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“Real” high-
“Real” high-potential careers potential careers
An empirical study into the perspectives of
organisations and high potentials
Nicky Dries and Roland Pepermans 85
Vrije Universiteit Brussel, Brussels, Belgium
Received 29 June 2006
Revised 2 April 2007
Accepted 16 April 2007
Abstract
Purpose – The purpose of this empirical study is to make a contribution to career theory in general,
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and to the literature on high-potential careers in particular, by examining the careers of real high
potentials, taking place in the twenty-first century world of work, from the perspectives of the high
potentials themselves as well as those of their organizations.
Design/methodology/approach – A total of 34 interviews were conducted within three study
samples: high potentials (n ¼ 14), organisational representatives employed by the same organisations
that provided the high-potential participants (n ¼ 8), and organisational representatives employed by
organisations that did not allow for interviewing of their high potentials (n ¼ 12).
Findings – The current study suggests that high potentials still have organisational-traditional
careers. High upward mobility, low inter-organisational mobility and career self-management emerged
as key features of real high-potential careers.
Practical implications – Implications are spelled out with respect to the “streaming” of different
types of employees in the workforce and the importance of expectations management.
Originality/value – Not only are the viewpoints of individuals largely absent in the literature on
high-potential careers, the majority of publications on the subject-matter are also non-empirical and
take a rather normative stance. The interview study presented in this paper looks into the assumptions
of real high-potential careers from the perspectives of the high potentials themselves as well as those of
their organizations, providing empirical data that are interpretive and descriptive rather than
normative.
Keywords Careers, Career management, High flyers
Paper type Research paper
Introduction
Some 20 years ago, Fred Luthans accused management literature of being largely
“based on a priori assumptions about what managers actually do and what they
should do to be successful” (Luthans et al., 1985, p. 255). Today, the same seems to be
true of the literature on high potentials, i.e. those individuals within the organisation
who are “recognised, at that point in time, as the organisation’s likely future leaders”
(Cope, 1998, p. 15). Although effectively managing high potentials and their careers is,
almost unanimously, considered as one of the major challenges facing the twenty-first
century human resources function (Buckingham and Vosburgh, 2001; Tulgan, 2001),
empirical publications on the topic are exceptionally rare. While the subject matter has
been tackled by several authors in recent years (e.g. Baruch and Peiperl, 1997; Spreitzer
et al., 1997; McCall, 1998; Segalla et al., 2001; Fields, 2002), remarkably few studies have Personnel Review
Vol. 37 No. 1, 2008
built on data coming from the actual high-potential population itself. pp. 85-108
In the majority of previous studies, high potentials’ direct supervisors were targeted q Emerald Group Publishing Limited
0048-3486
as respondents or a normative stance was taken. Normative publications – i.e. DOI 10.1108/00483480810839987
PR publications that are prescribing and appraising, rather than describing and
37,1 interpretive – typically present “best practices” based on anecdotal findings (e.g. Ford,
2005; Miller, 2006). As a result, discourse on the subject of high potentials and their
careers tend to be conjectural rather than based on real empirical evidence (Pepermans
et al., 2003).
In other studies it is not always clear whether the research sample was made up of
86 high potentials or of other (related) types of employees. Cox and Cooper (1988) for
instance, interviewed managing directors whom they labelled as “high flyers”. This
term, however, is generally used to designate successful managers – i.e. those that
have already “arrived”. Conversely, the term “high potential” denotes possibilities,
promise and latent action (Altman, 1997). It may be considered highly inexpedient to
regard high flyers and high potentials as interchangeable research populations; such
practices contribute to the belief that anyone who is to be labelled as a high potential
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must be able to display executive-level skills, knowledge and competencies at the time
of identification, thus completely ignoring the importance of learning from experience
(Briscoe and Hall, 1999; Spreitzer et al., 1997). Another population that is often confused
with the population of “real” high potentials is that of employees on the “fast track”
(e.g. Kovach, 1986; Feild and Harris, 1991). Fast-track development programmes serve
to accelerate the development of potential managers by using frequent job rotations
and other special opportunities not commonly available to other employees, all within a
condensed timeframe (Larsen, 1997). However, many organisations implement such
development programmes as initial selection filters, and decide only later on which of
the fast-track programme participants qualify to receive the high-potential label
(Fields, 2002). Finally, some researchers use samples made up of MBA students to
make inferences about high potentials (e.g. Sabbe and Timmerman, 2007), grounded in
the assertion that employees whose management education is sponsored by their
organisation are probably high potentials – an argumentation of questionable validity.
It seems, then, that there is a significant need and opportunity for researchers to
scrutinize real high potentials and their careers – the term “real” carrying the same
meaning as in Luthans et al. (1985) i.e. representative of the members of the true
population under study. But why have such studies been exceptionally rare? A possible
explanation lies in the delicate nature of the topic of high potentials and their careers,
which causes severe barriers for researchers. Many organisations are unwilling to
expose their high potentials to researchers – even though the majority amongst them are
very much interested in research on the matter (and often, are prepared to pay
consultancy firms large sums of money to dissect their high-potential policies). There are
still many organisations that deem it undesirable to be fully transparent about their
high-potential policies. A typical belief is that high potentials would become arrogant
and complacent if they were to be informed of their status within the organisation, which
is often referred to as “the crown prince syndrome” (Göbel-Kobialka, 1998). Moreover,
organisations fear that employees who are not labelled as high potentials will become
unmotivated or leave the organisation when information about the organisation’s
high-potential policies is made available to them (Snipes, 2005).
Peiperl, 1997; Kuznia, 2004). Baruch and Peiperl (1997) even state that:
[. . .] there is no future for Hipos [high potentials], at least not as we have known the
phenomenon . . . . There are quite a few Hipos, and very few places at the top (Baruch and
Peiperl, 1997, p. 354).
Although the abovementioned publications undeniably raise a number of interesting
and important issues, they all share the same weakness: they are not based on
empirical research, and as such, rather speculative. Hence, we may ask ourselves: is it
accurate that “Hipo programmes are fast becoming at best an anachronism, and at
worst a false promise used to keep valuable employees in organizations” (Baruch and
Peiperl, 1997, p. 356)? Are the new career patterns and types that are – according to the
aforecited authors – emerging rapidly in the twenty-first century world of work in fact
irreconcilable with the premise behind high-potential careers?
Below, we offer a brief review of the literature on post-modern career theory and
career management, which will be used as a supportive theoretical framework for the
interpretation of our study’s findings.
organisations, not only by the individuals concerned, but also formally and informally
by their managers (Mayo, 1991; Arnold, 1997; Doyle, 2000). Traditionally, in
high-potential mobility programmes, individuals are selected as early in their careers
as possible and given specialized career development opportunities, allowing them to
assume leadership positions as early as possible (Kuznia, 2004). However, the
post-modern perspective on careers highlights more “protean” career types (Hall, 1976,
2002; Briscoe and Hall, 2006). While boundaryless careers are characterized by
different levels of physical and psychological movement (beyond organisational
boundaries), protean careers emphasize a self-directed approach to the career, in which
individuals are guided by their own personal values (Briscoe and Hall, 2006). Again,
literature on the topic takes a post-modern stance; personal choice, self-fulfilment and
psychological (intrinsic) success are prioritized over organisational career management
and extrinsic norms of what career success entails (Hall, 1976).
Recent literature has attempted to steer clear of “or-or” discourse by demonstrating
that organisational career management (OCM) and career self-management (CSM) are
to be considered as complementary rather than supplementary. CSM can never fully
substitute OCM; rather, both types of career management reinforce one another. Those
with greater CSM skills appear to give themselves a head start in gaining access to
organizational sources of career support (Sturges et al., 2002; De Vos and Buyens, 2005;
Forrier et al., 2005).
The current study aims to explore the careers of “real” high potentials. Two
observations guided our research: first, the viewpoints of individuals are largely absent
in the literature on high-potential careers; second, the majority of publications on the
subject matter are non-empirical and take a rather “normative” stance. The interview
study that will be presented in this paper has two corresponding objectives:
(1) looking into the assumptions of real high-potential careers from the
perspectives of the high potentials themselves as well as those of their
organizations; and
(2) providing empirical data which is interpretive and descriptive rather than
normative.
Methodology
The empirical data presented in this paper is based on in-depth interviews conducted
with 14 high potentials and 20 “organisational representatives”, i.e. HR managers or
consultants actively involved in the field of high-potential management. Over 30 “Real” high-
organisations, known to engage in high-potential identification and development, were potential careers
addressed. Thirteen of them agreed to one or multiple interviews, although only six of
them allowed for high-potential employees to be interviewed. Furthermore, two out of
these six organisations explicitly requested not to refer directly to the term “high
potential” during the interviews with their high-potential employees – which
illustrates the ongoing sensitivity about the topic in organisational settings 89
(Göbel-Kobialka, 1998). The study participants were all employed in Belgium and
typically worked for large, multinational organisations (employing between 750 and
120,000 people worldwide), situated in a variety of sectoral contexts.
The interview sample was split up into three groups: high potentials (HP);
organisational representatives (OR) employed by the same organisations that provided
the HP participants (a); and organisational representatives employed by organisations
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that did not allow for interviewing of their high potentials (b).
PR
90
37,1
(n ¼ 14)
Table I.
HP interview sample
Participant code Organisation Position Field of work Tenure Age Gender
Interview procedure
Slightly different approaches were taken to interview each of the samples. The
interviews with the HP sample were in-depth and open-ended; this encouraged
interviewees to speak in their own voices, and consider at length those topics that they
themselves perceived as relevant (Duberley et al., 2006). The high-potential
participants were invited to tell us the stories of their careers, highlighting the
critical moments, events and choices that had shaped them. They were instructed to
focus specifically on the events leading up to their identification as high potentials and
the way their careers had evolved since that time. In those interviews where the use of
the term “high potential” was not allowed, it was replaced by “being perceived by the
organisation as being more successful or talented than peers” (essentially designating
the same thing – it appeared to be the use of the term “high potential” per se that
seemed to bother certain organisations). When no information was spontaneously
provided on the interviewee’s current career type or on the career management
practices affecting his or her career, probes were introduced at points where they fit
into the course of the interview as naturally as possible (King, 2004). Since we were
specifically keen to find out if and how high potentials’ views on their careers differ
from those of organisations, the element of subjectivity was essential to the analysis of
the HP interviews (Cohen and Mallon, 2001).
In order to investigate the viewpoints of organisations, a different approach was
taken. A more structured topic guide was used when interviewing the organisational
representatives group (King, 2004). As opposed to individuals telling us the story of
their careers, this part of the study aimed to obtain information about the way
organisations manage high-potential careers – which is mostly through systems and
procedures. HR managers and consultants serve as organisational representatives in
this study as they are often explicitly involved in the implementation and follow-up of
such systems and procedures (although the extent to which they are considered
strategic business partners within organisations does differ). Interviews with the OR
sample started by asking participants what their organisation’s criteria were for
awarding the high-potential label and what competencies employees in this group
ought to possess, moving on to the policies available for managing the careers of this
specific group of employees. These policies were divided into four broad domains:
identification, training and development, succession planning and retention
management. The data generated by this – much more structured – type of
interviewing was more objective, i.e. reflected to a lesser extent the personal opinions of
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PR
92
37,1
(n ¼ 8)
Table II.
ORa interview sample
Participant code Organisation Position Field of work Tenure Age Gender
OR1.0 1 Human resource consulting Senior consultant Executive search 11 yrs 34 Male
OR2.0 2 Finance Director Corporate HR 15 yrs 39 Female
OR3.1 3 Electronics Director Competence management 16 yrs 36 Female
OR3.2 3 Electronics Director Corporate HR 15 yrs 38 Female
OR4.1 4 Telecom Director Management development 16 yrs 40 Male
OR4.2 4 Telecom Director Management development 18 yrs 46 Male
OR5.0 5 Distribution Manager Training and development 8 yrs 35 Male
OR6.0 6 Security Director Corporate HR 13 yrs 41 Male
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(n ¼ 12)
Table III.
93
PR the interviewees than was the case in the HP sample. For instance, many of the OR
37,1 participants used their organisations’ high-potential policy documents as input for
their answers. It is clear that the OR participants did bring their own opinions into the
interviews; we believe, however, that the views they put forward during the interviews
were, on the whole, representative of the views of their organisations as economic
entities, seeing as the OR sample acted as policy contributors and spokespersons for
94 their organisations – while the HP sample acted merely as representative of
themselves as individuals.
All interviews were taped and transcribed to address issues of credibility and
confirmability (Duberley et al., 2006). Coding of the interviews was carried out
manually with coloured markers; code tags were marked clearly in margins. We prefer
this method to software-aided coding (e.g. NUD.IST) for reasons of ease and overview;
furthermore, it is nowhere stated that manual coding would lead to a lesser quality of
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analysis (King, 2004). In using template analysis, researchers are advised to use some
form of “independent scrutiny” of their analysis at some stage in the data analysis as a
way of checking its quality. We applied this principle at the stage of developing the
initial template. We (the two authors) both independently carried out preliminary
coding on a sample of six transcripts (three HP interviews and three OR interviews),
then exchanged our independent coding and set aside two or three hours to compare
and discuss these, with the aim of agreeing on an initial template (Duberley et al., 2006).
After the first author completed the coding process departing from the initial template
(which, of course, was to some extent altered during the iterative process of coding and
recoding), we both looked for patterns in the distribution of the codes – with some
indication of frequency to help us direct our attention to aspects of the data which
warranted further examination – thus, generating a framework within which
interpretation of the data could take place (King, 2004).
Findings
The findings obtained from this interview study offer valuable insights into the
assumptions of “real” high-potential careers taking place in the twenty-first century
world of work. The data, acquired from 32 interviews with high potentials and
organisational representatives, have been distilled into three main themes: first, the
interpretations high potentials and organisational representatives give to the concept
“high potential”; second, the high-potential career types that are portrayed in the
interviews; and third, the high-potential career management practices described by the
different interview samples. Below, each of these themes is discussed in detail.
our HP interviewees expressed the belief that high potentials are innately (or as a result
of early life experiences) more talented than others, mostly in terms of leadership and
interpersonal skills. Organisational representatives on the other hand, named
proactiveness and career initiative-taking (seven ORa and eight ORb) as distinctive HP
qualities. Possibly a first conflict of interest was detected here, as it seems that high
potentials highlight individual traits when differentiating between high potentials and
high performers, while organisations lay emphasis on self-directed behaviour. These
differing opinions might cause problems if they lead both parties to hold the other
accountable for the high-potential career. We will look deeper into the issue of
accountability in the section on high-potential career management.
In comparing the interview data from the two samples composed of organisational
representatives, it appears that the ORa sample emphasised interpersonal
relationships (e.g. networking, coaching, customer focus. . .) when talking about
high-potential careers, while the ORb sample highlighted strategy and innovation (e.g.
long-term orientation, learning agility. . .). Furthermore, while high-potential
identification was mostly left to direct supervisors, career coaches and team
members in the view of the ORa sample, the ORb sample reported that their
organisations use committees (including Board and management members) to identify
high potential. All in all, it seems that the high-potential policies reported by the ORb
sample were more formal and less transparent than those reported by the ORa sample
– offering a possible explanation for the difference in “openness” between the two
groups of organisation. However, apart from the above findings, the ORa and the ORb
sample did not generate widely divergent views on high-potential careers.
goals, only four of them claimed to have a “contingency plan”, in case their
(organisation-specific) career goals would prove unattainable.
Prominent in the interview data were notions of psychological reward. The majority
of the high potentials interviewed indicated to desire and expect regular upward career
moves; but such aspirations did not appear to originate from a long-term career
perspective, nor from well-established career plans. Rather, upward career moves were
considered as a type of (short-term) reward. One of the interviewed high potentials
remarked:
Young people today are increasingly focused on themselves, on their work-life balance. They
are less prepared to make sacrifices . . . . even so, people are still very sensitive about being
promoted or not . . . . In this kind of organisation, when you’re not promoted or you don’t get a
pay rise, [it means] they probably think you’re not that good at what you do (HP2.1).
Remarkably, the HP sample linked career success primarily to extrinsic reward, rather
than to notions of challenge or learning, as would be expected from post-modern career
theory (Collin, 1998). An interviewee commented:
[ . . . .] lateral moves can definitely be challenging. It takes up a lot of time and effort to take on
this whole new role in the organisation and I’m sure it’s gratifying when you succeed in a
transition like that . . . . But you don’t really feel successful unless you get a real promotion or
a rise . . . and then there’s the fact that a lot of people are involved in project work all the time,
so every time you get started on a new project, that’s already a lateral move . . . . So it doesn’t
really mean anything unless it’s an upward move (HP4.1).
This was not only the view of the HP interview sample; the OR sample expressed a
similar view. Overall, six out of the 20 organisational representatives (one ORa and five
ORb) stated that one of the major goals of their organisation’s high-potential policies
was to attract, motivate and retain talent, “by showing them that there are plenty of
career opportunities for those who demonstrate excellence”. Furthermore, workforce
segmentation (i.e. rewarding excellence through the assignment of “special” labels to
some but not others, accompanied by the necessary bonuses and promotions) was seen
as the number one means for retaining high potentials. Nonetheless, two organisational
representatives (both ORa) asserted that high-potential policy makers should be very
careful not to overdo the special treatment:
It’s dangerous when the system is all about status. Then people start to think that you have to
be on the list to be somebody . . . . The problem with that kind of mindset is that high
potentials usually make up only a really small portion of an organisation’s population, so that “Real” high-
would imply that everyone else is frustrated (OR4.1).
potential careers
It is not unlikely that most employees would like to see their efforts rewarded through
promotions and pay rises. But as opportunities for upward progression become
increasingly scarce (Guest and Mackenzie Davey, 1996), organisations attempt to
segment their workforce, ensuring that the career opportunities at hand are offered to
the employees whom they most wish to retain. Besides being necessary, workforce 97
segmentation is also a very delicate matter:
All employees want to see extra effort translated into extra rewards and recognition . . . but
when communication [about workforce segmentation] is too explicit, resentment between
colleagues will probably arise. This applies especially to the Belgian culture. I get the
impression that in America for instance, people tend to look up to high-potential co-workers
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is the duty of the organisation to create a frame for growth, while it is the duty of the
individual to present himself as a worthy candidate for succession”.
An overview of the most prominent high-potential career management (CM)
practices mentioned in the interviews is given in Table IV. We have included all
practices that, by our own inference, emerged from the interviews data as being
widespread. We decided not to include those CM practices that we felt could be
classified under the (broadly defined) practices listed in Table IV, nor practices that
were mentioned exclusively by the ORb sample. The practices are displayed according
to CM domain (identification, training and development, succession planning and
retention management); furthermore, in order to demonstrate the complementary
nature of CSM and OCM, we attempted to set “matching” practices side by side.
CM practices
CM domains CSM OCM
involved satisfied is not an easy task. Therefore, it came as no surprise that many OR
interviewees were rather critical of their organisation’s high-potential career
management practices. As the number one pitfall of high-potential policies,
interviewees mentioned “burning out” high potentials, i.e. pushing them to take up
functions or responsibilities without allowing for an adequate preparation period (five
ORa and nine ORb). One high potential (HP2.3) told us he experienced his organisation’s
perception of his being able to take on any challenge at any time as rather stressful: “. . .
does that mean that if you can’t do something, you’re a false positive ID or the like?”.
Failing to manage expectations was the second most frequently mentioned pitfall in
high-potential career management (5 ORa and 7 ORb). When organisations do not offer
clear perspectives to high potentials, the latter might get demotivated and leave:
After five years, I’d had enough. I went up to my boss and told him I wanted pay for
performance. They didn’t want me to quit so I got to participate in a development centre . . . I
got a pay rise and they made some promises about future career moves . . . I like to compare it
to a carrot that is dangled in front of you. The more you climb the ladder the more explicit
their promises get . . . and that’s why you don’t quit, that’s what keeps you going (HP2.3).
A third important pitfall for organisations is the incidence of development plateaus
(four ORa and nine ORb):
Talented individuals can get stuck in the leadership pipeline when organisations do not
succeed in developing them properly. [Organisations] usually have a two to three-year vision,
but then their development activities reach a plateau . . . with a lack of high-level talent as a
result . . . and despite all of their investments they will still have to rely on external hires for
top-level succession (OR8.1).
Finally, questions were raised about the criteria commonly used in high-potential
identification procedures. Several OR interviewees asserted that it is very difficult to
predict what kind of human capital (or competencies) organisations will need in the
future, and that consequently, organisations should definitely try avoiding “cloning”
their current management population (4 ORa and 4 ORb). The risk of bias creeping into
the identification process was also mentioned (4 ORa and 3 ORb):
High potentials are either directly nominated by members of the Board, or have to go through
some sort of assessment process. The predictive validity of these methods is however
questionable . . . . First of all, [those that are involved in high-potential identification procedures]
are not likely to admit they were wrong. Furthermore, it makes perfect sense that high
potentials indeed turn out to be more successful than others . . . probably because of the “Real” high-
nomination itself and the extra facilities the organisation grants them as a consequence (OR8.2).
potential careers
Discussion
Over the last decade or so, several authors have raised interesting questions about the
sustainability of the concept of the “high-potential career” (e.g. Baruch and Peiperl, 101
1997; Baruch, 1999; Doyle, 2000; Tulgan, 2001; Kuznia, 2004). It appears that
organisations, facing the economic pressures of the twenty-first century world of work,
can no longer promise long-term employment to their employees, let alone a rapid
progression along the organisational ladder (Arthur and Rousseau, 1996), leading some
authors to conclude that “there is no future for Hipos, at least not as we have known the
phenomenon” (Baruch and Peiperl, 1997, p. 354). However, the majority of publications
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on the topic of high-potential careers are non-empirical and take a rather “normative”
stance (i.e. prescribing and appraising, rather than describing and interpretive).
Moreover, the viewpoints of individuals have been grossly neglected in the literature.
The empirical study presented in this paper attempts to make a contribution to
career theory in general, and to the literature on high-potential careers in particular, by
exploring the careers of “real” high potentials from the perspectives of the high
potentials themselves as well as those of their organizations. In this section we will
discuss the key findings that have emerged from this study, followed by some –
tentative – implications these findings might carry for theory and practice.
It is our belief that some of the positions taken in post-modern career theory are far
ahead of the realities of high-potential careers. Several recent studies have concluded
that claims about the speed and inevitability of the shift from
organisational-traditional to more boundaryless career types have to be put into
perspective (Forrier et al., 2005) and that the traditional career is alive and well. As
Guest and Mackenzie Davey (1996, p. 22) remarked:
It is never quite clear whether those writing about the “new organisation” are describing
current developments, identifying outliers as illustrations of inevitable trends or prescribing
the shape of things to come which any organisation that wishes to survive should heed.
Forrier et al. (2005) found that only 6 percent of the 957 respondents in their study were
in a boundaryless career (in which employees change employers and long for change
and flexibility) whereas 60 percent experienced bounded careers (in which employees
stay with their employer and aspire stability). The authors questioned the portability
of the boundaryless career concept to other than US settings, the value people place on
job security and the unionisation of organisations (two cultural and institutional
elements that tend to reinforce the “old” psychological contract) being at the heart of
the discussion.
Furthermore, many authors departing from the perspective of post-modern career
theory seem to assume that “more and more of the best people are thinking like free
agents” (Tulgan, 2001, p. 37), and that, consequently, organisational-traditional career
types are no longer wanted by employees. However, recent empirical work has come to
the conclusion that the majority of employees continue to desire more traditional career
types. For instance, Walton and Mallon (2004) concluded that: “although the boundaries
of career have shifted, they have not melted into thin air” (Walton and Mallon, 2004,
p. 77). Although their study participants favoured career self-management, continuous
PR learning and autonomy, they still regarded these aspects of careers mostly as a means to
achieving objective career outcomes such as promotions.
37,1 The findings in our study clearly demonstrate that high upward mobility and low
inter-organisational mobility are still key features in both high potentials’ and
organisations’ views on high-potential careers. High potentials have more traditional
careers, simply because organisations prefer to engage internal successors for top
102 management positions, and are willing to invest heavily in those that demonstrate the
talent and the drive to progress within the organisation. The need for a stable core of
talented employees who genuinely know the organisation and its background is
probably far from evanescent (Guest and Mackenzie Davey, 1996; Pepermans et al.,
2003). Although many organisations are, in effect, facing scarcities in promotional
opportunities, these are countered by stricter high-potential identification criteria and
further segmentation within the high-potential population. Central to this paper’s
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resources, as well) are reserved for two types of core contributors: leaders –
emanating from the organisation’s high-potential pool – and experts. While leaders
focus their talent on maintaining the organization’s culture, keeping the overall mission
clear for everybody, assigning work, setting goals, and holding people accountable for
results (Tulgan, 2001), key experts possess organisation-specific knowledge and skills
that are very difficult to replace. Establishing stimulating career tracks for key experts
– and a better succession planning ensuring timely transfer of expertise – emerged
from our interview data as one of the crucial challenges facing organisations today
(which is illustrated by the expert career “development plateau” depicted in Figure 1).
With regard to high-potential career management, there was general consensus
between our study participants that self-direction and initiative taking are key
characteristics of real high-potential careers. Obviously, organisations would support
this stand; having assertive employees that work hard at demonstrating their potential
and creating visibility within the organisation would considerably facilitate the
difficult task of segmenting the workforce (making it more predictable and
transparent). High potentials, from their side, like taking their careers into their own
hands; they usually have an aversion towards strictly delineated career tracks, as these
might slow them down. Furthermore, it appears that they perceive achieving career
progression through personal initiative as more gratifying (De Vos and Buyens, 2005).
Nonetheless, they do expect to receive career guidance from their organisations. It
seems that CSM is of central importance prior to obtaining the high-potential label (in
establishing some professional credibility and visibility within the organisation) but
that, once acknowledged by the “in-group”, OCM practices are needed to help high
potentials climb the ladder even further. This makes obvious sense as high potentials
are well able to achieve performance goals and attend networking events, but cannot
participate in the organisation’s succession planning themselves.
As for practical implications, “managing expectations” emerged as the most
important recommendation made by both the high potentials and the organisational
representatives in our study. Although high-potential policies are, by definition, based
on the premise of high commitment from both parties (McCall, 1998), we see that, in
practice, organisations are sometimes struggling to keep their end of the deal. When
succession planning fails or unexpected change occurs in the organisation’s
(economical, political . . .) context, high potentials without a contingency plan may
well end up disillusioned. In order to avoid such unpleasant surprises for high potentials
PR
37,1
104
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Figure 1.
Career types in the
twenty-first century world
of work
and to ensure that no damage is done to the organisation – and its image as an employer “Real” high-
– a well-organised succession planning and a transparent communication strategy about potential careers
the career opportunities present in the organisation are indispensable. Furthermore, high
potentials themselves need to manage their own expectations as well. One may observe
that the high-potential career track in Figure 1 contains a “bottleneck”, illustrating the
fact that high potentials need to be realistic and practice some patience during their
careers, as upward moves may not always come as quickly as desired. 105
Despite the contributions of the current study to career theory and the literature on
high-potential careers, it is not without limitations. First, it is not fully clear to what
extent the findings reported in this paper possess external validity (i.e. to what extent
the findings would hold across different settings, procedures and participants). One
could argue that the idea of high potential careers being focused on upward mobility
and staying with one employer is inherently present in Cope’s (1998) definition of a
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high potential. Consequently, selecting participants based on that definition (as we did
in this study) would, then, typically bring about traditional views on high-potential
careers. However, none of the 30 organisations addressed to participate in the study
indicated that the term high potential is used to designate anything other than a
potential candidate for internal succession. Furthermore, as no “non-high potentials”
were interviewed, inferences made about differences between high potentials and other
types of employees are exclusively based on interview data collected from high
potentials and organisational representatives, and thus, partly speculative. Finally, all
participants were employed in Belgium and typically worked for large (in most cases
multinational) companies. Out of the 14 HP participants, 13 were men. Issues related to
gender and the participants’ national as well as organisational culture might play a role
in de study’s external validity.
Second, interviews contain the danger of common method variance to a larger
extent than questionnaire designs, in that they are particularly prone to induce socially
desirable responses. For instance, it is plausible that the organisational representatives
were inclined to make their high-potential policies out to be better than they really are.
Furthermore, characteristics and expectations of the interviewer might have influenced
the reponse patterns of the interviewees (Podsakoff et al., 2003). As the high potentials
in our sample were asked to reconstruct the story of their careers in hindsight
(knowing that they are considered as high potentials today), selective recollection
issues may have caused bias in the interview data as well.
As was mentioned before, the literature on high potentials is characterised by a lack
of empirical scrutiny and a neglect of the viewpoints of high-potential individuals. This
study has attempted to contribute to the literature by offering empirical data collected
from real high potentials and their organisations. However, more research on the topic
is required in order to validate our findings. More specifically, it would be interesting to
do so in a large-scale quantitative study, comparing career data of high-potential
samples to matching samples of non-high potentials. Additionally, a longitudinal
study following a group of high potentials throughout their careers would greatly
contribute to our insight in real high-potential career tracks. As such, our inferences
about the “streaming” of different types of employees could be tested. Furthermore,
some other questions arise. How should organisations segment their workforce? Which
criteria can be used for separating one group of employees from another, and do they
carry predictive validity? Do these criteria refer to more or less “innate” talents or to
PR competencies that can be developed? How can these criteria be translated across
37,1 cultures? Some studies have addressed questions similar to the above. However, all of
them have departed from the viewpoints of organisations. It appears there is a great
need and opportunity for researchers to study “real” high potential careers by
examining large samples of high potentials employed by different organisations at
different functional levels – but this would certainly require a greater openness of
106 organisations towards research initiatives such as ours.
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