My journey began when I finished studying computer science.

I was really interested

in how brands use the internet to promote themselves. I started working at a
company called Zoomtail, where I helped bring in over 70 suppliers in three years. I
got promoted because I focused on doing my job well, not just making money. At
Zoomtail, I learned a lot about selling things online, like making product listings and
using data to make decisions.

Then, I started working with Green Gold Animation, a company that sells toys based
on their cartoons. I helped them sell their toys on websites like Amazon and Flipkart.
After that, I joined Dentsu Creative, a big agency. There, I helped companies like
Racold and Heineken sell their products online. In this agency, the managers were
very supportive and trained me very well, whether I was handling an SME account or
a renowned account with a monthly budget of 1 crore or more. They deeply trained
me in different optimization levels, starting from strategically creating a media plan,
deploying campaigns, checking on hygiene factors, allocating budgets, monitoring
daily spends, optimizing keywords, monitoring bids, and achieving the daily run rate
of measurable KPIs like daily spend, CTR, CVR, ACOS, and ROAS due to my
recognizable performance. I learned that it's important to understand what
customers like, and I used data to help companies grow.

And one last thing I'd like to add is that my overall journey has taught me that a deep
understanding of customer behaviors through data-driven results is the most
impactful aspect in taking a brand from stage 0 to 1 within a short amount of time.

There are always two types of clients: some are soft when it comes to receiving
updates or assigning tasks, while others can be quite demanding. My approach
towards either of them is to always be proactive. My agency has taught me to stay
ahead by providing regular updates, whether it's daily, weekly, or monthly reports. I
also focus on highlighting sales opportunities or areas of loss.