COMSATS University Islamabad, Virtual Campus

HUM102 Report Writing Skills

Spring 2023

Instructions
 Your assignment should be submitted as a PDF/Word document.
 The answer should be in proper English. Be careful of grammar. Avoid the use of
ungrammatical expressions within your answer.
 There is a zero-tolerance policy for plagiarism. Assignments found with copy-pasted
material from the internet or copied from fellows will not be accepted.
 Submit your assignment on your CU Online LMS portal within the given time frame.
Emailed assignments will not be entertained.

Question [10 Marks, CLO1-C1]

Go through the text given below and identify the type of report this sample belongs to. What
are the characteristic features which helped you differentiate it from the other categories of an
informal report?

Introduction

The retail business, which specializes in high-end home decor and accessories, has been
operating successfully for the past five years in a suburban area. The owners now seek to
expand their operations by opening two additional stores in neighboring towns. The purpose
of this report is to evaluate the feasibility of the proposed project.

Project Description

The proposed project involves the opening of two new stores in neighboring towns within the
next 12 months. The stores will be approximately the same size as the existing store and will
carry the same product lines. The owners plan to hire additional staff to manage the new
stores, and also invest in additional inventory and marketing efforts.

Analysis

The market analysis reveals that there is significant demand for high-end home decor and
accessories in the neighboring towns. However, there is also competition from similar
retailers in the area. The owners will need to carefully evaluate the potential market share and
the competitive landscape before making a final decision.

The technical analysis reveals that the proposed project is technically feasible, and the owners
have the necessary expertise and infrastructure to manage the expansion. However, there may
be challenges in managing the additional stores and maintaining consistency in the product
lines and customer experience across all locations.

The financial analysis reveals that the proposed project will require a significant investment
in inventory, marketing, and staffing. The owners will need to carefully evaluate the financial

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risks and potential returns before making a final decision. A detailed cost-benefit analysis is
recommended before proceeding with the project.

The organizational analysis reveals that the owners have the necessary personnel and
expertise to manage the expansion. However, additional staff will need to be hired to manage
the new stores. The owners will need to carefully evaluate the staffing needs and the
associated costs before making a final decision.

The risk analysis reveals that there are several potential risks associated with the proposed
project, including financial, market, and operational risks. The owners will need to carefully
evaluate the potential risks and develop a risk management plan to mitigate these risks.

Conclusion

In conclusion, the proposed expansion of the retail business is technically and operationally
feasible, but financial and market risks need to be carefully considered before making a final
decision. A detailed cost-benefit analysis and risk management plan are recommended before
proceeding with the project.

Good luck!

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