In sports or business, everyone talks about the

‘Closer,’ that one individual you can count on to

get the deal done and win.

He does what he’s supposed to do when he has

to, and people think he’s the best at what he does.

I used to think that way, too.

That is, until the 1992 Olympics in Barcelona,

where I had the opportunity to be with the
original Dream Team.

I’m watching this group of world class athletes,

each one a legend, hall of famer, someone you
would consider a ‘Closer.’

And then I looked over at Michael Jordan, the

best of the best, and thought …
NOT THE SAME.
Even among the greatest players of all time,
he was still on another level that went beyond
closing out a game and having a good season.
He didn’t just ‘close’ every game, he cleaned up.
He took responsibility for everything and
everyone. He faced every day and every challenge
with three words:

I CALLED HIM A CLEANER. THEY’RE ADDICTED TO SUCCESS.

A Cleaner isn’t defined by greatness or being a
legend, there are a lot of legends out there.
EVERYTHING THEY DO IS ABOUT
This is about those individuals who don’t settle for
legendary. These are the icons.
THE END RESULT.
They’re not just the best. They’re the best EVER.

They don’t only succeed, they succeed again and

again. Every time they get to the top, they push
the top higher.
EVERYTHING.
2
This isn’t just about sports, there are Cleaners
in every walk of life. CEOs, entrepreneurs,
salespeople, teachers, actors, politicians. Navy
SEALs are Cleaners. Bus drivers, community
workers….these are the rare and elite individuals
who don’t just do a job, they ARE the job.
Cleaners don’t see problems, they see situations
to control. They’re never satisfied. As soon as they
reach the top, they’re looking for more.
This has nothing to do with skill. Having a great
game or closing a big deal doesn’t make you a
Cleaner. It makes you successful for that day.
Cleaners find a way to be successful everyday.
Most people go out to celebrate that kind of
achievement.
A CLEANER JUST SAYS,
‘DONE. NEXT.’
And they always finish what they start. Cleaners
have to finish the fight, no matter how long it
takes. Weeks, months, years, they never forget
unfinished business.
Cleaners get what they want, and pay for it
in solitude. Excellence is lonely. No one ever
understands what they go through to be that
good.
The more I studied it, I started to see that almost
all competitors and achievers fit into
three distinct categories.
I CALL THEM COOLERS, CLOSERS, AND
CLEANERS.
There’s no scientific test for which you might be,
but once you look at the characteristics of each,
you’ll see exactly how you and your colleagues or
teammates measure up.
3
When I’m working with a new client and want to change it up depending on the situation and the
see how far they really want to go, I’ll ask a few individual, but here’s a few examples:
questions that no one has ever asked them. I’ll

It’s the championship game, the Super Bowl, Game 7 of the World Series or NBA
Finals…and your wife goes into labor with your first child.
ARE YOU GOING TO THE HOSPITAL OR TO THE GAME?

What’s most important for your career:

OWNING MULTIPLE RECORDS, OR WINNING MULTIPLE CHAMPIONSHIPS?

What did you spend last year on big rewards (such as cars, jewelry, vacations, boats,
clothing, homes) and smaller rewards (such as bar tabs, restaurants, drinking,
smoking, recreational drugs), AND WHAT DID YOU SPEND IMPROVING YOUR PHYSICAL
AND MENTAL SKILLS?

WOULD YOU GIVE UP YOUR SALARY FOR A YEAR TO BRING IN A GUY WHO CAN WIN YOU
THE CHAMPIONSHIP?

After an important loss, your teammate shows up to work with a hangover and can’t
perform. HOW DO YOU RESPOND?

IN THE LAST MONTH, WHAT HAVE YOU DONE THAT COULD GET YOU IN TROUBLE WITH
YOUR FAMILY, YOUR TEAM, OR THE POLICE?

And yes, I’m looking for specific answers here. Of

course, I’m typically asking these of athletes, but
you can adapt them to anything you do. BOTTOM
You CAN learn to be an elite
LINE: It’s not about how you perform, it’s about
having the mindset that allows you to perform. competitor, and I want to show
Where are you now, and what are you willing to
you how.
do to get to the top? And once you get to the top,
can you stay there? And keep going?

4

ARE YOU THINKING YOU
MIGHT BE A CLEANER?
C LOS E RS
Closers can get the job done when you put
them in the right situation and give them
the plan. They possess exceptional skills
and talent, and they’re content knowing
they’re one of the best (and by the way,
one of the best isn’t the same as being
THE best). They can deal with pressure,
but they’re uncomfortable when
something unpredictable happens. They
welcome attention and take credit when
things go well, but they’re sensitive to
what others think of them. They love the
rewards of success, and would choose
financial security over winning.
Let’s look at the other two types
of competitors and then you can
decide.
After the Cleaners, you have the
Closers and Coolers.
COOL E RS
Coolers are careful. They wait to be
told what to do, follow directions, and
hesitate before acting. They want to
fit into the crowd and dislike calling
attention to themselves. These are not
decision-makers; they avoid pressure
and controversy and don’t like to take
sides. They’re good at what they do,
very satisfied with their results, and
happy to see others succeed at a
higher level.
5
 COOLERS Have a good game. COOLERS Run from confrontation.

Fight your battles, if you give them

CLOSERS Have a great season. CLOSERS the plan.

CLEANERS Have unstoppable careers. CLEANERS Start wars, and finish them with a victory.

COOLERS Take no risks. COOLERS Read the story.

Take risks when they know there’s
CLOSERS limited chance for failure. CLOSERS Tell the story.

Don’t worry about risks, whatever

CLEANERS happens they’ll figure it out. CLEANERS Change the story.

COOLERS Fight their dark sides and lose. COOLERS Avoid pressure situations.
Admit their dark sides but can’t Step up when something is on the line
CLOSERS control it. CLOSERS and deliver in pressure situations.
Harness their dark sides into raw, Every moment is a pressure situation,
CLEANERS controlled power. CLEANERS and everything is always on the line.

Do a good job and wait for a pat on

COOLERS the back. COOLERS Are liked.
Do a good job and pat themselves on
CLOSERS the back. CLOSERS Are respected.

Are feared, then respected for doing

CLEANERS Do their job. That’s their job. CLEANERS what everyone feared they’d do.

6
COOL E RS C LOS E RS C L EAN E RS

GOOD G R E AT U N S T O P PA B L E

So let me ask you this. Right now, at this

point in time …
DO YOU THINK YOU ARE A COOLER, A
CLOSER, OR A CLEANER?
No matter how you answer that, whether
you’re just getting started or you’re the best
of the best, there’s always a next level, and
BREAKTHROUGH can take you there.
THAT’S WHAT IT MEANS TO BE
UNSTOPPABLE.
No matter how good your skills are, they’re
worthless without the mental toughness
to put them into action. For more than 25
years, my whole career has been about others
trusting me with their success in my hands. If I
did it for them, I can do it for you.

You want to go to the top?

You can do better.

We’re not just going TO the top, I want you to

go OVER the top, where there’s no safety net,
no ceiling, no floor.

You keep climbing because there’s nothing

under your feet, nowhere to stop.

7
 Late nights, early mornings, loneliness, fear of failing, being
misunderstood, and everyone thinks you’re crazy.

If this is you, welcome to the club. We have a lot to talk about.

ACCESS ‘ALL IN’ THE FIRST EPISODE OF TIM

GROVER’S 10 PART SERIES BREAKTHROUGH

GET STARTED TODAY

“I consider Tim Grover to be second to none…an invaluable part
of my training program.” - MICHAEL JORDAN
8