Brand Identity: Develop a packaging concept that aligns with the brand identity of the company.

Consider the values, mission, and target audience of the brand.

Visual Appeal: Design packaging that catches the eye of potential customers. Utilize color schemes,
imagery, and typography that evoke a sense of freshness, cleanliness, and the organic nature of the
products.

Functionality: Ensure that the new packaging is practical and user-friendly. Consider factors such as ease
of opening, storage, and the ability to showcase the product's uniqueness.

Sustainability: Incorporate eco-friendly and sustainable materials into the packaging design. Consumers
are increasingly conscious of environmental impact, so a sustainable approach can be a selling point.

Differentiation: Make the packaging stand out from competitors on the shelf. Highlight the handmade
and organic aspects of the soaps to distinguish them from mass-produced alternatives.

Storytelling: Use the packaging to tell a compelling story about the brand and the products. Share
information about the sourcing of ingredients, the production process, or the company's commitment to
quality.

Quiz: Applying Creativity in Packaging

Question 1: What role does color play in packaging design?

A) No impact

B) Attracts attention and enhances brand visibility

C) Increases production costs without benefits

Answer: B) Attracts attention and enhances brand visibility

Question 2: How can unconventional shapes in packaging contribute to product appeal?

A) Confuses customers

B) Creates a unique and memorable product presence

C) Increases packaging costs without value

Answer: B) Creates a unique and memorable product presence

Question 3: Why is storytelling important in packaging design?

A) Adds unnecessary information

B) Helps customers connect emotionally with the product

C) Consumers don't pay attention to packaging details

Answer: B) Helps customers connect emotionally with the product

Question 4: What is the benefit of incorporating eco-friendly materials into packaging design?

A) No difference

B) Appeals to environmentally conscious consumers and reduces ecological impact

C) Increases production costs without impact

Answer: B) Appeals to environmentally conscious consumers and reduces ecological impact

Question 5: How does personalized packaging impact customer engagement?

A) No effect

B) Enhances customer connection with the brand

C) Leads to confusion and disinterest

Answer: B) Enhances customer connection with the brand

May isang negosyante na hirap na hirap ibenta ang kanyang mga panindang pagkain at inumin katulad
ng chokolate, kape, gatas, biscuit at marami pang iba. SYa ay nagtitinda rin ng mga damit na gawang
kamay katulad ng crochet shirts.

Walang bumibili ng kanyang paninda sapagkat ito ay gawnag local at walang maayos na pagkakakilanlan
ng branding. Tanging plastic bag lamabg ang kanyang pambalot kaya naman ay naiisip ng kanyang mga
customer