Mani Singhal

Email: mani.singhal1@gmail.com | Phone +1 862 684 7149

Summary:

 17+ years of on-time, on-budget project delivery including complex, large-scale, and global projects for end
clients like Mattel, Bed Bath and Beyond, CVS, ToysRUs, Sears and Bose Corp.
 End-to-End Product Ownership – Product vision, roadmap, backlog and leading all activities necessary to
deliver the product to market (Epic Briefs, Feature Mapping, stories, E2E Solution, release, demo etc)
 Consulting experience in Omni-Channel Retail, Product Management, Ecommerce Supply chain Management
(D2C and B2B), OMS Implementations, Finance systems, Data Analytics.
 Excellent communicator - leverage technical, business, and financial acumen to communicate effectively with
senior client executives and their respective teams.
 Expert in agile and waterfall methodologies. Expertise in the principles of Agile product management - Epic
Briefs, Feature Mapping, User Story creation, JIRA, Confluence.

Areas of Expertise:

 Product/Program Management  Enterprise-wide implementations

 Product Roadmap/Strategy
 Business Analysis  Team Building and Mentoring
 Manhattan and IBM Sterling OMS  Supply Chain Management
 Epic briefs/User Story Grooming
 Vendor Management  Data Analytics
 Market Research and Competitive Analysis

Professional Experience:
Employer – Cognizant Technologies (April 2019 – Present)

Aug’21 – Present Product Manager, O2I Program

Client: Mattel/American Girl (AG)

 Mattel’s multi-million strategic O2I (Order to Invoice) program aims at implementing IBM Sterling’s
Distributed Order Management (DOM) system that provides a common, rules based, platform with the modern
capabilities to manage the omnichannel order process resulting in streamlined work, improved service and lower
their cost to serve.

Manage cross functional teams and stakeholder expectations to execute on product strategy – B2B
Orders for AG customers like Amazon, Kohls etc, D2C orders for AG Retail Stores.
Conduct functional workshops to determine the minimum viable product (MVP), JIRA user story
grooming sessions with business, product teams and QA.
Translate product strategy into detailed requirements and drive the meetings with IBM Sterling and other
product and engineering teams to get it built and launched.
Identify pros, cons, issues, obstacles, dependencies and value associated with features and
enhancements
Participate in standups, iteration planning sessions, product demos and retrospectives
Condense complex technical concepts into non-technical language for stakeholders

Apr'19 – Aug’21 Product Manager, Post Purchase

Client: Bed Bath n Beyond, NJ

 Led multiple initiatives from Market research, Epic Brief, User stories grooming, E2E solution design, development
and testing. Key Projects included Enterprise Return Management, BOPIS and Curb side pick-up, Apple-Pay
launch, Backordering/Preordering and Same Day Delivery (SHIPT, Deliv)
Mani Singhal
Email: mani.singhal1@gmail.com | Phone +1 862 684 7149

 Led the product roadmap and strategy for Backordering/Preordering using emerging market trends, competitive
analysis, Data analytics and understanding existing technical landscape.
By generating an additional $1.5M for every 3% of the 50M OOS views converted to a backorder sale, this
initiative aimed at increased sales and brand value.
Epic Brief and Feature mapping reviews with all the stakeholders including product owners from other
tribes
Features prioritization to align with the company’s overall strategic vision
User Stories grooming with cross functional teams of business, engineers, Architects, UX, QA and other
internal partners.
Collaborating with other support teams like finance, legal, marketing, customer care, merchandising,
operations, stores to understand the impact or any dependencies.
Measure performance through key business KPIs, Operational Reporting, feedback from Customer facing
teams and other avenues.

 Strategic transformation initiative to implement Reverse Logistics management to manage Returns and
replacements for a client with more than $1.6B returns business. (RLM Modules in Manhattan DOM)
Single Integrated Solution (Narvar) to make the process easy and efficient
Direct $$ benefits with reduction in chargebacks, restricting refunds on payment failures
Fraud Prevention
Warehouse and Call center labor savings (~30-40%)
Real time customer communication via email, text and push notifications throughout the Return process

 Architecture, roadmap, and design for Omni Channel processes implementing Manhattan EOM DOM solutions
Recommended sourcing/allocations strategies to improve network efficiencies with the goal of reducing
fulfillment costs
Defined Standard Operating Procedures for the eCom Business Users to manage Customer Orders
Review Solutions design from Manhattan team, OMS configurations and mappings.
Modeled Fulfillment processes for different order types – S2H, BOPIS, STS, SDD

Employer – Tata Consultancy Services (Oct, 2005 – Mar,2019)

Apr'18 – March’19 Manager, OMS Team

Client: CVS.com, NJ

 Manage OMS project implementations from initial analysis and design phase, through configuration and testing to
post-go live support to all FCs and B&M Stores across the country.
 Direct all aspects of testing and implementation of all software code fix and custom code delivery during
production deployments.
 Drive process and productivity improvements into existing operations based on analysis of existing processes
versus system capabilities and anticipated gains
 Maintain continuous coordination with the distribution center, Fulfillment Centers, stores, and logistics for all
processes
 Work directly with the business groups from all aspects – Sales & Finance, Operations, CSR and Digital Analytics,
implementation and QC of new business, and troubleshooting / help desk support.
 Responsible for tracking and reporting of status on the progress of various deliverables to senior executives
 Train and mentor team associates on IBM Sterling OMS, WM, CVS order management, supply chain, and retail
procedures for continuous improvement.
Mani Singhal
Email: mani.singhal1@gmail.com | Phone +1 862 684 7149
Mani Singhal
Email: mani.singhal1@gmail.com | Phone +1 862 684 7149

May'15 – Mar'18 Product Lead/OMS SME

Client: ToysRUs, NJ

 Managed US market Manhattan OMS implementation projects for:

E2E Order Fulfilment Flow for all Order types including sales, return and price
adjustment/appeasement scenarios.
OMS Integration with Finance and audit systems for reporting the daily Sales/Returns Data via
middleware system ESB
Inventory management and reconciliation across all systems
 Lead the project during meetings with 3rd parties and vendors who partnered for providing the Fraud
management system, Online Gift card portal, OMS integration, email integration.
 Mentored the team on complex eCommerce process areas which required customizations in Manhattan OMS
system like Appeasements, Return and Exchanges, multi-shipment orders, VAS scenarios, tax ware integration
 Drive the status meetings with leadership to present the project status and highlight risks for OMS tracks and
weekly status report to the management.
 Reviewed the XSD and sample XML files provided by Manhattan Associates (MA) team, ATG team, Epsilon and
map with the design documents.

Mar'12 – Feb'15 Senior Business Analyst/Test Lead

Client: ToysRUs, NJ

 Handled design and/or testing of multiple POS application and JDA Order fulfillment projects which makes
significant business improvements in retail arena.
 Handling user stories, requirement management and traceability matrix using business tools such as JIRA, UML,
and BPM.
 Conduct JAD sessions and prepare the Functional Requirements and User Requirements Specification reviews
and walkthroughs with designers, developers and stakeholders.
 Lead the SIT (System Integration team) for eCommerce projects involving OMS design changes, POS feed
performance Improvements, Customer facing enhancements, Online Returns Portal (Prepaid Return label
service) Integration.
 Lead the Testing team for International market launches for Toysrus like Japan with partner C21, European
markets with partner eBay.
 Lead the projects related to Data feeds (New Feeds/Enhancements/Format changes) like Item Master, Inventory
Feeds, Order Data, Shipment Confirmation file, Sales File, Customer data file etc.
 Assist business in UAT testing activities and pro-active in identifying defects or requirement changes that hamper
deadline of the project.

Worked for clients: CVS Caremark, Carrefour, Sears, BOSE Corp, British Telecom in India with the role of (Test
Lead/Business Analyst/Project Lead) from period of Oct’05 - Feb’12

AWARDS & RECOGNITIONS:

 Winner ‘Above and Beyond’: 2021: Cognizant NA Retail Consultancy

 Accelerated Job Delivery and Introduce Best Practice: 2021: Mattel O2I program
 Winner Tata leader’s academy: 2013: TCS Retail Consultancy

EDUCATION:

2013 Carlson School of Business, MN Executive Course in Strategic Retail

2005 CR State College of Engg. Sonepat BE – Electronics and Comm.