Taxonomy

IDC's Worldwide Public Cloud Services Spending Guide

Taxonomy, 2020
Eileen Smith Akira Muranishi Andrea Minonne Ashutosh Bisht
Eman Elshewy Ivana Slaharova Jonathan Leung Meng Cong
Roberto Membrila Serena Da Rold

IDC'S WORLDWIDE PUBLIC CLOUD SERVICES SPENDING GUIDE TAXONOMY

FIGURE 1

IDC's Standard Industries

Source: IDC, 2020

Cloud, as one of the substantial transformative forces, is impacting all areas of IT supply, composition,
and consumption and provides foundation for 3rd Platform solutions. Cloud service platforms and
marketplaces are key enablers of digitization and provide a home in the cloud for cloud applications
and infrastructure. IDC continues to refine, expand, and clarify our framework as cloud and its

June 2020, IDC #US44737120

application to business outcomes evolve. This document is a supporting taxonomy for IDC's
Worldwide Public Cloud Services Spending Guide. It aims to provide clarity into IDC's framework and
definitions for public cloud services and their deployment method. This IDC taxonomy:

 Explains IDC's industry and company size classification systems

 Provides definitions for IDC's public cloud services market
 Serves as a framework for how IDC organizes its public cloud research and forecasts

PUBLIC CLOUD SERVICES SPENDING GUIDE TAXONOMY CHANGES FOR 2020

Several changes were made over the past year.

Renames
The SaaS product category was separated into SaaS — applications; and SaaS — system infrastructure
software.

The following functional markets were renamed to clarify the coverage:

 Renamed the enterprise social networks functional market to enterprise community

applications.
 Renamed the payroll accounting functional market to payroll management applications.
 Renamed the functional market data integration and integrity software to data integration and
intelligence software.
 Renamed integration middleware to integration software .
 Renamed the functional market event-driven middleware to event stream processing software.
 The term applications was added to the name of a number of application functional markets to
ensure naming consistency.
 Renamed IaaS basic storage to storage.
 Renamed IaaS server to compute.

Additions
 Software-defined storage controller software has been added to the spending guide. This
market has been in IDC's software taxonomy, but now has evolved to include public cloud
services revenue/spend.
 Separated the former authoring and publishing software functional market into two functional
markets: creative applications and document applications.
 Separated capture applications from the functional market enterprise content management to
create a new functional market.

Consolidations
 IDC has collapsed the messaging security, network security, and web content security
management functional markets into network security.

©2020 IDC #US44737120 2

DEFINITIONS

What Is a Vertical Industry?

A vertical industry is the set of all economic entities that offer goods and/or services designed to meet
the specific needs of a group of customers or constituents. It is a well-defined segment as opposed to
a broad, generic, and less specialized market. Because IDC's vertical research is rooted in deep
economic and firmographic data, our taxonomy classification process parallels that of economic
classification systems whereby we arrange organizations into groupings based on similar processes,
products, services, and other behaviors and characteristics.

When selecting the vertical industries for the taxonomy, we incorporate data from key reference code
systems such as:

 The SIC for the Americas and Asia/Pacific regions

 The NACE Rev. 2 for Western Europe, Central Europe, and the Middle East and Africa
 The ISIC for reference in building up internationally comparable statistics on a worldwide basis
 The JSIC for Japan
Economic Entities, Enterprises, and Establishments
An economic entity is a producing unit, an organization, or a business. In our standard taxonomy and
forecasting methodology, economic entities are recognized at the enterprise level (as opposed to the
establishment level). For classification purposes, the definition of an enterprise goes beyond the broad
colloquial concept of a business or an organization. Rather, an enterprise implies ownership of or
control over legal, administrative, and fiduciary arrangements and organizational structures and
resources to achieve objectives. Whenever possible, in IDC research, an enterprise has a common IS
strategy and associated budget and decision making. The business strategy of the enterprise is reliant
upon the various parts of the organization working together. An establishment, on the other hand, can
be thought of as a single physical location or local unit where business is conducted. An enterprise
may be made up of many establishments, or in the case in which an enterprise is a single-location
organization, the concept of enterprise and local unit/establishment coincides.

As previously noted, a vertical industry comprises a group of enterprises that share common
production and distribution of goods and services. Although an enterprise may operate in several
product or service areas, IDC aggregates vertical industries based on the enterprise's principal activity
as determined by the value contributed to the organization relative to other activities. For example, in
the United States, this is referred to as the organization's primary SIC code. The NACE system is used
in Europe to determine the enterprise's principal activity.

IDC's Sector View and Associated Primary Vertical Markets

The objective of IDC's vertical industry taxonomy is to study and analyze IT adoption, spending, and
trends in a worldwide consistent fashion. It is intended to assist organizations with their strategy,
marketing, planning, sales, and operations. With this objective in mind, IDC has defined 20 primary
vertical markets, which are collectively exhaustive and mutually exclusive.

What Is a Sector?
A sector is defined as a fairly large grouping of organizations with similar, general economic activity. It
is broader in scope than an industry or a vertical. IDC's taxonomy divides economic activities into five

©2020 IDC #US44737120 3

sectors, excluding the consumer vertical: financial, distribution and services, infrastructure,
manufacturing and resources, and public sector.

These macromarket views are best used when:

 Developing a vertical strategy and determining where your customer base is most developed
 Summarizing data points for an executive presentation
 Comparing synergistic sectors
Table 1 defines and provides company examples for each of IDC's primary vertical markets and
sectors. IDC's Worldwide Public Cloud Services Spending Guide provides both a sector and a vertical
view.

TABLE 1

IDC's Worldwide Sector and Vertical Taxonomy: Company Examples of Primary

Markets by SIC, NACE, and JSIC Codes

Primary Vertical Example

Sector Market Organizations SIC Codes NACE Codes JSIC Codes

Finance Banking Citigroup, Bank of 6011, 6019, 6021, 6022, 64 62, 63, 64
America, Wells 6029, 6035, 6036, 6061,
Fargo & Co., Bank of 6062, 6081, 6082, 6091,
New York Mellon 6099, 6111, 6141, 6153,
Corp., Ameribank 6159, 6162, 6163
Corp., Santander
Bank, American
Express

Insurance American 6311, 6321, 6324, 6331, 65 67

International Group 6351, 6361, 6371, 6399,
Inc. (AIG), 6411
UnitedHealth Group,
WellPoint Health
Networks Inc.,
Allstate Corp., Aflac
Inc., Marsh &
McLennan
Companies Inc.

Securities and Merrill Lynch & Co., 6211, 6221, 6231, 6282, 66 65, 66
investment services Morgan Stanley, 6289, 6712, 6719, 6722,
Goldman Sachs 6726, 6732, 6733, 6792,
Group Inc., Simon 6794, 6798, 6799
Property Group Inc.,
Equity Office
Properties Trust

©2020 IDC #US44737120 4

 TABLE 1

IDC's Worldwide Sector and Vertical Taxonomy: Company Examples of Primary

Markets by SIC, NACE, and JSIC Codes

Primary Vertical Example

Sector Market Organizations SIC Codes NACE Codes JSIC Codes

Manufacturing Discrete Bombardier, Boeing, 23–25, 31, 34–38, all of 39 14, 15, 16, 25, 11 (116–119),
and resources manufacturing United Technologies, excluding 3911, 3914, 26, 27, 28, 29, 13, 20, 25, 26,
Ford, General 3915, 3996, and 3999 30, 31, 32 27, 28, 29, 30,
Motors, Polo Ralph 31, 32
Lauren Corp., Intel,
AMD, IBM, Apple,
Caterpillar

Process Dow Chemical, 20–22, 26, 28–30, 32–33, 10, 11, 12, 13, 9, 10, 11
manufacturing DuPont, Kaiser 3911, 3914, 3915, 3996 17, 19, 20, 21, (110–115), 12,
Aluminum Corp., 22, 23, 24 14, 16, 17, 18,
Alcoa, International 19, 21, 23, 24
Paper Co., Reynolds
Group, Nestlé, Tyson
Foods, Unilever,
P&G Co., PepsiCo,
Coca-Cola, Bare
Escentuals Inc., BP,
ConocoPhillips,
Tupperware Brands,
ExxonMobil

Construction Toll Brothers Inc., 1521, 1522, 1531, 1541, 41, 42, 43 6, 7, 8
PulteGroup Inc., 1542, 1611, 1622, 1623,
D.R. Horton Inc., 1629, 1711, 1721, 1731,
Lennar Corp., 1741, 1742, 1743, 1751,
Dycom Industries 1752, 1761, 1771, 1781,
Inc., Mastec Inc. 1791, 1793, 1794, 1795,
1796, 1799

©2020 IDC #US44737120 5

 TABLE 1

IDC's Worldwide Sector and Vertical Taxonomy: Company Examples of Primary

Markets by SIC, NACE, and JSIC Codes

Primary Vertical Example

Sector Market Organizations SIC Codes NACE Codes JSIC Codes

Resource industries Chiquita Brands, 111, 112, 115, 116, 119, 1, 2, 3, 5, 6, 7, 1, 2, 3, 4, 5

Fresh Del Monte 131, 132, 133, 134, 139, 8, 9
Produce Inc., 161, 171, 172, 173, 174,
Schlumberger Ltd., 175, 179, 181, 182, 191,
Blue Diamond 211, 212, 213, 214, 219,
Growers, Arch Coal, 241, 251, 252, 253, 254,
CONSOL Energy 259, 271, 272, 273, 279,
Inc., Marathon Oil 291, 711, 721, 722, 723,
Corp., Apache Corp., 724, 741, 742, 751, 752,
Freeport-McMoRan 761, 762, 781, 782, 783,
Copper & Gold 811, 831, 851, 912, 913,
919, 921, 971, 1011, 1021,
1031, 1041, 1044, 1061,
1081, 1094, 1099, 1221,
1222, 1231, 1241, 1311,
1321, 1381, 1382, 1389,
1411, 1422, 1423, 1429,
1442, 1446, 1455, 1459,
1474, 1475, 1479, 1481,
1499

Distribution Retail Best Buy, Pathmark, 5211, 5231, 5251, 5261, 45, 47, 56 56, 57, 58, 59,
and services Home Depot, 5271, 5311, 5331, 5399, 60, 61, 76, 77
Walmart, Amazon, 5411, 5421, 5431, 5441,
Target, Whole Food 5451, 5461, 5499, 5511,
Market, TJX 5521, 5531, 5541, 5551,
Companies Inc., 5561, 5571, 5599, 5611,
Nordstrom Inc., CVS 5621, 5632, 5641, 5651,
Health Corp., 5661, 5699, 5712, 5713,
Sherwin-Williams 5714, 5719, 5722, 5731,
Co. 5734, 5735, 5736, 5812,
5813, 5912, 5921, 5932,
5941, 5942, 5943, 5944,
5945, 5946, 5947, 5948,
5949, 5961, 5962, 5963,
5983, 5984, 5989, 5992,
5993, 5994, 5995, 5999

©2020 IDC #US44737120 6

 TABLE 1

IDC's Worldwide Sector and Vertical Taxonomy: Company Examples of Primary

Markets by SIC, NACE, and JSIC Codes

Primary Vertical Example

Sector Market Organizations SIC Codes NACE Codes JSIC Codes

Wholesale Tech Data Corp., 5012, 5013, 5014, 5015, 46 50, 51, 52, 53,
Anixter International 5021, 5023, 5031, 5032, 54, 55
Inc., McKesson 5033, 5039, 5043, 5044,
Corp., Cardinal 5045, 5046, 5047, 5048,
Health Inc., SYSCO 5049, 5051, 5052, 5063,
Corp., Unified 5064, 5065, 5072, 5074,
Grocers Inc. 5075, 5078, 5082, 5083,
5084, 5085, 5087, 5088,
5091, 5092, 5093, 5094,
5099, 5111, 5112, 5113,
5122, 5131, 5136, 5137,
5139, 5141, 5142, 5143,
5144, 5145, 5146, 5147,
5148, 5149, 5153, 5154,
5159, 5162, 5169, 5171,
5172, 5181, 5182, 5191,
5192, 5193, 5194, 5198,
5199

Professional Microsoft, Accenture, 6512, 6513, 6514, 6515, 33, 58.2, 62, 39, 40, 68, 69,
services Deloitte, Google, 6517, 6519, 6531, 6541, 63, 68, 69, 70, 70, 71, 72, 73,
Facebook Inc., SAP, 6552, 6553, 7311, 7312, 71, 72, 73, 74, 74, 85, 87, 89,
Fujitsu Inc., PayPal 7313, 7319, 7322, 7323, 75, 77, 78, 80, 90, 91, 92, 93,
Holdings Inc. 7331, 7334, 7335, 7336, 81, 82 94, 95, 96, 99
7338, 7342, 7349, 7352,
7353, 7359, 7361, 7363,
7371, 7372, 7373, 7374,
7375, 7376, 7377, 7378,
7379, 7381, 7382, 7383,
7384, 7389, 7513, 7514,
7515, 7519, 7521, 7532,
7533, 7534, 7536, 7537,
7538, 7539, 7542, 7549,
7622, 7623, 7629, 7631,
7641, 7692, 7694, 7699,
8111, 8711, 8712, 8713,
8721, 8731, 8732, 8733,
8734, 8741, 8742, 8743,
8744, 8748, 8999

©2020 IDC #US44737120 7

 TABLE 1

IDC's Worldwide Sector and Vertical Taxonomy: Company Examples of Primary

Markets by SIC, NACE, and JSIC Codes

Primary Vertical Example

Sector Market Organizations SIC Codes NACE Codes JSIC Codes

Personal and Marriott International, 7011, 7021, 7032, 7033, 55, 59.13, 75, 78, 79, 80,
consumer services Wynn Las Vegas 7041, 7211, 7212, 7213, 59.14, 90, 91, 94
LLC, Six Flags 7215, 7216, 7217, 7218, 92, 93, 94, 95,
Entertainment Corp., 7219, 7221, 7231, 7241, 96, 97, 98, 99
AMC Entertainment 7251, 7261, 7291, 7299,
Holdings Inc., DHX 7822, 7829, 7832, 7833,
Media Ltd., The 7841, 7911, 7922, 7929,
American Red 7933, 7941, 7948, 7991,
Cross, Goodwill 7992, 7993, 7996, 7997,
Industries, Museum 7999, 8331, 8351, 8412,
of Modern Art 8422, 8611, 8621, 8631,
8641, 8651, 8661, 8699

Transportation Union Pacific 4011, 4013, 4111, 4119, 49, 50, 51, 52, 42, 43, 44, 45,
Railroad Company, 4121, 4131, 4141, 4142, 53, 79 46, 47, 48, 49,
Greyhound Lines 4151, 4173, 4212, 4213, 86
Inc., United States 4214, 4215, 4221, 4222,
Postal Service, 4225, 4226, 4231, 4311,
FedEx Corp., Werner 4412, 4424, 4432, 4449,
Enterprises, Royal 4481, 4482, 4489, 4491,
Caribbean Cruises, 4492, 4493, 4499, 4512,
American Airlines 4513, 4522, 4581, 4612,
Group Inc., Delta 4613, 4619, 4724, 4725,
Airlines Inc., Plains 4729, 4731, 4741, 4783,
All American Pipeline 4785, 4789

Media The New York Times 2711, 2721, 2731, 2732, 18, 58.1, 15, 38, 41
Co., Time Warner 2741, 2752, 2754, 2759, 59.11, 59.12,
Inc., News Corp., 2761, 2771, 2782, 2789, 59.2, 60
The Walt Disney Co., 2791, 2796, 4832, 4833,
CBS Corp., 4841, 7812, 7819
Comcast, 21st
Century Fox America
Inc

Infrastructure Telecommunications AT&T Inc., Verizon 4812, 4813, 4822, 4899 61 37

Communications Inc.

Utilities Commonwealth 3999, 4911, 4922, 4923, 35, 36, 37, 38, 33, 34, 35, 36,
Edison Co., Waste 4924, 4925, 4931, 4932, 39 88
Management Inc., 4939, 4941, 4952, 4953,
National Grid, Duke 4959, 4961, 4971
Energy

©2020 IDC #US44737120 8

 TABLE 1

IDC's Worldwide Sector and Vertical Taxonomy: Company Examples of Primary

Markets by SIC, NACE, and JSIC Codes

Primary Vertical Example

Sector Market Organizations SIC Codes NACE Codes JSIC Codes

Public sector Healthcare provider Magellan Health 8011, 8021, 8031, 8041, 86, 87, 88 83, 84
Services, Brigham 8042, 8043, 8049, 8051,
and Women's 8052, 8059, 8062, 8063,
Hospital, Mayo 8069, 8071, 8072, 8082,
Clinic, Kindred 8092, 8093, 8099, 8322,
Healthcare Inc., 8361, 8399
Quest Diagnostics
Inc.

Federal/central Department of 9111, 9121, 9131, 9199, part of 84 97

government Defense, 9211, 9221, 9222, 9223,
Department of 9224, 9229, 9311, 9411,
Health and Human 9431, 9441, 9451, 9511,
Services, 9512, 9531, 9532, 9611,
Department of 9621, 9631, 9641, 9651,
Justice 9661, 9711, 9721

State/local City of New York 9111, 9121, 9131, 9199, part of 84 98

government Police Department, 9211, 9221, 9222, 9223,
California 9224, 9229, 9311, 9411,
Department of 9431, 9441, 9451, 9511,
Transportation, 9512, 9531, 9532, 9611,
Massachusetts 9621, 9631, 9641, 9651,
Department of 9661, 9711, 9721
Health and Human
Services (including
Mass Health insurer)

Education University of Notre 8211, 8221, 8222, 8231, 85 81, 82

Dame, Framingham 8243, 8244, 8249, 8299
High School, Apollo
Education Group
Inc., Milton Academy

©2020 IDC #US44737120 9

 TABLE 1

IDC's Worldwide Sector and Vertical Taxonomy: Company Examples of Primary

Markets by SIC, NACE, and JSIC Codes

Primary Vertical Example

Sector Market Organizations SIC Codes NACE Codes JSIC Codes

Consumer Consumer The consumer NA NA NA

segment
encompasses all
home purchases by
and for private
households. Home-
based businesses,
however, are
captured in the 1–9
employee segment
and are classified in
the appropriate
primary vertical
(typically in
professional
services).

Source: IDC's Customer Insights and Analysis Group, 2020

IDC's Company Size Taxonomy

Hand in hand with IDC's vertical segmentation definitions are IDC's company size segmentation
definitions. Given that IT strategies grow in complexity as an organization grows, a company size view
is a valuable companion to a vertical market analysis. As with any type of sizing, segmentation, or
market assessment exercise, clearly outlining and defining what is being measured is the key
underpinning. From an academic standpoint, a company or an organization is defined as a legal or
social entity that engages in economic activities and transactions — such as the purchase of
technology goods and services.

For a more detailed discussion of classification systems, size bands, and the basis for economic
analysis, see IDC's Worldwide IT Spending Guide by Industry and Company Size Taxonomy, 2020
(forthcoming). There are numerous options to consider for company size analysis.

Employee Count
Employee count is arguably the most common approach to company size analysis and is determined
by the number of employees working for an organization. The number of employees is generally
available information and relates to market potential for many technology products and services.

There are two clear limitations to this approach. One limitation is that size is relative. Organizations in
different industries with the same number of employees can vary greatly in size. A wholesale company
with 90 employees is considered to be quite large, whereas a manufacturing company with fewer than

©2020 IDC #US44737120 10

100 employees is thought of as small. The other drawback to an employee count methodology is that it
fails to consider the extent to which employees use technology; organizations with the same number of
employees may have very different levels of technology intensity. A small hospital with 350 employees
reporting to work in three shifts and sharing limited computing resources is not comparable with an
engineering firm with 350 employees using high-end workstations.

IDC's Worldwide Public Cloud Services Spending Guide provides a view by employee count.

IDC's Standard Company Size Segmentation

The objective of IDC's company size taxonomy is to study and analyze IT adoption, spending, and
trends in a worldwide consistent fashion. It is intended to assist organizations with their strategy,
marketing, planning, sales, and operations. With this objective in mind, IDC has defined the following
five standard, mutually exclusive company size bands:

 Small office with 1–9 employees

 Small business with 10–99 employees
 Medium-sized business with 100–499 employees
 Large business with 500–999 employees
 Very large business with 1,000+ employees
Note that for the purposes of our segmentation analysis, companies that are listed in statistical sources
as having 0 employees (zero-employee businesses) are included in the "small office 1–9 employees"
company size segment. These may include single-owner entities with no recorded employees.

Defining Public Cloud Services

IDC defines cloud services formally through a checklist of key attributes that an offering must manifest
to end users of the service. "Public" cloud services are those shared among unrelated enterprises
and/or consumers, open to a largely unrestricted universe of potential users, and designed for a
market, not a single enterprise. Public cloud services software is based on a service composition and
delivery model made up of a utility computing environment in which unrelated customers share a
common software managed and hosted by ISVs or hosted in the cloud. Here, the software code or
intellectual property is owned by the ISVs. This subscription provides customers with access to and
consumption of software functionality built specifically for network delivery and provisioned and
accessed by users over the internet. Importantly, the subscription model must fit IDC-defined attributes
of cloud services, which include running on a multitenancy architecture. Offerings are categorized as
"cloud services" (or not) by looking strictly at the code layer that defines the offering's functional market
categorization. To qualify as a "cloud service," as defined by IDC, an offering must support all six
attributes listed in Table 2.

©2020 IDC #US44737120 11

 TABLE 2

Public Cloud Services Defined

Attributes of Cloud Services Remarks

Shared, standard service Built for multitenancy, among or within enterprises

Solution packaged A "turnkey" offering, pre-integrates required resources

Self-service Provisioning and management, typically via a web portal and APIs

Elastic resource scaling Dynamic, rapid, and fine-grained

Elastic, use-based pricing Supported by service metering

Published service interface/API Web services and other common internet APIs

Source: IDC, 2020

IDC's definition of PCS also includes third-party intellectual property–based SaaS and PaaS offerings.
Figure 2 shows the intersection between software and the Public Cloud Services Spending Guide.

FIGURE 2

The Intersection Between Software and Public Cloud Services Trackers

Note: For details, see Worldwide Semiannual Software Tracker Methodology, 1H19 (IDC #US45574219, October 2019)

Source: IDC, 2019

©2020 IDC #US44737120 12

When IDC looks at the migration from on-premises/other software to IaaS and public cloud software,
third-party intellectual property based SaaS and PaaS is excluded.

Technology View of Public Cloud Services

Table 3 shows the segmentation IDC uses when analyzing and forecasting the public cloud services
market for the spending guide. For more information on the specific software categories, refer to IDC's
Worldwide Software Taxonomy, 2020 (IDC #US45718419, January 2020).

TABLE 3

Technology Covered in Public Cloud Services Spending Guide

Product Category Primary Market Secondary Market Functional Market

IaaS Infrastructure Compute Compute

Storage Storage

PaaS Application Analytics and artificial Advanced and predictive analytics

development and intelligence software
deployment

AI software platforms

Content analytics and search software

End-user query, reporting, and analysis

Application development Business rules management systems

software

Development languages, environments,

and tools

Modeling and architecture tools

Software construction components

Application platforms Deployment-centric application

platforms

Model-driven application platforms

Robotic process automation software

Data management software Data integration and intelligence

software

©2020 IDC #US44737120 13

 TABLE 3

Technology Covered in Public Cloud Services Spending Guide

Product Category Primary Market Secondary Market Functional Market

Database development and

management tools

Distributed data grid managers

Dynamic data management systems

Non-relational database management

systems

Relational database management

systems (RDBMSs)

Spatial information management

Integration and orchestration Business-to-business middleware

middleware

Event stream processing software

Integration software

Managed file transfer software

Software quality and life-cycle Automated software quality

tools

Software change and configuration

management

SaaS — applications Applications Collaborative applications Conferencing applications

Email applications

Enterprise community applications

Team collaborative applications

Content workflow and Capture applications

management applications

Content sharing and collaboration

applications

Creative applications

Document applications

©2020 IDC #US44737120 14

 TABLE 3

Technology Covered in Public Cloud Services Spending Guide

Product Category Primary Market Secondary Market Functional Market

eDiscovery applications

Enterprise content management

applications

Enterprise portals

Persuasive content management

applications

Customer relationship Advertising applications

management (CRM) applications

Contact center applications

Customer service applications

Digital commerce applications

Marketing campaign management

applications

Sales force productivity and

management applications

Engineering applications Collaborative product data management

applications

Mechanical CAD applications

Mechanical CAE applications

Mechanical CAM applications

Other engineering applications

Enterprise resource Enterprise asset management

management (ERM) applications applications

Enterprise performance management

applications

Financial applications

Human capital management

applications

Order management applications

©2020 IDC #US44737120 15

 TABLE 3

Technology Covered in Public Cloud Services Spending Guide

Product Category Primary Market Secondary Market Functional Market

Payroll management applications

Procurement applications

Project and portfolio management

(PPM) applications

Production applications Other operations applications

Production and grid management

applications

Services industry and public sector

applications

Supply chain management Inventory management applications

(SCM) applications

Logistics applications

Production planning applications

SaaS — system System infrastructure Endpoint management software Client endpoint management
infrastructure software software

Output management tools

Physical and virtual computing Operating systems and subsystems

software

Other computing software

Software-defined compute software

Virtual client computing

Security software Endpoint security software

Identity and digital trust software

Network security software

Other security software

Security analytics, intelligence,

response, and orchestration

Storage software Archiving software

©2020 IDC #US44737120 16

 TABLE 3

Technology Covered in Public Cloud Services Spending Guide

Product Category Primary Market Secondary Market Functional Market

Data replication and protection

Software-defined storage controller

software

System and service IT automation and configuration

management software management (ITACM) software

IT operations management (ITOM)

software

IT service management (ITSM) software

Source: IDC, 2020

Public Cloud Services Value

The spending guide does not add any channel uplift to PCS revenue, so in these instances, revenue
equals spend.

LEARN MORE

Related Research
 IDC's Worldwide ICT Spending Guide by Industry and Company Size Taxonomy, 2020
(forthcoming)
 IDC's Worldwide Software Taxonomy, 2020 (IDC #US45718419, January 2020)
Synopsis
This IDC study provides a detailed description of IDC's Worldwide Public Cloud Services Spending
Guide methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide
Digital Transformation Spending Guide data deliverable and all of IDC's worldwide vertical research.
Technology suppliers may utilize this approach and structure as well to help them build an industry-
focused organization.

"IDC's Worldwide Public Cloud Services Spending Guide presents a comprehensive view of the
marketplace," said Eileen Smith, program vice president, IDC's Customer Insights and Analysis Group.
"It is an invaluable resource to help vendors define and standardize their vocabulary for digital
transformation."

©2020 IDC #US44737120 17

About IDC
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