1.

Business description

1. Elite Events: Event planning company passionate about creating exceptional events.
2. History: Founded with innovation; known for attention to detail and creative events.
3. Ownership: Privately owned event planning and production company.
4. Mission: Curate and execute events that exceed expectations.
5. Vision: Aims to be a nationally recognized leader in event planning.
6. Goals: Deliver innovative event experiences, expand reach, and establish long-term partnerships
with clients.

Funding Strategy

* Funding through collective contributions of 10 partners.

* Partners contribute equal amounts of 120,000 birr each, totaling 1,200,000 birr.
* Funding model promotes autonomy, control, and collaboration among partners.

* Distribution channels face challenges such as raw material shortages, power outages, and
transportation issues.
* Aowel Flour Factory will not control distribution and marketing activities.
* Distributors have sufficient capacity to distribute the product.
* Motivational packages are provided to distributors for meeting targets.
* Information flow between distribution channel members is generally effective.

Equity Distribution

* Equity stakes will be distributed equally among the 10 partners.

* Each partner's equity stake will be 10%, reflecting their equal financial contributions of 120,000 ETB.
* This equal distribution promotes fairness, shared ownership, and collaboration among the partners.

**Equity Calculation:**

* Total fund: 1,200,000 ETB

* Number of partners: 10
* Equity stake per partner: 1,200,000 ETB / 10 = 120,000 ETB
* Percentage equity stake per partner: (120,000 ETB / 1,200,000 ETB) x 100 = 10%

Debt Equity Ratio

* The debt-equity ratio for the business is 0:100, indicating that the entire funding is sourced through
equity contributions from the partners.

**Explanation:**

* Debt-equity ratio = Debt / Equity

* In this case, Debt = 0 and Equity = 1,200,000 ETB
* Therefore, Debt-equity ratio = 0 / 1,200,000 = 0:100

1.2.Product and service

services we offer to a customer includes
1.Birthdays
 2.Weddings
3.Venue Booking
4.Opening of Companies
5.Meetings
6.Performance Events
7.Menu Planning
8.Anniversaries
9.Graduation
10.Baby-Shower
11.Series of national ceremonies &
12.related ceremonies

Explanation for how our services made

* Event planning for a variety of occasions, including:
* Birthdays
* Weddings
* Corporate events
* Venue booking
* Opening of companies
* Meetings
* Performance events
* Menu planning
* Anniversaries
* Graduation
* Baby showers
* Series of national ceremonies & related ceremonies

**Key Features of the Services:**

* Experienced professionals
* Close collaboration with clients
* Attention to detail
* Customization to meet clients' preferences and requirements

**Benefits to Clients:**

* Stress-free event planning

* Perfectly executed events
* Memorable experiences

1.4.What makes our service different and competitive over others

* **Attention to detail:** Focus on creating memorable events by taking care of every aspect.
* **Creativity and innovation:** Constantly developing unique and unforgettable experiences for
clients.
* **Customer service:** Providing exceptional support and guidance throughout the planning
process.
* **Value:** Offering high-quality services at affordable prices.
2.The plans
2.1.Marketing plan
Target Audience

**Demographics:**
* Adults aged 25-55
* Middle to high income
* Urban residents
* Culturally diverse

* **Psychographics:**
* Social, outgoing, adventurous
* Value quality and convenience
* Seek memorable experiences
*Marketing Objectives

* Increase brand awareness and recognition by 50% in one year.

* Generate at least 100 leads per month.
* Convert at least 20% of leads into paying customers.
* Achieve at least 80% customer satisfaction and retention rate.
* Establish partnerships with at least 10 complementary businesses.
Marketing Strategy
Product/Service
* Comprehensive event planning service covering consultation, design, coordination, execution, and
evaluation.
* Personalized and customized service tailored to each customer's needs.
* Unique and innovative features:
* Cultural sensitivity and diversity
* Social responsibility and sustainability
* Technology integration
Price

* Value-based pricing that reflects the quality and value of the service.
* Competitive and flexible pricing options:
* Package pricing
* Custom pricing
* Discount pricing

Place/Distribution

* Distribution through online and offline channels:

* Online: Website, social media, email, online directories
* Offline: Phone, word-of-mouth, fliers, brochures, business cards
* Direct distribution model for direct contact and communication with customers throughout the
process

Promotion

Mix of promotional tools and tactics to generate awareness and drive action:
 * Website
* Blog/content marketing
* Social media marketing
* Email marketing
* Paid digital campaigns
* Re-marketing techniques
* Event sponsorship
* Press release
2.Marketing Budget
Item Cost
Website development 7000 ETB
Blog/content marketing 5000 ETB
Social media marketing 20000 ETB
Email marketing 2000 ETB
Paid digital campaign 15000 ETB
Event sponsorship 5000 ETB
Press release 4500 ETB
Tv advertisement 195,550 ETB
Total 254,050 ETB

2.3.Marketing Evaluation

* Quantitative and qualitative methods to measure effectiveness and efficiency:

* Web analytics
* Social media analytics
* Email analytics
* Paid digital analytics
* Customer feedback
* Event performance
2.4. Operational Plan
Elite Event Organizer and Decor provides exceptional event planning and decoration services,
ensuring unforgettable experiences for clients through meticulous attention to detail, personalized
solutions, and superior customer service.

Production
* Systematic approach with attention to detail
* Highly skilled team
* State-of-the-art equipment
* Competitive and transparent pricing

**Quality Control:**
* Stringent quality control procedures
* Regular audits and reviews
* Customer feedback incorporated
* Thorough checks at various stages
 **Location:**
* Strategic location in Dilla, Mola area
* Excellent accessibility
* Convenient for clients, suppliers, and employees

**Legal Environment:**
* Adherence to regulations and requirements
* Necessary licenses and permits obtained
* Intellectual property protection
* Comprehensive insurance coverage
* Alignment with industry standards
* Compliance with environmental and workplace regulations
* Fulfillment of bonding requirements

Job descriptions for our key positions include:

**Event Planner:** Client relations, event design, vendor coordination, timeline creation, event
execution
* **Decorator:** Event space transformation, lighting, floral arrangements, furniture, props
* **Coordinator:** Event logistics, guest management, vendor coordination, on-site coordination,
schedule management
* **Administrative Staff:** Client communication, procurement, record-keeping, administrative
duties
* **Security:** Safety and security of attendees, staff, property, security protocols, crowd control,
incident response
* **Manager:** Event planning oversight, budget management, vendor coordination, staff
management, smooth event execution
* **Marketing/Sales:** Event promotion, ticket sales, marketing strategy, social media
management, media relations

**Pay Structure:**

* Salaries for permanent employees

* Hourly or project-based compensation for freelancers
* Performance-based incentives or bonuses

**Recruitment:**

* Online job portals

* Industry networking events
* Social media platforms
* Referrals

**Training:**

* On-the-job training for new hires

* Workshops and conferences for skill enhancement and industry updates

**Inventory:**

* Raw materials, supplies, finished products

* Average value managed for cost-efficiency
* Healthy inventory turnover rate

**Suppliers:**
 * State-of-the-art equipment
* Production methods tailored to event scale and complexity
* Cost of production varies accordingly

3. Budget for Operational Plan

1. Product Development: 443,490 birr
 Decor materials and other materials : 443,490 birr
 Artificial flowers: 500(flowers) *550 birr(for each) = 275,00 birr
 Background clothes and curtain:88(curtain)*730= 64,240 birr
 iron to carry Background: 75,000 birr
 lights: 22,500 birr
 other materials: 6,750 birr

2. Marketing and Sales: 384,050 birr

Sales:
 Cost for hiring a person: 80,000 birr
 Training expenses: 30,000 birr
 Incentives and bonus: 20,000 birr
Marketing budget:
 Website development :7000 ETB
 Blog/content marketing :5000 ETB
 Social media marketing :20000 ETB
 Email marketing :2000 ETB
 Paid digital campaign :15000 ETB
 Event sponsorship :5000 ETB
 Press release : 4500 ETB
 Tv advertisement: 195,550 ETB

3. Operation and Infrastructures: 270,000 ETB

 Team Development: 195,000 ETB
o Security (2 employees): 18,000 ETB
 Monthly salary for each: 3000 ETB
 Totally: 18,000 ETB
o Manager: 30,000 ETB
 Monthly salary: 10,000 ETB
 Totally: 30,000
 o Decorator: 15,000 ETB
 Monthly salary: 5000 ETB
 Totally: 15,000 ETB
o Driver: 60,000 ETB
 Monthly salary: 20,000 ETB
 Totally: 60,000 ETB
o Marketing sales: 24,000 ETB
 Monthly salary: 8,000 ETB
 Totally: 24,000 ETB

o Administrative Staff:
 Monthly salary: 8,000 ETB
 Totally: 24,000 ETB

o Sales / Customer Lead:

 Monthly salary: 8,000 ETB
 Totally: 24,000 ETB
 Places: 75,000 ETB
o Warehouse: 45,000 ETB
 Monthly rent: 15,000 ETB
 Totally:45,000 ETB
o Office:30,000 birr
 Monthly rent: 10,000 ETB
 Totally: 30,000 ETB

4. Starter: 9,000 ETB

 Transporting materials: 5,000 ETB
 Finding security: 500 ETB
 Finding places: 1,500 ETB
 Laborer: 2,000 ETB
o 5.Legal Fees: 10,000 birr
6. Contingency Budget: 83,460 ETB
TOTAL:1,200,000 ETB
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