Project Report On

“Coustomers perception of online

Food delivery with refernce to swiggy”

Submitted in Partial Fulfillment for the Award of the

Degree of Bachelor of Business Administration (2020-2023) (14, Bold)

Under the Supervision of: Submitted By: (14, Bold)

Dr . Shallu Agarwal Bhargav Pandey
Assistant Professor 16114701723

Maharaja Agrasen Institute of Management Studies Affiliated to

Guru Gobind Singh Indraprastha University, Delhi
PSP Area, Plot No. 1, Sector 22, Rohini, Delhi 110086, India

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 DECLARATION

This is to certify that I, Bhargav Pandey have completed the Project Report

titled Coustomers perception of online food delivery with refernce to swiggy

under the supervision of Dr Shallu Agarwal, Assistant Professor toward partial

fulfillment of the requirement for the award of the Degree of Bachelor of

Business Administration at Maharaja Agrasen Institute of Management

Studies, Delhi. This is an original piece of work and I have not submitted it

earlier elsewhere.

Name of the Student:Bhargav Pandey

Enrolment No 16114701723

Program:BBA

Batch: 2023-26

Date:

COUNTERSIGNED BY:

Dr Shallu Aggarwal

Assistant professor

Date:

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 ACKNOWLEDGEMENT
Guidance, inspiration and motivation have always played a key role in the
success of any venture. I would like to pay my sincere regards to all those
who guided me in my project work.

I would like to avail this opportunity to pay my sincere gratitude and

regards to
Prof(Dr) Rajni Malhotra Dhingra, Director and Dr Manoj Verma, HOD,
Business Administration, Maharaja Agrasen Institute of Management Studies
for providing me such a wonderful opportunity to widen the horizons of my
knowledge. I would also like to express my heartfelt thanks to my Project
Supervisor Dr Shallu Agarwal for giving her support, guidance and
encouragement throughout the project work.

Last but not the least I would like to thank my parents, family and friends who
have directly or indirectly contributed in making this project a success.

Bhargav Pandey
16114701723

BBA (2C)

Batch: 2023-2026

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 TABLE OF CONTENTS
S.
N PAGE
O PARTICULARS NO.
1 EXECUTIVE SUMMARY 5-14
2 RESEARCH METHODOLOGY 15-18
3 COMPANY PROFILE 19- 22
4 DATA COLLECTION AND ANALYSIS 23-57
5 QUESTIONNAIRE 58-67
6 OBJECTIVES, SUGGESTIONS, LIMITATIONS &
CONCLUSION 68-73
7 BIBLIOGRAPHY 74-75

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EXECUTIVE SUMMARY

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 EXECUTIVE SUMMARY

The India online food delivery market reached a value of US$ 4.35 Billion in 2020.
Online food delivery assists individuals in ordering and receiving the desired food
products at the doorstep. It involves browsing the website or application, selecting
from a wide variety of cuisines available and making the payment through
different methods. The website/application updates the user about the expected
duration of food preparation and delivery. These features, in confluence with
attributes such as ease, speed and precision of delivery, are increasing the demand
for these services in India.
The market is as of now seeing development because of the expanding admittance
to high-speed internet facilities and the boosting deals of cell phones. This, in
conjunction with the developing working populace and expanding pay levels, is
moving the online food deliverymarket development in India. Albeit the players

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are basically gathered in the metropolitan districts of the country, with Bangalore,
Delhi and Mumbai addressing the three biggest business sectors, sellers are
currently additionally focusing on more modest urban areas, as they have solid
development potential.

In addition, the rising pattern of the in a hurry food things and speedy home
deliverymodels that offer comfort, eady-to-eat (RTE) and less expensive food
deliverychoices are raising the interest for online food deliveryadministrations in
the country. Besides, inferable from the rising instances of COVID-19, a portion of
the main players like Zomato, McDonald's Corporation and Domino's Pizza Inc.
have presented contactless deliveryadministrations. These services guarantee that
the food arrives at the client without being moved by uncovered hands and is
conveyed securely with sufficient social removing measures.

The online food delivery market in India is developing couple with advancing way
of life examples and dietary patterns of Indians. Chaotic plans for getting work
done and ascend in dispensable wages have promoted food conveyance,
particularly in metropolitan regions.
The online food delivery market in India is relied upon to extend at compound
yearly development paces of ~30.55% (based on revenue) and ~10.19% (in view of
the number of clients) during the 2020-2024 period, to create an income of INR
~1,334.99 Bn and foster a client base of ~300.57 Mn by 2024. Central parts right
now working in the Indian online food deliverymarket incorporate stage to-client
support suppliers like Swiggy (Bundl Technologies Private Limited), FreshMenu

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(FoodVista India Private Limited), Faasos (Rebel Foods Private Limited) and
(Zomato Media Private Limited). Aside from these, there exist certain
organizations that work with an eatery to-client deliverymodel as domino Box8's,
(Domino's Pizza, Inc.), and KFC (Yum! Brands, Inc.).

SCOPE OF PROJECT
Scope of this project includes:
 Overview of Indian online food ordering industry
 Impact of Covid-19 on online food orders
 Business model of Swiggy
 Marketing strategies and promotional tactics of Swiggy
 Market coverage of Swiggy and its future plans
 Customers perception about online food ordering with reference to Swiggy

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 Problem statement
In general, a problem statement will outline the negative points of the current
situation and explain why these matters. Online food ordering is gaining
importance in our country and in no time, food ordering companies such as
Zomato, Swiggy, Uber eats etc. got good customer base. With so much of success,
there are still some issues with online food ordering like many customers do not
feel comfortable while making online payment or unable to verify the quality and
variety of food online and on the top of it, corona virus impacted these companies
in a big way as most of us are hesitant to order food online.

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 Literature review
Karan Kashyap has believed that utilizing on the online food ordering services is
acquiring prevalence in Tier 1 cities. The clients favor eating in, when contrasted
with going out to an eatery when there are issues of traffic congestions. This
fragment has subsequently seen a development of practically 100% over the most
recent few years. Redseer, an examination firm has guaranteed that the online food
requesting and deliveryportion developed practically 150% in 2016 in contrast
with 2015, with an expected Gross Volume (GMV) of $300 million out of 2016.

The significant lump of the online food deliverybusiness is from the best 5 urban
communities in India, albeit this fragment is dynamic in just about 20 Indian urban
areas. The players in this portion are combining their business by focusing on
expanding their functional effectiveness and productivity instead of looking for
fresher business sectors in different urban areas. However, with enormous number
of players in the market like Swiggy, Food Panda, Zomato and so forth the client is
spoilt for decision. It has become extremely helpful for them to peruse the
rundown of diners and foods in various pieces of the city and request simply by
clicking a button on the application.

Zamarud Ansari and Dr. Surbhi Jain, expressed the accomplishment of online food
delivery new companies is chiefly in light of the fact that there is a consistent
development in the internet business industry. A portion of the difficulties looked

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by the online food deliveryorganizations is conveying inside the time period and
improvement of the assets just as the specialized abilities of the workers.

India has in excess of 400 food delivery applications with more than $120 million
financing from funding firms and different financial backers. Food industry is a
monotonous business since a base 3 suppers are devoured by every person in a day
expanding the recurrence of food requesting. This makes the financial backers and
business people hopeful with regards to the development of this portion.

The food industry startups are also exploring various avenues and coming up with
innovative businesses like creating a meal box with all the necessary fresh food
ingredients to cook as per the recipe provided to make a meal that the customer
chooses or a salad box with ingredients and dressing of the customer’s choice.
Such businesses also use the same technology used by the mobile food delivery
apps and a similar delivery mechanism as a supply chain to ensure effectiveness.

Vishal Krishna discusses the beginning of another imaginative food business

which gives a cooking experience to the client while guaranteeing comfort as far as
time and material acquirement. This business makes a dinner box with every one
of the new fixings which are pre arranged to a degree subsequently slicing on the
cooking time to 30 minutes to make a most loved feast. The objective market are
people who love to cook yet can't commit the essential chance to prepare the
supper. Cheerful Cook dinner boxes have every one of the fixings needed

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alongside an account about the food that has been requested. Innovation is utilized
for requesting and deliveryof the cases.

Quality in food has a major influence in the food business and absence of value
will unfavorably influence the business to a degree that it might need to shut down
in case there are any breaches. Food is transitory in nature making business
coordinations even more troublesome. The back end tasks should be firmly
controlled. This alongside a whimsical subsidizing where the first round of
activities will get great financing while the accompanying rounds, where the
organizations need to deal with their own advertisements, go about as a deterrent
for extension. Bedsides to bait the clients, organizations like Food Panda have
spent between Rs.400/ - to Rs.500/ - per client, for client securing. The eccentricity
of this business is that while introductory orders are not extremely troublesome,
ensuing orders represent a test.

As indicated by IBEF (Indian Brand Equity Foundation), food ordering is a quickly

developing business. It is likewise a pursued business by financial backers and
interests in food requesting new companies has seen an increment of 93% in 2015.
The other side is that opposition is intense and it is hard to get by in this serious
circle. Organizations that can't support close down and other people who are in the
business battle to beat contests, minimize their expenses, and decrease their
consume rate to make back the initial investment and make benefits.

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Anshoo Sharma from Light speed Ventures thinks that the expected market for
food requesting business draws in financial backers. This is additionally a business
has a recurrent requesting conduct as likewise high edges. It is normal that the
immense financing in this space will solidify like the web based business space.
The food aggregators join cafés to an online food and application stage, so the
clients have a wide decision to pick from and the request is then picked and
conveyed to the eatery. The deliveryis frequently reevaluated for an expense. This
outcomes in the organizations diving into the overall revenues and the cafés need
to adjust their demonstration on the grounds that while their business builds, there
is a value they need to pay. As per Mr. Galatithis would mean up to as much as
16% detracted from the profit inclusiveof commissions, GST and so on The
restaurants anyway have no choice except for to accept these new companies to get
by in the market where the customer pattern is to purchase food on the web.

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 RESEARCH
METHODOLOGY

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 Research Methodology
MEANING OF RESEARCH:-
Research simply means a search for facts – answers to questions and solutions to
problems. It is a purposive investigation. It is an organized inquiry. It seeks to find
explanations to unexplained phenomenon to clarify the doubtful facts and to
correct the misconceived facts.

Young defines Research as “a scientific undertaking which, by means of logical

and systematic techniques”, aims to:
(a) Discover of new facts or verify and test old facts,
(b) Analyze their sequences, interrelationships and causal explanations,
(c) Develop new scientific tools, concepts and theories which would facilitate
reliable and valid study of human behaviour.
(d) Kerlinger defines research as a “systematic, controlled, empirical and critical
investigation of hypothetical propositions about the presumed relations among
natural phenomena”.

Survey method: It is a fact-finding study. It is a method of research involving

collection of data directly from a population or a sample thereof at particular time.
Its purpose is to provide information, explain phenomena, to make comparisons
and concerned with cause and effect relationships can be useful for making
predications.

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Sampling: Sampling is a method that allows researchers to infer information about
a population based on results from a subset of the population, without having to
investigate every individual. ... In probability (random) sampling, you start with a
complete sampling frame of all eligible individuals from which you select your
sample.

Sample size: In this study, sample size would be of 50 individuals who will be
sharing their views on online food ordering and the benefits it offer.

Methods of Sampling
Random sample method:
The method adopted here is random sampling method. A Random sample is one
where everything in the universe has as an equivalent possibility of known chance
of being chosen.
Research Instrument
Questionnaire:
A questionnaire is a carefully complied logical sequence of questions directed to a
define objective. It is the outline of what information is required and the
framework on which the data is built upon. Questionnaire is usually used in
securing marker information that its preparation deserves utmost skill and care.

Collection of data:
One of the important tools for conduction market research is that availability of
necessary and useful data. Data collection is more of an art than a science. The

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methods of marketing research are in a way the methods of data collection. The
sources of information fall under two categories.

Internal sources:
Every company has to keep certain records such as accounts, reports etc. these
records provide sample information which an organization usually keeps collection
in its working.

External sources:
When internal records are insufficient and required information is not available,
the organization will have to depend on external sources of data.

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COMPANY PROFILE

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 SWIGGY

Swiggy is India's biggest online food requesting and delivery platform established
in 2014. Swiggy is situated in Bangalore, India, and as of March 2019, was
working in 100 Indian urban communities. In mid 2019, Swiggy ventured into
general item deliveries under the name Swiggy Stores. In September 2019, Swiggy
dispatched moment pickup and drop administration Swiggy Go. The assistance is
utilized for a different cluster of things, including clothing and report or bundle
conveyances to business customers and retail clients. Swiggy is worked by Bundl
Technologies Private Limited.

History
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In 2013, the two originators, Nandan Reddy and Sriharsha Majety, planned a web
based business site called Bundl to work with messenger administration and
transportation inside India. Bundl was stopped, and was rebranded to enter the
food deliverymarket. At that point, the food deliveryarea was in disturbance as a
few striking new companies, like Foodpanda (later procured by Ola Cabs),
TinyOwl (later gained by Zomato) and Ola Cafe (later shut) were battling. Majety
and Reddy moved toward Rahul Jaimini, once in the past with Myntra, and
established Swiggy and parent holding organization Bundl Technologies in 2014.
The organization constructed a devoted deliveryorganization and developed
quickly, principally determined by the attention on coordinations and securing
distinct advantages.

In May 2020, Swiggy laid off 1100 representatives during the COVID-19
pandemic. In August 2020, the organization dispatched their basic foods
deliverystage called InstaMart. In 2021 the organization declared that it would take
care of the inoculation expense for its deliveryaccomplices. In March Swiggy set
up Health Hub across Chennai, Tamil Nadu.

Investments and acquisitions

In 2015, the company began attracting external investments. The first was a $2
million investment from Accel and SAIF Partners, along with an additional
investment from Norwest Venture Partners. The next year, Swiggy raised $15
million from new and existing investors, including Bessemer Venture Partners and
Harmony Partners.

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In 2017, Naspers drove a $80 million financing round into Swiggy. Swiggy got
$100 million from China-based Meituan-Dianping and Naspers in 2018 and a
series of speculations helped the organization's valuation to more than a $1 billion.

In February 2019, Swiggy obtained Bengaluru-based AI startup Kint.io. In April

2020, Swiggy got around $43 million financing which esteemed the organization at
$3.6 billion. Swiggy gained Bangalore-based Asian food fire up 48East in 2017.
Swiggy later gained Mumbai-based Scootsy Logistics, a striving food and style
deliveryadministration, and later shut it down. It obtained a Mumbai-based milk
deliverystartup SuprDaily in an all money bargain. In 2019, the organization put
Rs 31 crore in Mumbai-based prepared to-eat food brand Fingerlix.

The organization brought $800 million up in Series J round financing from Falcon
Edge Capital, Goldman Sachs, Think Capital, Amansa Capital and Carmignac, just
as existing financial backers Prosus Ventures and Accel esteeming Swiggy at
around $4.9 billion.

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Page 22
DATA COLLECTION
AND ANALYSIS

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 Swiggy start-up story
Nandan Reddy (29) and Sriharsha Majety (31) the two graduated class of Birla
Institute of Technology and Science (BITS) Pilaniare second-time fortunate
business visionaries. Back in the year 2014, they cooperated on their initially
startup adventure, Bundl,a coordinations aggregator that associated little and
medium organizations to messenger specialist co-ops. The business got going fine.
Nonetheless, after nearly 12 months into it, they understood their center expected
to transform from the messenger administration field to the food business.
In the extended time of working with similar individuals. Nandan and Sriharsha
acknowledged there was a solid requirement for an online hyperlocal coordinations
organization in the café business. By 14 August, the team realized their fantasy by
carrying out Swiggy, the country's first online food requesting stage. They roped in
Rahul Janimini, an IIT Kharagpur graduated class, to accomplish coding work for
the stage.
Back in 2014, Swiggy was established in an office space in Koramangala,
Bangalore. One area, six deliverychiefs and 25 accomplice cafés are what Swiggy
got going inside the start, Growing at 25% month-on-month, Almost four years
into the field, Swiggy presently has a significant presence in Delhi, Mumbai, Pune,
Bangalore, Hyderabad, Chennai, and Kolkata. Not simply that, they are banded
together with 12,000 cafés and more than 13,000 deliverychiefs. As per the RoC
information recorded by the organization, the total assets of the organization is Rs
3,86,34,590 with a turnover of Rs 7,41,702.
Coming from a foundation of business people, Sriharsha (Harsha) Majety,
originator and CEO of Swiggy says, "Business venture was consistently in my
blood. My dad runs an eatery in Vijayawada and plans to put resources into the
friendliness area and my mom is a specialist by calling and has her facility. She is
additionally intending to begin her chain of salons. Seeing my relatives being in
control, and assuming liability for what they do was a motivation from early
years." says Harsha.

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He likewise attributes his excursion to seeking after an Engineering certificate at
BITS Pilani, where he got a chance to meet individuals from various foundations
and societies. "I think those were my early stages. In contrast to different schools,
Pilani never constrained understudies with participation, which gave us a great deal
of time to seek after our interests. I met a many individuals and fiddled with a great
deal of interests like testing, photography, and travel.
Being a movement buff, Harsha went on a great deal of hiking trips across South-
East Asia and Europe. His voyaging interests showed him something new or two
with regards to the world, which has likewise helped in his enterprising excursion.
In one of his hiking trips, Harsha acknowledged how to handle disappointments
and ineptness with serenity and tolerance. "I went on a bike trip across Portugal
and was not in the slightest degree ready for the climate conditions. I was
depleted, abandoned and very nearly abandoning the outing. I was helped by my
vacation have, who took me in and ingrained the certainty to proceed with the
excursion. I was under a great deal of pressing factor and he just revealed to me
that assuming I can't cycle uphill, I should hitch a ride uphill, and cycle just
downhill. Which appeared well and good then, at that point. He additionally
caused me to comprehend that it was alright to respite and get some much needed
rest and ponder the drawn out objective and not transient disappointments."
These occurrences have molded Harsha, and even today he feels that the issues of
present moment can be settled by making an effort not to put a lot of pressing
factor and contemplating the drawn out objectives. "I think I have attempted to
apply the Zen approach in life to the degree conceivable and this has been
massively useful in acquiring some poise. That entire outing was around 90 days of
cycling which was around 4,000 km without anyone else from Portugal to
Turkey."
As indicated by Harsha, one character characteristic that has formed him as a
business visionary is determination.

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"I was obstinate about doing things that energized me and was prepared to invest in
it".

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This is one reason why he decided to surrender grounds arrangements and required
a one-year hole prior to joining IIM-Calcutta For Harsha, the motivation came
from Phanindra Sama, Founder of RedBus. In 2006, when Sama talked about his
endeavor plans of opening up to the world, Harsha thought it was an insane
thought. However, in the wake of getting back to India he saw the development of
the RedBus, which ingrained going all in.
He began meeting and examining thoughts with Nandan Reddy (Co-organizer,
Swiggy) and both saw a tremendous open door in the internet business industry
with effective stages like Amazon, Flipkart, e-Bay and that's just the beginning.
One thing both made certain of was doing a business that is a blend of innovation
occupations just as disconnected positions. "We felt that we will see that upper
hand by being not simply an unadulterated programming organization or not
simply an unadulterated disconnected organization," adds Harsha
They understood saw potential in the disorderly coordinations and transportation
area inside the web based business industry, and along these lines was
conceived their first endeavor, Bundl, in August 2013.
From the hour of its initiation, this online stage has collected huge amounts of cash
which more than demonstrates Swiggy's worth as a food requesting stage.
Beginning from disclosure through visual menus, enormous decrease in
deliverytime and no base request, Swiggy has turned into the most noteworthy
utilized online stage. With more than 12,000 cafés in their program, industry best
normal deliveryseason of 37 minutes and diminished overhead expenses, Swiggy
has situated itself at the highest point of this field. To ensure they are hanging
around for the since a long time ago run, Swiggy has dispatched a large group of
energizing provisions like Swiggy Pop, Swiggy Access and Swiggy Schedule.
With consistent improvements in their innovation, Swiggy has ensured it has
gotten the main situation in the nation concerning the online food requesting food.

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 SWIGGY funding
Swiggy has raised $2.4 b in total funding across 10 funding rounds for a $130 m
valuation.

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Page 29
 Business model of swiggy

The plan of action material of Swiggy depends on a hyperlocal on-request food

deliverybusiness activity. Functioning as an extension among cafés and clients,
Swiggy uses an inventive innovation stage that fills in as a solitary resource.
Their application permits metropolitan foodies to arrange food from adjacent
eateries and get it conveyed at their doorstep. A wide rundown of eateries and their
menus with costs are shown in the application to pick and request from.
Aside from collecting eateries, Swiggy likewise has its own armada of
deliveryaccomplices. They get orders from accomplice eateries and convey it on-
request in under 30 minutes.

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Since Swiggy works as a double association model, it likewise helps eateries that
can get additional orders from clients utilizing their own Swiggy application.
When the request is put in, they will realize the request subtleties, set up the
request and convey it to Swiggy drivers. Thusly, eateries don't have to utilize their
own deliverywork force, saving expenses and endeavors. All the Swiggy drivers in
the area get a transmission signal on their own Swiggy drive application when the
request is put. After they acknowledge the request, they convey it directly on the
client's doorsteps.

1. Customer Segments of Swiggy

The customer segments of Swiggy incorporate those individuals who don't wish to
go out to cafés and restaurants to purchase food. Individuals who need to arrange
food on the web and need to get it conveyed at their doorsteps are the key clients of
Swiggy.

After its new business development, individuals who need to purchase and get
different items conveyed from neighboring shops and stores of food, drug stores,
hardware, rose shops and gift shops in the city are additionally Swiggy's clients.
Hardly any instances of stores right now accessible on Swiggy stage are Sodhi
Super Marche, Garg Dastak, Best Basket and V.M Retail.

2. Value Propositions of Swiggy

The main value proposition of Swiggy is its no-restriction order policy and
efficient online payment system.

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Swiggy has no base request necessity for deliverywhich is the reason it regularly
gets orders added up to not as much as Rs. 100. It is the justification behind
Swiggy increasing to 14 million orders each month. Simple admittance to clients
on Swiggy's application is the primary incentive presented to café accomplices on
the stage. Likewise, accomplice cafés that join Swiggy's Access can set aside to
25% of their functional expenses. Swiggy Stores convey food, blossoms,
medications, and different things to the doorstep of its clients inside 60 minutes.
Swiggy Go – It offers moment pick and drop administrations utilized by clients to
send bundles, lunch boxes to their children, records to the workplace, and packages
anyplace across the city. Likewise, clients can utilize Swiggy Go administrations to
drop clothing or bring neglected keys. Swiggy gives 8 distinct installment
techniques to its clients to pay helpfully for Swiggy orders. These can be arranged
3 ways:

Digital Wallets
 Paytm – Pay through your Paytm account and enjoy plenty of wonderful
offers and food deals.
 PhonePe – Get the ultimate convenience by paying through PhonePe, the
simplest digital wallet for online payment.
 Freecharge – Swiggy has also included Freecharge as an online payment
method to facilitate its customers efficiently.

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  Mobikwik – Now you can collect SuperCash through Mobikwik’s offers.
So, get ready to avail amazing benefits on many services.

Cards
Credit and Debit Cards – Via Swiggy’s net banking facility, you can use any debit
and credit card. Plus, you can also avail great offers on them, and you can even
save your card details for your future payments.
Sodexo Meal, Ticket Restaurants Meal & Zeta Food Card – Got these meal cards?
Great! Use them on Swiggy for your food orders.

Others
LazyPay – Pay now or pay later for your meals, LazyPay is here on Swiggy for
you to handle your lazy moods of payments!
Cash-On-Delivery – Old is gold, isn’t it? Pay for your Swiggy orders in cash if that
is more convenient for you.
Another value proposition is its delivery competency. Its fleet size increased to
45,000 delivery personnel. It has over 20,000 active restaurant partners on its
platform.

It’s operating in 8 cities and has even launched a central kitchen base facility for
various restaurants. Swiggy has more than a million app downloads.

3. Customer Relationships of Swiggy

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Swiggy has positive client connections. It gives every minute of every day
dynamic client assistance to help clients whenever, anyplace. It utilizes 'Client
assistance Chat' administrations. It likewise has dynamic online media pages where
it reacts speedily. To keep in contact with its clients and accomplices, it has created
phenomenal rating, survey, and criticism frameworks.

4. Channels of Swiggy
The channels of Swiggy are mobile app, websites, and digital marketing. Its
mobile app is available on both Android and iOS. In 2019, Swiggy launched
Swiggy Stores and Swiggy Go to expand beyond food delivery.

5. Key Resources of Swiggy

As it has corporations with local restaurant and shops, its core possessions are local
partners. To name a few, Biryani Blues, Keventers, BombayKery, Wok Paper
Scissors, and Yogisthaan are the successful restaurants at Swiggy.

Other key resources are delivery providers and its own human resources to manage
administrative and technical operations. Technology is another resource it uses to
operate its apps.

6. Key Activities of Swiggy

 Its key activities include:
 Building partnerships with eateries and retail shops

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  Hiring delivery providers and suppliers (full-time/part-time/freelancers)
 Acquiring customers and managing their orders
 Managing delivery and payment process
 Managing technical operations
 Updating system and building IT infrastructure
 Handling queries and concerns of customers and partners
 Picking and delivering items for customers via Swiggy Go

7. Key Partners of Swiggy

 Restaurants and shops– Restaurants who wish to have food
deliveryadministrations to furnish clients with food on-request. Other than
restaurants, key accomplices of Swiggy are shops (like drug stores, food,
and so forth) who wish to offer their own items and administrations as
Swiggy's accomplice.

 Supermarkets like Sodhi Super Marche, Garg Dastak, and Best Basket are
not many of the Swiggy accomplices. While it is presently on the
exploratory discussions with numerous online pharma players like MedPlus,
Medlife, PharmEasy, and Myra to join forces with them.

 Instagram – Swiggy as of late joined forces with Instagram permitting

organizations to share Instagram's food request sticker on their accounts
with

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 clients. Clients can tap on the stickers to put in comparable requests utilizing
Swiggy's site.

 Deliverysuppliers – These are the deliveryproviders. They can be full-time

or consultants who wish to work and bring in some additional cash. For the
initial 4 km, Swiggy pays deliveryyoung men Rs. 4 for every km. It then, at
that point pays Rs. 6 for every km after they have voyaged 4 km. Also, they
are paid an extra Rs.20 in unseasonal climate like blustery days. Likewise,
Incentives are given based on useful execution.
8. Cost Structure of Swiggy
Swiggy needs to bring about expenses and consumptions for its everyday
capacities. Its significant expense sources are:
Finance costs for its workers and conveyance accomplices. It additionally
incorporates impetuses and benefits which Swiggy offers to eateries. For instance,
giving a commission of around 2-3%.
• Costs of application and website advancement
• Running expenses and upkeep charges
• Administrative, publicizing, and showcasing costs
• Additional costs as far as special offers and advantages given to clients
• Kitchen base-like office arrangement and upkeep costs
• Returns, discounts, and random costs

9. Revenue Streams of Swiggy

Now, comes the most critical question:

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How does Swiggy make money?
To get a definitive answer, we need to analyze Swiggy’s Revenue Model. As it’s
expanding its business strategy and operations day by day, the revenue streams of
Swiggy are also considerably increasing.

There are mainly 6 revenue streams at present through which Swiggy makes
money:
1. Delivery charges
The principal sort of income stream Swiggy acquired is from its clients. An
ostensible deliveryexpense of Rs. 20 to Rs. 40 is charged from clients on orders
under an edge worth of Rs. 250. Swiggy raises the charges during high request
requests or surprising climate conditions.
2. Commissions
Swiggy obtains one more significant piece of the income stream from
commissions. It gathers commissions from cafés to create prospective customers
and to convey their food things through Swiggy's armada. Cafés need to pay 15%
to 25% on each request put from Swiggy's site.
3. Promoting
Swiggy acquires publicizing income in the accompanying manners:
Pennant Promotions – Swiggy advances and shows advertisements of different
cafés on its application. Cafés, identified with various districts, get more prominent
perceivability by means of standard advancement and follow through on cost for
the showed page.

Page 37
Need posting of cafés – Swiggy charges eateries premium rates to give them need
in the rundown of accessible eateries. An eatery needs to pay high assuming it
needs to be shown higher on the rundown.
4. Swiggy Access
A totally novel thought dependent on the cloud kitchen idea, Swiggy concocted its
Swiggy Access office. It gives prepared to-utilize kitchen spaces to its café
accomplices in those spaces where they don't work. Determined to bring food
closer to its clients, Swiggy empowers eateries to set up their kitchens in new areas
and let the food conveyed to them at the quickest speed.
Expecting around 25% of incomes in 2 years, Swiggy grows its cloud kitchen
model to incorporate 30 cafés locally available with 36 kitchens to four new urban
areas.

5. Swiggy Super
Swiggy has dispatched an enrollment program called 'Swiggy Super' for clients.
This program offers limitless free deliveryon all orders above ₹99. In the wake of
buying in to this program, clients don't need to pay flood valuing during
unreasonable requests.
6. Swiggy Go
Another income stream for Swiggy is an attendant service Swiggy Go that was
dispatched in 2019 to offer moment pick and drop administration. Through Swiggy
Go, the organization acquires by assisting clients with sending, pick, and drop
anything to and from various areas anyplace across the city.
7. Subsidiary Income

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Swiggy acquires income by cooperating with different monetary foundations like
Citibank, HSBC, and ICICI Bank. This subsidiary pay is a new yet effective
income stream where the two players advantage. It additionally permits clients to
get a few charge card offers from those monetary organizations.

Page 39
 Marketing strategies of swiggy
Swiggy was established in the year 2014 by Nandan Reddy, Sriharsha Majety, and
Sriharsha Majety. It is an online food requesting and conveying administration and
has its administrative center in Bengaluru, Karnataka. It works in more than 25
urban areas of India and they incorporate urban communities like Bangalore,
Chandigarh, Chennai, Coimbatore, Dehradun, Delhi, Gurgaon, Guwahati,
Hyderabad, Indore, Jaipur, Kochi, Kolkata, Lucknow, Ludhiana, Mumbai, Mysore,
and so on

Presently the absolute valuation in the market is $1.3 billion. Swiggy is possessed
by Bundle innovations Pvt. Ltd and intends to interface cafés to the foodies around
the city. Making food open to clients is the primary system of Swiggy. The top
customers of Swiggy incorporate Burger King, Goli Vada Pav, and Cafe Coffee
Day, and so forth

Swiggy expects to stand apart by offering curated arrangements of cafés and

benefits and has its own armada that gets orders from eateries and convey them to
the clients. Swiggy raised a sum of $1.5 Billion and has been extending in
significant urban communities of India.
Mission:
Our mission is to change the way India eats.

Vision:

Page 40
It is the first milestone in Swiggy’s vision to elevate the quality of life for the
urban consumer by offering unparalleled convenience, he added. Swiggy Stores
will give its merchant-partners unmatched access to a combination of core assets to
reach extra existing and new customers

Tagline:
Swiggy karo, phir jo chahe Karo!,

Segmentation targeting and positioning in the Marketing strategy

Swiggy Segmentation:
Swiggy under section division fundamentally centers around the more energetic
age. The division ages join the youngsters, who may feel that it is outstandingly
worthwhile for food to pass on at their doorstep, the accompanying target gathering
are the school going understudies and besides the ones who work at the working
environment and think that it is difficult to head to their main bistro.

The focus, in any case, has been on the twenty to long term olds customers and all
the brand-building attempts have been made to make Swiggy their go-to-
application concerning food transport. Under friendly division, it has found a
market segment who find look for solace concerning food and incline towards
staying at home and having an expedient supper.

The psychographic division, it centers around the customer who acknowledges that
it is more intelligent to have food passed on to them than go right to the bistro and

Page 41
avoid all the traffic in the city. Swiggy targets people who need to continue with a
supportive lifestyle.
Target:
Swiggy has been able to cater to the huge target audience and these audiences have
varied characteristics, ages, and behavior. Looking at India’s market size, Swiggy
has a great population to target but its main and ideal target audience is the ages of
18-35. These are the people who are college students, working professionals or
entrepreneurs who have a good lifestyle and are living in posh localities.

Positioning:
Swiggy has made the food deliverynot simply a drawn out arm of cafés and has
benefitted well out of this business. The super situating procedure of Swiggy is an
application that assisted clients with getting the food they need, any place they
need.

All the showcasing endeavors made my Swiggy has made a picture that Swiggy
makes life helpful and simple for its clients and guarantees best client experience
and means to keep each client both accomplice cafés and the clients happy with the
administrations.

It is situated to alter the manner in which individuals eat their food. It has the
witticism that "no clients go hungry" and assists clients with interfacing with their
number one eateries with a tick of the button.

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Distribution in the Marketing strategy of Swiggy
Swiggy has the strategy of making Hyperlocal product deliveries. It has a delivery
diversification strategy. It aims to not only make the delivery for the food, but it
also aims to create a delivery system for medicine, grocery, gift shops, and flower
shops and capture a larger share of the delivery market of India.

This is the idea of “Swiggy stores” will be first launched in Gurugram and has
already partnered with 3500 stores. It also aims to range its services in all the
emerging cities of India and capture the market share.

Swiggy has a plan of action to accumulate restaurants and his own armada of
conveyance accomplices. Swiggy has a double association model, as it benefits
both the clients and the eateries who get the food orders.

Brand equity in the Marketing strategy Swiggy:

Swiggy has dominated the idea of carrying the food to the clients instead of the
clients to the eateries for food. Swiggy has turned into a go-to-application with
regards to conveying food at their doorsteps. Swiggy has become exceptionally
well known among the millennial clients of India.

Swiggy currently intends to set kitchens mutually with eateries for higher incomes.
It likewise expects to stretch out its administrations to Swiggy stores and grow

Page 43
their deliverybusiness into different items. As per a report, cafés guarantee that
they get half of their request from Swiggy and 20-25% from Zomato.

Swiggy obviously has a more prominent piece of the pie in the deliverybusiness
and is one of the greatest subsidized new companies in India. The brand name
Swiggy has turned into an equivalent word for speedy food in the clients head and
growing the matter of Swiggy will end up being a decent technique.

Competitive advantage in the Marketing strategy Swiggy

 The sharp focus on logistics:
Swiggy aims to control the entire value chain of the customer’s experience and this
strategy has helped in triumph in the market place. Swiggy has done many things
right and one of them is its excellent focus on logistics of the operation. Swiggy
from the beginning knew that to crack the delivery market was to build an
extensive network for logistics due to which Swiggy has built a sound and
sustainable business model.

 Business strategy:
Swiggy was a late contestant in the online food conveyance and requesting space
in 2014 however it has now turned into a billion-dollar organization and presently
Zomato is playing get up to speed. Swiggy has its own developing armada of
conveyance accomplices and the armada is developing with at present 1.25 lakh
dynamic accomplices.

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This has permitted Swiggy to convey its guarantee to convey food inside 30 min to
the clients with simply a tap. Swiggy has as of late dispatched the Swiggy Access
kitchen, which is the prepared to-possess kitchen which is presented to eatery
accomplices lease free access with every necessary convenience, Swiggy means to
give help to the café proprietors to enhance their kitchens as far as request
anticipating, stocks arranging and request alters, and so on Creative systems like
these are a significant mark of separation for Swiggy.

Technology focus:
Swiggy is a food-tech organization and has a center coordinations stage and
Swiggy intensely use innovation to help clients and the eateries bamboozle
administrations. Every one of the conditions are broke down with the assistance of
information examination like the traffic conditions, anticipate the planning time for
the eateries relying upon the quantity of orders, area of the deliveryleaders to
insightfully give them the deliverytime and guarantee to the end clients.

The accomplice eateries get a preview of the relative multitude of key functional
measurements and furthermore all the financials. In the back end, Swiggy has
examination motors that mine client information to decide the inclinations and
helps Swiggy collaborate with the right eateries.
Competitive analysis in the Marketing strategy of Swiggy

The Indian food deliverymarket is esteemed at $15 Billion and is anticipated to

have remarkable development. It has now turned into an extremely serious market.

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Swiggy faces extreme contest from Zomato and other new businesses like
Foodpanda and Faasos.

Uber eats has likewise been catching Swiggy's piece of the pie by giving less
expensive and quality food to the cost cognizant Indian clients. In Mumbai and
Bangalore, Google has likewise dispatched its deliveryapplication called Areo.

The opposition is getting harder for Swiggy. Both Swiggy and Zomato has been
expanding its use through impetuses and limits as they fight for matchless quality.
The current consuming of Swiggy is fixed at more than $16 million and Zomato
about $17-18 million. Swiggy needs to get more innovative in its plan of action to
remain in front of the opposition.

 Customer analysis
Swiggy has two significant clients, the eateries from which it gathers commission
from and filling in as a conveyance accomplice and different clients are individuals
who request food through the application. The primary client portions are
individuals who would prefer not to go out to diners and cafés to purchase food.
Individuals who need to arrange food on the web and need it conveyed in their
doorstep. The new business extension is through some food, gadgets, rose and gift
shops.

Page 46
• Promotion Strategy

Swiggy is currently an extremely rumored brand and it's a result of its quality
administrations as well as because of its great online media system. On Facebook
itself, Swiggy has 174K devotees which are most noteworthy among the
contenders. Each mission of Swiggy is exceptional as they are amazingly
captivating and is extremely intuitive.

The posts are light, engaging, have great quality and are humor based. Missions
like #EatYourVeggies, #SuperSwiggy, #EarnYourCheatMeal conved the idea of
eating sound by utilizing clever jokes and jokes. Swiggy has additionally utilized
powerhouses to showcase its administrations.

Swiggy additionally demonstrates the quantity of limits, prizes, and

acknowledgment to make brand steadfastness among the clients.

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 SWOT ANALYSIS of swiggy

Strengths
1. Fast Delivery
Swiggy is renowned for its fast delivery administration. Its specialized stage is
ready so that it acknowledges orders from clients dependent on its area, and the
food would be taken from the closest inn of the clients. The clients would get the
lodgings that are close to them in their interface. With this model, Swiggy can
proficiently handle the orders for each client.

2. Slick User Interface

For clients to see easily, Swiggy has kept an incredible interface to take their
orders. Its UI is flawlessly organized such that the lodgings are recorded, and its
menu and rates can be seen on tapping the inn. At the point when the clients pick
their lodging and food, its installment entryways are likewise straightforward, and
every one of the offers that the clients are qualified are recorded. Then, at that
point it takes to the installment cycle, and the exchange gets finished. When the
request is done, clients can likewise really look at the live update of their request.

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3. Trained Employees
One fundamental strength of the brand is its prepared workers. The front and the
back-end groups are very much prepared and get the assistance conveyed for the
clients.
4. Wide Selection
One more strength of the brand is the wide determination it has of the diners. It
gives different determination of diners at the close by area and with a broad menu
accessible there. It would likewise show you the restaurants dependent on your
inclination, regardless of whether veggie lover and non-vegan.
5. Perfect Packing
Swiggy conveys food to its clients with a slick pack. The cleanliness part is
likewise very much kept up with.

Weaknesses
1. Targets Zonal Restaurants
Swiggy takes orders that are just from the eateries situated inside the zone of the
clients. Numerous contenders increment the client's necessity and extend to more
eateries.
2. Expansion in Brand Name
As of now, Swiggy's image mindfulness is less, and it needs to focus closer on
marking. Swiggy ought to make really showcasing methodology to have the right
brand picture.

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3. DeliveryCharges

The brand brings about some deliveryand pressing charges from the client wherein
the absolute bill sum would increment. Along these lines, this is an incredible soft
spot for the brand since certain clients may wonder whether or not to arrange
through the stage as it would cost an additional sum.

Opportunities

1. Trend-setter of this Idea

Swiggy was the principal online stage for food deliveryand the first to get this
support of the market. They have shown new strategies to convey food and sees
more freedoms to serve the clients.

2. Developing Marketplace

Swiggy sees an immense chance in the market as there are numerous likely clients.
They have many individuals and prone to increment with the goal that it would
help the brand. At the point when clients increment, the brand likewise increments.

3. Expansion in Market Share

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Swiggy can build its situation in the market by showing its place more on the
lookout. It can further develop its portion of the overall industry by zeroing in
additional on its marking. Swiggy ought to put more in marking so it tends to be
reachable to many.

4. More Service

Swiggy should discover approaches to join more assistance in its tasks. It ought to
likewise attempt approaches to eliminate the deliverycharges so that there would
be more clients streaming in.

Threats
1. Less Customers
At present, Swiggy has not many clients, and this is a critical danger to the brand.
When there are less clients, it is hard to expand their deals that would affect its
benefit.
2. Expanding Competitors
Swiggy sees numerous contenders from a limited scale. At the point when new
contenders emerge, they will give new offers, and now and again individuals may
will in general change to the new brand. Along these lines, thusly, it is a huge
danger to the brand.

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3. Expansion in Health-Conscious People

Nowadays, people are more prosperity insightful and slant toward less of outside
food. Not seeing the bistro region and tidiness of the submit, people would puzzle
over whether to orchestrate food on the web. This is a significant risk to the brand.
The SWOT examination of Swiggy referred to in this article has highlighted the
key characteristics of the brand that surfaces from its speedy
deliveryadministration, having a smooth UI, having arranged and capable
specialists, including a wide assurance of cafes, and squeezing the food
impeccably.
Its inadequacy is seen from its target zone that fuses simply the customer's zone,
less brand picture, and causing a deliverycharge for each solicitation. Its
possibilities are seen in being the trailblazer of the idea, creating business focus to
flourish, and an addition in the part of the general business.
It sees risks from its adversaries, having less customers, and an extension in
prosperity mindful people who may puzzle over whether to organize food on the
web.

Page 52
Impact of covid019 on online food ordering

As indicated by a review by LocalCircles in May 2020, around 65 percent of

respondents would not like to arrange eatery nourishment for conveyance inside 30
days after the (COVID-19) lockdown got lifted. Conversely, around three percent
said they would arrange multiple occasions inside this period.

Consumer sentiment after the 2020 lockdown

The Indian government forced a cross country lockdown from March 25 to May
31, 2020. Like different nations, India's economy was hit hard by the actions for
certain enterprises like the travel industry, friendliness, and flight almost halting.
Customer feeling plunged from 106 in February to 44 in May 2020 in provincial

Page 53
regions. In metropolitan regions, this dropped from 104 to 37 during a similar
time-frame. As far as professional stability, the discernment stayed stable, though
the trust later on monetary circumstance diminished fundamentally during the
lockdown.

The food delivery industry: winner or loser of the crisis?

Food conveyance expected to blast during the lockdown time frame when eating
out was confined. Nonetheless, an overview by Rakuten in June 2020 showed that
numerous Indians requested less food and, all things being equal, chipped away at
their home cooking abilities. Papers announced that the two central parts on the
conveyance market, Swiggy and Zomato, needed to excuse a portion of their
drivers or decreased the compensation. After the lockdown, when individuals
became accustomed to their "new ordinary", the food conveyance market
assembled pace once more.

Page 54
Profitability analysis- swiggy
Food delivery giant Swiggy (Bundl Technologies Private Limited) has reported its
revenues for financial year 2019-20 at Rs 2,776 crore, a 115 per cent jump since
the last financial year. The company further reported a net loss of Rs 3,768 crore
during the same fiscal. This is 61 per cent increase from the last financial year,
showed regulatory documents sourced from business intelligence platform Tofler.
The Bengaluru-based company’s total expenses for the fiscal were reported at Rs
6,545 crore.

During the year under review, the company’s business grew by 85 per cent. There
was an addition of over 100,000 restaurants with an active delivery fleet of over
200,000. “We also widened our reach across the country by launching 405 new
cities,” said Swiggy in the document.

The documents also mentioned that the management has carried out the impact
assessment of the pandemic on the operations of the firm and believes that there is
minimum disruption. Accordingly, no adjustments have been made to the financial
statements for the financial year ended 31st March 2020.

In the documents, the auditors’ have provided adverse remarks. Due to the wrong
classification of preference shares as equity classified instruments, the company
misstated the liability through profit and loss, and gain/loss from such adjustments,

Page 55
related income tax effects as of years ended March 31, 2018 and March 31, 2019,
according to the documents.

Swiggy operates in over 500 cities. It leverages its technology, scale, the density of
restaurant, delivery network and learnings from over 1 billion delivered orders to
continuously improve on-demand food delivery services. It is also developing new
offerings to customers like concierge services and essentials on-demand.

Its latest offering Swiggy Instamart allows customers to order essentials and
groceries through the day in under 30-45 mins. Genie the on-demand concierge
service allows consumers to either buy anything from any store and have the same
delivered, or provide pickup and drop services to and from any location within the
city.

This month Swiggy’s rival Zomato reported its revenues for the financial year
2019-20 at Rs 2,743 crore on a consolidated basis, up about 100 per cent since the
last financial year. The Gurugram-based unicorn also reported a consolidated net
loss of Rs 2,386 crore during the same fiscal, up 138 per cent from the previous
financial year. The Deepinder Goyal-led firm’s total expenses for the fiscal were
reported as Rs 5,006 crore.

Covid-19 has now accelerated the journey of foodtech companies to profitability.

After initial hiccups, Zomato is rapidly coming out of the pandemic's shadows.
With people opting to stay at home due to Covid-19-related restrictions and

Page 56
curfews in several cities, Zomato and Swiggy witnessed orders shooting through
the roof on New Year’s Eve, as people ordered biryanis, pizzas and cakes. Zomato
served 4,254 orders per minute during peak time and Swiggy recorded peak
number of orders per minute at 5,500 on during the New Year’s Day, according to
sources.

Page 57
questionnaire

Page 58
 Questionnaire
Name:
Phone no:
Email Id:

1. Which age group do you belong to?

Age Group No of respondents
18-25 26
25-35 14
35-50 7
50+ 3

No of respondents

18-25 25-35 35-50 50+

2. Do you avail the services of online food ordering apps like Zomato and
Swiggy?

Yes 38

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 No 12

YES
NO

3. Have you tried ordering food from Swiggy?

Criteria Frequency
Yes 36
No 14

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 Chart Title

No 14

Yes 36

0 5 10 15 20 25 30 35 40

4. Do you find variety of food in Swiggy application and if yes, is the quality
good?
Criteria Frequency
Yes 44
No 06

Chart Title
Yes No

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5. Do you think online food ordering is better than visiting restaurants in
actual?

Criteria Frequency
Yes 38
No 12

Chart Title
40

35

30

25

20

15

10

0
Yes No

6. Did corona virus impact your online food ordering?

Criteria Frequency
Yes 27
No 23

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 Chart Title

No

Yes

21 22 23 24 25 26 27 28

7. How often do you order food online?

Criteria No. of respondents
Daily 4
Once or twice a week 12
Once or twice a month 28
Ocaasioanlly 6

No. of respondents
30

25

20

15

10

0
Daily Once or twice a Once or twice a Ocaasioanlly
week month

Page 63
8. Swiggy offers several offers and discounted offers on regular basis, are
these offers good and exciting?

Criteria Frequency
Yes 44
No 06

Yes

Frequency Percentage

9. If you are happy with Swiggy, will you recommend this to others?

Criteri Frequency
a
Yes 37
No 13

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 Chart Title
40

35

30

25

20

15

10

0
Yes No

10. What is the best thing about online food ordering?

Criteria No. of respondents
Quality 9
Saves time of cooking food 19
Variety of options 16
Big discounts and promotional 6
schemes

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 No. of respondents

Quality Saves time of cooking food

Variety of options Big discounts and promotional schemes

Page 66
 OBJECTIVES, SUGGESTIONS,
LIMITATIONS & CONCLUSION

Page 67
 OBJECTIVES
 To know about the overview of online food delivery business in India
 To know about the market coverage and business model of Swiggy
 To know the growth of Swiggy along with its marketing strategies
 To know the customer perception about online food ordering with special
reference to Swiggy
 To review the profitability analysis of Swiggy
 To know the funding rounds of Swiggy

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 SUGGESTIONS
 Swiggy should engage more in advertisement & sales promotion activities
so that the consumers can be more attentive to the product. If it is possible
than revenues and profits will be increased.
 Swiggy should plan to add more number of restaurants to serve more
customers.
 Company should offer more discounts and schemes to attract new customers
and retain old customers.
 They should conduct the regular survey of some random offers and
programs launched by food delivery companies so that they can know the
taste and desires of the consumers.

Page 69
 LIMITATIONS
 Sample size of consumers is too small to project the opinion of consumer
regarding ordering food online and it is also expected that some individuals
may not answer honestly.
 Since the results have been drawn on the basis of the information provided
by the respondents, chances of error might have crept in. Companies should
adopt some trend going on in the market.
 As the time was limited, I could studied only limited things about the
concept.

Page 70
 CONCLUSION
The infiltration of the Internet and cell phone has made it simple for business
visionaries to target buyers. Expanding utilization of cell phones is one of the vital
variables behind the development of the online food conveyance market.

At the point when any business is venturing into the computerized world, it expects
appealing returns as far as income and client base. Regardless of business size and
type, everybody is making their portable application to draw in more clients.

Portable applications for sure assume a significant part in any online business,
including the food conveyance market. In case you are new to the food conveyance
market and need to hit the market, putting resources into a portable application can
be the best advance you can at any point take. Prior to talking about the future
pattern of the food conveyance market, we should examine some fascinating
figures that will stun you.

• Revenue age from the online food conveyance market added up to $94385m
in 2019.

• Revenue is relied upon to produce a yearly development pace of 10.3% and

will cross $134,490m by 2023.

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• There has been a steady expansion in clients who are utilizing on the web
conveyance applications two times every week.

• It is accepted that online food conveyance applications are created with the
expect to diminish time and deal solace to the clients.

• As per Statista, more than 1.2 billion individuals utilize online food
conveyance applications across the world.

Key development driver of the market

In the new years, the quantity of working ladies has expanded in the Indian labor
force, particularly in the city-based coordinated areas. Subsequently, the quantity
of twofold pay families in likewise on the ascent. With both the accomplices
working and keeping up with furious working timetables, it become hard for
individuals to get time and energy to cook at home. Also, the double pay situation
has expanded the general spending limit of the families. Likewise, the central
participants like Swiggy, and Zomato continue to declare worthwhile proposals for
the clients, both existing and new, to keep up the firm rivalry in the online food
requesting market.

Key obstruction to the development of the market

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As of late, there have been a few examples of misleading and shut cafés; and food
shops taking requests on food stages, just to be educated later that either the shop
can't be found or had closed tasks. Cases were accounted for where certain outlets
enrolled on these food conveyance applications have ended up being improvised,
or work out of home joints, with barely any emphasis on cleanliness and quality.
This has caused irritation among both the clients and the food conveyance chiefs.
Additionally, customers are becoming worried about the nature of food since such
unapproved food slows down only from time to time keep up with cleanliness both
while cooking and bundling.

Page 73
BIBLiOGRAPHY

Page 74
 Bibliography
 www.swiggy.com

 www.mbaskool.com

 https://www.businessstandard.com/
 https://statista.com

 https://ceohangout.com/
 https://www.crunchbase.com
 https://www.verzeo.com/
 https://www.talkwalker.com/

 https://www.ijltemas.in/

 https://craft.co/
 https://bstrategyhub.com/

 https://startuptalky.com/
 www.managementstudyguide.com

 www.economictimes.com

 http://www.ijsred.com/

 www.linkedIn.com

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