Appendices

A. Plan to Connect Rural India to the Internet

B. Make millions, be a Net entrepreneur
C. How to make money on the Net
D. Success Research Institute India (SRII)
E. India's first Internet Entrepreneurship Project
F. Real Examples of Popular Scams
G. Questionnaire

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Appendices

A. Plan to Connect Rural India to the Internet

By John Markoff, The New York Times, June 16, 2005

San Francisco, June 15 - An international consortium, including Indian and American

companies as well as the World Bank, is planning to establish thousands of rural Internet
centers in India to bring government, banking and education services to isolated villages.

The project, to be announced Thursday, is intended to bring Internet-based services to

individuals who must often travel long distances to conduct banking or business with the
government. It is being undertaken by Comat Technologies, an Indian provider of Internet
services; ICICI Bank, India's second- largest commercial bank; and Wyse Technology of San
Jose, Calif., which makes computer terminal equipment.

The goal is to serve rural villages with populations of more than 5,000. Ultimately the plan
calls for centers or kiosks in 5,000 villages in the state of Karnataka; Bangalore, the Indian
high-technology center, is the capital of Karnataka.

The project, subsidized by the state government, will include money to train residents in
computer skills. It comes after some disappointing results of earlier efforts to bridge the
digital divide, which separates the Internet-connected world from less-developed areas.

The centers, connected to the Internet by either land lines or satellite links, are each to consist
of 5 to 10 inexpensive "thin clients," simple computer displays that are more rugged and less
expensive than personal computers.

The project will begin with a technical demonstration in 4 villages, and then be extended to
20 others, according to Andi Dervishi, an investment officer at the Global Information and
Communication Technologies division of the World Bank.

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He said the International Finance Corporation of the World Bank would act initially as a
nonfinancial partner but was hoping to be able to finance the growth of the project if the
early trials go well.

John Kish, the president and chief executive of Wyse, said thin clients, also called network
computers, have long been held out as a promising low-cost way to deliver Internet content
and computer services. The falling cost of PC's has until now made them financially
unattractive.

B. Make millions, be a Net entrepreneur

By Surajeet Das Gupta & Priyanka Joshi, Business Standard, December 11, 2006

Unlike his contemporaries who cashed in on the Internet boom, Sanjeev Bikhchandani, the
young management graduate who runs job site Naukri.com, decided against chasing only
eyeballs in the hope that ad revenues would follow.

He had a compelling reason to do so. Venture capital funds weren't ready to put their money
into an unknown area in the late nineties.

Says the affable Bikhchandani, "With no venture capital ready to fund us, we realised from
the beginning that we had to earn revenue from day one to stay afloat and cover our costs."

The outcome was that Naukri.com charged fees from companies that wanted to list their job
ads on the site, or use its database of resumes.

It's a simple model and has worked like magic. Naukri has offered attractive margins of over
25 per cent year after year and, despite revenues of a modest Rs 84 crore (Rs 840 million),
has been able to make Rs 14 crore (Rs 140 million) in net profits.

It also was able to successfully tide over the Internet meltdown in early 2000 when hundreds
of portal sites with no revenue model were forced to shut down.

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A fortnight ago, when Info Edge -- the company that has promoted the Naukri site -- listed its
maiden IPO, Bikhchandani set the stock market on fire. His shares listed at over 50 per cent
premium over the issue price. And the 42-year-old St Stephen's College graduate and his
wife have overnight become among India's richest young entrepreneurs worth over Rs 700
crore (Rs 7 billion).

It might seem like a dream come true for Bikhchandani who started out hawking salary
surveys for MBAs, but for a growing tribe of Internet entrepreneurs, the big bucks are
pouring in. Inevitably, they are catching the eye of investors who, for years, had been
sceptical about their business models.

Names like Shaadi.com, Naukri.com, Makemytrip.com and Contest2Win are riding on the
first-mover advantage in their areas of operation, backed by a dominant market share,
recognisable brand equity and healthy bottomlines.

Meet Deep Kalra, promoter of the two-year-old Makemytrip.com, who has changed the way
Indians buy their travel services. Kalra is set to take his company to the IPO route by 2008.

"This will bring liquidity to our business," he points out. With an enterprise value of $130
million, Kalra, who controls a bulk of the equity, might be right. And it could turn him into
yet another crorepati (millionaire).

Then there is Anupam Mittal, who, inspired by the wealth a pundit commanded by way of his
matchmaking services, decided to push ahead with matrimonial portal Shaadi.com that had 8
million registered users at last count.

The numbers have been strong enough to attract venture capital funds WestBridge Capital
Partners, Sequoia and Intel Capital to take a minority $18 million stake in the company. With
100 per cent year-on-year growth in revenues, Mittal has crafted an enterprise worth $20
million in revenues today.

Also part of the club is 37-year-old Marwari lad Alok Kejriwal who refused to stagnate in his
family's sock-making business and hit upon the innovative Contest2Win, a site that
aggregates contests and trivia for corporations.

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With 1.3 million registered users (and adding 3,000 users every day), Kejriwal has just
launched Games2Win for which he is on the verge of obtaining a large tranche of funding.
Will he go the IPO route? "Maybe, but the market where you list yourself is very important
in raising capital. An IPO on the Korean exchange or Nasdaq can get you higher capital
values than in India," he says.

Are Internet companies back in favour? The success of the Naukri.com issue certainly seems
to point in that direction. The post-2000 years may have been bad for most Internet-driven
operations -- big boys Rediff.com and Sify.com went public in India primarily to list on the
US markets -- but Bala Deshpande, director in ICICI [Get Quote] Venture, one of the first equity
funds to bet on the Net, is optimistic.

"Today investors are ready to give high valuations to Net companies and want to grab
companies that have a first-mover advantage in their space. Or those that have a dominant
market share, a good brand and, of course, if they already are profitable," he says. Deshpande
says this is in keeping with international trends -- 10 per cent of the top 500 Internet stocks
command over 80 per cent of the total market cap.

Clearly the first-mover advantage works well. That is why Makemytrip.com is hot property.
Though only a couple of years old, the travel site has a 70 per cent market share in the online
ticketing and travel space.

More importantly, as many as 25 per cent of its users are repeat customers, which means they
are loyal to the site. Says Kalra, "If you can't deliver the service at the most efficient price, at
the right time, and map all the customer queries effectively, users are not going to come back
to you."

The key problem in the travel business is that margins are not more than 8-9 per cent, far
lower than what you could make on matrimonial or job sites at 20-25 per cent.

Like all other online travel agents, Kalra has a 5 per cent margin from tickets booked online,
which at 80 per cent is his primary business. Hotels are more lucrative at 10-20 per cent, and

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package tours score highest at 25 per cent, and so Kalra is hoping "to tilt the ratio towards
hotel bookings and travel packages, since these are high margin areas".

Where he scores over offline agents is in his ability to offer huge volumes to airlines and
hotels, which allows him to negotiate lower prices that he then passes on to customers. But
Kalra is aware that he needs to pull up his margins to improve his bottomline.
Makemytrip.com is well on its way to achieving $130 million (in revenues) by 2007, from a
modest $42 million in March 2006.

There are others who have realised that brand building is the key to higher values. Alok
Kejriwal of Contest2Win hit upon it back in 1998. He didn't have the cash to prime up his
site, so armed with a borrowed laptop he knocked at the offices of contest organisers and told
them to consider online contests to reach out to younger audiences.

"I told them that we would host the contests online for free, all they had to do was to promote
my Website's name along with their contest promos," says Kejriwal.

In the first year, Contest2Win hosted advertisements and contests worth Rs 30 crore (Rs 300
million), though Kejriwal made no money. "It was a typical barter model. All that mattered
to me was that people recognise my Website as a place where they could play contests, win
some great prizes and come back for more," says the entrepreneur.

Money began to trickle in when Kejriwal reinvented his business model to include
developing content like advergaming and interactive contest formats for companies.

"I was asked by a Liril brand manager to create online content since they had no expertise in
that area," says Kejriwal. Convincing people to pay money was tougher.

Kejriwal calculates that a four-minute online game or contest played by 10,000 people would
mean 40,000 minutes of interacting with a brand. "I asked the advertisers to pay me one-
hundredth of the money they spent on conventional advertising, but got paid one thousandth.
. . and yet I made money."

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The site now has over 600 companies promoting everything from hair oil to shoe polish,
from beverages to airline services, in the form of an interactive contest, trivia or puzzles.

For this, companies shell out between Rs 3-10 lakh (Rs 300,000-1 million). Besides, the
online contest's portal also makes Rs 300 every time a contest or promotional advert is
loaded on a user's desktop.

Kejriwal has expanded his group of companies, which include Media2Win and Games2Win,
to a Rs 135-crore (Rs 1.35 billion) entity. He holds 45 per cent stake in his group, having
distributed 15 per cent among his employees.

He hived off his Mobile2Win in China in a "profitable deal" to Disney, and the money thus
raised was directed to grow his Indian companies. That Mobile2Win sold at a price "seven
times more than its establishment cost" is an indicator of how an innovative online business
can turn into sweet cash.

It is this clarity about a revenue model together with domination in its space that has ensured
Anupam Mittal's seat in the matrimony business. Having worked for a decade in the US,
Mittal came to India in 1997 with a single idea -- to build a business in the consumer space.

Mittal's Shaadi.com makes money from two revenue streams. Those who register and use the
site to look for matches pay between $42-110. The site has roped in over 120 companies that
advertise their products depending on an individual's profile, creating a targetted marketing
effort. It's an inexpensive way to reach a target audience; you pay Rs 400 for 1,000 such ad
bites and get a rich customer profile to support a company's marketing practices.

As much as 60 per cent of the site's revenue comes from advertisers. Little wonder that
Shaadi.com dominates the virtual matrimony business with a lion's share of 55 per cent of the
market.

The major challenge is that Shaadi.com's customers are not long-term users, since they will
walk out once they find a suitable match.

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Admits Mittal, "The matrimonial business model cannot claim to leverage from a repeat
customer base, thus the effort is to monetise the existing customer by offering services like
astrology, shopping, wedding planning, and online networking through our sister companies
and services."

That is why Mittal's company, People Interactive, has introduced other sites to leverage its
existing businesses, like the social networking site Fropper.com or the astrology site
Astrolife.com.

As much as 15 per cent of Shaadi.com's users log in on to these sites. On Astrolife, he has
roped in retailers and advertisers to sell wares (such as a rudraksha mala or a janampatri) on
which he picks up a 10 per cent commission.

But are these Internet companies scaleable? Info Edge has revenues totalling Rs 84 crore in
2005-06 -- not exactly something that would set the world on fire but worth a dekko. Or
Shaadi.com, which has already pinched 50 per cent of the total matrimony classifieds ad
market -- but can it grow beyond these numbers?

"Yes, and that's why we have affiliate businesses to monetise an individual customer
further," argues Mittal. Most Interneters are quick to point out that they may only have
scratched the surface of a burgeoning marketplace.

For instance, in the classified job space, Bikhchandani's focus is three-fold. Ten per cent of
its high-value customers constitute over 50 per cent of Naukri.com's revenues.

The aim is to increase the share of the pie even further by offering more customised, value-
added services at a premium. One such service approaches prospective job-seekers via SMS.
Then, there is scope to push up the spends of mid-level companies and rope in new
customers and irregular customers for a longer period of time.

More importantly, only 35 per cent of the recruitment ad space is with Net companies --
surely it can grab a larger share of that market! Bikhchandani is also hedging his bets by
getting into other sectors of the portal business where growth could, of course, be faster than
in Naukri.com.

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Which is why he has picked up matrimonial site Jeevansathi.com, and has kick-started
99acres.com for buying and selling properties online. He might not have a first-mover
advantage with either but is confident of grabbing market share from others.

Says Bikhchandani, "Obviously we will grow much faster in revenues on these sites as
compared to Naukri.com." That confidence may not be misplaced. Already, Naukri's share of
the overall business within the group has come down to 88 per cent, from 92 per cent last
year.

If anything, these Internet crorepatis seem to suggest that investors are keen to partner with
them, now that they have built upon their revenue models. What could be interesting is where
the next batch of wannabe crorepatis look for their business on the Net.

Here's your opportunity

Most common Web business models would fall into these categories:

 Product sales: A Web business based on product sales is about selling a physical,
shippable product online. The three main ways to sell products on the Web are by
storefront, auction and online mall (which is a site that offers products from different
vendors).

 Service sales: Services as well as products can be sold via the Internet. Examples of a
service sales business model for the Web are online brochures that describe your
service and provide contact information, online malls that offer services from
different vendors on one site, and service sites that bring an automated version of an
offline service to the Web.

 Information delivery: There are several Web models for making money by
delivering information. The most common models are online publications and portals.

 Of course, e-commerce possibilities are only as finite as your imagination.

Entrepreneurs can also combine two or more of the models and build a Web business
consisting of bricks from across different Net opportunities.

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C. How to make money on the Net

Narayan Krishnamurthy, Outlook Money, May 15, 2006

It's a sign of the times: an artist who's not starving in a garret, who's Net savvy, and who
sells his paintings online -- for a healthy profit. Meet Bangalore's Udipi Vasudevarao Umesh,
who is a medical transcriptionist during office hours and an artist and Net businessman
otherwise. And he makes money on both: the medical transcription gives him a steady bread-
and-butter income, while selling paintings is the jam.

Strangely, Umesh did not go online to make money. "I wanted to try out my creative skills
whenever time permitted," he says. "But I did not expect it to take off the way it has."

Over the past six years, Umesh has set up a regular business centre at home. He does his
medical transcription online from his home office, and uses the rest of the time to paint and
upload his inventory online. Umesh admits that he is an accidental businessman, and says
that he enjoys both his jobs. And, now with his childhood passion for art bearing fruit,
Umesh wants to take up the cause of other artists and get them a better deal than what art
houses offer.

Click start: Umesh is not alone. There are dozens of entrepreneurs who have realised that
the Internet makes for a great marketplace and store, without the hassles of a brick-and-
mortar outfit. Says Harish Bijoor, brand expert and CEO, Harish Bijoor Consults: "There is
wide scope to treat the Internet as a marketplace and make best use of it to further business
interest."

And, of course, what has helped immeasurably is the change in shopping behaviour in the
country, where there's someone buying online almost every minute. The presence of online
shopping catalogues are testimony to the changing buyer preferences and the comfort that
they find in transacting online to make their purchases.

The single largest advantage of online selling is that there's little by way of start-up costs. "In
2000, when I started exploring selling on the Net, I already had a computer and an Internet

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connection. My only expense is the cost to source and despatch my goods," says
Ahmedabad-based businessman Chinmay Tripathi, who sells religious books online.

Unlike Umesh, Tripathi knew he wanted to get a business, any business, online. "As an IT
student, I figured the power of technology, but it took me some time to get a fix on the
business opportunity that it offers," he says.

Having found a niche, he now spends some 18 hours a day checking his orders, sourcing the
books, confirming payment, and sending them off. Today, he employs three people in his
home office and has no inventory to speak of as he sources the books depending on the
orders. His monthly sales turnover is over Rs 3 lakh (Rs 300,000) and he makes more during
the festival season, when it can go beyond Rs 10 lakh (Rs 1 million).

Online convenience: Visakhapatnam-based Mahendra Tated went online to expand the

scope of his wholesale unit making paper and paper-related products. "The possibility to
expand my business existed but it would have entailed huge costs to replicate the set-up in
other centres, something that I was not willing to do," he says.

It is not the costs of replicating the business; it would also entail the owner spending more
time manning both the establishments, something that puts off many from expanding. And,
with close to two million broadband users in the country, more people are experiencing the
pleasure of buying and selling on the Net, making it a huge marketplace.

Tated now not only sells what he manufactures, he has begun to sell computer peripherals
and even fabric on the Net. And he finds clients from as far away as Australia. With a little
additional expense on enhancing his existing Internet connection and spending a few hours a
day online, Tated manages to run his manufacturing unit as well.

He wants to earn more than the Rs 10 lakh he now makes and is looking to expanding his
online business. Says Bijoor: "The overhead costs of online extensions are very low. And,
profits come in much easier and faster, making them very popular."

Both Tripathi and Umesh agree that the practice of providing pictures of products online is
very useful. If they had to stock the real products, they would need large warehouses and so

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on. Also, there's the added convenience of being able to sell on existing portals like eBay and
sify.com, instead of spending time and money on setting up company websites. And, with
digital cameras costing as little as a few thousands, the task of clicking and uploading images
becomes minimal.

Unlike a traditional business, where the seller makes a pitch to the buyer, the Internet is like a
marketplace where the customer is the one scouting for goods.

"It's a unique platform where you display and describe your products, based on which
customers approach you," says Deepa M. Thomas, manager, corporate communications,
eBay India.

Security matters: "Once you have registered as a seller, you need to click images of
products that you wish to sell and post them under set categories. This categorisation helps
buyers to cut through the clutter and select the products they are looking for," says Umesh.

Both the buyer and the seller can remain anonymous, as they use tags provided by the portal,
which keeps track of transactions through these. Portals are very careful about what is sold
through their site, as the ultimate responsibility is theirs. The portal needs to ensure security
and support electronic money transactions.

Some transactions need to be cross-checked. An order request from Kodaikanal, in Tamil

Nadu was unusual and forced Tripathi to check offline if the client actually existed after he
exchanged mails with the buyer. "I got convinced after I spoke to him, and found him
interested in a lot of things that he was hesitant to buy from me," explains Tripathi.

Typically, portals protect buyers from fraudulent sellers and insist that sellers go through a
verification process. This is to make sure that the seller is genuine and the buyers are at no
risk of getting defrauded.

"Once a seller lists his item, eBay India contacts him on the details he provides. After the
seller has been verified, he is sent a verification e-mail. The seller's items are put on the site
only after verification," says Thomas. Most portals charge the seller a commission that is a
percentage of the value of the sale, which goes down as the sale proceeds rise.

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What to sell: It's tricky to figure out what will sell online and what will flop. Says Bijoor: "If
a buyer is scouting the Net, it is either for the uniqueness that a niche offers or the pricing
that a product with wide variety offers. There are also certain classes of products that one
may not wish to be seen buying. It is such products that will have a wide base of buyers."

Moreover, with the buyer on the look-out and not the seller trying to hard sell, practically
anything worth selling is saleable on the Net.

Dayalan Manohar, who has a garments business in Tiruppur, adds, "I supply a wide range or
brands based on their specification. Many times, I am left with surplus, which I earlier used
to sell cheap to clear my warehouse." However, over the past three years, he has discovered
the power of the Net, and sells his surplus on several Indian portals. Not only is he able to
manage his inventory better, he is getting more money on Net sales. Today, roughly 10 per
cent of his annual turnover of Rs 14 crore (Rs 140 million) comes from online sales.

Umesh is far choosier about his buyers. "I make good profits, but money is not always the
priority factor in clinching a deal. The buyer should see value in what he is buying rather
buying art as a commodity," he says. Unlike the art galleries that sell on commission, Umesh
buys pieces upfront from promising artists.

"There are times when I get almost twice what I bought the painting for, but then if it does
not sell, it adorns my walls," he adds. His garage-like workspace bears testimony to the wide
range of paintings that are waiting for the sale, apart from his computer workstation.

But you need to be innovative to get that roving buyer to select your product and buy it too.
"I tag a lot of information with the products that I sell, sharing every possible detail with the
prospective buyer, till they are comfortable," explains Tripathi.

So, there are instances when he shares the number of pages in the books he sells and how
many of them have pictures of gods in it with the product description. In a cluttered Web
space, a seller needs to use good images and details of the products that are up for sale.

Making money: Cost savings, increased profits, improved productivity and lower overhead
costs: selling online definitely pays. "The seller, based on the order size, has the option to

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physically or virtually stock what he wishes to sell on the Net. This considerably reduces
overhead costs, making the business of selling online a profitable option," says Bijoor.

But before you set up an account with eBay or any other portal, remember that not everyone
makes money on online sales. In fact, over 50 per cent of auctions on the best portals don't
receive bids at all.

That's why you need to make sure you're using the right strategies to attract the maximum
number of bidders and maximise your profits on the Net (See below: Seller's Guide). Many
entrepreneurs spend years figuring out these strategies or they remain among the thousands
who never get past the 'hobby seller' stage. By using proven e-tailing strategies from the
beginning, you save time and may manage to make a load of money on the Net.

Sellers' Guide

For a tech-oriented business, e-tailing has surprisingly more to do with old-fashioned

business sense than with cutting-edge technology. We've studied some online, home-based
businesses that are actually making money, and have six lessons that can lead to profits on
the Net.

 Find a niche: Offer unique products or services to a few concentrated markets.

Whether on or off the Internet, niche marketing is a less risky strategy and provides
the best opportunities.
 Tight operations: Successful Internet entrepreneurs are all frugal. All those we spoke
to avoided unnecessary expenses in the beginning. They started with very small
budgets and proceeded without spending a bundle. And they've all made profits.
 Expand, but slowly: Entrepreneurs working in niche markets and on shoestring
budgets must grow, but slowly. Says Chinmay Tripathi: "I am content with the
business growing steadily. My ultimate goal: I don't want to compromise what I have
-- the personal care that I devote to every customer."
 Avoid inventory: As part of the strategy to keep costs down, a start-up Internet
entrepreneur must avoid keeping a huge stock of inventory. In its infancy, selling on
the Net can be tricky.

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 Ensure quality: Quality of your products or services is crucial. Like brick-and-

mortar business, rely on customer relationships built upon mutual advantage and
trust. Says Umesh: "On a platform like eBay, you are rated on customer interaction,
and it gets reflected each time a new customer wants to do his homework on you."
 Advertising pays: No matter what type of business you operate, how, why and where
you advertise will play a role in the overall success. Tated says, "The biggest mistake
I made when I started was to think that people will stumble upon my products when
they go online. It doesn't happen that way. You need to describe it well, present it
well and it takes a long time, but once you put in a lot of hard work, it pays off."

D. Success Research Institute India (SRII)

Success Research Institute India, Chennai is an organization managed by a group of self

motivated people for spreading positive use of Internet/Technology. The mission of SRII is
to empower person to recognise the enormous value of personal development and the vast
benefits of Internet. The Vision of SRII is to be the foremost organisation in bringing the
latest technological know how to ordinary people and empower them to experts. SRII is in a
process of creating Netpreneurship culture in India . Any one with basic Internet knowledge
can start earning from Internet with little or without investment .

For Practical Training and help on Netpreneurship any one can Contact at:

Success Research Institute India,

#155, Trident Towers, Habibullah Road,
T.Nagar , Chennai 600017 ,
Tamil Nadu
Ph No:044-421 222 62, 9283142720
E-mail:sriiteam@gmail.com

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E. India's first Internet Entrepreneurship Project

New Delhi, February 11, 2000

NIIT, the IT Solutions Corporation that is rapidly transforming itself into an e-Business
Solutions company, has launched the first ever integrated Internet Entrepreneurship Project
to prepare ambitious Indians to set up Internet businesses of their own.

The program to be delivered by Internet Education, Consulting and eCommerce teams of

NIIT is part of NIIT's strategy to encourage young Indians to build a solid grounding in
technology, management and entrepreneurship and set up successful e-Ventures. NIIT know-
how, technology and Internet infrastructure along with its software intellectual property will
be available to budding Net Entrepreneurs in the incubating period.

NIIT project begins by training a few thousand young Indians to help them seize the
opportunities being thrown open by the Internet and the exploding Internet based economy.

Mr Rajendra S Pawar, Chairman of NIIT said, "Through the NIIT Internet Entrepreneurship
Project we hope to provide ambitious and determined Indian youth everything they will need
to get started in eBusiness. We are deeply committed to nurturing a spirit of entrepreneurship
and helping young minds with passion succeed."

Mr R Venkatesh Iyer, Head of NIIT’s Internet Entrepreneurs Project, said, "NIIT's e-

Mahamillionaire program is a blueprint for success on the Net. We realise that an individual
may find it virtually impossible to combine all the skills required to make it big on the Net.
NIIT will provide valuable inputs on the technical, business and management aspects of
running net-business and enable them to work along a detailed business plan."

Once the grounding in technology and business is complete, NIIT team will help Netpreneurs
draw up business and technology plans around their ideas and based on their feasibility,
move them into the incubator. NIIT will also provide the right environment.

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F. Real Examples of Popular Scams

Example of Nigerian bank scam

Subject: Family Business Assistance HIGHLY CONFIDENTIAL

FROM: Prince Tunde O Adisaraki

MOBILE:XXX-XXX-XXXXXXX
TEL: XXX-XX-XXXXXX
FAX:XXX-XXXXXXX

Greetings sir,

This letter might surprise you because we have not met neither in person nor by
correspondence. But I believe it is one day that you get to know somebody either in physical
or through correspondence. I got your contact through some discreet inquiry from the
chamber of commerce and industry, you and your organization were revealed as being quite
astute in private entrepreneurship, one has no doubt in your ability to handle a financial
business transaction.

However, I am the first son of his Royal Majesty, Iginawari Nweke Adisaraki III and the
traditional ruler of Eleme Province in the oil area of Rivers State of Nigeria. I am making
this contact to you in respect of US 28,000,000.00 (Twenty eight million United States
Dollars) which I inherited from my late father. This money was accumulated from royalties
paid to my father as compensation by the oil firms located in our area as a result of oil
presence on our land which hamper agriculture which is our major source of livelihood.
Unfortunately, my father died from protracted diabetes. But before his death he called my
attention and informed me that he lodged some funds with a security firm with an open
beneficiary status. The lodgment Security Code Number was also revealed to me. He then
advised me to look for a reliable business partner abroad who will assist me in investing the
money in a lucrative business as a result of economic instability in Nigeria.

So this is the main reason why I am contacting you for us to move this money from the
security firm to any country of your choice for investment purposes. So I will like you to be
the ultimate beneficiary, so that the funds can be moved in your name and particulars to any
country of your choice where it will be claimed and invested. Hence my father have had
intimated the security firm personnel that the beneficiary is his foreign partner whose
particulars will be forwarded to the firm when due.

But I will guide you accordingly. As soon as the fund reaches, I will then come over to meet
you in person, so that we can discuss physically on investment entials. Based on this
instance, I and my family have unanimously decided to give you 20 percent of the total
money and annual 5 percent of the after-tax returns on investment for the first three years.
Thereafter, the term shall be varied. Two percent for charity homes and 3 percent for
expenses, which may arise during the transaction, fax and phone bills inclusive. The balance

Appendices 189
Development of Netpreneurship in India: Critical Evaluation

of 75 percent you will invest and manage for my family. I hereby guarantee you that this is
not government money, it is not drug money and it is not money from arms deals. Though you
have to maintain a high degree of confidentiality on this matter.

I will give you all proof of deposit and existence of money once urged and fully satisfied with
your capability and honesty. I hope this will be the beginning of a prosperous relationship
between my family and your family. Nevertheless, if you are for any reason not interest,
kindly inform me immediately, so that I will look for another contact.

I require also your private phone and fax numbers for easy communication. I am waiting for
your quick response through my private phone or fax number.

I am waiting for your quick response.

Yours faithfully,

Prince Tunde Olusola Adisaraki (For the Family)

Example of Sweepstakes and Lottery prizes

ATTENTION:
RE/ AWARD NOTIFICATION; FINAL NOTICE

We are pleased to inform you of the announcement today, 4TH OCTOBER 2002, of winners
of the DELOTTO NETHERLANDS SWEEPSTAKE LOTTERY/ INTERNATIONAL
PROGRAMS held on 1ST SEPTEMBER 2002.

Your company, attached to ticket number 025-1146-1992-750, with serial number 2113-05
drew the lucky numbers 13-15-22-37-39-43, and consequently won the lottery in the 3rd
category.

You have therefore been approved for a lump sum pay out of US$1,200,000.00 in cash
credited to file REF NO. EGS/2551256003/04. This is from total prize money of
US$20,400,000.00 shared among the seventeen international winners in this category. All
participants were selected through a computer ballot system drawn form 25,000 names from
Australia, New Zealand, America, Europe and North America as part our International
Promotions Program, which is conducted annually.

Appendices 190
Development of Netpreneurship in India: Critical Evaluation

Example of Job service scams

Subject: Looking for energetic people

~~~Important Announcement~~~~

Immediate Help Needed. We are a Fortune 500 company that is growing at a tremendous
rate of over 1,000% per year. We simply cannot keep up.

We are looking for energetic and self motivated people. If that is you then click on the link
below and complete our online information request form, and one of our employment
specialists will contact you.

Example of Identity theft scams

This E-mail was submitted by (X@ebay.com) on Friday, May 10, 2002 at 14:00:30

Message:

Dear eBay User,

It has become very noticeable that another party has been corrupting your eBay account and
has violated our User Agreement policy listed:

Bidding and Buying

You are obligated to complete the transaction with the seller if you purchase an item through
one of our fixed price formats or are the highest bidder as described below. If you are the
highest bidder at the end of an auction (meeting the applicable minimum bid or reserve
requirements) and the seller accepts your bid, you are obligated to complete the transaction
with the seller, or the transaction is prohibited by law or by this Agreement.

You received this notice from eBay because it has come to our attention that your current
account has caused interruptions with other eBay members and eBay requires immediate
verification for your account. Please verify your account or the account may become
disabled. Click Here To Verify Your Account - http://error_ebay.X.com

G. Questionnaire

The Format of Questionnaire is given in next pages

Appendices 191