Professional Documents
Culture Documents
A Decade of Fair Balance Doctrine, and How To Fix It
A Decade of Fair Balance Doctrine, and How To Fix It
ABSTRACT. From Promusicae to date, the fair balance test has evolved into an articulated, sector-specific
doctrine, but loopholes have still affected its reliability and consistency over time. This article sketches the
evolution of the fair balance case law, draws a conceptual map schematizing the key elements of the
doctrine, identifies its gaps, and illustrates how the CJEU can fix them, commenting on this basis on the
recent AG Opinions and decisions in Funke Medien, Pelham and Spiegel Online.
1. INTRODUCTION
Eleven years passed from the first debut of the horizontal application of fundamental rights (Drittwirkung)
in EU copyright law. With Promusicae (2008),1 which ruled that fundamental rights should be used not only
by national legislators when implementing EU law, but also by national authorities and courts when
applying related national measures, the Court of Justice of the European Union (CJEU) has opened a new
era of rampant harmonization, where fundamental rights have consistently been employed in a wide range
of matters to shape and often expand the acquis communautaire.2
Fundamental rights, as “an integral part of the general principles of law”,3 have been used twice by the
CJEU to assess the validity of new EU copyright law provisions from 1998 to 2008. Then, with the entry
into force of the Charter of Fundamental Rights of the EU (CFREU), and the reference to the “fair balance”
made by Directive 2001/29/EC (InfoSoc, Recital 31), the number of cases where they featured a prominent
role in the Court’s argumentation skyrocketed. Freedom of expression, freedom to conduct a business, the
right to private life and to the protection of personal data have been employed to interpret provisions in
the field of ISP injunctions, exceptions and limitations, exclusive rights and fair compensation, or to assess
the legitimacy of national measures. The growing number of precedents has triggered a flow of doctrinal
contributions, trying to envision content and structure of Article 17(2) CFREU, make order into the
constitutionalization of copyright, and propose solutions to employ at best the interpretative arsenal offered
by Promusicae and its progeny.4 The impact of these attempts on the CJEU’s case law, however, has
Associate Professor of Private Comparative Law, Scuola Superiore Sant’Anna (Pisa). Email:
c.sganga@santannapisa.it.
1 Case C-275/06 Promusicae v Telefonica de Espana [2008] ECR I-271 at [68].
2 As noted by Jonathan Griffiths, ‘Constitutionalising or harmonizing? The Court of Justice, the right of property and
European copyright law’ [2013] ELR 65. See also Christophe Geiger, ‘”Constitutionalising” intellectual property law?
The influence of fundamental rights on intellectual property in the European Union’ [2006] IIC 371; Martin Husovec,
‘Intellectual Property Rights and Integration by Conflict: the Past, Present and Future’ [2016] 18 Cambridge Yearbook
of European Legal Studies 239, 262; Tuomas Milly, ‘The constitutionalisation of the European legal order: impact of
human rights on intellectual property in the EU’, in Christophe Geiger (ed), Research Handbook on Intellectual Property
and Human Right (Edward Elgar 2015), 119.
3 Case C-200/96 Metronome Music GmbH v Music Point Hokamp GmbH [1998] ECR I-01953 at [21]; Case C-479/04
Zeitschrift fur Geistiges Eigentum 383; Milly (n 2); Jonathan Griffiths, ‘Taking Power Tools to the Acquis - The Court
of Justice, the Charter of Fundamental Rights and European Union Copyright Law’, in Christophe Geiger (ed),
Intellectual Property and the Judiciary (Edward Elgar 2018); Stijn van Deursen and Thom Snijders, ‘The Court of Justice at
the Crossroads: Clarifying the Role for Fundamental Rights in the EU Copyright Framework’ (2018) 49 IIC 1080;
Peter Oliver and Christopher Stothers, ‘Intellectual Property under the Charter: Are the Court’s Scales Properly
Calibrated?’ (2017) 54 CMLR 517.
5 Case C-469/17 Funke Medien NRW GmbH v Bundesrepublik Deutschland [2019] EU:C:2019:623.
6 Case C-476/17 Pelham GmbH and Others v Ralf Hütter and Florian Schneider-Esleben [2019] EU:C:2019:624.
7 Case C-516/17 Spiegel Online GmbH v Volker Beck [2019] EU:C:2019:625.
8 (n 3).
9 Other contributions have used different classifications, eg, inter alia, the presence/absence of mentions to Article 17
CFREU (Oliver and Stothers, n 4) or the matter touched by the analysis (rights, exceptions, enforcement, as in
Deursen and Snijders, n 4).
10 Council Directive 92/100/EEC on rental right and lending right and on certain rights related to copyright in the
14 See, eg, Case C-44/94 R v Minister ofAgriculture, Fisheries and Food, ex parte Fishermen's Organisations and Others [1995]
ECR I-3115 at [55]; Case C-491/01 British American Tobacco (Investments) and Imperial Tobacco [2002] ECR I-11453 at
[122]; with regard to freedom of expression, Case C-71/02 Karner [2004] ECR I-3025 at [50].
15 For a broader overview of the origin and development of the principle in the CJEU’s case law, see Grainne de
Burca, ‘The Principle of Proportionality and its Application in EC Law’ [1993] 13(1) Yearbook of European Law 105.
16 Case C-101/01 Lindqvist [2003] ECR I-12971 at [87]; Case C-305/05 Ordre des barreaux francophones et germanophone
EU:C:2012:85.
20 Scarlet Extended (n 19) at [43]; Netlog (n 20) at [41].
Conflict Norms in Human Rights Law: Approaches of European Courts to Address Intersections with Intellectual
Property Rights’, in Christophe Geiger (ed), Research Handbook on Intellectual Property and Human Rights (Cheltenham:
Edward Elgar, 2015) 78.
25 Case C-461/10 Bonnier Audio AB and Others v Perfect Communication Sweden AB [2012] EU:C:2012:219.
26 Ibid at [57-59].
27 Ibid at [58].
28 Ibid at [60].
29 Case C-457/11 to 460/11 Verwertungsgesellschaft Wort (VG Wort) v Kyocera and Others [2013] EU:C:2013:426 at [73];
Case C-463/12 Copydan Båndkopi v Nokia Danmark A/S [2015] EU:C:2015:144 at [31].
30 Case C-283/11 Sky Österreich GmbH v Österreichischer Rundfunk [2013] EU:C:2013:28.
31 Ibid at [60].
32 Ibid at [45].
33 Ibid at [46], noting that Article 16 CFREU differs from the wording of the other fundamental freedoms laid down
in Title II thereof, yet is similar to that of certain provisions of Title IV of the Charter”, and concluding on this basis
that “the freedom to conduct a business may be subject to a broad range of interventions on the part of public
authorities which may limit the exercise of economic activity in the public interest”.
34 Ibid at [48].
35 Ibid at [49].
36 Ibid at [50].
37 Ibid at [51-66].
38 Case C-314/12 UPC Telekabel Wien GmbH v Constantin Film Verleih GmbH and Wega Filmproduktionsgesellschaft mbH
[2014] EU:C:2014:192.
39 Ibid at [51].
40 For a broader critique of the case see Martin Husovec and Miquel Peguera, ‘Much Ado About Little – Privately
49 Ibid at [38].
50 See Steve Peers and Sacha Prechal, ‘Article 52 – Scope of guaranteed right’ in Jeff Kenner, Angela Ward, Steve
Peers and Tamara K Harvey (eds), The EU Charter of Fundamental Rights: A Commentary (Oxford: OUP, 2014), §51.1.
51 Along the same lines see Milly (n 2) 119-120. See also Husovec (n 2) 262, theorizing the introduction of a positive
60 Opinion of AG Wathelet C-160/15 GS Media BV v Sanoma Media Netherlands BV and Others [2016] EU:C:2016:221
at [60].
61 Ibid at [51].
62 GS Media (n 57) at [45].
63 Renckhoff (n 58) at [40].
64 Ibid at [28].
65 Ibid at [30].
66 Ibid
67 No attention was paid, instead, to the exception for teaching and scientific research and to the fairness of the balance
struck between copyright enforcement and the right to education protected by Article 14 CFREU, despite the ample
space devoted by AG Sanchez Bordona to the matter (Opinion of AG Sanchez-Bordona in Case C-161/17 Land
Nordrhein-Westfalen v Dirk Renckhoff [2018] EU:C:2018:279 at [109-113]).
68 Case C-201/13 Johan Deckmyn and Vrijheidsfonds VZW v Helena Vandersteen and Others [2014] EU:C:2014:2132.
69 Ibid at [15].
70 Ibid at [25].
71 See European Copyright Society, ‘Opinion on the Judgment of the CJEU in Case C-201/13 Deckmyn’ [2015] 37(3)
72 Ibid at 131; Eleonora Rosati, ‘Just a Laughing Matter? Why the Decision in Deckmyn is Broader than Parody’ [2015]
CMLR 511.
73 More generally, see Vasiliki Kosta, Fundamental Rights in EU Internal Market Legislation (London: Bloomsbury, 2015),
61 ff.
74 The debate on the role of the notion of essence in the fundamental right balance under the CFREU has become
particularly intense in recent years. On the point see Peers and Prechal (n 50), and Maja Brkan, ‘The Concept of
Essence of Fundamental Rights in the EU Legal Order: Peeling the Onion to its Core’ [2018] 2 ECLR 332.
75 As in other field of EU law. See Brkan (n 74) 337. See also Tuomas Ojanen, ‘Making the Essence of Fundamental
Rights Real: the Court of Justice of the European Union Clarifies the Structure of Fundamental Rights under the
Charter’ [2016] 12(2) ECLR 318.
76 As in Case C-601/15, N. [2016] EU:C:2016:84 [45-46] and Joined Cases C-217/15 and C-350/15 Orsi and Baldetti
491.
78 See clearly in Joined Cases C-403/08 Football Association Premier League Ltd and Others v QC Leisure and Others and C-
429/08 Karen Murphy v Media Protection Services Ltd (FAPL) [2011] ECR I-09083 [94]; Case C-62/79, SA Compagnie
générale pour la diffusion de la télévision, Coditel, and others v Ciné Vog Films and others [1980] ECR 881 [15-16]; Joined Cases
55/80 and 57/80 Musik-Vertrieb Membran and K-tel International v GEMA [1981] ECR 147 [9, 12]; Joined Cases C-92/92
and C-326/92, Phil Collins v Imtrat Handelsgesellschaft mbH e Patricia Im-und Export Verwaltungsgesellschaft mbH e Leif Emanuel
Kraul v EMI Electrola GmbH [1993] ECR I-05145 [20]; Case C-115/02 Rioglass and Transremar [2003] ECR I-12705 [23];
Case C-222/07 UTECA [2009] ECR I-1407 [25].
79 Opinion of AG Szpunar in Case C-469/17 Funke Medien NRW [2018] EU:C:2018:870.
80 Opinion of AG Szpunar in Case C-476/17 Pelham and Others [2018] EU:C:2018:1002.
81 Opinion of AG Szpunar in Case C-516/17 Spiegel Online [2019] EU:C:2019:16.
10
93 Ibid at [44].
94 Ibid at [58].
95 See supra, fn 87.
96 See, eg, the distinction made on exhaustion for cinematographic works in Coditel I and II (n 78).
97 See supra, fn 78.
98 Opinion in Funke Medien (n 92) at [58].
99 Ibid at [69].
100 Ibid at [70].
101 Ibid at [71].
102 As Christophe Geiger and Elena Izyumenko, ‘Freedom of Expression as an External Limitation to Copyright Law
in the EU: The Advocate General of the CJEU Shows the Way’ [2019] 41(3) EIPR 131, 138.
11
103 Along with the questions in common with Funke Medien and Spiegel Online, specific points in Pelham were whether
the reproduction right under Article 2(c) InfoSoc and Article 9(1)(b) of Directive 2006/116/EC on the term of
protection of copyright and certain related rights [2006] OJ L372/12 [Rental Directive] covered also very short audio
snatches of another phonogram; whether §24 UrhG on free uses, not included in the list of exceptions of Article 5
InfoSoc, could be considered compatible with EU law; and whether the quotation exception under Article 5(3)(d)
could be applied in cases where it was not evident that another person’s work or subject matter was being used.
104 Opinion in Pelham (n 93) at [67, 70] on quotation and caricature, parody of pastiche.
105 Ibid at [54].
106 Ibid at [72].
107 Case C-399/11 Stefano Melloni v Ministerio Fiscal [2013] EU:C:2013:107.
108 Ibid at [63].
109 Ibid at [76-77].
110 Ibid at [78].
111 Ibid at [81].
112 Ibid at [82].
12
on the applicability of the quotation exception (Article 5(3)(d) InfoSoc) in case of hyperlinking to an independent file,
with no integration of the quoted text into the new text; (ii) on whether the notion of “lawfully made available to the
public” under the same provision requires the author’s consent; and (iii) on whether the fact that it was possible and
reasonable for Spiegel Online to obtain Beck’s consent hindered the application of the exception on reporting of
current events under Article 5(3)(c).
13
120 AG Opinion in Spiegel Online (n 94) at [23], which rejects also the argument according to which the importance
attributed to freedom of expression constituted a German cultural specificity.
121 Most recently Christophe Geiger and Elena Izyumenko, ’Towards a European ‘Fair Use’ Grounded in Freedom
14
based on Recitals 2 and 5, which justifies the attribution of a distribution right to phonogram producers with the need
to fight piracy and grant them the possibility to recoup their risky investment [44-46].
15
Compared to the dangerous shift and halt anticipated by the AG Opinions, the mid-summer triad of
decisions issued by the Grand Chamber offers answers which are consistent with the CJEU’s copyright
jurisprudence and its opening towards fundamental-right oriented readings. The Opinions already provided
useful arguments and considerations to tackle the gaps in the fair balance doctrine, but the final decisions
make a step forward, including them in a broader framework, aligning them more effectively to the Court’s
copyright doctrines, and complementing them with long-awaited specifications.
The Pelham Opinion made a first attempt to define the reference sources to be used for the definition of
content and scope of the freedoms and rights involved in the balance. The AG, however, stretched the
CJEU’s restrictive Charter-based approach by adding only the ECHR, while marginalizing and ultimately
excluding Member States’ common constitutional traditions. Particularly with regard to Article 17 CFREU,
this answer disregarded the Praesidium’s indications on the multilevel sources that have to be considered
in the interpretation of the provision, and renounced to the possibility of smoothening the conflict between
the CJEU and national constitutional courts in a context where a convergence between national, EU and
ECHR models towards a supranational common core could instead be found. The Grand Chamber opts,
in fact, for a broader reference to Member States’ common constitutional traditions and international
human rights instruments, but it does not go as far as providing a joint interpretation of all the different
sources to construe meaning and scope of the Charter’s rights, still limiting itself to the use of the ECHR
and the ECtHR’s case law.
The CJEU’s triad marks, instead, the welcome return to the functions of copyright as a benchmark to define
the core content of each exclusive right in the strict proportionality assessment, which in the Funke Medien
Opinion was little more than a bait and switch. The AG’s reference, in fact, came down to a generalist
definition that was neither linked to the functions identified by secondary EU sources, nor complemented
by criteria that could help courts to adapt it to the different protected works and market sectors involved.
This left also unsolved the puzzle of the essence of copyright – a particularly problematic gap now that its
violation leads to the radical exclusion of fair balance. On the contrary, the final decisions refer to the
functions of the right, derived from the preambles of the directives, to identify the specific subject matter
of Article 2 InfoSoc and Article 9 Rental, although the move is never qualified as the identification of the
essence of the right. In addition, its use as a benchmark in the fair balance against Article 11 CFREU is left
implicit, leaving the function-based argument underdeveloped, and not property connected in an articulated
fashion to the balancing exercise.
The Court has also decided to take a more balanced approach to the definition of the boundaries of the
Drittwirkung in EU copyright law. For the AG Opinions, the horizontal application of fundamental rights
requested by Promusicae and its progeny represented only a complementary addition to the literal and
contextual interpretation of existing sources, the validity of which vis-à-vis fundamental rights should have
been presumed. A departure from the legislative text could be justified only in cases of gross violation of
the essence of a fundamental right, which happens when there is no other available means for its exercise
and realization. This approach seemed to recall the favor towards the legislative status quo showed by the
16
17
146 InfoSoc, Recital 11; Directive 2012/28/EU on certain permitted uses of orphan works (OWD) [2012] OJ L299/5,
Recital 5.
147 InfoSoc, Recitals 2-4; Directive 2004/48/EC on the enforcement of intellectual property rights [2004] OJ L157/45,
Recitals 1-2; Rental Directive, Recital 11; Council (EC) Directive 91/250/EEC on the legal protection of computer
programs [1991] OJ L122/42, Recital 2; Directive 96/9/EC on the legal protection of databases [1996] OJ L77/20,
Recitals 9, 11–13; Rental I Directive, Recital 8; Directive 2001/84/EC on the resale right for the benefit of the author
of an original work of art [2001] OJ L272/32, Recitals 3, 11, 13;
148 As in the cases supra, fn 78.
149 See, eg, IPRED, Recital 2 (“the widest possible dissemination of works”), OWD, Recital 20 (access to knowledge
or culture), Infosoc, Recitals 12 and 14; OWD, Recitals 18 and 23 (promotion of cultural expression, identity and
diversity).
150 On the side of fundamental freedoms, see Case C-78/70 Deutsche Grammophon Gesellschaft mbH v Metro-SB-Großmärkte
GmbH & Co. KG.Deutsche Grammophon v Metro SB [1971] ECR 487 and the cases cited at fn 79; in the field of
competition law, the main precedents are Joined Cases C-241/91P and C-242/91P, Radio Telefis Eirean (RTE) and
Independent Television Publication Ltd (ITP) v Commission [1995] ECR I-743, and Case C-418/01 IMS Health GmbH & Co
OHG v NDC Health GmbH & C. KG [2004] ECR I-503, [2004] 4 CMLR 1543 .
151 Deckmyn (n 69).
152 FAPL (n 78) at [163].
153 C-174/15 Vereniging Openbare Bibliotheken v Stichting Leenrecht [2016] EU:C:2016:856
154 C-117/13 Technische Universität Darmstadt v Eugen Ulmer KG [2014] EU:C:2014:2196.
18
19