Distribution Channels for Bikroy.

com and Influencing Factors

The core issue of our term paper on Bikroy.com are probably its functioning as an online
marketplace. Understanding distribution channels and how Bikroy.com fits into the big
picture is crucial in this scenario. Bikroy.com are a leading online marketplace for classifying
ads in Bangladesh, acting as a central location for purchasing and selling different goods and
services. Since it's 2012 launch, it has developed into a reliable marketplace that links
millions of people nationwide. Bikroy.com's extensive category list and easy-to-use design
make it easier to transact on anything from gadgets to real estate. Distribution channels are
very importantly in the business world, particularly for internet platforms such as
Bikroy.com. These routes acts as the veins that carries products and services from
manufacturers to customers. Effective means of distribution for Bikroy.com guarantees
smooth communication between buyers and sellers, encourages dependability and confidence
in business. Bikroy.com can improving its reach, accessibility, and eventually it's market
presence by making this channel more efficient.

Channels for Services on Bikroy.com

 Direct Sales Model: Bikroy.com open gates between shoppers and marketers in
virtual marketplace from Bangla. Rather than doing sales directly, Bikroy.com
provides a place where marketers post their stuffs and buyers can look and. This place
makes transactions smooth by assisting communication, transactions, and feedback
without getting directly into product sales.

 User-to-User (C2C): Bikroy.com primarily business model is utilizing C2C

(customer-to-customer), in which independent sellers showcasing they goods on
website and communicate with possible customers directly. Bikroy.com benefits from
this strategy by having less administrative expenses and a broader choice of products
since it doesn't need inventory management. It offers retailers greater accessibility to a
bigger audience and simplifies for them to vend goods without requisite a physical
presence or intense marketing efforts!

 Business-to-Consumer (B2C): While infrequent, certain businesses could potentially

employ Bikroy.com for B2C (business-to-customer) transactions. This may provide
benefits such as accessing a wider viewer and delving into Bikroy.com's current user
base. Nonetheless, restrictions might involve escalating rivalry from singular vendors
and the demand for businesses to standout amidst assorted postings.
Direct Distribution by Manufacturers on Bikroy.com

Limited Role:

 One of the features of manufacturers is their focus on distribution through wholesalers

and retailers, which may already have its existing network.
 The concern over brand image, selling through a platform with diverse produce
variety may not jive with being a manufacturer.

Potential Benefits:

 Direct distributions allow for tailored marketing and promotion, which could benefit
producers when rolling out new products.
 Manufacturers may utilize Bikroy.com to dump defective goods or surplus inventory
to the detriment of other suppliers.

Impact on Bikroy.com:

 Exposure of manufacturers could help enhance product quality and brand perception
on the site, and ultimately the consumer experience.

 It may also lead to increased competition for vendors if multiple manufacturers vie for
the same customer.

Factors Influencing Distribution Decisions on Bikroy.com:

 Bikroy.com has changed its distribution strategy, which is focused on C2C for
individual sellers and has a minimal focus on B2C, which is used for several goods
like handicrafts.

 Product characteristics like those acquired in large quantities or the food nature
influence distribution decisions. Bikroy.com allows us to use its existing channels for
large quantities and lack of logistics to ship items that are acquired as challenges with
perishable products.

 The company is also considering several user experiences and potential strategic
alliances on the most effective distribution to combat the online classifieds markets.
  Bikroy.com’s compliance with consumer rights and other legal and enforcement
structures also affects the Online distribution selection decisions.

As regards to their distribution strategy, Bikroy.com faces both opportunities and challenges
as the e-commerce scene in Bangladesh develops further. In the future, Bikroy.com may look
at ways to improve the user experiences on their platform, optimize their distribution
networks, and adjust to shifting consumer demands.

Future distribution strategy for Bikroy.com will take the following factors into account:

1. Technological Integration: Bikroy.com could be made more consumer-friendly and

efficient by engaging in major technological developments like mobile payments and
AI-driven recommendation engines.

2. B2C Audience Growth: While Bikroy.com operates on a B2B basis, B2C demand for
certain items or engagement in strategic tie-ups with corporations may add additional
consumer sources while generating valuable profits.

3. Market Segmentations: If Bikroy.com has more market segments and distribution

channels to address the diverse requirements of its massive consumer base, they may
be segmented by demographics or geography to target consumers more effectively.

4. Compliance with Regulations: Given how quickly laws and regulations on consumer
protection change, you must keep up to date with present scenarios to maintain
marketplace reputation and respect.

In general, Bikroy.com's distribution strategy going forward will probably concentrate on

utilizing technology, growing Business-to-Consumer prospects, streamlining logistics, and
adhering to legal requirements in order to maintain competitiveness and satisfy the constantly
evolving needs of Bangladesh's e-commerce industry.

References
Akhter, S., & Raihan, A. (2019). E-commerce in Bangladesh: Challenges and opportunities.
International Journal of Engineering and Advanced Technology, 86