OCT 2023 1ST EDITION

POSTGRADUATE PROGRAMME
DIGITAL
TRANSFORMATION
Innovation and Digital Transformation
 Postgraduate Programme
Ready to make
change happen?
At Porto Business School we have a
clear mission: to promote change in
the lives of people and organisations,
through an innovative and excellent
educational journey.
Digital Transformation

A journey that will enable everyone

to become an agent of transformation,
capable of changing their lives and
impacting the destiny of their
organisation and society.

A journey that will allow access to

an exclusive network of skills and
people, on a path of continuous
and impactful learning.

Embark on this experience and

get ready to sail into the future.
Porto Business School
 Postgraduate Programme

About a Porto Since 1988 More than 30 years

Business School driving change

Unique DNA Association with more than

40 organisations
Part of the University of Porto

International
recognition
Digital Transformation

Triple accreditation

Positioning in the
rankings

Partnerships

Sustainability LEED Gold Certification

(Leadership in Energy &
Environmental Design)
Paper Free School

Community

3600 22000 440 24

Porto Business School

Trained Former Professors Different

executives students nationalities
every year
 Postgraduate Programme
Empower yourself
with in-demand skills,
disruptive innovation
strategies, and the
knowledge to drive
groundbreaking
change in any industry.
Digital Transformation

The world is undergoing a rapid digital

transformation and the demand for
professionals who understand how to
leverage technology to drive change and
innovation has never been greater.

The programme will equip participants

with the skills and knowledge they need
to succeed. With a focus on hands-on
learning, real-world case studies, and
practical examples, participants will gain
a deep understanding of the technologies,
processes, and best practices that are
shaping the digital world.
Porto Business School
 Postgraduate Programme

What can you Benefits:

expect from the • Position participants to keep up with the fast pace of
digitalisation and become the agent of change to drive,
programme? accelerate or start the Digital Transformation in their
organisations.
• Gain competitive skills that will allow adapting to an
ever-changing digital landscape.
• Identify and define clear business strategies and the
vision for the Digital Transformation to happen in their
organisations.
Digital Transformation

• Develop an action plan focused on Operational Models,

Platform Technologies and Initiatives that generate value and
the steps and stakeholders necessary to deliver it successfully.
• Learn about key tools and technologies that will support
and guide the Digital Transformation, such as Data Science,
Analytics, AI for Business, Data Visualisation, and Industry 5.0
technologies.
• Develop skills to take advantage of Digital Marketing,
Social Media and Data Driven decision making to boost
the outreach of their organisation and value of their project
portfolio.
• Learn from experienced professionals what works
and what are the main pain points when driving change in
organisations and how to address them successfully.
• Become equipped with best practices and real-world
examples to implement cybersecurity controls, data privacy
risk management and cloud computing architectures.
• Learn about the Agile Mindset and how to put it into
practice.
• Identify a clear Vision and business purpose for Digital
Transformation and why it is relevant in the current
socioeconomical-
political contexts.
• Enhance the organization’s digital capabilities by
identifying and applying the right tools and technologies that
Porto Business School

will lead to more efficient and effective processe

For whom?
Business professionals / Entrepreneurs and startup founders
/ IT professionals / Management consultants / Government
and nonprofit employees / Academics and researchers /
Recent graduates / Career changers
 Postgraduate Programme

Curricular Structure
The programme confers 60 ECTS.
It can be attended presential or fully online.

1st term 2st term 2st term (electives*)

Digital Business Strategy Digital Leadership Financial Management

for Digital
Digital Transformation

Data Science & Analytics Industry 5.0 Technologies Transformation

Organizational Execution AI for Business Data Processing.

Visualization and
Digital Marketing & Data-Driven Decision Reporting
Social Media Making
Cybersecurity & Risk
Management

Agile Project
Management

Human-Centered Design
Porto Business School

* Participants choose 4 electives, two of which must be from the list above,
and the other two are free choice from this or the Postgraduate Programme
APPLICATIONS in International Business.

The programme may be subject to changes.

 Postgraduate Programme

Learn from
the best

Mário Amorim Lopes

Programme Director
Digital Transformation

Professor at the University of Porto, researcher at

INESC-TEC, co-founder of two technology start-ups, he
has helped companies to create new value propositions
based on data.
LINKEDIN

Paulo Gomes
Programme Director

Data Science and Analytics Manager at BA Glass, with

over 15 years’ track record of leading the
development and deployment at scale of technical
Porto Business School

digital solutions for the energy and manufacturing

industries.
LINKEDIN
 Postgraduate Programme

A journey
beyond the
classroom

Do you know that...

... Porto Business School ... you can count on ... by choosing Porto
Digital Transformation

organises hundreds of the support of the Business School, you will

free events every year? Documentation and
Information Centre?
Book launches,
conferences, workshops, Access to recommended
webinars, cocktails books and latest
– lots of networking publications in your
opportunities. sector and also access
to documents, databases
and scientific articles that
can improve your work
and your study.
Porto Business School
be part of an exclusive
community with more
than 22,000 alumni?
The Alumni Office
organizes numerous
annual activities,
including Alumni Day –
an event dedicated to the
celebration and reunion
of our alumni.
 Postgraduate Programme
Ready to explore
with us?
A unique learning opportunity!
By attending this Postgraduate
programme, you will have the
possibility to participate in our
International Week. Porto Business
School has established partnerships
Digital Transformation

with some of the best business

schools in the world, enabling you to
visit them for an immersive learning
and networking experience.

Optional module.
For more information please contact:

INTERNATIONAL OFFICE
Porto Business School
 Postgraduate Programme
Duration 3 trimesters

Schedule Mondays and Wednesdays - 6.30 pm to 9.30 pm

For holiday related issues or assessment needs it may,

exceptionally, be used other days of the week. Given the
nature of the programme, the use of personal computer
is required.

Language English
Transformation

Investment
Business

1st phase - Early Bird Fee (until 20th May 2023): 6.900€
2nd phase (until 18th September 2023): 7.400€

Applications
International

To embark on this journey, you must have a university

degree. In exceptional cases, applicants without a
Digital

university degree may be admitted upon assessment

of their academic curriculum and professional
experience.

Diploma Students who pass all the subjects will be awarded a

Postgraduate Diploma in Digital Transformation.
In accordance with the Regulations of the University
of Porto, the Postgraduate programme in Digital
Transformation gives those who complete it 60 ECTS
(European Credit Transfer System) credits in the area
of Business Sciences.

Commercial Discounts Companies partnering with the Porto Business School

and their staff, members of the Porto Business School
Alumni and former students of the University of Porto
are eligible for special offers. The Porto Business
School has also signed agreements with various
financial institutions in order to obtain funding for the
programmes it offers. For more information, please
contact us.
Porto Business School

Scholarships Porto Business School provides a scholarship

programme for international students. For more
information, contact us.

ENGAGEMENT AREA
 Postgraduate Programme
Application support and For more information about the Postgraduation
other questions Programmes, contact

ENGAGEMENT AREA

Application step by step 1. Online application

ACCESS HERE

2. Click on “Register/Registo” and create

your user profile.
3. Confirm your registration via the email
Transformation
Business

you receive for this purpose.

4. Login to the portal with your new profile.
5. Click on “Apply to a programme/Iniciar
International

uma candidatura”.
6. Select the type of programme you want
Digital

to apply for.
7. Select the specific programme you wish
to apply for.
8. Fill in the form with your personal details,
academic background and professional
experience.
9. Upload the requested documents, such
as the motivation letter, photo and CV.
10. Submit the application, paying the
application fee (25€).
Porto Business School

The programme, dates, prices, and facult may be subject to

changes.
Academic Associate: Contacte-nos:
Postgraduate Programme
pbsenrolment@pbs.up.pt
+351 226 153 270
Avenida Fabril do Norte, 425
Non-academic associates: 4460-314 Matosinhos
www.pbs.up.pt
International Business
Porto Business School