Emerging Trends in IT

Trimester 6 (Elective Course), PGDM 2022-’24

Session-1
January 17, 2024
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About the Course

• This course focuses on examining the latest and evolving trends in
Information and Communications Technology (ICT), particularly in
terms of how they contribute to creating business value.
▫ It delves into the significant digital changes affecting various industries.
▫ Key objectives include thorough analysis and discussion of new ICT trends
within the business world, assessing their effects on organizational
strategies, and showcasing a comprehensive understanding of how
deploying ICT infrastructure can generate business value.

@Angela Susan Mathew 17-01-2024 13:18:35

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Course Outcomes mapped to Programme Learning Objectives PLO

(PLOs)
Students will be able to understand the key terminology, concepts, principles,
and theories related to emerging trends in information technology, particularly
CO1 as they apply to modern business environments PLO 3 a
Students will develop the ability to effectively apply the latest terminology,
concepts, principles, and analytical techniques from the field of emerging IT
CO2 trends when evaluating complex business scenarios PLO 3 a
Students will develop and demonstrate advanced critical thinking skills by
analyzing and synthesizing information on risks and challenges of emerging
technologies to formulate challenging questions and articulate well-reasoned
CO3 answers PLO 3 b
Mapped PLO
PLO 3a : Our graduates will be able to take business decisions with an understanding of global interconnectedness
PLO 3b : Our graduates will be able to understand various risks and challenges in doing business globally

@Angela Susan Mathew 17-01-2024 13:18:38

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Module 1
• Wide Web of Lies?
▫ Ethics and information technology
• Information Assurance
▫ Computer security and forensics are critical issues,
• Search Engine Optimization
▫ Types of SEO Techniques
▫ Page Rank
▫ Link Building on the internet
• Simulation: IT Management Simulation: Cyber Attack

@Angela Susan Mathew 17-01-2024 13:18:40

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Module 2
• Ubiquitous computing
▫ Embedded and personal digital devices
• Mobile apps
• Hadoop and Big Data
• Virtual worlds

@Angela Susan Mathew 17-01-2024 13:18:42

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Module 3
• The IoT paradigm
▫ Smart objects
▫ IoT Value Chains
▫ NFC applications
• Social revolution of everyday life
▫ The rise-and-rise of social media
▫ Alternative human-computer interfaces
• Power of algorithms: Exploiting computers to solve problems

@Angela Susan Mathew 17-01-2024 13:18:43

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Module 4
• What is a blockchain?
▫ What are transactions and blocks?
▫ How do P2P systems operate?
▫ What gives Bitcoin value?
▫ Prominent consensus mechanisms
• Type of blockchain networks
▫ Private, consortium, and public network
• How do Smart Contracts work?
• Public/private keys, Cryptographic hashes
@Angela Susan Mathew 17-01-2024 13:18:46
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Module 5
• Introduction to AI
▫ Reasoning: goal trees and problem solving
▫ Reasoning: goal trees and rule-based expert systems
• Neural nets
• Back propagation
• Genetic algorithms
• Support Vector Machines

@Angela Susan Mathew 17-01-2024 13:18:48

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References
1. MIS: Managing Information Systems in Business, Government and
Society by Rahul De. Wiley (2nd Ed.)
2. Management Information Systems: Managing the Digital Firm by
Kenneth C. Laudon & Jane P. Laudon. Pearson (15th Ed.)
3. Blockchain Revolution: How the Technology Behind Bitcoin Is
Changing Money, Business, and the World by Don Tapscott and Alex
Tapscott

@Angela Susan Mathew 17-01-2024 13:18:50

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Grading Structure

S. No. Evaluation tool Marks CO Assessed Tool for Measurement

1 Mid Trimester 20

2 End Trimester 30

3 Attendance 5

4 Individual Assignment 15 CO 2 Rubrics

5 Group Presentation 15 CO 3 Marks

6 Quiz 15 CO 1 Marks

@Angela Susan Mathew 17-01-2024 13:18:52

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Individual Assignment & Quiz

• Individual Assignment
▫ Report to be submitted by every student after playing the simulation game
"IT Management: Cyber Attacks“
▫ Maximum marks: 15
• Quiz
▫ Moodle Quiz with multiple choice questions
▫ Maximum marks: 15

@Angela Susan Mathew 17-01-2024 13:18:54

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Group Presentation (gamified)

• Jeopardy in the course
▫ The class will be divided into 5 groups of 8 members each.
▫ In a gamified group presentation mode, each group will be assigned a topic to be
ready for the game.
▫ The group that is in charge would study the assigned topic and then come up with
20 questions that could be asked during the game.
▫ During the game, the group in charge of the topic would ask the questions and
the other classmates would answer.
▫ Each question will be assigned a point value and the points will be added up at
the end.
▫ Marks for the group would be calculated on the basis of the points accrued by the
group in the game.
@Angela Susan Mathew 17-01-2024 13:19:00
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Course Policies
• It is the responsibility of the student to read this course outline, to
familiarize oneself with the details and to act accordingly
• Mobile phone usage is strictly prohibited inside the classroom
• Internal Components
▫ All internal components will be announced in prior in the class
▫ No retest if students miss any of the components

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Module 1
• Let’s get started ☺

@Angela Susan Mathew 17-01-2024 13:19:04

Technology and Concerns
• What are the ethical concerns that arise from the use of
current technologies?
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@Angela Susan Mathew 17-01-2024 13:31:10

Technology and Concerns
• Biases
▫ AI and algorithm-based technologies can perpetuate and even amplify
biases if they are trained on biased data sets.
▫ There have been cases where:
 facial recognition software has been shown to have higher error rates for
people of color, potentially leading to false accusations
 Amazon noticed that its internally developed recruiting systems was biased
against women. Why do you think this happened?
Example – Bias in Technology in Healthcare
• Biases
▫ Brian Powers, a faculty member in Applied
Artificial Intelligence for Health Care, wrote a
landmark 2019 paper in Science that showed
that algorithms commonly used by some
prominent health systems today are racially
biased
 Health care professionals use this information to
recommend certain people for medical care,
thus this has direct and potentially harmful
implications for patients
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Christopher Wylie –
whistleblower of ?
@Angela Susan Mathew 17-01-2024 15:47:47
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Technology and Concerns

• Privacy Invasion
▫ Who has access to personal data?
▫ How is this data used?

@Angela Susan Mathew 17-01-2024 14:23:59

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@Angela Susan Mathew Source 17-01-2024 15:05:38

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Technology and Concerns

• Data Breaches
▫ Organizations may not have wrong intentions
▫ Bad actors can obtain illegal access to data that organizations have
collected

@Angela Susan Mathew 17-01-2024 15:01:24

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@Angela Susan Mathew 17-01-2024 15:11:47

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Technology and Concerns

• Surveillance
▫ Governments and corporations can use technology to monitor individuals,
which can be a tool for control and a threat to freedom
▫ In some countries, there is concern over the use of surveillance
technologies by the state to monitor and suppress dissent.

@Angela Susan Mathew 17-01-2024 15:18:28

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@Angela Susan Mathew 17-01-2024 15:21:29

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Spanish AI-generated model

Aitana Lopez

@Angela Susan Mathew 17-01-2024 15:22:02

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Listen to these conversations:

• Scheduling a hair salon appointment
• Calling a restaurant

@Angela Susan Mathew 17-01-2024 15:42:15

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1. Shah Rukh Khan’s My Ad - Cadbury campaign

2. Salman Khan’s double role - Pepsi ad
3. Ayushman Khurrana’s ad - Wakefit

@Angela Susan Mathew 17-01-2024 15:32:25

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Technology and Concerns

• Manipulation and Fake Content
▫ The rise of deepfakes and AI-generated content can lead to misinformation
and the manipulation of public opinion.
▫ AI-generated deepfakes have been used to create fake videos of public
figures saying or doing things they never actually did, which could
potentially sway public opinion or cause confusion.

@Angela Susan Mathew 17-01-2024 15:35:26

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@Angela Susan Mathew 17-01-2024 15:34:07

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What would you do? Vs. What should you do?

Source: https://www.bbc.com/news/business-34324772
@Angela Susan Mathew 17-01-2024 15:34:07
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End of Session - 1

@Angela Susan Mathew 17-01-2024 16:58:32