Task 1 – Part 1

What do you want to achieve over the final 8 weeks on the

Foundation Programme?

Please respond to the questions below as a starting point. This

document is a Prop/Prompt for you and your developed answers
should be loaded as a scribd document in an appropriate position
on your Weebly site. You will update this proposal as you move
through the project, do not delete initial statements, add a date
each time you add a new statement to a particular section.

The final document should be loaded to your Weebly by the 6th of

May.

Question 1
Reflect on your work you've created so far and consider on how your use of materials,
tools, techniques and processes reflect the broader ideas and message that you are interested to
convey.

What materials, tools, techniques and processes have you used and how can you employ a broader
range of materials and techniques to explore your theme in Module 3?

Throughout the modules thus far, I have used variety of materials, tools and techniques,
having explored the potential of: book making (my previous self-initiated project),
sculpture/model making (my box project) and instances of using paint and ink throughout
all projects completed. I feel that, through each of these uses, I subsequently chose the
material that was best fit for the outcome that I had planned. For example, when I had used
the mod roc while constructing my box ( a cave), I allowed texture and form to be
accurately and effectively produced through its application. While exploring my theme in
module 3, I plan on honing in on the use of paint; as this is my usual practice, and I have
yet to explore it to its fullest potential in this project, I feel that it would be good to use
paint in my last project in order to show the progress I have made throughout each module
with a style and material that I most enjoy using, in my own creative practice. However,
there are also other techniques and processes in which I would like to explore throughout
this project: while creating a book in module 2, I had begun to expand my skills in the
process of crochet and embroidery, a material I would feel inclined to work with again,
perhaps combining this with painting itself? I feel that, by also making a book in my last
project, I can show what I have learnt and the skills I have gained through a more
sophisticated outcome. I may also like to explore the potential of printmaking as I have yet
to explore this in pieces after its introduction in the first module.

Question 2
Reflect upon the audience and method of dissemination for your work.

What does it communicate and who is it communicating to? What does it offer to the
viewer/customer/client and their lifestyle? Where will the work be situated? How can you market
your work?

The work in which I intend to create throughout this project is held with the aims of
communicating the difference between toys which are popular due to their appealing visual
potential as opposed to toys which have become popular through their marketing- often
toys branded as ‘ugly-but-cute’. I intend to explore how toys, and the act of buying/having
them shows a sense or need (of children in particular) to fit in with others, having a sense
of belonging. This holds the potential to communicate its message to a wide span of
people- those who would be able to identify the toys used in the imagery throughout each
piece, which would span over several decades. Although not the main message behind my
ideas, it offers the viewer to feel a sense of nostalgia as they would most likely be familiar
with the product and could be inclined to make judgement on it depending on their
respective experiences with each toy. At this stage, I feel like I would want my work to be
situated on a wall as a reflection of how the products themselves may be advertised and
marketed- for example a poster in the window of a toy shop.

Question 3
We make, design, and produce work to be shared, and to elicit a reaction or provoke a response.

What response would you like to provoke in your Audience/Client/Viewer/User? Are you the kind of
designer/artist/producer who aims to disrupt - to entertain or to question? Is your work ironic,
playful, educational or political? Use this space to think about the response of your target audience
on viewing your work - how do you want them to react? What is an ideal response?

I would like my audience/viewer to feel a connection to my work, provoking a idea in their

head, pulling on a memory of their childhood and to potentially make them question why
they were attracted to the toys they may have played with-or avoided- in the past. My work
is designed to be playful, investigating the world of play through toys and providing an
insight into the minds of our childhood-selves and how we sometimes relied on having toys
to fit into the new trends and crazes which swept throughout groups of kids from our
childhood-if you had it you fit in? An ideal response from my audience would potentially
be for them to feel intrigued by the work, striking up conversation with other viewers as
they reflect on the objects they may associate with. There is a want for the audience to
recognise the difference between the toys displayed and an acknowledgment of these
‘ugly-but-cute’ products giving us a sense of belonging in the past.

Task 1 – Part 1
What is your Project Concept?

In previous projects, we have focused on outcomes or objects, for this module we

are expecting you to design an investigation and for this to lead to an appropriate
outcome/object which embraces your specialism and matches your burgeoning
ambition.
Please outline the project themes - and the ideas that you wish to explore. Focus on the meaning
behind the work rather than processes, materials or skills. (There is a space for this information
further on in the document) This is a short module - so it is critical that you make a swift decision
and commit to an investigation early. We know that this is hard - but push yourself and work to
get to the making, design and production stage with confidence.

The themes of my project are: toys (objects associated with one’s childhood),
aesthetics/beauty, the feeling or want to fit into a group of people (to belong) and
marketing/advertising. I wish to explore in this project, the difference in how these
products have become popular and a safe place for people who can make connections to
the ‘unconventional visuals’ of the products- ‘belonging’. For example, how can the way
toys which are considered visually undesirable, be advertised in a way to become attractive
for children- they become popular.

Please give an overview of the project here.

What will your work look like? What technologies/tools/equipment/processes will you use?

The main body of my work will be a painting- this will be approx. 1m x 1m and will centre
a Cabbage Patch Kid doll. At this stage it is still undecided what the background will look
like, however, I have been experimenting with the use of printmaking, in this case lino
printing, which can give off the effect of signage and promotional posters used in the
marketing of toys commonly. I intent to create small signs, most likely painted cardboard,
to attach to the canvas, with small slogans making it seem like a promotional poster
attracting a viewer to buy it. For example- ‘adopt yours now!’ ‘cute but ugly’ ‘you belong’
I also intend to create a book/catalogue to be placed in front of my painting, preferably on a
plinth type piece of equipment. The contents of this book will be similar to a catalogue of
toys-like the ones typically used to be found in shops like argos, and will contain more
toys/dolls which have this similar message as the cabbage patch kid doll eg. Troll doll.
Therefore, I will be making use of acrylic paints, canvas, equipment to make books,
canvas hanging equipment and a plinth of some kind (also potentially lino printing).

What skills will you need to develop in order to complete the work?
What will you need to learn? What existing strengths do you have that can help you to succeed?

In order to complete this work, I will need to develop my skills in bookmaking- in previous
projects where I have created a book, I feel that, although my outcomes have been
successful, the books haven’t always been cleanly finished and I therefore want to hone in
on these skills as the work will be exhibited and I would prefer a more professional finish. I
will also need to develop my painting technique if I want to achieve the most realistic
version of the Cabbage Patch Doll possible. I want to achieve this effect as I intend for my
painting to resemble a poster. I tend to use gouache when painting and will therefore have
to develop my potential with acrylic- this is what I can use to best achieve a bright, poster-
like result.
What will you do to sustain your practice and to develop your motivation,
understanding and confidence?
This focus of this question is your research practice - what has already inspired, informed and
influenced you? How can you push yourself beyond your comfort zone here?

Please type or copy and paste your answer here

Task 1 – Part 2

This is a short module - and scheduling your activity and planning out your production arc will
help to ensure that you keep the project on track, with time to make a quality artefact for the
exhibition. The best project concept in the world will not lead to a successful outcome without
good, pragmatic planning. Remember, gathering or "procuring" materials will take time - and
supplier availability and high costs will slow you down and impact on your ability to make work.
You must factor this into your schedule. A prohibitively high cost on a particular material or item
may prompt you to investigate a more easily sourced and cheaper alternative, which can
improve your carbon footprint - and improve the "sustainability" of the project.

Resources, Services and Tools - What will I need and what steps
must be taken to ensure access and availability?
What do you think you will need to complete the project? How can you begin to negotiate access
and co-ordinate your making with availability?

Resource - Service or Tool How do I access/acquire What additional understanding,

(Add to the list as you this? expenditure or skill do I need to
progress) exploit this resource well?

Canvas Buy, make or use from

home?

Plinth Use from studio after

permission or source my
own?

Sustainability
Use this page to identify aspects of your project relating to sustainability, unnecessary waste,
and environmental concerns. What might you do to manage this and reduce your impact? If you
can’t manage it directly, could you take action to offset your carbon footprint? How will you plan
for the end of life of your object/s, how will you remove it from the studio at the end of the
exhibition and how will you recycle and dispose of it? What is the recycling / disposal protocol for
the materials you are using? How is this affected once you combine materials together?

As the main body of my work is a painting, on canvas, I will most likely keep this at home
and therefore would not have to dispose of it. The cardboard signs can be recycled after the
exhibition. When painting, I will take measures to make sure I am not wasting paint,
perhaps using left overs for later work, so storing it in a container to use again. If I decide
to lino print, I will make sure to use the least amount of material possible as to not produce
waste product, for example using one sheet of lino to create multiple prints.

Task 1 – Part 2

Project Budget
Please list below any cost or expenditure associated with your project. The aim here is to identify
the actual cost of the work you have made, rather than the projected cost of a proposed
outcome. You do not need to list those materials that are freely available in the studios
(paper/pencils/acrylic paint etc) but do include more specific materials such as fabric, wood,
superglue, neoprene etc. You can add to this list as you progress through the project.

Item Purchased Supplier Cost

Canvas £15-20?

Chipboard/Greyboard House of £6.82

Card

Blue Linen Book Cloth CRASPIRE £8.50

Lino Sheets x5 £6
The Exhibition and planning for it is a key part of this module and must be considered alongside your
own emerging project. What are you going to exhibit? How should it be presented? How have other
creatives presented similar work? Research is key to help you to identify formats, conventions, and
approaches to sharing your outcome.

My planned outcome is best described as...

(Think about how the work will be created rather than how it will be shared or exhibited)

Yes No Not sure

(Maybe)
Traditional 2D (Drawing, Painting, Collage using real
tools/surfaces/materials) yes
Digital 2D - (Images produced using digital tools such as no
procreate/photoshop etc.

Photography (Traditional or digital) no

3D Sculptural or Decorative object maybe

3D Functional or Practical Object yes

Moving image piece - live action, Animation or Experimental hybrid. no

Virtual piece - (Augmented reality, 3D modelled object etc) no

Performance Based Piece no

Installation piece maybe

Design, Client Brief or Pitch. no

Design layout sheet or schematic. no

In terms of Physical scale my anticipated outcome will be...

Small Scale – Smaller than a teapot – bigger than a breadbox. (book)

Medium Scale – Bigger than a breadbox - smaller than a bicycle. (painting)
Large Scale – Bigger than a bicycle - Smaller than a garden shed.
A collection or Series
Unknown/undefinable

In terms of its digital footprint my anticipated outcome will be...

A “Showreel” Piece of moving image less than a minute long

A “Showreel” Piece of moving image between one minute and five minutes
 long
A “Platform” virtual Piece requiring its own computer.
A Projected piece requiring a computer and projector
Other – Please specify

In the context of planning the end of year exhibition is your piece

best described as…

A 2D piece of work fixed

to a flat wall. yes

A 3D piece of work suspended from a secure

point in the ceiling.

A large floor mounted 3D object

A small 3D object displayed on a table or plinth.
yes
A moving image sequence which could be part
of a showreel.

A virtual tool or artefact accessed through a

computer, tablet or smart phone.

What will need to be in place in order for you to complete your final
piece and to achieve your ambition and aims?

Project Planning and Scheduling

You cannot pass this module without completing a schedule. You must complete a realistic
project schedule in order to pass the module. An additional and more detailed day by day
schedule on your website will enhance your submission, but you must complete this one first.
Project Plan (What will you
work on this week?)
Project Resources Project Milestones (Targets
(What will you need that you will need to hit to
to Prepare/Learn or stay on track.)
complete in order to
achieve each
milestone)

Week 1 Mind mapping ideas, come up

w/c 18.3.24 with a concept/question which
needs investigating
Module Launch (Childhood-toys-beauty-
belonging)

Week 2 Begin initial investigative

w/c 25.03.24 research and sketch potential
ideas- what materials and
Academic Skills Deadline processes could I potentially
explore in this project?

Week 3 Write up work so far on weebly

w/c 01.04.24

EASTER BREAK

Week 4 Write up work so far on weebly

w/c 8.4.24 Research for project- toy shop
visits
EASTER BREAK

Week 5 Use library resources Find my references and

w/c 15.4.24 for artist research inspirational sources- confirm
my final idea

Week 6 Paint, printmaking Practice, make sketches and

w/c 22.4.24 equip, drawing tools experiment with techniques
for final outcome

Week 7 Canvas, acrylic paint Start final painting after

w/c 29.5.24 experimental tests
Review week:
Mandatory Pass/Fail
Update Project planning
document to reflect feedback
given during this session.

Week 8 Lino printing materials Start putting book together;

w/c 06.5.24 Book making materials continue with painting
Final project proposal
complete 6th May latest

Week 9 Finish final painting

w/c 13.5.24 Finish book

Exhibition press pack

padlets complete

-Remove all work/personal

belongings not needed for
the exhibition from studio.

Week 10
w/c 20.5.24

Module Deadline: 24th May

2pm

Week 11
w/c 27.5.24

Exhibition Prep

Week 12
w/c 03.6.24

Install deadline:
7th June 2pm

Exhibition Opening and PV:

8th June

Week 13
w/c 10.6.24
 Exhibition open to public,
Students all take turns
invigilating

Week 14
w/c 17.6.24
Pack down / all work
removed from studio

What are the Health and Safety risks associated with my

chosen pipeline, workflow or exhibition method?
You must pick at least three and go on to explain the steps that you will take to ensure your
own safety and that of the people around you while working on the project. Evidence that
you have researched how this is managed in the creative industries AND applied it to your
own situation will enhance your submission.

Please note that while some substances may not be toxic or harmful, they may still have an
adverse impact on your peers. You will need to discuss any materials not already in regular
use in the studio with your tutor.

List of possible What is the risk in the context of my What steps can I take to manage
risks. project? the risk and reduce the hazard?
Slips, Trips and While creating the work, there may be Keep the materials and supplies I
Falls risk for slips or trips as because the am using neat and orderly, taking
canvas is large, I may need to use the least space I needs and
studio floor space to complete the ensuring I am using a space where
painting. others will not need to access.
Working at
height

Working with
Sharps

Using electrical
equipment

Working with
Toxic, Harmful
or impactful
materials

Working in the
dark
Working for
long periods at
a computer

Handling heavy
or unwieldy
items

Working
outdoors or in
public

There may be a risk while working Cut away from me, keep my hands
Working with with lino cutting tools. a safe distance away and don’t cut
Specialist tools towards my hands.
or equipment.
The methods
by which I am
presenting my
work during
the exhibition