VISUELE GELETTERDHEID KITSGIDS

VRAAG 1 – TEKS B

GRAFIEKE / STATISTIEK / VERGELYKENDE DATA / SPOTPRENT

HINTS WENKE
KNOW WORDS LIKE: KEN WOORDE SOOS:
 Same amount  Ewe veel
 Most  Die meeste
 The least  Die minste
 Target Group  Teikengroep
 Quickest  Vinnigste
 Slowest  Stadigste
 Bias  Partydigheid
 Stereotyping  Stereotipering
 Do you agree? Motivate your answer.  Stem jy saam? Motiveer jou antwoord.

VRAAG 3 – TEKS D

ADVERTENSIE
The audience's attention must
Attention be drawn in one way or another.
Aandag
Big words, an interesting picture
...
The reader's attention must be
I nterest
kept to read the entire
B elangstelling
advertisement.
Human needs and desires must
D esire
be targeted. It usually gives the
B egeerte
reader a reason why they have
to buy it.
The potential buyer must be
A ction
encouraged to act; he / she
A ksie
must (need) buy the product or
service.
HINTS
 What is the headline of the ad?
 How is the head / title emphasized?
 Which product is being advertised?
 Who is the target market / target group?
 How will you draw the reader's attention?
 Is it formal or informal?
 Serious or humorous?
 Illustrations
 Is there alliteration and assonance?
 Where can you get it?
 What does it cost?
 Which advertising techniques are used?
 Pun
Die gehoor se aandag moet
getrek word op een of ander
manier. Groot woorde, ‘n
interessante prentjie...
Die leser se aandag moet gehou
word sodat hy/sy die hele
advertensie lees.
Menslike behoeftes en
begeertes moet geteiken word.
Dit gee gewoonlik vir die leser ‘n
rede hoekom hul dit moet koop.
Die potensiële koper moet
aangespoor word tot aksie;
hy/sy moet die produk of diens
(wil) koop.
WENKE
 Wat is die kop van die advertensie?
 Hoe word die kop / titel beklemtoon?
 Watter produk wat geadverteer?
 Wie is die teikenmark / teikengroep?
 Hoe gaan jy die leser se aandag trek?
 Is dit formeel of informeel?
 Ernstig of humoristies?
 Illustrasies
 Is daar alliterasie en assonansie
 Waar kry jy dit?
 Wat kos dit?
 Watter advertensietegnieke word gebruik?
 Woordspeling
 VRAAG 4 – TEKS E

SPOTPRENTE / STROKIESPRENTE
WHEN ANALYSING CARTOONS WE LOOK AT THE FOLLOWING:
1. THE CHARACTERS

 Do they represent stereotypes?

An exaggerated preconceived generalisation about the typical behaviour, attitudes, dress,
etc. of various types of people.
 Are they caricatures? (ridiculous exaggerations)
Features or actions of a person are exaggerated to help the reader work out who is being
represented. E.g. Nelson Mandela may be drawn in a Madiba shirt or Prince Charles may
be drawn with big ears.

 Note their facial expressions and body language.

The facial expressions and positioning of a person that provide non-verbal clues about
their mood and attitude.
 Irony: When one thing is said, but something else is meant. (Remember to give BOTH
sides, otherwise it will be 0)
2. BACKGROUND AND SETTING
 Where and when is the scene taking place?
 Is the cartoon based on facts or fiction?
3. LANGUAGE AND PUNCTUATION
 Do they use slang in the cartoon?
 Does it use single words, phrases or sentences?
 Does the punctuation affect the mood and tone?
4. ACTIONS
 These are expressed pictorially by the clever use of lines, facial expressions and symbols.
5. OBJECTIVES
 Is the intention of the cartoon to educate, inform, entertain etc?
 Has the cartoonist achieved his or her objective?
 How has he or she achieved this objective?

HINTS WENKE
When looking at a comic strip or a cartoon, pay Wanneer jy na ‘n strokiesprent kyk, moet jy
attention to the following: aandag aan die volgende gee:

 Body language of characters (How do they
use their bodies to convey a certain
message: non-verbal communication)
 Gestures (Movement of hands)
 Facial expression (Do they look sad, happy,
irritated etc.)
 Verbal communication (What do the
characters say?)
 Tone (of voice)
 Setting (What is the background to the
pictures)
 Scale (Is one character bigger than the
other?)
 Stereotypes and Caricatures
 Speech bubbles (Words of characters)
 Thought bubbles (Characters thoughts)
 FONT size (size of letters in text)
 Die lyftaal van die karakters (Hoe gebruik
hulle hul lywe om ‘n sekere boodskap oor
te dra: nie-verbale kommunikasie.)
 Gebare (Beweging van die hande)
 Gesigsuitdrukkings (Lyk hulle hartseer,
gelukkig, geïrriteerd ens.)
 Verbale kommunikasie (Wat sê die
karakters?)
 Toon (van stem)
 Agtergrond (Wat is die agtergrond t.o.v. die
prente)
 Skaal (Is een karakter groter as die ander?)
 Stereotipes en Karikature
 Praatborrels (Woorde van karakters)
 Gedagteborrels (Gedagtes van karakters)
 Lettergrootte (grootte van letters in teks)
 TERMINOLOGY TERMINOLOGIE
 Frame: one drawing in a  Raampies

comic strip.

 Strokiesprent

 Comic strip: sequences of drawings telling a

humorous or adventurous story – found in
newspapers, etc

 Praatborrels
(Woorde/dialoog van karakters)
 Speech bubble: Or a line
between the speaker and the Speech
words to indicate who is bubble
speaking.
 Dinkborrels / gedagteborrels
(Gedagtes van karakters)
 Thought bubble: look like Thought
clouds – indicate unspoken bubble
thoughts.
 Skreeborrel

 Scream bubble: look like a star – indicated

shouting
Scream
bubble
 Klanknabootsing / onomatopee
Illustreer klanke of geluide
 Onomatopoeia Klankeffekte: onomatopee wat spesifieke
klanke weergee (bv. tok-tok-tok)

 Spoedstrepe/bewegingstrepe: is lyntjies wat

beweging voorstel
 Movement: indicated
by means of vertical,
curved and diagonal
lines. Speedy action
is indicated by
streaky lines, or by
the action going out
of the frame.  Skietwolk: ontploffing of ‘n knal

 Shooting cloud:
explosion or hard
sound

 Leestekengebruik: Slimgebruik van

leestekens om ‘n bepaalde boodskap oor te
 Punctuation: clever dra.
 use is made of punctuation to create
meaning.

 Lettergrootte en redes vir gebruik van

 Sizes of letters and usage of capital letters hoofletters

 Simboliek: gloeilampie bokant die karakter

 Symbolic: light bulb se kop wat beteken dat hy die lig gesien het
above the character’s en die idee gesnap het.
head to indicate he
knows the answer

 Dat iemand slaap wat weergegee word deur

 To sleep ʼn saag wat ʼn stomp saag of ʼn klomp zzzz in
ʼn ry.

 %@#! of iets soortgelyks wat beteken om te

 To swear vloek / lelik te praat.

 ʼn Klomp stippels in ʼn ry wat wys dat iemand

 To look in one direction: gaze in ʼn sekere rigting kyk, of (messe in ʼn ry wat
ʼn bose kyk weergee).

 ʼn Gekrap of sterre om harde musiek of vals

 Loud music musiek weer te gee.

 Tipiese gesigsuitdrukkings om sekere

 Facial expressions / emotions emosies weer te gee

 Jy moet weet hoe om letterlike

 You must (denotatiewe) en figuurlike (konnotatiewe)
know how to interpret literal (denotative) betekenis van visuele stimuli te interpreteer.
and figurative (connotational) meaning of
visual stimuli
 VRAAG 5 – TEKS G

PRENT

HINTS WENKE
 Any type of language questions can be  Enige tipe taalvrae word oor prente
asked about images. gevra.
 Vocabulary  Woordeskat