Aquanest

Business
Strength & Weaknesses
Strength:
Proficiency in the
ornamental fish industry for
quick market adaption
Agile operations and
marketing working together
to create appealing
vacation packages
Dedicated to Preservation
is in line with the growing
popularity of eco-friendly
tourism.
Weaknesses:
Opportunities:
Large-scale marketing
initiatives may be
hampered by limited
financial means.
Comparing medium-sized
businesses to bigger
ones, there could be
challenges.
ornamental fish's reliance
on the stability of their
environment.
Opportunities & Threats
Risks:
Take use of Modifications to marine
developments in export regulations.
maritime technology. The supply of ornamental
fish and maritime
Increase market share
environments are being
and diversify your
impacted by climate
offerings.
change.
Work together on strong competition in the
conservation initiatives
ornamental fish business
with environmental that affects price and
organizations. market share

Political Economic
Aquanest's efforts are Positive Effect: Promotes According to Statista, the consumer Positive Impact: Benefits
supported by Indonesia's expenditure on recreational pursuits Aquanest's ornamental
favorable legislation and is rising in Indonesia.
political stability. For example, fish and marine
corporate operations. Aquanest deliberately positions
a stable political context
promotes coral export Negative Effect: itself in parallel with Indonesia's experiences.
licensing Difficulties might arise economic recovery, capitalizing on Adverse Impact:
Aquanest navigates the from changes in increased consumer expenditure on Economic contractions
Indonesian political scene, administrations or policies. marine leisure activities, hence have the potential to
benefiting from diplomatic increasing demand for ornamental
fish.
reduce demand and
measures promoting coral
protection and sustainable
impact expenses.
marine practices.

Social
CORE MAP and the Coral Triangle
Initiative issued six grants through
the Indonesia Climate Change
Trust finance (ICCTF) to finance
on-the-ground projects, speeding
progress in marine protected area
management effectiveness.
Aquanest supports Indonesia's
environmentally responsible
tourism by actively participating in
community-based conservation
programs, promoting a positive
social effect and brand image.
Positive Impact: Aligns with
Aquanest's focus to eco-
friendly activities.
Negative Effect: Reputation
or demand may be impacted
by shifts in society
preferences.
Technological
Aquanest can incorporates Positive Impact: Improves
innovative technology into operations efficiency and
the marine business, such as consumer participation.
sustainable breeding Negative Effect: Operations
may be impacted by
procedures and improved
cybersecurity threats or
tank designs
technical outages.
Adopting internet marketing
and reservation system
advances for a tech-savvy
consumer base

Environmental Legal
Aquanest is working to Positive Impact: Enhances The Biological Natural Resources and Positive Impact: Creates
safeguard the environment brand image and Their Ecosystems Law No. 5 of 1990 a legislative foundation
and empower local people by controls criminal activities that for conservation.
demonstrates dedication to
adopting corals and endanger the sustainability of
sustainability. Indonesia's natural resources and
Negative Effect: More
encouraging sustainable Negative Effect: Marine resources and efforts
marine ecosystems, in this instance
tourist practices habitats may be impacted by coral reefs could be required to
Programs for coral adoption, environmental problems such
promotion of sustainable
Aquanest actively conforms to and address compliance
as coral bleaching. pushes for changing legislative concerns.
tourist practices, and active frameworks, assuring compliance with
participation in marine new rules pertaining to marine
conservation activities conservation and coral reef protection.

Evaluation & recommendation

Notwithstanding its modest size and financial limitations, Aquanest is a leader in
creative marketing, operations, and finance. Indonesia's environmental
consciousness and its dedication to marine conservation are in line. Opportunities for
success arise from using technology and sociocultural changes. In order to prosper,
Aquanest has to diversify its sources of income, improve its internet presence,
innovate, work strategically with partners to promote conservation, include
communities, and pay close attention to laws. In the fast-paced tourist sector, these
steps build on strengths, rectify shortcomings, and guarantee long-term success.