Professional Documents
Culture Documents
BCG Executive Perspectives Future Scenarios 16may2022
BCG Executive Perspectives Future Scenarios 16may2022
Perspective
\\ on Future Scenarios
BCG Global Advantage and Corporate Finance & Strategy
Practice Areas
Prepared: 16 May 2022
Prepared: 16 May 2022
Russia's invasion of Ukraine has led to a serious It is the duty of political, societal, and business
humanitarian crisis. BCG condemns this attack leaders to navigate through this crisis. The objective
and the violence that is killing, wounding, and of this document is to provide an update about
displacing so many people. the global economic impact of the War in Ukraine;
and to enable thoughtful and expansive strategic
The top priority in moments like these must be the discussions about the medium term, using
safety and security of people. Corporations, potential future scenarios to help build resilience
BCG Executive scenarios that can help companies prepare for what comes next:
• Back to the Future. Major powers see the benefits of global cooperation and
Perspectives minimizing military conflict.
• Tripolar Competition. Three blocs coexist, each with its own norms and
IN THIS DOCUMENT institutions. North America and the EU lead a Western bloc and China and Russia
an Eastern bloc. A “nonaligned” bloc consists of nations seeking a third path.
Organizations should consider these scenarios when pressure testing business plans.
They should be ready to respond, whatever the outcome.
Prepared: 16 May 2022
• Back to the future | Major powers see benefits in global cooperation and minimized military conflicts
• Tripolar competition | Western (primarily North America and EU) and Eastern (primarily China & Russia) blocs co-exist in
new balance, while "non-aligned" nations seek 3rd path; norms and institutions differ within and among blocs
• Limited stalemate | Chronic conflict in Ukraine & elsewhere in non-NATO former Soviet republics; China keeps distance from
• Global escalation | Economic & military confrontations erupt in multiple locations, disrupting trade patterns; economic &
military power supplants institutional system
The objective of these scenarios is not to "predict" the future, as there are multiple possible outcomes – but rather to
pressure-test business plans against different potential futures and to inspire strategies and actions that strengthen
preparedness, agility and resilience, regardless of what the future holds
5
Prepared: 16 May 2022
A set of permutations A linear extrapolation Determine how your actions can best
of uncertainties; worlds of current trends and exemplify your values, and determine
in which we might have uncertainties how your organization's capabilities can
to operate positively influence the future
6
Source: BCG analysis.
Prepared: 16 May 2022
7
Prepared: 16 May 2022
Multiple possible evolutions exist for Ukraine war, with direct potential
impacts for the business environment
Main factors driving conflict Potential conflict evolutions Key impacts for business
Balance of military power, and • Sanctions remain indefinitely
Fall of Ukraine
choice of tactics and weapons • Sustained isolation of Russia
Russian forces control full country
• Major re-build by Russia
Military
Sanctions & policy actions by David defeats Goliath • Sanctions remain indefinitely
"West," and Russia's response conflict
Ukraine repels Russian forces • Major re-build required
ceases
Military aid & support from Freeze in-place (Korea 2.0) • Certain sanctions lifted
third countries ("West" & other) Negotiated peace / de facto partition • Major re-build required
• Sanctions remain indefinitely
Global scenarios required to go beyond war evolutions and navigate an uncertain medium term
8
Source: BCG analysis. Note: These analyses represent only potential scenarios and are not intended as a prediction or forecast.
Prepared: 16 May 2022
Technology
Acceleration Incremental
& innovation
Confidence Distrust
Consumption
& spending & recession
10
Source: BCG analysis. Note: These analyses represent only potential scenarios and are not intended as a prediction or forecast.
ILLUSTRATIVE & NON-EXHAUSTIVE; TO PROMOTE DISCUSSION Prepared: 16 May 2022
Four potential
scenarios
Back to the future Tripolar competition
for 2030 Major powers see benefits in global cooperation and Western & Eastern blocs coexist in new balance,
can support minimized military conflicts while "non-aligned" nations seek 3rd path; norms
and institutions differ within and among blocs
strategic
thinking
and help build
Eastern powers pivot to a balance In Africa and Asia, institutions Western institutions try but fail State-led protectionism &
Strength of
with global Western-inspired sponsored by major powers to align other powers; business nationalist policies shape socio-
institutions institutions coexist tries to shape global cooperation economic and political dynamics
On top of scenario-specific actions, several 'no regret moves' emerge across scenarios
15
Source: BCG analysis. Note: These analyses represent only potential scenarios and are not intended as a prediction or forecast.
ILLUSTRATIVE & NON-EXHAUSTIVE; TO PROMOTE DISCUSSION Prepared: 16 May 2022
Geographies with…
Major exporting economies High reliance on regional
indicators and trade hubs trade networks / local supply
Beyond the headlines Build teaming & cybersecurity
Individual action
Lower cost base to attract Major production hubs with capabilities for a globalized
supply chains substitutable products environment and work across
• East-West trade
barriers: tariffs, Positive Foreign Direct Higher cost-base, risking job borders
export controls & Investment environment losses & investment crowd-out
sanctions Flexibility in pivoting public Implement automation/AI
Low agility in pivoting public innovations while protecting
resources & regulation resources & regulation
Global sourcing: flexible talent models and
relocation/upskilling
offshoring to low-cost Strong position Vulnerable position opportunities
markets, $B
Ecosystem-wide
• Green energy Shipping & logistics digital fulfilment & strategic
development: Petrochemicals partnerships
renewable energy as Automotive
% of total energy Promote & invest in climate
action
Source: BCG analysis. 16
Note: These analyses represent only potential scenarios and are not intended as a prediction or forecast.
ILLUSTRATIVE & NON-EXHAUSTIVE; TO PROMOTE DISCUSSION Prepared: 16 May 2022
Geographies with…
Regional business ecosystems High reliance on global trade,
indicators within a single bloc for markets & supply chains
Beyond the headlines Adapt digital infrastructure &
Individual action
Strong regional financial No clear pole alignment cybersecurity to regional
• East-West trade markets Weaker position in regional ecosystems and ensure secure
barriers: tariffs, export Established position and public strategic industries interoperability
controls & sanctions support of strategic industries (e.g., mainly exporting parts
(e.g., semiconductors, defense) or specific software) Develop innovation capability
• Regional super apps: targeted to closer markets
# of super apps
downloads Strong position Vulnerable position Deepen customer & investor
relationships within closer
Ecosystem-wide
• Public investment in Fashion & retail
Aerospace & defense
local/regional
business: total Work with intra-pole public &
Semiconductors & Global MedTech private partners to accelerate
subsidies, tax reductions electronics
critical climate action
& direct investments, $B
Source: BCG analysis. 17
Note: These analyses represent only potential scenarios and are not intended as a prediction or forecast.
ILLUSTRATIVE & NON-EXHAUSTIVE; TO PROMOTE DISCUSSION Prepared: 16 May 2022
Geographies with…
Robust food supply & export High dependence on food
indicators capacity supply chains
Beyond the headlines Strengthen supply chain
Individual action
Nation-wide developed cyber High exposure to refugee resilience by developing multi-
• Duration & reach of capabilities & digital economies flows sourcing alternatives, revisiting
conflict(s): months, # overall footprint
of countries in conflict Self-sufficient energy sources Sanctions and/or no clear
trade bloc alliance Strengthen cybersecurity
capabilities
• Defense/military
expenditure: % of Develop virtual offerings and
GDP Strong position Vulnerable position customer networks in
different countries to adapt
to consumer preferences
defenses: global Highly digital models, able to vulnerability to input shocks Redefine talent models to
spending on interact safely with customers Physical customer interaction respond to humanitarian crises
cybersecurity, $B (e.g., protect from food insecurity,
Examples: Examples: accommodate refugees)
• Refugees: # of Social media & services Agriculture & food Accelerate climate action to
Ecosystem-wide
refugees worldwide achieve energy resilience
Insurance Metals & mining
• Food prices: FAO Nurture government
Food Price Index partnerships to respond to
Source: BCG analysis. crises & build resilience 18
Note: These analyses represent only potential scenarios and are not intended as a prediction or forecast.
ILLUSTRATIVE & NON-EXHAUSTIVE; TO PROMOTE DISCUSSION Prepared: 16 May 2022
Geographies with…
Strong local markets & supply High reliance on global
indicators supply chains or trade
Beyond the headlines Developed cyber capabilities Assess possibility of local
Individual action
Strong production ecosystems Focus on services sector, spinoffs for global players
• Duration & reach of with strategic capabilities (e.g., especially with international
conflict(s): months, # semiconductors, defense) client base
Strengthen cybersecurity
of countries in conflict Self-sufficient supplies of Directly impacted by
capabilities to ensure ongoing
energy, food & water potential conflicts
consumer trust
• Defense/military
expenditure: % of
GDP Strong position Vulnerable position Accelerate automation to
accommodate potential talent
shortages
Ecosystem-wide
• Global investment: Travel & tourism
Foreign Direct Oil & Gas
Investment flows, $B Global investment Secure critical resource
Aerospace & defense funds & PE firms reserves (e.g., energy, food)
20
Source: BCG analysis. Note: These analyses represent only potential scenarios and are not intended as a prediction or forecast.
Prepared: 16 May 2022
21
Prepared: 16 May 2022
Do not wait for an uncertain future to disrupt your strategy. Incorporate prospective
(not predictive) scenarios and competitive, dynamic simulations into your strategic
planning, and anticipate plausible ways your business environment may evolve.
Global Advantage Practice Area Corporate Finance & Strategy Practice Area
Nikolaus Lang Ryoji Kimura
Managing Director & Senior Partner Managing Director & Senior Partner
Global Practice Area Leader, Global Advantage Global Practice Area Leader, Corporate Finance & Strategy
E: Lang.Nikolaus@bcg.com E: Kimura.Ryoji@BCG.com
Marc Gilbert Alan Iny
Managing Director & Senior Partner Partner & Director
Global Lead, Geopolitics & Trade Impact Global Lead, Creativity & Scenarios (Uncertainty Advantage)
E: Gilbert.Marc@bcg.com E: Iny.Alan@bcg.com
Michael McAdoo Jon Swan
Partner & Director Managing Director & Partner
Global Trade & Investment Global Lead, Uncertainty Advantage
E: McAdoo.Michael@bcg.com E: Swan.Jon@bcg.com
The materials contained in this presentation are designed for the sole use by the board of directors or senior management of
the Client and solely for the limited purposes described in the presentation. The materials shall not be copied or given to any
person or entity other than the Client (“Third Party”) without the prior written consent of BCG. These materials serve only as
the focus for discussion; they are incomplete without the accompanying oral commentary and may not be relied on as a
stand-alone document. Further, Third Parties may not, and it is unreasonable for any Third Party to, rely on these materials
for any purpose whatsoever. To the fullest extent permitted by law (and except to the extent otherwise agreed in a signed
writing by BCG), BCG shall have no liability whatsoever to any Third Party, and any Third Party hereby waives any rights and
claims it may have at any time against BCG with regard to the services, this presentation, or other materials, including the
accuracy or completeness thereof. Receipt and review of this document shall be deemed agreement with and consideration
for the foregoing.
BCG does not provide fairness opinions or valuations of market transactions, and these materials should not be relied on or
construed as such. Further, the financial evaluations, projected market and financial information, and conclusions contained
in these materials are based upon standard valuation methodologies, are not definitive forecasts, and are not guaranteed by
BCG. BCG has used public and/or confidential data and assumptions provided to BCG by the Client. BCG has not
independently verified the data and assumptions used in these analyses. Changes in the underlying data or operating
assumptions will clearly impact the analyses and conclusions.