• 00 •

CH ~ PTER [ Unit 1 ] COMMUNICATION SKILLS - I

1=1 01 Methods of Communication

~ DASHBOARD ~
We communica te all the time. If we see our daily routine, we can make out how communic ation
has taken a key place in our lives. Spending time with family, watching television, read~ng
newspaper, ordering a pizza, reading e-mails, working on social sites-all of these are nothing
but ways of communica tion.
Communic ation is a vital life skill and developing it can benefit us in all aspects of life
professionally, as well as socially.
Communi cation-the human connection key to personal and career success.

WHAT IS COMMUNICATION ?
The term communica tion is derived from the Latin word 'communic are's' meaning to share.
Communic ation depends on mutual understanding between people . It means we can communic ate
if the other perso n or a group can understand the same language .

Sender - - - -• Information - - -- Receiver J

Communic ation is defined as the act of expressing our views to others through the use of signs,
expressions, symbols, spoken words or any activity to reach a com mon understand ing.
In fact, communic ation skil ls are needed to :
• Inform-Pr ovide facts or information to someone .
• Influence- Change someone in an indirect but an important way.
• Express-Sharing the feelings w ith others.
Importance of Communication
Communication is a two-way process involving exchange of information from sender to receiver
and vice-versa. It is important in the following ways :
• Promotes Motivation : Communic ation promotes motivation by informing and clarifying the
employees about the task to be done, the manner they are performing the task, and how to
improve their performan ce if it is not up to the mark.
• Source of Information: Communic ation is a source of information to the organisational
members for decision-making process as it helps ident ifying and assessing alternative course
of actions.
• Fluent Working: A manager coordinates the human and physical elements of an organ isation to
run it smoothly and efficiently. This coordinatio n is not possible without proper com mun icat ion.
• Helps in Socialising: Communic ation also helps in social ising. In today's life, the only presence
of another indi vidu al fosters communica tion . It is also sa id that on e cannot survive w1thout
com municat ion .
Methods of Communicat1on t3
I~
"'-~
1
• Controlling Proces
s: Co m mu nic ati on als
orga nis ' b h . . o assi st s in co ntr o
atio na l m em er s . llin g pro
b e av1 our in va rio u s wa ys. Th ere are cess It h
certai n princi ple s and va r i
guideline · elp .
comp ly w ith organi. . I 1·s .tha t em rf
ployees
h mu st fol low in aou s levels 0 ; 'ni:c,,
sat1ona po
w ork pro ble m an
. 1c1es,
h pe
. arm t eir job rol e eff ici n orga . h1.. ,,
e nt Iy
d gri evance to t eir su pe rio rs . Th us , cor n mu an n1sati "r-ar,.. ~
d an . .
fun ctio n of manage n1c. at1. on h con·11rn
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me nt. ·, •.:_
elps -1I') I: .._ .
l'lit,,
ofh, , :.
METHODS OF COMMUNICAT C
ION
We com mu nic ate wit "c .
h each oth er in a
nu mb er of wa ys , de pe nd ·1ng up
co nte nt thr ou gh wh on th
ich it is con vey ed .
-..
e rnessage a:- ,
Co mm un ica tio n
· '.
Verbal Com municatio
•
n Non-verbal Co mm un
ica tio n
'
Visual Cornrn unica:ici-
Verbal Comm unication
Verbal com mu nic ati
of co mm unication
on refers to the for m
Extended .Learning ~ i
in wh ich the me In a ve rba l commu
t ran sm ssa ge is n1cat1on , remember
itte d ver ba lly. It is do ne by wo rd of Ire ·
mo uth ac ron y m KISS (Keep
or as a piece of wr itin It Short and Simple).
g.
The objective of thi
s co mm un ica tio n is
to have pe op le un
When we talk to oth de rst an d wh a t we are trying t
ers, we pre sum e tha
bec ause peop t the y un de rst an d o conve~
le bri ng the ir wh at we are say ing . But it is •
own at titu de s , pe
rceptions, not ll"\Je
em oti ons and tho ug
hts ab ou t Info rm atio n/i npu t The m essage
t he topic and ,
the ref ore , Behavi our/outpui
create the ir ow n me
aning and Wha t I mea n .
unde rstanding . What !
Th e Cha nn el. un derstand
Hence , in ord er to con vey
1~~
the Spe ;iki ng,
message appropri
ate ly, we w 11t1n g, -"' "
~G
must thi n k fro m the rec
I gra phi c~. v1d Po,
eiver's Cod ing
poi nt of vie w. Wo uld
etc.
Decoding
he /sh e
understand the message?
How will it be perce The mes se nger
receiver ?
ived by the
At lea ~t som e code11s com m on
Th e rec1p1ent
Verba l Co mm un ication Fig. 1 : Ver bal com m
is fur the r div ide d int uni ca tion
o tw o cat e go rie s.
• Ora l co mm unication
• Wr itte n co mm un ica
Oral Communication tio n
ln oral communi cat
tel eph onic conver sat
over Internet , classr
oub\ic speeches etc
con v1::rsations He re,
the r)t c\- vol ume, spe

ion, spoken
interactive way. It in clu
the commu

in

wo
g,

rd
des face-to-face con
ion, video ca ll, radio,
oo m teach
. It is used for bo th
nic

bu
atio
ed and clarity of spe

s
n

are
ver
sin

used in an
sat ion, speec h,
tel evisi o n, Vo ice
ess di scuss ion,
for ma l and casual
is inf lue nce d by

-~ I- ~
Commun1cat1on
FfE
end er
OS~e,,'4-
RecP1ver ~ _,
aking .
4 Fig. 2 : Oral commu
.... Em p\ovah1litv ntcal1°n
~
Advantages of oral communication
• It brings a quick fee dba ck as it is face-to-face. It endbl es th e send er to know wh ether reu •,ver
has understood or not.
• It is a two-way communica tion with a hi gher scope for cl;:irifi ca tion .
• It saves time and provid es an easy w ay o f exchangin g id e;:i c; ,
body
• One can rely on th e inform ation as it is first -hand . By reading fac ial rxpr~ ~sion Jnd
.
language of th e speaker, one ca n guess wh eth er on e should tru st, wh at 1s being sa id or not
Disadvantages of oral communication
• One gets less time to think about what he/ she is deliverin g.
• Quick reaction m ay lea d to arguments .
Written Communication
can be
In this mod e, th e wri tten sign s or symbol s are used to conve y t he message . Th e me ss age
essa ge
printed or handwritten and includ es e-mai ls, letters, reports, memos, sms, etc . Here, t he m
word s/
is influenced by vo ca bulary, grammar, writing sty le, clarity of language and arrange m ent of
is
sentences. It is the most common form of communica tion used in bu si ness and t herefore,
considered one of the most impo rtant skills .
ion
Memos, reports, bullet ins, job description s and e-mai ls are the typ es of w r itten co m mu nicat
al
used in business fo r internal working and pro cedu res . For communica tion wit h t he extern
ents,
environmen t, means such as faxes, letters, propo sals, In ternet w ebsit es, contracts, advert isem
brochures, etc ., are used .
Advantages of written communication
• It gives enough time to the send er to fram e th e m ess age.
re ,t
• The messages can be edited and revised , and corrections can be made many time s befo
is published .
• Record can be maintained of every message sent.
• It enables the receiver with sufficient time to fu lly unde rsta nd, interpret and se nd
appropriate feedback/response.
Disadvantages of written communication
• It does not bring instant feedback/respons e.
• It takes more time composing a written message an d requires a good w rit in g ab ility.
• The interpretatio n of the message depends totally on the receiver.
Public Speaking
Speaking in front of a large number of people is ca lled publi·c spea k.mg. It ·1s very d ,ffi,cult for any person
.
·
to speak 1n front of whole audience. So, 3Ps of public speak·mg gives ·d ·
an I ea to improve this sk, 11
3Ps of Public Speaking
• Prepare: First of all, we have to be prepared for wh at we are going ·
to speak .
• Practice: Practising in front of a mirror helps to O verco me t h e f ear of t he audien ce
• Perf~rm: We must Perform in front of people. Ta king a long breat h w il l heln ll ' w hu n we dr ~
t"
getting nervous. J "
Methods of Communic ation
Non -verbal Communication b
munication . But what we do not say can
What we say is a vital part of any com e e~n lllore
.important.
n co~ mun ication come s fro m non-verb 1
Research also shows that 55% of in-perso • ,n
· t ,on . wh , ah cues IL.
. . and tone of voice. So ' the com mu n,ca 1-.e
facia l expressions, body language
' ~
c the fac·1a1
expressions, body language , ges t ures -
. . are use d to express
tone and pitch of voice
ideas or give information is known
as a-•
\
r,
~
• · Non-verbal
non -verbal communica 1,on.
th e body
commun ication is all about
language of the speaker.
The muscles of our face conv ey our
emotions . We can send a silent message
r
without saying a word . A change in o_u
emotional state can chan ge our fa cial
expression, and therefore th e message .
Fig. 3 : Diffe rent fa oal expressions
For example, before an interview, if we
focus on being confident, ou r fa ce will s levels.
Wearing a smi le can reduce the body 's stres
convey that confidence to the interview er. we express
commun icat ion is non -verba l. Many time
In our daily life, we see that most of th e non-verba l
by han d movem ents. So we can say that
ourself just by using our eye co ntac t or
communication is very importan t in our life.

Extended Learning d on
iver 's co mpr ehension of a message 1s base
According to recent stud ies, on ly 7% of rece 55\ 1s
the tone , pace and volume of speech and
the sender 's adua l words; 38% is based on
based on the body lang uage .

Types of Non-verbal Communication

ing ways :
We communicate non -verbally in the fo llow
Gestures or Body language
To be a more effective commun icator, we
need to align our body language and tone
with the words we are trying to convey.
A 'f\,.f
•
. , ,
"-./
(
c:::::i::'::l
l
d ~
different tone can change the perceive
s ' ' •
mean ing of a message . The tone give . . .,
- •
emphasis to the message and shows how
clearly it can be true . Research shows that
~hen an individual lies, he/she is more
tk~ly to blink frequently, sh ift the body
; e~g~t from on~ leg to the other and shrug.
and t umb rule is that simplicity, dire
warmth convey . rity.
since
. .
ss
ctne
And since rity
I tt• ~

is th k --
e ey to effect ive communicati on.
Eye cont act Fla. 4 : Typ.es of non- ve~ communecMIOft
Th e style and d · .
. urat1on of eye cont act is .
eyes
f considered app ropr iate across the globe. Lookm& into thf
and talkin g is considere d a si
6\ gn o trustworthiness and confidence.
p

. l expressi on s
fac,a produce th ou sa nd s o f d'f f
The hu man face casse n
s it. ou r face conveys b .
I er e nt expr essio
ns .
·1
sav, o_ ur face expre
·th a smile on th e face, fea 'th
as ,c In fo rm ati on to tht 15 sa·d I
th at Wh
r w, an op en m ou th and w·d e ou tsi d
assoc1a~ed w1 ressions in a
conversation are instant e World.atHwi: cannot
the fa~1al e;P t someone's . The human br ai ' e-e~e
character. d sta re i hapP,ne~i ii
a feeling a ou n reg ister s th e e~ ~ ett e~
paralanguage of
. . . . Pre ~:1 ons a~
This catego,ru' covers vocal quaht1es hke loudness or to ne
. of communication. Pa 1· . . . I of voic th
me~ning rbal translation ra mg u~ st1c s1gn a s are any aspecteof th at mak
a direct ve of words being spoken. es a differe nce
e so un d of a Vo ke 1n ~he
proxeml.C s ,'cl oseness/personal space) outside
. . the measure of physica
This ,s l distance be tw ee n peop
nt of personal space expe le when th
amou . cte d by so m eo ne varies dependinev commu ·
culture-specific. g . nicate. The stand d
on setting an di ar
Postu re s ~me What
Posture refers to positions
of our body. The way in
of our body before others · which we sit or stand d
communica te a I
shows our confidence an d f \. ot ab ou t our attitude a dan what ar th
.
ee mgs . n emot ionalest te popsiti ons
Touch/Haptics a e. ost ure
Many interactions begin
. with an exchange of
handshake 1s physical touch like a hu
a great way to esta bl'1s h h
tru st wh er ea s a weak and clu
of trustworthiness and co
nfidence. msy ghaordah an k
dshake A fi
· rm
Advantages of non-verb n s a e conveys a lack
al communication
• It is used to complem
ent verbal messages by
• Non-verbal communica adding to their mean ing .
tion provides an ab ility
• It provides help to phys to relay messages more qu
ically challenged people ick ly and effectively
.
Disadvantages of non-ve
rbal communication
• Non-verbal communica
tion is poor in convey ing
a feeling of uncertainty. spec ific information and lea
ves people with
• Non-verbal communica
tion is very complex and
• It might distort informa relies he av ily on vis ual cue
tion or can be m isinterpr s.
meaning might not be wh ete d . Th is leads to misunde rstandings as the
at th e ot he r person is th
ink ing, fee ling or inteo ded
Visual Com munication .
~isual communication is
ideas an
th e transmission of \
d information wi th th
Powe rPo int pre sen tat
ions
--
and imagery. It 1s one of
e he
lp of symbols
th e th re e main type s
\ ud Peo ple
of communication and r e. \
is believed to be th e
type th at people rely on
th e m os t. It includ es
signs, drawings, graphic
des\gns , illustrations ,
advertising, animations,
colours and electron ic
resources. It is very im po
rta nt \n th e business
~arid. The ability of hum
an beings to receive,
view and process imag
of th is communication .
es is th e selling po int
marke t and bu ilding a br
It helps in cr ea ting a
and for th e product .
_ !~
- \l
Method t\ a un1c111on
Advantages of visual communication
• It helps in emphasising the oral communication . When an individual is ex pl aining some
nd t nd
business offers, it is always important to use demonstrations for better u erS a ing. Wh ile
th
givi ng prese ntations, visual aids can help in explaining the key features of e organi sation or

th e product . rd
• A combination of audio-visual communication is more effective than wo s. Som e fact s
cannot be delivered through words, thus diagrams and pictures are used . Graphs, maps
and flowchart s are self-explanatory visual aids that can explain the progress, disparities,

performance , statistics, etc ., in a more impactful manner.

• It 1s very effective on people who may not have the ability to read, but have the visual ability

to compre hend .
• The amount of time taken in understanding a visual communication is less as compared to
ot her types of communications . When information is processed quickly, people can make

quick an d correct decisions.

Disadvantages of visual communication
• The main disadvantage of visual communication is that it is expensive . The process of coming
up with a visual aid such as a video, chart, diagram or a map is expensive and may require
involvement of more people. Moreover, the mode and area of the display are costly. Hiring a
television station, newspaper or magazine is quite expensive . Therefore, the usage of this type
of commun ication is restricted to big companies with a steady flow of revenues .

• All the topics cannot be represented at once in a single vi sual aid . In most cases, visual
communication is incomplete and incompetent, if it is not accompanied by oral communication .

• Visual communication is more time-consuming . A lot of time is required to create v isual aids .

• It becomes.effective only when accompanied by oral communication . Everybody is not capable

enough to interpret only through visuals .

Glossary
> Perception Opinion > Pitch Depth or tone of sound

> Blink To open and close the eye > C ue Signal

> Emphasis Importance/Stress > Imagery Images
> Illustrations Drawing of a picture > Disparities Differen ces
> Incompetent Locking ability

Summary
> Communication is the most important life skill which plays a vital role in shap ing ou r personal, soc ial 0nd
professional lives .

> Communication is a two-way process involving exchange of information from sender to rece iver and vice-
versa.

> The main methods of communication ore : Verbal, Non-verbal and Visual comm un ication
> The Verbal communication is done orally or as a piece of writing . It con be further divided into era,
communication and written communication .
8I
Employability Skills - Class 9 !Part Ai
> Speaking in front of a large number of people is called publ · .
ic speaking . 3Ps of .
Prepare, Practice and Perform . public speaking are

> The Oral communication includes face-to-face talks, telephonic .

conversations speech .d
television . Here ideas are expressed through word of mouth and there is a ' ' vi eos, radio and
. . . speaker lo convey the ide
) In the written commun1cat1on , messages are printed or handwritten . It includ as.
descriptions and e-mai·1s, etc. es memos, reports , .10 b

) The non-verbal communication is done between two or more persons through th fb

. e use o ody language,
facial expressions, postures and gestures .

) In the Visual communication , the ideas and information are shared with the hel f. d .
. . P o images, esigns,
drawings, animations, 1llustrat1ons, symbols, etc .

) The visual communication becomes more effective when accompanied by oral communication .

TR0 UBLESHOOT
Solved Exercises

Objective Type Questions

1. Tick( ✓ ) the correct option .

a. In which of the following communi cations, c. To be a more effective communicator,

which of the following must be focussed
the appearance and body language plays
on?
a vita I role? i. Audience ii. Content
Visual communi cation iii . Body language iv. All of these
d. Which of the following is the measure of
ii. Written commun ication
physical distance between people when
iii. Verbal communication they communicate?
i. Posture ii. Gestures
iv. Non-verbal communication
iii . Proxemics iv. Haptics
b. In which of the following communications, e. In which of the following communications,
do we get an instant feedback? do we not use words?
i. Visual communication i. Non-verbal communication
ii. Visual communication
ii. Written communication
iii. Written communication
iii. Oral communication
iv. All of the above
iv. Non-verbal communication

Ans. a. iv b. iii c. iv d. iii e. i

c. Frequent blinking of eyes and rubbing
2. Answer the following as TRUE or FALSE.
of hands show confidence of the
a. In the written communication, the
written signs or symbols are used to communicator.
d. Records can be maintained in the visual
convey the message.
communication .
b. Many interactions begin with an e. If the information is processed quickly,
exchange of physical touch like a hug or a we can take quick decisions.
handshake.
Ans. a. True e. True
b. True c. Fa lse d. True
\9
Methods of Communication

3 F,11 in thP b1anlts
a The nter11ew s an e,.ample
com mun ,c.at,on
b l he ob 1ect ,,, of a c.orwersat1on 1s to
1
ma\-_.e peop e understand what we are
c We do not get instant feedback in the
commun1cat1on
c.. wrrnen communicat1on
An\ , a. verbal b. tJylng 10 convey
e. Paralanguage
4. R~ad the wternrr:ts marked as Assertion (Al
a"d Rr a .on (RI Choose the correct option
, Both A and R are correct and R 1s the
correct e,(planat1on of A
11 Both A and R are corr ect but R 1s not the
correct eYplana t1on of A
111 A 1s correct but R 1s not co rre ct.
111 A 1s not correct but R 1s correct
a Assertion (A): Commun1cat 1on is a two-
way process
Reason (R): Informa tion 1s the most
important reason for communicat ion .
b. Assertion (A): Oral communication is time
consuming as feedba ck 1s not immediate.
b. 111
Ans. a.11
Short Answer Type Questions
1. Enlist four advantages of
communicat ion.
Arv The four advantages of oral com munication
are as follows.
• We get quick feedback an d able to kn ow
whether the commun ication wa s effe ctive
or not.
• It saves time as 1t does not require any
preparation and is spontaneous.
• It is a two-way commun ication, therefore
the scope of cl arification is there. Doubts or
misunderstandings can be clarified on the spot.
• It is more reliable as it is first-hand
information.
2. What do you understand by non-verbal
commun ication ?
An s
The communication in which the facial
expressions, body language, gestures, tone
and pitch of voice are used to express ideas
or give information is known as non-verbal
communication.
3. What are th b f'
e ene its of written
communication?
10 I
Employabili ty Skills - CIJ
d. Vi sual corn mun icat 1on is t he transm ission
of idea s and informat ion with t he help of
of
........ .. ... .. ........ and
.................... .. ... covers voca l qualit ies
e.
like loudness or tone of vo ice that
makes a diffe rence in the meaning of
communicat ion .
d. symbols, imagery
Reason (R): Oral communicat ion is an
inform al way of commun icat ion .
c. Assertion (A): Visua l communicat ion
does not requ ire learning any language .
Reason (R) : It is the easiest way to
communicate as the human brain
underst ands and interprets images easier
as compa re d to a text .
d. Assertion (A): Tone is an example of non-
ve rbal commun icat ion .
Reason (R) : Tone does not give emphasis.
to th e message .
C. II d. iii
An Th e benefi ts of wri tten commun icat ion are as
fo llows.
oral
• The se nde r gets more t ime to frame the
message.
• Record s can be ma inta ined for future
reference .
• The rece iver gets more time to fully
understand the message as he/ she can go
through the message again, if requ ired .
• The message can be checked and edited
before sending it.
4. List any four disadvantages of visual
communication .
Ans . The four disadvantages of visual
communication are as follows .
• It is expensive .
• All the information cannot be expressed
through a single visual aid .
• It is more time-consum ing .
• It becomes effective only when accompanieO
by oral commun ication. Everybody 1s not
capable enough to interpret only throuf
visuals .
9 1Part A1
 ich metho d of tone of voice,
5. According to you wh gestures like pointed finger,
re effective if used to convey
com mu nic atio n wil l be mo the way we sit and sta nd are
on to a group of with whom we
one has to give a pre sen tati the message to the person
stu den ts and why? are communicating.
Visual communication: It
is the method
on to a group, the
Ans. To give a presentati al aids like
communication of communication where visu
com bin atio n ofo ral and visual , drawings,
illustrations, graphic designs
wil l be more effective. used to con vey
typography, signs, etc., are
becomes more tten and ora l
• The oral communication the message. It reinforces wri
by visual
effective when accompanied methods of communication.
oral and wri tten
aids . 2. Dif fere ntia te between
grams make commun ication .
• The pictures, graphs and dia
resting and Ans . Oral communication
a presentation more inte
represented spoken words
effective, and this can be • In this communication,
-face
only through visual aids. are used. It includes face-to
nic conver-
Explanation becomes easy wit
h the help communication, speech , telepho
• voice over,
of visual communication . sations, video, radio, television,
etc.
Long Answer Type Questio ns • This form of communicatio
n is used both in
s.
1. Briefly discuss the
various methods of formal and casual conversation
It is face-to-face
com mu nic atio n . • It brings quick feedback.
Ans . The various methods
of communication are and thus more reliable.
ation . The scope
as follows . • It is a two-way communic
Verbal com mu nic atio n: It
includes the usage of clarification is more.
ge/information .
of words to deliver the messa Wr itte n communication
ne or in group
It can be face -to -face, on pho wri tten signs or
types of verbal • In this communication , the
settings, etc. The two main symbols are used to convey
the message.
com mu nic atio n are : The message can be printed or
handwritte n.
com mu nic atio n: In this, the orts , memos,
• Oral
convey the It includes e-mails , letters , rep
spoken words are used to sms, etc.
face-to-face
message. It includes phone, mon fo rm of
ncing, voice • It is the most com
communication, videoconfere
h formal and communication in business.
chat, etc. It is used for bot
sender to frame
casual conversations. The
effectiveness • It gives enough tim e to the
can be edi ted
of oral communication depend
s upon the the message. The messages
can be made
speed, volume, pitch, voice
modulation, and revised and corrections
ed.
clarity of speech, etc. many times before it is publish
munication: In this, the fully understand,
• Wr itte n com • It enables the receiver to
g the wri tten e feedback.
message is conveyed by usin inte rpr et and send appropriat
posals, press es of Non-Vt'rba l
symbols. It includes pro 3. Which are t he va rious typ
brochures,
releases, memos, contracts, com mu nication ?
, etc . The effe ctiveness of f Non -ve rba l
han dbo oks various types o
ends upon Ans . The
wri tten communication dep communication are as follows
.
wri ting , vocabu lary , gramm ar, mo re effect1w
the style of • Body Language: To be
precision and clarity. align ou r
communicators, we need to
It is a communic a the wo rds
No n-v erb al communication: body language and tone with
ges are sen t or ere nt tone
-tion where wordless messa we are trying to convey. A diff
lan gua ge, bod y ani ng of a
received. In this, the body can change the perceived me
eye contact,
posture, facial expressions, Ill
nf Com m unication
, ~
11 w•1-.ni::,• . HP•,r-, ,rrh .,hows that when an
lncJ1v1clun l lie~. he/she 1~ more likely to
blink tr f'qu cnt ly, :,hlft the body weight
Ii l, 111 onr Ir~ to the other and shrug .
eve contact: I he 1itylc ilnd duration of eye
cont.1rt I, consider ed appropriate across
the• globe . Looking Into the eyes and talking
I" co 11-.lde1rd " sign of trustworthiness and
confid ence.
Facial expressions: The human face ca n
produce thousa nds ol different expressions.
It b )aid that wh at we cannot say, our
f,ice expresses it. Our face conveys a deep
inform ation to the outside world .
4. What are the advantages of visual
communication?
1\11<, The advantages of visual communication are
as follows .
• It helps in emphasising the oral
communication . When an individual is
explaining some business offers, it is
always important to use demonstrations
for better understanding . While giving
presentations, visual aids can help
in explaining the key features of the
organisation or the produc t.
• The combination of audio-visual
communication is more effective than
words. Some facts cannot be delivered
through words . Thus, diagra
ms and
pictures are used. Graphs, maps a
nd
flowcharts are few of the self-explanatory
visual aids which show and explain the
progress, disparities, performance, statics,
etc., in a way that oral explanation would
not be able to.
• Another main benefit of visual
communication in business is that it is very
effective on the illiterate people . Some
people may not have the ability to read,
but they do have the visual ability.
• The amount of time taken in understanding
avisual communication is less as compared
to other types of communication . When
information is processed quickly, people
can make quick and correct decisio n.
12 I
Competency Based Questions
1. Mr. Mohit, a social worke r w
ent to a ,
to spread awa reness about ne 111
age
. w techni
to be used in farm ing. So he th qu(:~
villagers and disc.ussed about ga erect h
· t i:
. ma ny of th
new farming techn iques In th e
. . " .
villagers sa id . Good very nice"eti,·end, the
after listening this, was not convin,r. dMohrt
.
the villagers have taken his message .ce that
1n a right
way. What could have made Mr Moh·t h
so? • 1
t ink
a. The villagers stood too far
b. The villagers arms were crossed
c. The villagers avoided eye contact
d. All of the above
2. Mr. Saxena, the Principal of your school
receive a message that your school has been
placed among the first 10 best schools in
North region . He wants to share this message
with all the teachers and students of the
school.
Wh ich of the following is the best way of
doing this?
a. Calling all the class teachers in his office
b. Call ing all the class monitors in his office
c. Discuss with wings , head and share with
others
d. Call ing all the stu dents and teache rs in
assembly area and make announceme nt.
3. Mr. Anita, who is running an NGO, moveswith
her team to rural areas to bring awareness
among the people about how to take some
precautions after COVID .They have conducted
many meetings and demonstrat ions. But
they feel that they should prepare poS ters,
banners, point walls etc. for the village to
keep reminding people about it. They spent
. . . .
a lot of time in discussing over pros their
and cons which of the fo llowing statements
. .
about visual commu nicatio n w,·11 go agains t
choos ing these mea ns?
. 1on d
a. Visual comm unicat oes not have
n""1rh
 b. Vi sual communication is not able to
retain information.
c. Visual communication cannot keep the
attention of the receives .
d. Vi sual communication takes a lot of time
and money to show results .
4. M s. Anit a and her team used to work in t he
villages for wom en upliftment. Their team
wo rk w as see n by other NG O's and now their
act ivit ies are being seen all across in India .
For th e success of their mission, she wants
to t hank all her team members working
Ans.1. d. 2. d.
~ ='\ TEST yourself
Objective Type Questions
U ------------------------ •
1. Tick( ✓ ) the correct option.
a. Which of the follow ing are the two major
components of commun icati on?
i. Content and commun icator
ii. Communicator and audience
iii . Audience and environment
iv. None of the above
b. Which of the following is the simplest form
of communication?
i. Verbal communication
ii. Non-verbal communication
iii. Visual commun ication
iv. None of the above
c. Your school is organising a festival and you
-' have to inform the people of your locality
about it. Which form of communication
would be the most suitable?
Verbal communication
ii . Non-verbal communication
iii . Visual communication
iv. Both i. and iii.
d. Wh ich of the following is the most
common type of communication?
Methods of Communication
in different states of India. Help her in
completing her task immediate ly.
a. Sending personal SMS
b. Sending personal letter
c. Sending e-mail
d. All of the above
5. Sports coaches pat on the back of the players
to encourage them. Which non-verba l
communication is used here?
a. Touch
b. Bodylanguage
c. Paralanguage
d. Facial gesture
3. d. 4. c. 5. a.
i. Visual commun ication
ii. Verba l commun ication
iii. Non-verba l commun ication
iv. Written commun icat ion
e. Which of the follow ing commun icati on is
most suitable to advertise a product ?
i. Verbal communicati on
ii. Non -verbal communicat ion
iii . Written communicati on
iv. Visual communicati on
2. Answer the following as TRUE or FALSE.
a. It is difficult to understand and interp ret
visual communicati on as compa red to
other forms of commun ication.
b. Oral communicati on is the most reliable
form of communicati on .
c. Appearance and tone do not have any
influence on non-verbal com muni cat ion .
d. Posture shows our con fi dence and
feelings .
e. We get enough t ime t o frame messages
only in the written co mmunicat ion.
113
 .---
J , fill in the blanks.
a.
Long Answer Type Questions
is more effective as
the information shared is first-hand 1. Discuss in detail the verbal method of
information. communication .
2. Explain the various types o f non-verbal
b. It is easy to maintain a record of
communication .
communication. 3. What do you understand by visual
C.
is the most important communication? Enli st the advantages
element of non-verbal communication. and disadvantages of this method of
d. is communication.
communication
expensive . 4. Compare verbal and non-verbal
Read t he statements marked as Assertion
communication.
4.
(A) and Reason (R) . Choose the correct Application Based Questions
option: 1. When you see an e-mail full of grammatical
i. Both A and R are correct and R is the errors or incomplete sentences, how do vou
correct explanation of A. react? Does it affect your perception of the
ii. Both A and R are correct but R is not the sender? Why or why not?
correct explanation of A. 2. How aware are you of your own body
iii. A is correct but R is not correct . language? Has your body language eve r got
iv. A is not correct but R is correct. you in trouble wh ile commu nicating with
a. Assertion (A): Oral communicatio n has someone?
no legal validity. 3. You are the CEO of a company. W hich type of
Reason (R): Oral communicatio n is
commun ication would you choose to convey
interpersonal and helps in building
the rules and regulations to the empl oyees
relationships .
and why?
b. Assertion (A): Communicatio n is a
4 . Imagine you have to j ustify th at Virat Kohli is
process in which there is an input and an
a better capta in than Mahend ra Singh Dhoni
output.
to a group of aud ien ce. W hich method ot
Reason (R): Listening to others is
communicati on w ill be most approp ri ate for
an important aspect of effective
this justification and why?
communicat ion .
Short Answer Type Questions Lab Exercises
1. Design a poste r showing the ill effects of
1. Enlist the different methods of communication.
smoking and drinking on a human body.
2. Which is the easiest method of commun ica 2. Prepare a PowerPoint presentation °'"
-tion and why? the life of Shri Narendra Mod i and giVt a
3. Differentiate between verbal and non-verbal presentation in the class .
f cl
communicat ion. 3. Prepa re and present a ' Nu kkad Nata
4. Explain in your own words how body language the increa se in crime against w omen, and in
affects our communicat ion. impact on the safety of women.
s.hoWi~
understand by visual 4. Prepare a chart for your class
5. What do you
points to be kept 1n mind for effe!t :
communicat ion ? Give a few examples w here
communication.
it is used.