How do you pick the right influencer

for your business niche?

OPINION LEADERS ARE USUALLY DIVIDED INTO 5 SEGMENTS

Celebrity – Opinion leader – Discoverer – Sharer – one who User – a blogger

show business experts in narrow a person discover- distributes infor- without pro-
representatives, niches, for exam- ing new niches or mation through nounced interests
famous actors and ple, exclusively in a trendsetter. They various channels and specific traits;
actresses, ath- the beauty field; are the ones who (social networks, works for run-of-
letes, and other are aware of all instant messen- the-mill compa-
public figures; the trends and are gers, and so on); nies
willing to review
new products;

INFLUENCER SEGMENTATION BY NUMBER OF FOLLOWERS

Nano Micro Macro Million-plus
1 000 10 000 100 000 1 000 000 ...

TO SELECT AN INFLUENCER FOR YOUR BUSINESS, YOU NEED TO

DETERMINE THE GOALS THAT YOU NEED TO ACHIEVE

Goal Choice

Macro-influencers with a large

Increasing brand awareness
number of followers and big reach

Improving brand loyalty/trust Experts in your niche

Boosting audience engagement Micro-influencers with an active audience

New product advertisement Micro-influencers with an active audience

Micro- and macro-influencers

Selling goods and services
with a high level of impact

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