5 5.3
4.9 5.1
4.5 4.7
5
4
3
2 1.3 1.3 1.4 1.4 1.5 1.5
1.1 1.1 1.1 1.2 1.2 1.3 1.2 1.2
1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.2
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Africa Europe Asia Australia & Oceania Americas
135

Australia & Oceania has the biggest market in Ready-to-Drink (RTD) Coffee & Tea
price per liter in 2027
10
8.9 9.1
8.7
9 8.2 8.4
7.7 7.9
8 7.4
6.7 6.6 6.5
7 6.3 6.4 6.4 6.2 6.4
5.9 6.1
6 5.6
5.2 5.0 5.1
4.7 4.8 4.9 4.8 4.9
4.4 4.4 4.5 4.6 4.6 4.6
5 4.4
3.9 4.1 4.0 4.1
3.7 3.8 3.8
4 3.2 3.2
2.9 3.0 3.1
2.6 2.7 2.8
3 2.3 2.5 2.5
2.2 2.1 2.2
2
1.8 1.9 2.0 2.0
1 1.7 1.7 1.7 1.8 1.7 1.7 1.6 1.7 1.7 1.8
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
136

+7.2%(1)
61.1
+8.9%(1) +4.5%(1)
41.9 43.2 42.8
34.2
27.4
+7.1%(1) +7.5%(1)
0.2 0.3 1.4 2.0
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027
China United States United Kingdom Germany Japan

With average revenue per capita of 272.6, Japan is the biggest market among
+5.0%(1)
348.2
272.6
+6.6%(1)
177.6
129.0
+8.7%(1) +7.6%(1)
+7.1%(1)
18.8 28.5 24.5
4.4 17.0
3.2
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With volume of 12.2 billion liters, Japan is the biggest market among selected
countries in 2022
+1.4%(1)
+5.2%(1)
13.1
12.3 12.2
+2.7%(1)
9.6
8.6
7.5
0.0%(1) +3.9%(1)
0.03 0.03 0.3 0.4
2022 2027 2022 2027 2022 2027 2022 2027 2022 2027

With volume per capita of 97.0 liters, Japan is the biggest market among
104.9 106.5
110 101.7 103.3
100.2
95.0 95.8 97.0
100 91.2 92.6 93.3 92.1
88.0 90.1
90
80
70
60
50
40
30 22.5 23.5 23.8 24.2 24.6 25.0
19.4 19.5 20.0 20.7 21.1 19.8 22.1
19.1
20 5.7 6.4 6.6 7.0 7.4 7.7 8.1 8.4
3.6 4.0 4.4 4.8 5.3 5.7
3.6 3.6 3.7 3.8 3.9 4.0 3.8 4.0 3.9 4.2 4.4 4.5 4.7 4.8
10
0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.5
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
United Kingdom Germany China United States Japan
140

With price per liter of US$ 8.2, the United Kingdom is the biggest market among
9.5 9.8
10 9.2
8.9
9 8.6
8.4 8.2
8.0
7.8
8 7.2 7.4 7.2
7.0 7.0 6.9 7.1
6.5 6.7
7
6.1
5.7
6 5.2 5.4
4.9 5.0 5.1 5.0 5.0 5.1
4.7 4.8 4.6 4.7 4.8
5 4.3
4.0 4.0 3.9 4.0
3.6 3.7 3.7
4 3.5 3.2 3.3 3.4
2.9 3.0 3.1
2.6 2.6 2.7 2.7
3 2.3 2.3 2.3 2.3
3.0 3.1 3.2 3.3
2 2.7 2.8 2.9
2.3 2.4 2.3 2.5
2.2 2.0 2.2
1
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Japan China Germany United States United Kingdom
141

Agenda

Market Insights 14
Market Drivers 27
Trends 40
Key Players 44
Markets
Bottled Water 50
Soft Drinks 73
Juices 96
142
STATISTA MARKET INSIGHTS
Market Insights – market data,

forecasts, and qualitative insights
Gain a better understanding of markets across 190+ geographical entities – on
a global, regional, country, and/or state level. Access our data via web
interface, download (XLS, PDF, PPT), or reports. Benefit from our 48-hour
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• 10 sectors: advertising & media, consumers, countries, digital sector,

finance, health, industrial sector, mobility, and technology
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visualizations, and/or customize downloads
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allocation, and portfolio management
10 190+ 1,000+ 400+

Find out more on: sectors geographical markets reports
Go to Market Insights https://www.statista.com/outlook/
entities
143
STATISTA CONSUMER INSIGHTS
Understand what drives

consumers
Gain a better understanding of consumers, brands, and markets.
With the Statista Consumer Insights, you get access to
streamlined market research tools and all results of the exclusive
Statista surveys. Leverage consumer insights to make data-driven
decisions and unlock new growth opportunities.
• Identify and understand your core audiences

• Track brand KPIs
+
• Analyze competitive landscapes
• Monitor consumer trends globally
2,000,000+ 56 3.5bn+ 15,000+ 500+

Find out more on:
Go to Consumer Insights statista.com/global-consumer-survey
interviews countries & consumers international topics &
territories represented brands industries
144
STATISTA ECOMMERCE INSIGHTS
Understand the
global eCommerce landscape
With the Statista eCommerce Insights, users gain access to the ecommerceDB,
our partner database, which provides detailed information on over 39,000 online
stores, marketplaces, and companies in over 58 countries and 13 categories. This
includes revenue analytics, competitor analyses, market developments, marketing
performance indicators, and further KPIs.
• In-depth analyses of 39,000+ stores, marketplaces & companies
• Adjustable and downloadable top, category, country & region rankings

+
• Insights into all important eCommerce markets across the globe
• Broad range of in-depth reports, insights & news
39k+ 300+ 70+ 450+ 58+

Find out more on:
Go to ecommerceDB ecommerceDB.com
online stores marketplaces financial & reports countries &
performance KPIs categories
145
STATISTA COMPANY INSIGHTS
Gain insights into over

70 million companies
We provide relevant information about businesses worldwide.
Narrow down your research results using different indicators to find
potential customers, get an overview of your competitive landscape
to assess your market, and identify emerging trends to support your
strategic decision-making.
• Identify potential customers and partners

• Get to know your business environment
• Gain insights for your next research project
• Explore company rankings based on 100+ industries
• Learn about global growth champions
70+ million 50,000+ 200+ 1,000+ 160+

Find out more on:
Go to Company Insights statista.com/companies/about
privately held publicly listed countries & reports focusing on data tables of top
companies companies territories key company data companies
146
Author
Henning Vuo
Junior Analyst
h.vuo@statista.com
Henning Vuo studied Economics (B.Sc.) at the University of Hamburg and

Economics (M.Sc.) at the Justus Liebig University Giessen. In Market Insights, he is
mainly responsible for the beverage market (Alcoholic Drinks, Non-Alcoholic Drinks
& Hot Drinks).
147
www.statista.com

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INDUSTRIES & MARKETS

Market Outlook Appendix

Sources: Statista Market Insights 2023

Bottled Water Juices

Revenue in the Non-Alcoholic Drinks market amounts to US$1.45tn in 2023. The

In global comparison, most revenue is generated in the United States (US$496.50bn

In relation to total population figures, per person revenues of US$189.20 are

By 2027, 40% of spending and 10% of volume consumption in the Non-Alcoholic

In the Non-Alcoholic Drinks market, volume is expected to amount to 944.60bn L by

6 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

• Worldwide average revenue per capita

• Worldwide market volume

• Worldwide volume per capita

• Worldwide average price per unit

• Worldwide sales channel

Revenue in trillion US$

8 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

Average revenue per capita in US$

9 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

Volume in billion liters

10 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

Average volume per capita in liters

117.60 118.90 118.80

Sources: Statista Market Insights 2023

Average price per unit in US$

Sources: Statista Market Insights 2023

Online/offline revenue distribution

Sources: Statista Market Insights 2023

• Worldwide market comparison

Sources: Statista Market Insights 2023

Revenue in billion US$

16 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

17 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

Average revenue per capita in US$

18 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

Volume in billion liters

19 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

Volume per capita in kilograms

300 275.5 275.1 278.0 280.0 278.4

191.8 193.9 195.7 197.6 191.5 198.7 192.8

50 66.0 67.1 67.2

Sources: Statista Market Insights 2023

Price per unit in US$

5.0 4.7 4.8

Sources: Statista Market Insights 2023

Revenue in billion US$

22 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

Average revenue per capita in US$

23 Notes: (1) CAGR: Compound Annual Growth Rate