Exercise – Swot Analysis

Students: Yocelyn Urrutia and Catalina Loncon

Teacher: Maria Dolores Vivanco

Activities:
Highly Brill Leisure Center has hired you to help them with their marketing
decision making.
Perform a SWOT analysis on Highly Brill Leisure Center, based upon the
following issues:

Strengths FORTALEZA Weaknesses DEBILID Opportunities OPORTU Threats AMENA

The Center is located It is one of the oldest
within a There is a competition center There has been a substantial
two-minute walk of the in the area and needs
main bus There is a competition some decrease in the birth rate over
station, and is a fifteen- although it has
minute nowave cosmetic care. the last ten years.
ride away from the local
railway machines or whirlpool
equipment as do
station. competing Due to an increase in In general people are living
disposable income over
local facilities the longer and there are more local
It is located next to one last six years,local
of the residents residents aged over fifty-five
largest shopping A private joke have more money to
center in between staff spend now than ever before.
states that if you want
Britain a on leisure activities.
day-0ff from work that The local authority is considering
Press releases have just you should order a After a heated
been curry argument with privatizing all local leisure
issuedto confirm that from the Center's the manager of a
Highly canteen, competing centers by the year 2000.
Brill Leisure Center is which has never made leisure center, the
the first a leader of a
center in the area to be respected local scuba
awarded profit. club is
quality assurance
standard BS EN looking for a new venue
ISO 9002.
The Center has been
offered
It is widely the latest sporting
acknowledged craze.
that Highly Brill has the
best
trained and most Highly Brill Leisure
respected staff Center
of all of the centers in has received a grant to
the fit
locality special ramps and
changing rooms to
accommodate
the local disabled.