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FIELD SURVEY REPORT

ON

“ The shift to online shopping – Will


people stop visiting shops entirely by
2040?”

COURSE:MASTERS IN BUSINESS ADMINISTRATION

(M.B.A)
SESSION: 2022-24

UNDER SUPERVISION OF : SUBMITTED BY :


PURNENDU PATRA SIR MUSKAN YADAV
ASSISTANT PROFESSOR 2nd Semester
MBA2210130
PREFACE
The research provided an opportunity to
demonstrate the application of knowledge ,skills
and competence required during the technical
session , to evaluate the performance and to
provide the feasible recommendation on the
provided data . The analysis is on the field of
marketing .
Although I have tried my level best to
prepare this report . Every effort has been made to
make the error free report , to offer authentic
position in accuracy.
ACKNOWLADGEMENT
I hereby take this opportunity to express my sincere gratitude
to the following eminent personalities who supported me to
complete this project work successfully without any difficulty.
I would like to express my deepest sense of gratitude to Mrs
Anju Singh for giving me the opportunity to undergo the
project report on ‘The shift to online shopping – Will people
stop visiting shops entirely by 2040? I would like to thank my
Coordinator Mr Rohit Mehta for providing the necessary
facilities required for completion of this project and for the
moral support and guidance. Lastly, I would like to thank each
and every person who helped me directly or indirectly in
completion of the project .
DECLARATION
I hereby declare that the information presented in this
Project Report is correct to the best of my knowledge and the
analysis is as per the norms and guidelines provided for the
report. I have utilized the requisite concepts and applied the
required methodologies to analyse the data collected to
reach the conclusion present in the report. I claim the report
to be my indigenous work and has not been published
anywhere else.

Muskan
yadav
MBA ( II Semester)
Roll no-MBA2210130
CERTIFICATE
INTRODUCTION
Ever since the Internet has been introduced to the globe. It
has created a large impact on people; business is one such
example. E-commerce has transformed the way business is
one in India. The India E-commerce market is expected to
grow to US$ 188 billion by 2025 from US$ 46.2 billion as of
2020. By 2030, it is expected to each US$ 350 billion. In 2022,
the Indian e-commerce market is predicted to reach US$350
billion. In 2022, the Indian e-commerce market is predicted to
increase by21.5%, reaching US$ 74.8 billion.
India’s e-commerce market is expected to reach US$ 111
billion by 2024 and US$ 200 billion by 2026.
E-commerce offers products and service through websites, a
customer simply has to visit an e-commerce website and
browse various offering through browser catalogue, a
customer can select multiple offering and can add them to
the shopping cart, once the shopping is done the customer
can checkout and proceed to payment is done the customer
is notified about the order and order is shipped on the postal
address provided by the customer
SEARCH ADD PRODUCT
CHECKOUT
CATALOGUE TO CART

ORDER ODER
SHIPPING CONFIRMATION
OBJECTIVE OF THE STUDY

 To understand and estimate the consumer perception


and factor affecting their behaviour for changing e-
commerce sites.
 To know consumer are evaluating e-commerce site for
their purchases.

RESEARCH METHODOLOGY
 Type of Research Descriptive Research
 Universe “The shift to online shopping – will people
stop visiting shops entirely by 2040”?
 Data type Primary data
 Sampling units Users of online and offline platforms.
 Sampling size 100 units
 Data collection method Survey
 Data collection tool Questionniare
 Sampling method Random sampling
Data analysis
and
interpretation

 Classification of customers based


on gender
Count of Gender
Gender Total
female 45
male 55
Grand Total 100

Sources: primary data

Interpretation

Out of 100 respondents 45% are Female followed by 55% Male ,where female
is denoted by 1 and male by 2.

45

55

1
2

 Classification of customers gender with reference


to easiness in using
COUNTA of Easiness in
Easiness in using using
Gender Agree Disagree Highly Neutral Grand
agree Total
Female 24 28 3 55
Male 14 8 17 6 45
Grand Total 38 8 45 9 100

Interpretation: ..

Out of 100 respondents 46% agree with easiness in using Amazon and Flipkart
followed by 6% are neutral , 11% disagree , 30% strongly agree , and 7%
strongly disagree.
Majority of respondents are females , in which 54.3% are females followed by
45.7% of males.

 Classification of Customers Gender With Reference


To Reasonable and Fair Price

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