One fundamental human right is clothing because it allows one to go to work, socialize, and

be protected from the environment1. Dressing in the right clothes for special situations
increases people's self-esteem1. As self-perception turns positive through fashion dressing,
well-dressed people receive better treatment1. Clothing like any basic need allows people to
reach a minimum living standard1. Given the importance to people's well-being, yearly
expenditures usually include clothing; the Netherlands' median yearly wage (€38,500)3. The
recommended clothing expenditure should not exceed 5% of one's take-home salary5.

VF Corporation is one of the largest clothing, footwear, and accessories organization across the
world. In the FY 2023 the company made a revenue of $9.8 Billion of which Vans and The
Northface brand jointly accounted for about 75% of the company's sales in the same period7;p28.
Further, of all regions it sells its products globally, the Americas accounted for the biggest share
of revenue (58%) 7;p28.

Considering a shirt, pair of pants, and shoes: The average price for a Van's shirt is $ 32.2 (24
shirts)8, a pair of pants costs $59.2 (25 pairs)9, while a pair of shoes costs $77.2 (Total $168.6)10.
For The Northface the average price of a shirt is $46.3 (24 shirts)11, a pair of pants cost $113.5
(24)12, while a pair of shoes costs $142.1 (total $ 301.9) 13. Considering Vans and Northface VF
Corporation average cost for the 3 items ($235.2) is about 2 times higher than the amount
Americans spent on clothes4.

For the company’s competitor Under Armour, the average price of a shirt, pants, and shoe
is $448, $609, and $13710, respectively ($ 241 total). For Reebok and Nike the total cost is
$21613,15,14 and $32716,17,18respectively. On average the three competitors charge $261.3, which is
1.5 times higher than VF’s cost.

VF Corporation prices are lower than that of its competitors.