Business: Brands Upper-Intermediate-

Phone Conversation Club Master

Business: Brands

Before you watch:

1.Answer the questions below:

 Do you think branding is important? Why (not)?

 Do you think brands are overrated? Why (not)?
 What are some of your favourite brands? Why?
 What does it take to make a brand famous?
 Do you think logo designs are significant? Why (not)?

Can you guess where the following brand names came from?

2. Match the brands in the box with the correct explanation below

1. Samsung A. named after the Greek

goddess of victory

2. Chanel B. means three stars in

Korean

3. Huawei C. is a misspelling of a
real-life mathematical
term

4. Google D. From the Latin word

meaning, ‘snow-white’

5. Nike E. this was the fifth

perfume made by the
same company

6. Nivea F. comes from a slogan:

China has promise

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 Business: Brands Upper-Intermediate-
Phone Conversation Club Master

Watch:

https://www.youtube.com/watch?v=RBTiTcHm_ac

After you watch:

1. Name three types of logos.

2. Where does Nike’s logo’s success stem from?

3. What are some great examples of the logo system?

4. How has technology changed the process of creating and promoting logos?

5. What’s behind the diving/swimming metaphor the speaker uses?

Vocabulary practice

Match:

1.Reviled A. a rough drawing made absent-

mindedly

2. Heritage B. a hollow container, especially one

used to hold liquid, such as a bowl or
cask

3. Swoosh C. present, appearing, or found

everywhere

4. Permutations D. a device for fastening together the

sides of a shirt cuff, typically a pair of
linked studs or a single plate
connected to a short swivelling rod,
passed through a hole in each side of
the cuff

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 Business: Brands Upper-Intermediate-
Phone Conversation Club Master

5. Doodle E. criticized in an abusive or angrily

insulting manner

6.Cufflink F. each of several possible ways in which

a set or number of things can be
ordered or arranged

7. Spittoons G. valued objects and qualities such as

historic buildings and cultural
traditions that have been passed down
from previous generations

8. Ubiquitous H. an emblem or design representing a

flash or stripe of colour

9. Vessel I. a receptacle for spit, usually in a

public place