One fact that we all have to accept is that dating
sucks and it obviously sucks to be rejected by crazy hot women and it also sucks to be alone. It sucks to be nervous around women. It sucks when you babble on and on about useless junk that she's not even interested in and it's even worse to act like a stud and have her slap you in front of all your friends and buddies. What makes matters worse is that at the end of the day you're not satis ed with being yourself and with being alone, and you want to change to become one of the best dudes out there. So what's the solution?
Get out and date, and deal with the inevitable
rejections. Learn from it, and have fun with it. Eventually, make the proper corrections that will put you in the right spot to become better at dating. Most men are intimidated by myths, misconceptions, and of course, their denial of their power as men. However, it is imperative to understand these myths and the solutions that will leave you free to do whatever you want and date whomever you want when it comes to fi women, sex and relationships. Right now, I've listed quite a few dating myths but these are the most important ones that you must always keep in mind and watch out for some of your friends and buddies who might also use them as an excuse.
MYTH NUMBER 1; Unless You're A Chad or
Super Rich, You Won't Be Able To Get Hot Dates.
For some reason, guys believe that unless you
have some certain amount of success or some certain amount of fame, you can't get women, and they use this as an excuse for not dating or pursuing the women that they really want. They blame anyone but themselves for the lack of dates. They blame society, they blame their economy, and they even blame women. It is true that being a famous rock star or being a millionaire, or being in a position of power, will increase your success rate with women, but it shouldn't be looked at as a hindering factor. You too can get as many dates as you want. As a matter of fact, there are more than 100 smoking women out there waiting for you to come and pursue them. All you have to do is follow the advice in this short and simple guide. You need to realize that most women are actually looking for a man like you; a genuine guy with genuine desires.
However, they want you to work to get them.
Dating means irting. You have to initiate a conversation and start the interaction. When you start running the game, pulling all these attraction techniques and irting techniques and creating a genuine connection with this girl if you want to get her. When it comes down to it unless you make the rst move and go out there and pursue them you're not going to get any women no matter what you do. As a matter of fact, many supermodels that I have spoken to complain that they cannot get a date because most men are afraid to approach them. After all, they automatically assume because she's smoking hot she's going to reject them anyway. That means that puts you in above almost 90% of the dudes because they're not even approaching her in the rst place. So go out there and approach women. Be ahead of the pack. fi fi fl fl MYTH NUMBER 2; Just Be Nice To Women And Show Them Your Sensitive Side To Get Dates.
This is another horrible myth promoted by what
we like to call "Simps". The belief that if you're nice and if you show women that you're sensitive and emotional you'll magically get dates from them is one of the worst ideas I've ever heard, and quite frankly, couldn't be further from the truth. Women want to be seduced and romanced. Do you really think that they are looking for "nice guys"? Funny enough there are men out there who genuinely think that if they like a woman, and she responds to them with things like, "You're a good friend", "You're sweet" and "You're interesting", that they're making strides towards romance and sex. The fact of the matter is that this is not the case. This is dead wrong. You need to understand that there are generally two categories that women insert people into; friends and lovers. If she slots you into the friend zone then you aren't getting out of there. If she slots you into the lover zone, you probably won't be her friend or be seen as a friend. This is what you have to understand. Think about it, how many times have you seen a woman ending up with a jerk only to be heartbroken and at one moment's notice go back to him only to have her heart broken again? These women nd these jerks exciting, passionate and fun to be around, and that is what you must be. You can't be a platonic friend if you want to get a girl to be your lover.
Myth number 3; If You Listen To Her Problems
She'll Give You Sex. This falls into the same category as The nice guy" ploy. However, this one is slightly worse. I've seen this myth play out time and time again usually by lonely losers who are trying to score with women. The idea behind this plan is that a horny guy sees a woman he wants to date then he becomes friends with her and all of the sudden he thinks that listening to her problems and trying to solve her emotional problems will lead to sex. However, to his surprise, his plan falls at in his face because instead of her wanting to date him all that fi fl happens is now she suddenly starts discussing every single problem she has with him. Not only that but now she also suddenly realizes that she has a mini therapist she can go to for free to get her problems solved. Next thing you know she starts bringing in her problems with other men. She goes out and dates jerks and brings those emotional issues to him, and all he is is an emotional whoopee cushion for her to beat up because at the end of the day all you're doing is being a good friend, and no woman is going to date a good friend. It's a one-way trip to the friend zone and nobody wants that.
Myth number 4; There Aren't Any Good
Women Left.
This myth is promoted by whiners, people who
just want to make excuses. They look for all the possible reasons why they shouldn't go out there and pursue women, when in fact there's no concrete evidence that suggests that there are no good women left or that women are hard to nd. If anything the high percentages of divorces and single women beg to di er. The fact is that if a ff fi man wants to come up with excuses he will nd enough excuses for him to not pursue women. Don't be that guy. Enough said.
Myth number 5; You Need To Look Like A
Greek God To Attract Women.
Many men believe that there is something
fundamentally wrong with them in terms of their physique, looks, and image. The fact of the matter is that's far from the truth. Men usually blame their genetic appearance and their aesthetic for why they can't get women and the fact of the matter is that is far from the truth. After studying this topic exhaustively one thing I've noticed is that there is almost zero correlation between a woman's attraction to a man and his physique, his looks and his IQ*. I've seen fat men live with smoking hot 20-year-olds. I've even personally seen a man who looks so ugly it was almost like he was beaten up by a bunch of quarters bag a supermodel. So if you feel that your looks are getting in the way, you need to believe one thing, they aren't; you are the prize fi Myth number 6; Pursuing Women Takes Too Much E ort & Time.
Guys complain that trying to get a good woman
is as hard and as complex as brain surgery when in fact it's not and doesn't need to be. There are simple skills you can learn to attract women e ortlessly and if you're just willing to put in the work in the initial phase the rest of your life will have you attracting women with great ease and without many obstacles getting in your way. So change your mindset and instead of thinking there's not enough time and e ort to get women, just think, "I need to learn to get women rst before I can put more e ort into pursuing women on a larger level." Remember, learning a new skill will almost always take time but once you understand how to and where to meet women you'll take less and less time. After everything is said and done being able to get women will be easy as pie. ff ff ff ff fi Myth number 7; Women Know What They Want & Will Tell You.
Women do not know what they want and they will
not tell you what they want. They are emotional creatures governed by the genetics of evolution and that is to think with emotion instead of logic. Men, on the other hand, are logical creatures. What they say is what they mean, but women will say one thing and do the total opposite. So always pay attention to her actions and always look for hints and clues instead of trying to get a de nitive answer from her. Because the fact of the matter is a woman will never be able to tell you exactly what they want in a man. They can only tell you what they think they want and there's a huge di erence between the two. Women love men who are generative and creative. If they have to tell you how to get them, what to be like, and how to behave at every step of the way, then one thing you need to understand is that they will not be turned on by you. This is why they prefer not to tell you what they want and expect you to know because it feels better to realize that, "This guy just gets fi ff me", in her words. Understand this if you want to understand women.
Myth number 8; Dating Is A Fair Game.
This is the myth that gets men in the most
trouble, almost more than any other myth. Men whine about how dating isn't fair, asking questions like, "Why is it that we are the ones who have to attract? Why it is that we have to go through all this e ort to get women?" The fact of the matter is this is how dating works and you have to get over it. You either get with the program or su er from a lack of dates. Life has never been equal and life will never be equal, and that's a fact. So if you suddenly believe that there should be equality with women then go ahead.
But trust me, you won't get any dates. Just
accept it, get over it and learn the game. That's the best way to look at it. If you try and complain about how it's not fair then you'll just sit there and complain for the rest of your life without dates. So instead, just go out there and do something about it. ff ff The Basic Principles of Dating
After a few weeks of studying through the hottest
“Get Laid Quick” books on the market, and armed with a few splashes of pheromone- scented cologne, Steve was ready to pick up a woman. He went up to the rst attractive woman he saw on the crowded dance oor. She was stunning and seemed like a willing target. After glancing at her, Steve immediately used a pickup line that has been "proven to work every time." "Your father must have been a thief because he took all the stars in the sky and put them in your eyes," he said in his rst attempt. The sexy babe responded with a cold blank stare. Steve shrugged o the rejection and approached the next attractive woman who caught his eye.
This time Steve tried a slightly di erent approach.
He approached the next woman and said, “Congratulations! You’ve been voted the most beautiful girl in this room and the grand prize is a night with me!” The woman, sure enough, got angry and slapped Steve and told him to leave her alone. ff fi fi fl ff Tired of getting slapped across the face, expensive, overvalued, and overrated call girls, lonely nights with your hand, and OnlyFans payments that could induce a heart attack? Unless you are a millionaire, a rock star, a professional athlete, or just that damn lucky, you probably need help. Lots of it. Learning and applying the art of seduction begins with the ability to create romantic conversations, the freedom to irt, con dence, and a command of language. Shakespeare was lucky enough to have all four. The likes of Casanova and Don Juan were able to capture numerous women’s hearts and bodies through the strength of their words, body language, romantic skills, and sheer animal magnetism.
You must decide how quickly and how far you
can push things while dealing with a woman. I've observed that when you rst meet a lady, you're usually in one of three scenarios: you have days or weeks to seduce her, you have a few hours to seduce her, or you have a few minutes to seduce her. You need to have a unique strategy for each circumstance and be willing to assume fl fi fi varying degrees of risk (as it takes more courage to ask a woman you've known for two minutes out than it does to ask out a woman you've known for months). The three scenarios are summarized as follows:
In the rst scenario, you only have a few hours to
seduce the woman. Examples include talking to a woman on the train or in any other situation where time is not on your side, including meeting a woman at a party, bar, or any other gathering. You must act fast and purposefully in these circumstances if you want to win her over. The master seducer will take full advantage of the short period of time to progress swiftly through the seduction stages.
In the second scenario, you have a few days or
weeks to seduce the woman. You have the time to woo the woman in this situation. A few examples include the waitress at your preferred dining establishment, the cashier at the grocery store, or a woman at your neighborhood gym. You either know where they work or have some other "reason" to run into her again in this fi circumstance. Then you can plan to "bump into her" once again and continue to develop your seduction over time.
Finally, in the third scenario, you only have a few
minutes to seduce the woman. If you don't speak up and take action in these circumstances, the woman will be gone. You must act quickly. A few instances like this are conversing with a woman in a store standing in line, or when sitting next to her at a co ee shop table. In these circumstances, you must establish rapport and trust right away. You must be willing to take a bigger risk and have the courage to ask for her contact information, and email address, or to set up a date right there and then when there isn't much time left. You must also understand the various stages of creating rapport—that is, a good-feeling connection—with a woman. Here is a brief description of the steps you will probably take to have sex. It's crucial to maintain your concentration on the objective at each stage so you can go to the next. Here is an overview of the rapport-building phases. Study these and apply them in any dating situation with a woman. You ff can quickly identify which stage you are on and how to go to the next step by having a rm understanding of these stages.
STAGE I: Breaking the ice, small talk, and getting
to know each other. STAGE II: Establishing trust and experiencing some good feelings together.
STAGE III: Develop romantic/sensual feelings.
Having her consider you a potential lover.
STAGE IV: Some form of physical touch, kissing,
or handholding.
STAGE V: Either setting up the next date or
initiating an intense sexual connection.
With the information on the di erent stages of
dating, as well as an understanding of the three di erent situations, you can now start to construct a more thorough approach. But to really succeed, you must also remember that dating is a numbers game. Being persistent is the most important thing you can do. Date and approach as many women as possible. It is up to ff ff fi you to overcome your own shyness and obstacles to successfully interact with women. The expert seducer is persistent and stays on course toward his goal. If you take on this attitude and act accordingly, you will be successful.
The Three Do's of Flirting
1. DO Smile & Say “Hi”.
Your facial expression is important and can be a
nuanced part of your behavior. When you approach a woman to irt with, it’s best to be relaxed and smile, make eye contact, and say hi. Too many guys have a non- playful attitude towards irting. They are resentful about having to do it or are indulging in irtatious behavior while in a sour mood. They don’t look relaxed, and they don’t sound relaxed. As I said in chapter three, you must overcome adolescent posture. If you habitually radiate tension, it may be necessary for you to get some bodywork or to take some yoga classes. When you are relaxed fl fl fl and approach a woman, she sees it on your face and in your eyes.
2. DO Make “Creative Misinterpretations”.
When approaching a woman, you need to be
alert and have your eyes open. Find the aspects of her behavior or appearance that you can safely make jokes about. You do this by putting a new spin on something normal. When Mark asks the bank teller, “Do you get to keep a percentage of all the money you take in each day?” he’s creatively misinterpreting something in her environment and using it to irt. When he asks if she gets to keep a percentage, he’s being silly in a way she can relate to. It provides them with their own little world and a joke for them to share. Similarly, when Frank playfully jokes to the girl at the local mini-mart store who always wears army fatigues about being a major in the army, he’s taking something at hand and creatively misinterpreting it, recasting it as something they can joke and irt about. Every time he sees her, they return to this joke, and she feels more comfortable with him each time. You should try to fl fl make your misinterpretations complementary to her. For instance, it would be more e ective to mistake the woman collecting the money as you exit a parking garage as "the parking goddess" than, say, a college dropout who got lucky and landed her current job. The rst is a joke; the second is a demeaning insult. Keep track of the di erence.
3. DO Describe Her Feelings For Her.
Your aim in irting is to make her feel romantically
attracted to you and want to act on those feelings. You must describe romantic feelings in order to do this. Have you ever been with someone who was describing something disgusting? Perhaps a friend had been sick, and later described to you, in intimate detail, every step and every nuance of how it felt to be about to throw up. Can you remember how you felt as he described his sickness? Did you start to feel sick too? Or perhaps you may have experienced the need for someone to stop discussing a terrible incident or catastrophe because you were beginning to comprehend a little too well how it ff fl fi ff must have felt. These people have used a simple principle on you— that describing a feeling to someone makes them experience that feeling. This is why you might feel unwell when your friend describes getting sick, or feel a little queasy when someone talks about a repulsive incident.
You really must use this idea, but in reverse, to
irt successfully. You must give her the feelings of romance, attractiveness, and arousal that you want her to experience in exquisite detail. As you describe these feelings, she’ll start to have them.
The idea is straightforward: in order to
comprehend what someone is talking about when they explain something to you, you must be able to picture it. You can't help but visualize what my new car looks like if I tell you it's a minibus and that it's grey while explaining it to you. Even if I tell you not to imagine something, you have to imagine it to know what not to think about. If I tell you not to imagine a mini-van, you must think of one, so you know what thought to avoid. The same thing happens when you describe a feeling fl to a woman. Whether she wants to feel the feeling you are describing or not, she must imagine it to know what you are talking about. The extent to which she feels it is dependent on how well you are at describing the feeling.
Why Con dence is better than Cash or
a Six pack
What attribute did more than a thousand women
say they found most appealing in men when a survey was conducted? Would you like to take a guess? Well, I'll tell you regardless. It was con dence. Looks came nowhere near the top of the list. Why do women nd a con dent man so alluring? What is it about self-assured men that makes them so seductive? Allow me to enunciate.
• A man who exudes con dence is aware of his
worth and is proud of who he is. What do you think she will perceive you as if you don't think you are good enough yourself? fi fi fi fi fi • A man with con dence feels at ease at all times. When you interact with a woman and feel uneasy, you put a stop to the building chemistry. If there is no chemistry between you two, how can a woman like you?
• A self-assured and con dent man wants a
woman more than he needs one. Women nd needy males to be highly unappealing, and they can sense it right away.
• A self-assured and con dent man gives a
woman a sense of security. A man who exudes con dence is a masculine man. She will feel more masculine than you, and all attraction will be lost, if you approach a woman without con dence, and expect her to assume the dominant male position and initiate the approach. Women desire to feel feminine, not masculine.
A lady will be attracted to you more the more
feminine you make her feel. How does the man achieve this? Practice, practice, practice! Low self-con dence is generally caused by ve things: fi fi fi fi fi fi fi fi severe self-judgment; unrealistic expectations; xation with fear and anxiety; a lack of skills and talents; and insu cient experience. Gaining experience, sharpening your skills, and honing your talents (picking up, conversing with, or approaching women) are fundamental.
Snap yourself out of the fear.
There isn't a secret recipe for con dence that you
can get in a book or on the Internet. Con dence will give you everything you need to approach a woman and be yourself, but you must work to get it. Lastly, do not confuse cockiness or arrogance for con dence.
Three Things Women Find Sexy That
Have Nothing to Do With Sex
Believe it or not, some of the sexiest things you
can do to turn a woman on happen outside the bedroom. The sooner you under this the sooner you'll get her craving your presence in an actual bedroom. It may surprise you to learn that some of the sexiest things you can do to entice a fi fi ffi fi fi woman take place away from the bedroom. The sooner you realize and understand this, the better.
1. Passion for Life. You must be leading a life
that ignites your enthusiasm. She will eventually want to learn more about you, so if you have any interesting tales to tell her, you'll already be in a good position to tell her about something. jogging, private gym, and social media marketing workshops were terri c as far as helping me meet women, not necessarily because of meeting the women in these places, but more because it gave me something great to talk about when I did go on dates. A statement that always seems to turn on women: "I really wanted to try (worthwhile goal), and so I have been (preparing for the worthwhile goal)." She can directly relate to that desire and feels the weight of it — being on that pursuit and further than her is a huge advantage.
2. Self-Control. There are many, many ways that
this might manifest, but these are the ones that mean the most to me. Do not feel compelled to immediately share these stories. Let her talk, and fi then you can share. Not only will you appear courteous, but smart and sel ess as well. Talking less means a lower chance of putting your foot in your mouth. It's a solid indicator that she's someone you should not get associated with if she never asks you about your life.
• You must feel at ease carrying your side of the
conversation while letting her handle hers. This implies that you can't always ll in the blanks and never be too afraid to allow for breaks or pauses.
• When she says something spectacular or
intimidating, like, "I used to play professional volleyball and now I model," or "I manage my own business and have so much money that I never have to work again," you must learn to remain unfazed.
• Heartfelt and sincere appreciation is almost
always appreciated. But be extremely careful not to compliment her too much. Ironically, the more compliments you o er after the rst, the less real they appear to be. ff fl fi fi On the one hand, we want to make the girl feel comfortable, but on the other hand, we also want her to invest in the conversation and be slightly self-conscious.
3. Self-awareness. The capacity to check in,
assess your feelings, determine what is happening, and how you currently feel about the situation. The discussion doesn't appear to be going well, and I'm feeling uneasy about it. She just seems to be whining when I ask her a perfectly decent inquiry about her profession. For example, "I'm feeling nervous right now, so I sense a need to say something. I'm going to hold my tongue for at least a few seconds and see what happens." or "Okay, it's her problem. Let's see what we can do to turn this around. "
Real Men Take Risks
Let's face it, gaining con dence used to be much
simpler. Males were always at risk of not eating, getting attacked, and contracting diseases. The fi list is endless. Every man had to take a risk every day, no matter how tiny, in order to survive. Except for tasks he sets for himself, modern man has no risks or di culties. If he chooses, he can live in security, comfort, and protection. Sadly, the majority of men opt for this path.
I'm going to set you the task of taking tiny risks
each day. Here’s a handful to help you get going:
i) Today, give ve strangers a smile.
ii) Say "hi" to any pretty woman you see. Then, if
you'd like, leave. The approach itself poses the risk.
iii) That one woman you've been holding o on
asking out? Ask her out.
Take these chances for the next ve days.
Put them on your calendar or jot them down on a Post-It note and stick it to your computer screen if you have trouble remembering to take these risks. Do whatever is necessary to keep these risks in your mind. " Just do it," as that one dated fi ffi fi ff Shia LaBeouf meme goes. You cannot grow if you don't. You won't become more con dent if you don't grow. If you don't boost your con dence, you'll never develop into the man that women want.
I'm going to challenge you to do this every day. If
you do, I guarantee you'll turn into the guy women want. More importantly, you will develop the character and con dence you have always wanted.
Why women love 50 Shades of Grey
If you haven’t seen a woman reading 50 Shades
of Grey yet, where have you been? You can literally see them icking through this thing over lunch, browsing it on the subway, reading it aloud at their book clubs, and discussing it on internet forums and comment sections. This little work of ction has a huge seductive e ect on them. 50 Shades of Grey explores women’s sexual fantasies. It is a book about sex and erotica literature, and it has the entire female population fi fl fi ff fi fi mesmerized. If you can, I suggest that you absolutely purchase a copy of it because it provides an accurate picture of female libido!
However, I want to give you my opinion on it
before you run to the bookstore to get a copy. I believe this is one book where you really need a woman's perspective to help you appreciate the hidden details it includes! You should not read this book while wearing your masculine reading glasses. I want you to consider it from the perspective of a woman, as once you do, you'll have discovered the key to every woman's hidden desires and be able to seduce any woman you choose.
Here’s the bad news: not all women want to be
chained up, spanked, or blindfolded. Think against the notion that, "Oh, that's what I have to do; bind a lady with ropes and use her as my sex slave, since that's clearly what all women want in their hearts." Keep in mind that the relationship is in ated in the book because it's ction. But even though you might not have a helicopter or be a 27-year-old billionaire, there are certain important fl fi things you can learn when it comes to what women want. A lot of men who read this book would believe that Christian Grey's youth, good looks, and wealth are the main factors for Ana Steele's attraction to him. Nevertheless, the female readers cannot actually see Christian Grey; they cannot take a ride in his helicopter. What really engages them, what really turns them on, all occurs within the mind. There actually isn't any sex until way beyond the 100-page mark!
What does this tell us, exactly?
Women experience this sexual tension as a result
of their mental anticipation of potential outcomes. She is unsure of her ability to restrain herself and how he will entice her. It is not about jumping right into the whips and the chains. It is about Ana feeling like Christian really wants her and building up her expectations. Christian frequently says things like, "If I want to, I will..." He is leading his own life and vision, and women love that! You can now employ a similar technique by suggesting to a woman that she checks out a restaurant or a band you believe she'll enjoy. This is considered preferable to speaking in a weaker, less certain manner.
Christian Grey is attractive for more than just his
directness, though. He also wins Ana's trust by demonstrating to her his vulnerability, hidden beneath his dashing demeanor. He speaks of prior tragedies, revealing that he is not always as in complete control as he initially appears to be. Instead of turning Ana o , this makes him more alluring. She has the impression that he is sincere and passionate, and that there something more is going on beneath the exterior—that he is only in love with her.
He constantly emphasizes, "You are mine," and
demonstrates to her that he is entirely focused on her. This may come out as possessive behavior in the book, which is undesirable. I do want you to remember, though, that women prefer to feel wanted by men. A man is with her because he genuinely wants to be with her, not just because he has no other options. ff So keep in mind that 50 Shades of Grey is an erotic dream and read between the lines as you are reading it. Women don't want you to be rich, but they do appreciate a man with con dence and authority. Women don't necessarily want a man to rule over them, but they do want him to take the lead and act in a masculine fashion. Women do not want a guy who owns them; they want to feel desired and wanted. Thus, what do you think the best lessons you can take from 50 Shades of Grey are? That women too enjoy having sex and desire to meet men, and that this book has sparked the libido in countless numbers of women all over the world!
That My Brothers Is It But It Doesn't Have To...
Wouldn't it be great to walk into any situation
knowing that you can attract any woman you want, even if there are high-value men lurking? Wouldn't it be awesome to have the necessary self-belief to get hot babes because you possess both the nice guy's heart and the bad boy's fi alluring charisma and attitude that women can't help but swoon over?
You're in luck then, because I've developed a
step-by-step system that demonstrates how to apply all of the fundamentals of female psychology to get women attracted to you on autopilot, get more women out on dates, seal the deal, and entice them back into your bedroom. You can discover these seduction secrets:
• Without becoming a jerk or attracting any
unfavorable attention from others.
• Without harming, abusing, or showing
disrespect to women.
• Without having to be phony, deceptive, or alter
your personality.
• Without losing any of your mates or your sense
of self-worth.
• Without being egocentric or combative.
• Without the worry of being “hot” utilizing some trick by women.
• Without being mean and disrespectful to
women.
If you want to be the kind of guy that gets a
continuous supply of beautiful women in his life, then you have to know what brings out a woman’s inner “naughty girl”—(and not scare her o in the process).
I call this system: THE GAME: UNLOCKED
The Game: Unlocked is a step-by-step system
that shows you how to project the high-value attitude that women want, and with this system, you will:
• Erase other guys from her mind as she
fantasizes about you and only you.
• Sets her heart pounding with want and
excitement. ff • It practically assures you that you will be the rst guy she calls that week to go out with and probably sleeps in with.
• Oh, and avoid being friend-zoned at all costs.
This program is packed to the brim with tips, tactics, and techniques that embed the entire blueprint of seduction into your brain.
How to Flirt with a Men: How to Flirt with Verbal Communications to Signal a Desire for Sex, Understand Men with the Art of Seduction and Sexual Intelligence