External Factor Evaluation (EFE) Matrix (20 pionts in total)

1. Supply the missing weighted score and compute for the total weighted score.(14points)
Weighted
Key External Factors Weight Rating
Score
Opportunities
1. Rowan County is growing 8% annually in population 0.05 3 0.15
2. TDB University is expanding 6% annually 0.08 4 0.32
3. Major competitor across town recently ceased 0.08 1.) 2 0.16
operations
4. Demand for going to cinema growing 10% annually 0.07 1 0.07
5. Two new neighborhoods being developed within 3 0.09 1 2.) 0.09
miles
6. Disposable income among citizens grew 5% in prior 0.06 3 3.) 0.18
year
7. Unemployment rate in county declined to 3.1% 0.03 4.) 2 0.06

Threats
8. Trend toward healthy eating eroding concession sales 0.12 3 0.36
9. Demand for online movies and DVDs growing 10% 0.06 2 0.12
annually
10. Commercial property adjacent to cinemas for sale 0.06 3 0.18
11. TDB University installing an on-campus movie theatre 0.04 2 0.08
12. County and city property taxes increasing 25% this 0.08 2 0.16
year
13. Local religious groups object to R-rated movies being 0.04 3 5.) 0.12
shown
14. Movies rented from local Blockbuster store up 12% 0.08 2 6.) 0.16
15. Movies rented last quarter from Time Warner up 15% 0.06 1 0.06
1.00 7.) 2.27

2. Discuss the result of EFE Matrix and give conclusion and recommendations. (6points)

The result of an EFE Matrix is total weighted score is 1.0. The average total weighted
score is 2.27.The weighted score is 1.0, means the organization's strategies are not effective,
and it's not responding well to existing opportunities or threats. And The the total weighted score
is 2.27, means the organization should continue with its current strategies while also looking for
ways to improve. This could involve strengthening relationships with suppliers, improving
product quality, or increasing marketing efforts.