Katie Fox

121308913
B Comm 1
In the following report, the manager of a store has retrieved data on the revenue of the
store for the last fifteen weeks. This data is in relation to the three pay-points that the store
operates from. Through various graphs and descriptive statistics, the data collected will be
displayed below.

Task 1:

In the above graph the revenues A, B and C (summed over the three pay-points) have been
compared over the seven days of the week.

It is clear from the graph that the weekends were the busiest, with Saturday generating
€306,731 and Sunday €310,927. This increased frequency in sales could be due to the free
time people usually have during this time. Commitments such as work and school during the
weekdays mean less people will be out shopping in the store, this therefore leads to a
decreased frequency in sales. With that logic in mind, during the weekdays it was
Wednesday that had the lowest sales of €244,313.
The mean of the data is €278,743 and the standard deviation is €2967, which is not a drastic
difference between all the data. This indicates that the store has a stable financial
environment, in which future revenue may be easier to predict.
Task 2:

The above graph displays the total revenues for each of the three pay points (A, B and C).
The means of the three pay-points A, B and C were €5906, €6488, and €6190, respectively.
Thus, pay point B had the highest mean, meaning this pay point generated the largest profit
out of the three. In contrast, pay point A had the lowest mean, therefore generating the
lowest profit of the three. A variety of factors could cause the increased revenue in pay
point B, increased marketing activities is an example.
In relation to the standard deviation, pay point A had one of €1044, pay point B €1174, and
pay point C €1230. Pay point C has the highest standard deviation meaning the data is the
most widespread, therefore further from the mean and less reliable. On the other hand, pay
point A has the lowest making it more reliable as the data is less affected by outliers and
closer to the mean value.
Task 3:

Day Revenue A
(€)
Saturday 8157
Sunday 8040
Friday 7894
Sunday 7873
Saturday 7806
Thursday 7593
Thursday 7546
Saturday 7533
Friday 7461
Friday 7457
Thursday 7317
Thursday 7255
Monday 7204
Sunday 7179
Sunday 6975
Thursday 6966
Monday 6951
Thursday 6937
Thursday 6935
Saturday 6842
The table and graph above illustrate the highest 20 revenues of pay-point A with details of
what weekdays they were collected.

From the table the day most prevalent is Thursday, appearing 7 times. This could be due to
the various social welfare payments and weekly pay checks paid out on this day, thus
increasing the spending power of the customers receiving these payments. This will allow
them to purchase more in the shop.

The weekend is another frequent constitute in the table. As mentioned earlier in the report,
this could be due to the increased leisure time consumers have during this time. With this
increased, it will lead to more customers in the shop and more potential revenue to earn
through their spending.
The mean of the data shows the value that produces the lowest amount of error from all
other values in the dataset. In this case the mean was €7316. This is a fair representative
average as it is not affected by outliers.

Overall, the above graphs have shown clearly and concisely what data the manager had
collected over the fifteen weeks. Through the three various tasks, it gives an overview of the
stores most profitable weekdays and pay points. It shows the importance of data collection
to understand and predict the financial environment of the business, helping managers to
maximise sales.