Product or Service Research Worksheet

1. Product – Describe the product or service. 2. Target Market – Who are your customers?

The product I am advertising are performance enhancing Insoles, Who: Main target is athletes

which helps athletes jump higher, run faster, and prevent injuries.
What: Helps jump higher, helps run faster, prevents injuries

Where & When: Applicable in almost any sport, whenever they play

Why: To enhance performance

How much: $80

3. Competitive Advantage – Why would a customer choose you? 4. Production Materials – what materials would you need for production? Ability to
use materials from recycled products/ ethically sourced suppliers? (see attached)
Because of lower prices, premium materials, better performance
compared to other companies. - Aerospace grade carbon fibre
- Ortholite foam
Can be used from recycled foam
Sticker printer
5. Supply Chain & Costs – where will you get materials and what do they cost? 6. Provision Planning – What steps will you need to take to get the materials?
Raw material Supplier Info Per unit cost
Step 1: Research for the best materials
Aero space grade carbon fibre Composite Envisions $154.00

Specialized foam TEMU $5.69 Step 2: Start with cheaper materials to build prototype

Top liner Amazon 25.79

Step 3: Order Materials

Step 4: Continue to look for better materials for future

Step 5: Find companies that can negotiate on prices

7. Corporate Social Responsibility - Not-for-profit/Charitable Organisation 8. Test of Disclosure - “How would we feel if everyone knew about the
potential connections? (if applicable) product/service and how we are making it/deliver it?”
- PRO-EDM Cyclones Basketball Team
Thrilled to see how our product has reached world wide status, but
that doesn't mean there is no room for improvement, there are most
likely going to be some critiques for the product, so we need to
focus on those