A STUDY ON THE COMPARISON OF

TRADITIONAL MARKETING AND

DIGITAL MARKETING
 INTRODUCTION

We all are aware that the marketing trends in today’s era are
changing at a very fast pace and the market has drifted to digital
marketing from traditional marketing. The marketers have now
shifted to digital platforms for promoting their brands as digital
marketing platforms like e-commerce websites, google ads, emails
etc. are used more frequently and are available to the maximum
number of the targeted audience .So rather than spending
marketing efforts and money on the traditional ways of marketing ,
the marketers /businesses and the companies are now switching
to the digital marketing platforms for reaching out to the maximum
number of targeted consumers and for generating more revenue
and profit for their brand .
It is important to understand that choosing a promising
market is not the only step for a successful business, one
must know how to convert this promising market/
opportunity/consumer into a successful business leads
or promising customers.

This study deals about the customers thoughts,

approaches and behaviors towards the digital and
traditional marketing system. By knowing the views from
customer we can have a conclusive result
 OBJECTIVES OF MARKETING

1. Customer Satisfaction: Satisfying the needs, wants, and demands of the

customers.

2. Profitability: Earning profit for the business to support sustainable growth.

3. Demand Creation: Develop demand for the offerings by communicating about it

to the target audience.

4. Brand Development: Building a brand out of the company and/or the offering and
differentiating it from other players in the market.

5. Create Goodwill and Public Image: Building up a public image of the brand and
increasing its equity by providing offerings with a consistent brand promise.
 SOURCES OF DATA

•Primary data that is collected from customers

through questionnaire.

•Secondary data – The information gathered from

published and unpublished records like books,
websites, journals.
 ANALYSIS

showing purchases online by the respondent's

 INTERPRETATION:

The above char t shows the purchase online by the

respondents. 45% of respondents sometimes purchase
online. 1 0 % of t hem oft en p urc hase online, 3 % of
respondents always use online purchase, and 42% of
respondents never purchased online marketing.
 RATING FOR TRADITIONAL MARKETING

Showing rating for traditional marketing

 INTERPRETATION

The rating for traditional marketing of respondents. It

reveals that 55% of the respondents preferred
satisfaction and 32% of the respondents were
excellent and 13% of the respondents fair and no one
responded for a bad rating for traditional marketing
 RATING FOR ONLINE MARKETING

Showing rating for Online marketing

 INTERPRETATION

The rating for online marketing of respondents. It

reveals that 50% of the respondents for satisfaction
and 25% of the respondents for fair and 13% of the
respondents for excellent and 12 respondents for
bad ratings for online marketing
 FINDINGS

*45% of the respondents accepted sometimes purchases

from online marketing.

*55% of respondents were satisfied with the rating for

traditional Marketing.

*50% of respondents were satisfied with the rating for online

Marketing.
 SUGGESTIONS

• Marketers should take more steps to prevent fraudulent

activities in the online marketing.

• Online marketing needs to be more informative.

• Frequency of traditional marketing advertisements should

be upgraded
 CONCLUSION

This study is conducted to comparatively analysis the traditional

marketing and online marketing. For this purpose, I have collected data
from various resources especially through questionnaire. The study
reveals that most of consumers are preferred traditional marketing.

The consumers have the opinion that traditional marketing is safest to

use, more reliable and majority of people preferred traditional marketing.
Even though, some of them satisf ied with online marketing because of
easy to return the product or exchange the product , and easy to shop.