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(En) BlaBlaCar - Declaration of Extra-Financial Performance 2022
(En) BlaBlaCar - Declaration of Extra-Financial Performance 2022
Extra-Financial
Performance 2022
Chapter
Table of Contents
1
Intro page
chapitre 1
BlaBlaCar: at
the forefront of
people-powered,
sustainable
mobility
Since 2006, BlaBlaCar has been at the forefront of the sharing Today, this community also includes 75 partner bus companies for
economy, leveraging technology to develop mobility solutions for the bus activity operated in Western Europe (BlaBlaCar Bus brand),
people and the environment. but also 188 in Brazil and 1,500 in Ukraine for its ticket distribution
activity (buses not operated by BlaBlaCar).
By allowing users to share empty seats in their cars on already-
planned trips, we make a large inventory of previously untapped BlaBlaCar also offers the unique ability to organically adapt to
journeys available for carpooling. As a result, millions of travelers strong variations in supply or demand, whatever their nature or
can move around by making better use of existing infrastructure scale. Whether it’s a transport strike, a global pandemic or the war in
and flows, while avoiding CO2 emissions and building human Ukraine, BlaBlaCar and its engaged community have demonstrated
connections. their ability to adapt to exceptional and fundamentally disruptive
events, by providing mutual aid and solidarity on a large scale.
The shared car being a universal connector accessing every place
where there is a road, BlaBlaCar has created a unique mobility A solution to the dual challenge of energy sobriety
network with more than 2 million meeting points, improving
worldwide access to mobility and territorial inclusion.1 and purchasing power
Initially built around carpooling, BlaBlaCar became multimodal in If for the past 15 years BlaBlaCar has offered a solution that saves
2019 with the integration of buses and soon trains. In the longer costs and reduces the carbon footprint of travel, never has the
term, the aim is to become intermodal, connecting these different context been so aligned with BlaBlaCar’s value proposition as it
modes of transport together and creating a unique door-to-door is today.
solution that is accessible to as many people as possible.
Inflation at its highest level in 30 years, the war in Ukraine and
Today, BlaBlaCar is the global digital marketplace for shared its consequences for our energy choices, rising climate awareness…
mobility in 21 countries, built around social connections and These phenomena are generating a sense of urgency to find
resource-optimization. In 2022, 50 million empty seats in cars were solutions to the dual challenge of energy sobriety and preserving
filled thanks to BlaBlaCar, generating 450 million euros in savings purchasing power.
for drivers and enabling 90 million human connections.2
In December 2022, while the French government announced a
major national carpooling plan allocating 150 million euros to
accelerate the adoption of carpooling for daily commutes, Spain
Between carpooling and buses, the network introduced carpooling for the first time in a bill on sustainable
connected by BlaBlaCar contributed to mobility to better support its adoption.
avoiding over 1.55 million tonnes of CO2. 3
With these measures, governments are recognizing that carpooling
is an effective, targeted and immediate solution to our current
In a world without BlaBlaCar, the total emissions of that mobility and future challenges.
would have amounted to 7.9 million tonnes of CO2. Thanks to
BlaBlaCar's optimization and matching technology, this figure is It is clearer than ever that, in order to reduce spending, our
reduced to 6.3 million tonnes of CO2 in 2022. dependence on fossil fuels as well as carbon emissions, our travel
habits must change. Shared mobility is part of the solution:
To achieve this, BlaBlaCar has created a state-of-the-art BlaBlaCar has and will continue to bring this vision to everyone,
technological infrastructure, the visible face of which is the mobile individuals, companies, governments, and other stakeholders in
application and the website that connect a community of 26 the transition towards more sustainable and inclusive mobility.
million unique active members.4
Nicolas Brusson
Co-Founder & CEO of BlaBlaCar
______________________________________
1
Each meeting point corresponds to an area of 150m x 150m from which at least one or more carpool journeys started or ended over the course of the year.
2
The sum of human connections created during carpooling trips: between the driver and his passengers, as well as between passengers on the same trip.
3
Carbon footprint methodology, see section 7.2.
4
Number of members who have posted or booked at least one bus or carpool ride in 2022.
Matching members This trust, accumulated over several years of experience and
generated as members rate each other after every ride, is difficult
For carpooling to work, a driver and passengers must want to go to replicate without long-term investment. Its value was highlighted
in the same direction at a certain time, be put in touch, and choose in 2016 through a study carried out with the researcher Arun
to share a trip together. This matching process is only possible on Sundararajan from New York University, presented in the report
a large scale when a large community of members and a large Entering the Trust Age, as well as in Harvard Business Review.5
volume of usage is reached. For over 15 years, our efforts have been
aimed at fostering the growth of this community in order to improve The sense of community is strong: 88% of BlaBlaCar members
the chances of matching between individuals and develop the report having a "high level of trust" in another BlaBlaCar member
granularity of the network as a result. with a complete profile (compared to 42% in a neighbor or 58%
in a colleague). The trust generated on the platform is therefore
We are constantly working to optimize our matching algorithms in essential for people who never would have met otherwise to share
order to fill more empty seats, improve the selection of meeting a ride. This level of trust also creates a space for social connection:
points and enable drivers to maximize their savings on travel 84% of our members declare having enriching conversations in
costs. Our technology automatically suggests additional meeting carpooling, and 76% of them say they feel useful to others thanks
points along a driver’s original route, making sub-trips possible to exchanges in the car.6
and increasing the chances of finding multiple passengers along
the way. We are also working more generally to enhance the 1.2.2. CARPOOLING FOR DAILY COMMUTES
experience for our members, whether through improved payment
systems or continued investment in our customer service. In 2018, BlaBlaCar launched BlaBlaCar Daily, a carpooling app
dedicated to daily commutes or short-distance travel (trips
shorter than 80km). The application is currently active in France
only, with up to 160,000 trips a month.
In 2022, BlaBlaCar reached over 2 million
meeting points worldwide.
Passenger’s home
Driver’s home
Meeting points for BlaBlaCar journeys around the world in one day.
Pick-up
Driver’s work
Drop-off
Europe
Passenger’s work
______________________________________
5
Sundararajan, Arun. “How Digital Trust Powers the Sharing Economy: The Digitization of Trust” - Harvard Business Review, 2016
6
BlaBlaCar “Bringing People Closer” 2018 study conducted by Le Bipe based on surveys of 4,733 BlaBlaCar members in 9 countries.
Development phases
______________________________________
7
Sources: ADEME, “2018 carbon database”; SDES for households’ car access; ARAFER 2019 for the occupancy rates of long-distance buses.
8
The percentage varies from country to country and ranges from 12% in Brazil, 16% in Spain, 25% in France to 29% in Germany.
A multimodal platform
As our platform became more international, it has also seen a diversification in modes of transport across countries.
The proportion of passengers traveling by bus represents 21% of all passengers worldwide, and up to 35% in France.
2018 2022
21% 23%
35%
100%
79% 65% 77%
Share of carpoolers who had already used bus Share of bus users who had already used carpool
60 % 60 %
40 % 40 %
20 % 20 %
0% 0%
2017 2018 2019 2020 2021 2022 2017 2018 2019 2020 2021 2022
1.3.3. FURTHER DEVELOPING OUR 1.3.4. OUR VISION FOR LONG-DISTANCE BUSES
TECHNOLOGICAL SOLUTIONS
The international bus sector is still in development, which presents
To roll out its strategy, BlaBlaCar must continue to be a pioneering, a major opportunity for three reasons:
technology-first player. The proportion of our team working in
Research & Development (R&D) continues to grow. Between 2019 • Unlike other industries like aviation, ground transportation
and 2022, the R&D team rose from 31% to 50% of our total does not currently use a unified database, such as a Global
workforce. Distribution System (GDS).
• The transition to online distribution is only just beginning
Among other things, the technical teams focus on: outside of Western Europe; over 80% of tickets are still sold
in person across our geographic areas (Brazil, India, Mexico,
• Making multiple modes of transport available on a single Eastern Europe, etc.).
mobile app with unified payment;
• Supply in these countries is particularly fragmented: there is
• Improving the intelligence of our algorithms to make a place and a need for a global aggregator. Unlike Western
connecting with others easier and developing an even more Europe, which has seen a large concentration of players in
granular network; the bus market, the market in these countries is fundamentally
different and remains highly fragmented.
• Providing price recommendations to carpool drivers to boost
their chances of finding passengers, while preserving the To seize these opportunities, BlaBlaCar has enhanced its
fundamental concept of collaboration and cost-sharing, as technological infrastructure with Inventory Management System
well as low prices for passengers; (IMS) and Global Distribution System (GDS) tools.
• Developing tools for bus operators to manage their fleet, The integration of buses on our platform, with already millions
pricing and distribution, in particular via digital channels; of passengers, will help accelerate the digitization of the sector.
• ptimizing the bus network we operate in France to serve a
O BlaBlaCar distributes bus tickets for more than 188 bus operators in
maximum of demand and encourage a modal shift to shared Brazil, where the activity is still very new, and over 1,500 in Ukraine.
transport;
______________________________________
9
Plan national covoiturage du quotidien (National Plan for Daily carpooling)
TALENT
TALENT
We are building the go-to digital
714 employees in 6 countries marketplace for shared mobility 43 - Employee Net Promoter Score
45% of workforce in R&D & 2 tech hubs
400+ employees having received at least
50+ nationalities and 43% women one training
100% permanent employees are
TECHNOLOGICAL Long-distance buses shareholders
Servers powered by renewable energy Asset-light, agile network that is infinitely scalable & granular Energy savings
Strong brand (95% of organic traffic) 1.55 million tonnes of CO2 avoided
Declaration of Extra-Financial Performance 2022 "Fun & Serious" & entrepreneurial company culture
10
Chapter 1
______________________________________
10
Source: Article L3132-1 transport code (LOM)
11
BlaBlaCar Zero Empty Seats study (2019) on the environmental impact of carpooling.
STRATEGY
& BUSINESS
10%
13%
GENERAL &
ADMINISTRATION
14% 45%
18%
CUSTOMER RELATIONS
TRUST & SAFETY
Corporate
responsibility
at the heart of
the strategy
Since its creation, BlaBlaCar has leveraged technology to Whether it comes to saving costs on a daily basis, or solidarity in
develop sustainable, human-friendly mobility, accessible to the times of crisis, the societal contribution of carpooling continues to
greatest number. Back in 2006, its founders and first employees be demonstrated (see Section 4). But can more be done? A strategic
wanted to build a company whose values are embodied both in reflection began in the autumn of 2022 to outline the ambition that
the services offered and within the teams. The group’s Corporate the company could give itself in 5-10 years. This will result in the
Social Responsibility (CSR) journey, detailed above, is characterized formalization of a medium-term CSR strategy with quantified
by an inherent and ongoing commitment to social, societal and environmental and societal targets and action plans.
environmental issues.
Even though impact has been at the heart of the BlaBlaCar model
and ethos since day one, CSR requires a structured, ambitious and 2.2. MANAGING OUR
assertive commitment. BlaBlaCar started structuring its data to EXTRA-FINANCIAL PERFORMANCE
monitor its progress and has been developing methodologies
with independent experts to measure its impact since 2016.
The company’s activities in terms of extra-financial performance are
In the last 15 years, the company passed several strategic milestones:
jointly carried out between the Board of Directors, the Executive
the large-scale development of carpooling, internationalization
Committee and the CSR Steering Committee set up in 2021.
across 21 countries and 3 continents, and multimodality with the
integration of buses and soon trains.
BlaBlaCar’s activities are intrinsically linked to CSR objectives,
as sharing rides avoids CO2 and creates social ties. However the
In more recent years, numerous crises such as the pandemic, the
company wishes to go further and have a proactive approach of
war in Ukraine and the energy crisis have confirmed the resilience
continuous improvement around these environmental and societal
and adaptability of the BlaBlaCar model: one of the solutions to
issues.
today’s societal challenges, whether they are related to mobility,
purchasing power, social ties or the environment.
• The Executive Committee defines the strategy, policies,
objectives and drives the performance of the organization’s
As it was the case for many companies, the Covid-19 crisis called
activities.
into question the company’s internal set-up, ways of working and
rituals: BlaBlaCar’s company culture evolved in 2021 and 2022 in
• The Board of Directors validates the strategy established by
order to better respond to the needs of employees in a changing
the Executive Committee and assesses its implementation.
world (see Section 5).
Within the Board, the Audit and Compliance Committee makes
recommendations on the organization’s risk management
In a context of post-Covid recovery, the European Union and its
process. In particular, the Committee and the Board review
Member States are focusing on the low-carbon transition and
the company’s extra-financial performance disclosures.
calling for actors at every level to comply with the Paris Agreement.
To that end, the company is continuously investing to optimize
• The CSR Steering Committee, composed of 4 of the 6
usage of vehicles on the road and promote shared mobility (see
members of the Executive Committee and the CSR Manager,
Section 3), and is committed to formalizing a medium-term carbon
meets every two months to ensure decision-making and to
trajectory in 2023.
oversee the implementation and operational monitoring of
the strategy.
Board of Directors
Validates the strategy
and assesses its implementation
Executive Committee
Defines the strategy, the policies, and the objectives,
and drives the performance across the group
BlaBlaCar team
Impact ambassadors
Goals SDG Challenges Risks Description Policies and action plans Section
Change in regulations on support Unfavorable change in carpooling incentive schemes Promoting shared mobility as a sustainable solution 3.1.
measures for energy transition at local level (subsidies, for example) or nationally
17, 13 Climate change Collaborating with public authorities on public policies relating 3.1.3.
(local subsidies, Energy Saving (Energy Saving Certificates, French carpooling bonus,
Certificates, etc.) for example). to sustainable mobility
One or more major bus accidents or carpooling Creation of a climate of trust 6.1.1.
Road Safety safety incidents could break the trust of members
9, 11 Major bus or carpooling incidents Road safety policy 6.1.3.
User trust in BlaBlaCar. The company’s reputation could be
damaged. Crisis management procedure 6.1.4.
BlaBlaCar could experience difficulties in the A culture committed to the development of all talents 5.1.
Diversity, Failure to respect principles of
implementation of its non-discrimination policies, “All shareholders” program 5.1.2.
non-discrimination diversity and equity and failure
5, 10 for example in terms of gender diversity, equal pay
and anti- to combat discrimination and Code of Ethics and Conduct 5.3.1.
for women and men, seniority, or the employment of
harassment harassment Diversity and Inclusion Strategy 6.2.3.
people with disabilities.
Make cities and human settlements BlaBlaCar’s mobility network, with 2 million 4.2.
inclusive, safe, resilient and sustainable. meeting points in 2022, connects territories and
enables travelers to reach areas that are poorly
- For safe, accessible and viable transport; served by public transport.
- Implementation of action plans for
the rational use of resources and the BlaBlaCar continues to explore the
mitigation of the effects of climate complementarities between the means of ground 3.1, 3.2
change. transport in order to achieve an interconnected
network and develop door-to-door travel.
Take urgent action to combat climate #ZeroEmptySeats engagement of filling empty 3.1,
change and its impacts. seats in vehicles. In 2022, BlaBlaCar contributed 3.2.1.
to avoiding 1.55 million tonnes of CO2 thanks 3.2.2.
to the relative efficiency of filled cars and buses
compared to other modes of transport.
Promote sustained, inclusive and By adding online bus ticket sales to its offering, 3.1,
sustainable economic growth, full and BlaBlaCar brings new customers to bus operators, 3.2.1.
productive employment and decent work allowing better optimization of their vehicles and 3.2.2.
for all. a source of income. The partnership with BlaBlaCar
also gives them increased visibility thanks to the
- Achieve a high level of economic marketing campaigns carried out by BlaBlaCar.
productivity through diversification,
technological modernization and In our carpooling service, cost-sharing and access to 3.3.
innovation; mobility at low prices allow travelers to save money 7.2.
- Efficient use of resources; and preserve their purchasing power.
- Offer everyone a decent and quality job,
training and employment opportunities for Internally, BlaBlaCar is committed to offering its 5.
new generations. talents a dynamic career with autonomy and
flexibility, in a supportive and inclusive environment
(BlaBlaPrinciples, Learning strategy).
Strategy, policies
SDG Description of the SDG Section
and action programs
Achieve gender equality and empower all The BlaBlaCar service is intended for everyone, 6.1.
women and girls. and includes features that allow secure exchanges
between members. For women, the feature Ladies
- Participation and access to management Only allows female drivers to choose to travel
positions; only with other women.
- Use of key technologies, in particular
computers and communications, to Internally, compliance with the principles of 5.3.
promote the empowerment of women. Diversity, Equity and Inclusion (DEI) is ensured
by the Code of Ethics and Conduct as well as
BlaBlaCar’s DEI strategy.
Partnerships for achieving the goals. BlaBlaCar, the world leader in carpooling, acts 3.1, 4.2.
as a catalyst for sustainable mobility through
- Mobilize and share knowledge, expertise, its various collaborations with local (regions),
technologies and financial resources to national (Carpooling Plan) and international
help all countries, especially developing players (IFC, member of the World Bank Group).
countries.
The European Regulation of 18 June 2020 or "Taxonomy Regulation'' Declaration under French law. In 2023, BlaBlaCar will begin
is an important provision of the Sustainable Finance Action Plan identifying the scope of its activities eligible for Green Taxonomy.
launched by the European Union to design a new reporting
framework and redirect financial flows towards a more By optimizing the use of cars already on the road, carpooling makes
sustainable economy. The common objective is to achieve carbon it possible to avoid greenhouse gas (GHG) emissions on a large
neutrality at the European level by 2050. scale and to provide access to sustainable mobility, via a digital
solution. It allows individuals to contribute to the mitigation of
European Taxonomy is a strategic issue for companies in terms climate change and the limitation of pollution linked to their
of access to capital, compliance and investment strategies. It mobility without contravening the four other environmental
establishes classification rules to provide a common understanding objectives set by the European Union.
around which activities should be considered "sustainable"
based on whether they contribute substantially to one of the six It will therefore be necessary in the coming months to assess
environmental objectives of European Taxonomy. BlaBlaCar's eligibility as an "enabling" activity.12
______________________________________
12
ctivity that enables activities other than itself to contribute to the achievement of one of the six environmental objectives" EU regulation 2020/852 of 18 June 2020 on the establishment of a
A
framework to promote sustainable investment.
Intro page
chapitre 1
Our
environmental
impact
There is the same number of people in both lanes, but not the same number of cars.
3.1.3. OFFERING MOBILITY SOLUTIONS FOR Thanks to the development of the Sustainable Mobility Package
in France, companies can also pay up to €500 per year for the
PUBLIC AND LOCAL ACTORS commuting costs of their employees who go to work using soft and
shared mobility, such as cycling or carpooling.
The transition to sustainable mobility requires significant
collaboration between governments, businesses, civil society
BlaBlaCar Daily has already signed partnerships with 90 large
and citizens. In particular, it requires the appropriate investments,
companies such as Randstad, Manpower, Auchan and L’Oreal to
policies and technologies to enable the equitable and efficient
help them increase the share of carpoolers among their employees.
deployment of the right mobility solutions.
For local or regional authorities,
BlaBlaCar’s contributions to sustainable mobility come down to its
investing in carpooling is cost-effective
various innovations in the way of matching technology and the
– on average 6 times less expensive
digital transformation of the bus industry. Those innovations are
per passenger-kilometer than a French
meant to support the many initiatives taken by public authorities, at
generic regional train line17 – and without
local and national levels, aimed at preserving energy and fighting
risk since the subsidy is conditional on the
pollution and congestion.
success of the carpooling.
In France, many mechanisms have emerged in recent years to
After the launch in Occitania in November
accelerate the massive adoption of soft and shared mobility, such
2022, the number of carpoolers has
as the 2019 Mobility Orientation Law (LOM) and the National
increased twice as fast in the region
Carpooling Plan of end-2022, which aims to triple the number of
than in the rest of France.18
daily carpool trips in France from 900,000 today to 3 million, by
offering a double carpooling bonus of €100 for each new driver.16
Adrien Tahon
Vice President Business Development
______________________________________
16
Press kit (French), launch of the National Carpooling Plan by the French government.
17
“La Cour Des Comptes Relance Le Grand Débat Sur Les Petites Lignes Ferroviaires.” Les Echos, 23 Oct. 2019.
18
Number of passengers transported between October 2022 and November 2022.
______________________________________
19
“Le Covoiturage En France, Ses Avantages et La Réglementation En Vigueur.” French Minister of Ecological Transition.
20
Carbon footprint methodology: see section 7.2.
21
SNCF TER Grand Est Comparator (French). 8.9g CO2/km/passenger for electric regional trains (TER) and 78.9g CO2/km/passenger for diesel regional trains (TER).
Declaration of Extra-Financial Performance 2022
23
Chapter 3
Increasing the flexibility of the BlaBlaCar Bus Exploring alternative energy sources to power
network to increase occupancy BlaBlaCar Buses
In 2022, we continued to optimize the bus network by In 2022, we started exploring the decarbonization of the BlaBlaCar
adapting the size of the fleet and lines served according to Bus fleet, another important way to improve the environmental
demand and seasonality. performance of our mobility solutions.
The objective is to maximize occupancy rates at all times, by Several technologies exist as alternatives to fuel for short-distance
lowering capacity in the low season, and expanding in the high buses, such as electric or natural gas. For the time being, however,
season in order to better meet customer needs. This variability is these technologies are not yet compatible with the operational
also done on a more granular level between days of the week, requirements of long-distance buses (due to low autonomy).
when demand is higher on a Friday or lower on a Tuesday for
example. From the research conducted by the teams, it was concluded that
biodiesel was the only deployable alternative today to start the
The optimization of the network is made possible thanks to the decarbonation process of the BlaBlaCar Bus fleet. Biofuel is all the
implementation of a dedicated IT tool developed internally, as well more interesting as it comes from rapeseed waste, thus recovering
as the collaboration of our bus partners. organic matter that is already available and not diverting cultivable
land to produce it.
In 2022, we extended this optimization process to our entire
network, which made it possible to reduce overcapacity by 10% To that end, we have signed an agreement with 2 bus partners to
in low season (vs 2019), and increase the occupancy rate of convert 12 vehicles, as in 3% of the fleet to biodiesel during 2023.
BlaBlaCar buses by 20% compared to the previous year.
Once on the road, this fleet will represent the largest biofuel bus
network in France. Its energy efficiency should match the emissions
of the French rail network, around 12 to 16 grams of CO2 per km
per passenger, a 60% decrease from current performance figures.
In 2022, the occupancy rate on BlaBlaCar Bus
increased by 20% compared to the previous year. Beyond biofuel, we will continue to monitor technological advances
for other energy sources that might become more readily available
in the future. Many promising initiatives are already underway to
decarbonize the sector, such as electrification or hydrogen-based
technologies.
The garden and the green roof were designed with the support of an
3.3. SUSTAINABILITY AT THE HEART OF ecologist, to promote the development of biodiversity and enhance
OUR INTERNAL OPERATIONS air quality. They also help reinforce the insulation and thermal
inertia of the building’s top floors. The choice was made not to build
a car park and to rather encourage soft or shared mobility, as the
building is in close proximity to public transport and includes an
3.3.1. BLABLACAR HEADQUARTERS, A MODEL 80-bicycle garage. With the aim of encouraging sports and physical
OF SUSTAINABLE ARCHITECTURE activity among its employees, BlaBlaCar also included a gym and
yoga room with a dedicated fitness program
For the Facilities team, CSR is a key selection criterion for various
suppliers, 90% of them having a certification or an environmental
or social mission (cleaning service certified Ecovadis, meeting room
technology certified Solar Impulse Foundation, most food and
drinks certified organic, local, fair trade…). To continue promoting
responsible, fair and sustainable food, BlaBlaCar introduced Smart
Refrigerators that serve local food, precisely calculate consumption
in order to calibrate the number of meals they offer, and have
dedicated containers for recycling and reuse.
©Davide Leggio
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22
The move was carried out almost exclusively by bicycle and recycled cardboard with Carton Plein, a company that employs people in professional reintegration.
Towards a more energy-efficient platform Last March, a group of employees covering different R&D teams
within BlaBlaCar joined the Digital Sobriety Challenge 2022
In 2022, the BlaBlaCar Engineering team closed its last data center alongside other French companies. The objective of this 4-month
and finalized the migration of the infrastructure to Google Cloud challenge was to raise awareness on sustainable IT and product
Platform, a hosting service powered entirely by renewable energy. design and to improve their digital and cloud management
This migration was an opportunity to take a step back, evaluate practices. A jury made up of experts and influencers from the Green
our technological needs, and determine the best way to meet those IT space in France evaluated the projects and handed the Bronze
needs in a more cost- and carbon-efficient manner. Award to the BlaBlaCar team.
BlaBlaCar’s activity is periodic: our members travel more during The BlaBlaCar team’s project consisted of analyzing a user journey
weekends or holiday periods than on Tuesday mornings, for and identifying the carbon impact at each stage according to the
example. The challenge for BlaBlaCar’s IT Infrastructure team during amount of data exchanged. The team identified that when a user
this migration was to design a platform that took into account searches for a ride, that user performs an average of 8 searches
and adapted to these variations in member activity. In a logic of (each displaying several pages of results) and repeats the same
resource-optimization, the aim was to effectively manage drops search approximately 3 times (back and forth between different
and peaks in traffic and save time and energy while preserving search results). The team identified solutions that consisted of, for
the user experience. example, optimizing the size of the data exchanged, or finding ways
not to send any data at all.
The IT infrastructure team therefore launched the Right Sizing
project with developers to determine the right amount of power Although these solutions could not be developed within
needed for their applications, and to ensure that the sizing the framework of the project, the Challenge paved the
requested (central processing unit, CPU) was consistent with their way for the creation of a cross-functional working group
usage. that regularly exchanges on how to make BlaBlaCar’s tech more
energy efficient.
This optimization effort, which lasted several months, improved
the efficiency of the dimensioning of the CPU from 25 to 53%
and enabled the team, thanks to dedicated monitoring tables,
to find the right setup to ensure the better use of our technology
infrastructure.
Mobility
Our
societal
impact
THE D.R.E.A.M. FRAMEWORK By the end of 2022, 114,000 drivers had obtained the Super
Driver status in France, increasing their chances of receiving
To generate trust, member profiles must be:
passenger reservations by 6 percentage points compared to
a driver without this status.
Declared
Members declare their name, age, ride preferences, and a The Super Driver status helps strengthen trust between
short bio as the basis of a reliable online profile. members, promote drivers who actively participate in the
trust system and encourage others to improve their profiles
and their reliability.
Rated
BlaBlaCar requests peer-to-peer ratings after each ride for
members to build an online reputation. A specific score on
driving skills is also requested from passengers.
Engaged
4.1.2. BE THE MEMBER: LISTENING TO OUR
Members commit financially to a transaction before the trip
MEMBERS TO BETTER MEET THEIR NEEDS
to ensure they honor their commitment.
BlaBlaCar features arise from constant interactions with members.
For our teams, it is an ongoing process that consists of getting
Active to know the BlaBlaCar service and spending time within the
Information about a member's prior experience is provided community. This is the rationale behind our internal principle, Be
so members can make informed decisions. The Member. Among others, employees can choose from several
activities to interact with the community:
Moderated
BlaBlaCar offers the verification of identity documents via Unlimited free buses and carpooling on BlaBlaCar, even for
a third party, and moderates profile photos and messages personal journeys, in order to test the product, survey members and
exchanged between members using key words. share feedback with the team.
Another way to gather feedback from our members? With these tools, the Community Relations team is thus able
Give our most loyal member ambassadors, the to focus on cases requiring more support, as well as on the
BlaBlaHelpers, the opportunity to test our features continuous improvement of the service.
before they are deployed.
This community, created in 2014, brings together 4.1.4. BUILDING SOCIAL CONNECTIONS
our most committed carpoolers who are in direct
contact with the BlaBlaCar teams. Once a framework of trust has been established, carpooling can
give rise to positive and enriching social relations between people
Their engagement is so strong that they voluntarily from all walks of life.
answer live questions from members who carpool or
travel by bus via a dedicated chat on our website.23 Carpooling is a balanced relationship between equal
peers who, regardless of their background, age or status,
share a journey and its costs equitably. In a 2018 study,
Since 2014, more than...
50% of members said carpooling exposed them to more diversity
than their everyday lives.24
2,800 BlaBlaHelpers
In France, Spain and the United Kingdom
Théophile (28 yo), France Patricia (39 yo), Spain Monika (50 yo), Poland Cesar (35 yo), Brazil Cédric (18 yo), France
“I carpooled with “My best BlaBlaCar memory “My husband and I will “On one trip, I made a bet “In July, while boarding a
3 awesome passengers, is when we opened account always remember the trip we with my passengers that bus at Bercy station, we
one of whom was a highly on a dating app for another made with a wonderful driver, whoever guessed the name learned that one of the
talented jazzman who 60-year-old passenger who Oleg, who was singing all of the toll employee would passengers was celebrating
immediately invited me thought she would never find the way. He has an excellent not pay for the trip! We all his birthday and the whole
to his concert. I took my love again. We spent the trip ear and voice. He offered said a name, and one of the bus started singing "Happy
parents there that evening, laughing all together to choose the songs. Time passengers got it right!” Birthday" to him, led by the
on Christmas Eve. as she was browsing through passed quickly on the way.” driver on the mic.”
A wonderful memory!” profiles and making her
first matches.”
______________________________________
23
More info on BlaBlaHelp (French)
BlaBlaCar “Bringing People Closer” 2018 study conducted by Le Bipe based on surveys of 4,733 BlaBlaCar members in 9 countries.
24
The sum of human connections created during carpooling trips: between the driver and his passengers, as well as between passengers on the same trip.
25
4.1.5. THE WAR IN UKRAINE AND SOLIDARITY exclusion with the development of Low Emission Zones in cities.
Unlike other modes of transport, which require strong passenger
WITHIN THE BLABLACAR COMMUNITY flows to justify the deployment of infrastructure and transport
services, carpooling can be deployed everywhere and offer
If traveling on BlaBlaCar builds social connections at a societal
a lasting solution to people who rely on their car, especially in
level, it is also a large-scale digital tool for mutual aid.
sparsely populated areas.
After two years of global pandemic and an Omicron variant that
continued to hinder the recovery of the transport sector, the world
was abruptly shaken in February 2022 with the start of the war in The BlaBlaCar community generated over
Ukraine. This war affected millions of people, including our team
of 86 employees based in Kyiv, and our community of nearly
2 million meeting points in 2022.
2 million active members in the country.
4.2.2. SPAIN, AN EXAMPLE OF TERRITORIAL BlaBlaCar is ideally positioned to play a key role in the digital
transformation of the bus sector in these regions, and is
COHESION currently driving the digital transition in Ukraine and Brazil. Since
the acquisition of Busfor and Octobus, BlaBlaCar has made a
In Spain, BlaBlaCar closed the year with an 83% increase in activity
technological leap to digitize the operations of bus operators
compared to 2021 thanks to the connection of small towns and
by providing them with online inventory management and
agglomerations.
distribution systems.
Improved connectivity of small towns for passenger users and rising
fuel prices for driver users have been two of the most important
factors in this growth. The platform connected 85% of over 8,100 Today, over 4,600 bus carriers benefit from
Spanish municipalities, 10% more than in 2021. Specifically, the the digitization of their offer via BlaBlaCar’s
regions that have seen the greatest increase in these connections turnkey solution.
are Castilla y León (15%), La Rioja (14%), Navarra (13%) and Aragon
(12%).
For passengers, who until now were used to booking in-person
Thanks to our Boost technology, 16% of journeys have their at a ticket counter, the centralization of bus tickets on the same
origin or destination at an intermediate stop on the routes platform allows more choice and flexibility, as well as better price
initially published. This technology makes it possible to connect comparison and a combination of different offers. For carriers, this
municipalities for which it is not necessary to deviate from the brings a diversification of customers and sources of income, as
main route, which makes it possible to pick up passengers at the well as benefits in terms of visibility from marketing campaigns
recommended points. directly carried out by BlaBlaCar.
In 2022, BlaBlaCar connected 646 Spanish cities with less than 100
inhabitants, an 160% increase compared to 2021. 4.2.4. INVESTMENT FROM THE INTERNATIONAL
FINANCE CORPORATION TO DEVELOP SHARED
MOBILITY IN BRAZIL
In 2022, BlaBlaCar connected 85% of over In June 2022, the International Finance Corporation (IFC), member
8,100 Spanish municipalities. of the World Bank Group, invested in BlaBlaCar in order to
support its growth in Brazil and develop access to affordable,
practical and sustainable transport in the region. The $15 million
Some of the least populated cities connected by BlaBlaCar last year investment supports the expansion of the platform in Brazil, where
include Valtablado del Río and Pinilla de Molina, in Guadalajara, BlaBlaCar has already registered 9 million bookings in 2022.
with 8 and 10 inhabitants respectively.26
Leading private sector development institution in emerging countries,
IFC has experience investing in innovative mobility companies
4.2.3. THE DIGITIZATION OF INTERNATIONAL and helping accelerate the growth of their businesses through its
MOBILITY capital, strategic advice and local knowledge and networks. As the
company's only investor exclusively focused on emerging countries,
Within our multimodality strategy, we have the ambition to go IFC aims to help BlaBlaCar expand its network in Brazil, India,
beyond Europe, especially in promising regions for carpooling and Mexico, Turkey and Ukraine.
long-distance buses, where the digitization of transportation is
only just beginning (Brazil, Turkey, Mexico, etc.). In these countries, Passenger demand for long-distance road transport is high in an
the long-distance bus sector is massive and fragmented, the area as vast as Brazil, but the infrastructure is often lacking. With the
transition to online sales in its infancy, and carpooling has the help of the private sector, the country can modernize its transport
potential to bring great traction. infrastructure and address challenges such as price opacity and
security. Currently, online ticket sales represent less than 15% of
bus ticket sales compared to physical tickets.
______________________________________
“BlaBlaCar Cierra El Año Con Un Incremento de Actividad Del 83% Frente a 2021 Gracias a La Conexión de Pequeñas Localidades.” BlaBlaCar Blog.
26
08:00
14:30
08:00
14:30
______________________________________
BlaBlaCar “Bringing People Closer” 2018 study conducted by Le Bipe based on surveys of 4,733 BlaBlaCar members in 9 countries.
27
28
On BlaBlaCar Daily, a driver who carpools 4 days a week for 48 weeks a year on a 30 km journey (average distance on the app) saves €1128.
29
Article L3132-1 Transportation Code (French Mobility Orientation Law).
30
Total amount of transactions recorded between drivers and passengers in 2022.
31
Hurst, Luke. “Record Inflation in Europe: How Does Each Country Compare?” Euronews, 30 Sept. 2022.
Intro page
chapitre 1
Our commitment
to our talent
______________________________________
32
Beytout, Nicolas. “How We Leverage Failure at BlaBlaCar.” BlaBlaCar, 19 Nov. 2021.
33
Brusson, Nicolas. “One Team. All Shareholders.” BlaBlaCar, 15 June 2021.
Founded in 2020, Colette pairs young Founded in 2021, Kanop makes Founded in 2016, Les Alchimistes
people looking for housing with seniors it possible to measure the collects and composts food waste from
who have an extra room to rent. environmental benefits provided by professionals and city residents locally,
As BlaBlaCar does with cars, Colette restoration and conservation projects and sells the produced compost to
optimizes unoccupied and underused of natural ecosystems around the world, farmers and market gardeners.
rooms in the city, while building thanks to artificial intelligence and
intergenerational ties. satellite images. +10,000 tonnes of food waste collected
per year
1,200 pairings +500,000 hectars analyzed 60% collectors & composters previously
+80% hosts feel less lonely 1 million euros raised in 2022 marginalized from the workforce
+2.5 million euros in rent for hosts 200,000 people now sort their waste
4 million euros raised as of 2022 10 million euros raised in 2023
5.2.1. EMPLOYEE SATISFACTION: A KEY Employees who respond with a score of 9 or 10 are considered
PERFORMANCE INDICATOR "promoters" of the company, those who respond with a score of
7 or 8 are considered "neutral,” and those who respond with a
Employee satisfaction is one of the five main Key Performance rating of 6 or less are considered "detractors." To calculate the NPS,
Indicators (KPI) that define the success of BlaBlaCar. These the percentage of detractors is subtracted from the percentage
indicators are monitored throughout the year and presented by of promoters: the result can vary from -100 (if all respondents are
the CEO to the entire team at least 3 times a year. Management detractors) to 100 (if all respondents are promoters).
bonuses are also indexed to the achievement of objectives for
these 5 indicators.
BlaBlaCar's employee NPS was 43 in 2022,
The logic is simple: happy employees give the best of themselves,
which creates satisfied BlaBlaCar members, which generates 5 points more than 2021, and 13 points above
usage and therefore passengers, which in turn supports financial the average for a European tech company.34
performance (gross margin and EBITDA).
______________________________________
Average provided by Peakon's True Benchmark tool, which has standardized data
34
3. Level of activity
PAX
2. Member satifaction
4. Gross margin
NPS
SUCCESS
1. Employee happiness
5. EBITDA
NPS
Over 140 employees in France have moved across 96 municipalities 50% of recruited engineers
covering all regions of France. In order to maintain closeness joined BlaBlaCar as remote employees in 2022
between colleagues even far from Paris, some have come together
to work in coworking spaces in several large cities, thus creating
“BlaBlaCar hubs” in Nantes, Lyon or Bordeaux, etc.
So when the conditions are right, I get up early and head for the
Vendée. On the agenda: sunrise and surfing from 7am to 9am
at the magnificent spot of La Sauzaie.
Antoine Sauray
Software Engineer
Distribution of BlaBlaCar
employees per region in France 5.2.3. PARENTAL LEAVE
At the beginning of 2020, BlaBlaCar was one of 200 companies
Regional Hub that signed the #ParentalAct to extend second parent leave to
6 one month in France (introduced into law 18 months later). At the
time, we chose to extend this commitment to all countries where
2 BlaBlaCar has offices, where local regulations are more restrictive.
346 6
8 With an average company age of 32, many BlaBlaCar employees
15 3 are or will soon be young parents, and have expressed the desire to
Nantes
4 balance their professional and family life and to lead an involved
family life.
Lyon
In June 2022, BlaBlaCar extended maternity leave and second
21 28 parent leave across all offices by an additional 4 weeks. By
offering both parents longer paid leave, regardless of their gender,
BlaBlaCar aims to keep promoting equality, work-life balance and
8 16 equal opportunity.
SE
For this first edition of the RISE program, 13 mentors and 17 mentees
were selected – covering different teams, nationalities, seniority
levels – with an overall satisfaction rate of 4.85 out of 5.
RI
ecosystem.35 Through this initiative, BlaBlaCar has committed
to 5 actions described below (see table).
Reach a minimum threshold of 20% of women on the company's Board Reflection in progress on the possibilities of changing the composition of our
1
of Directors by 2025 and then 40% by 2028.36 board of directors.
Ensure that 100% of the job descriptions published by the company are All our job descriptions are assessed to ensure a neutral tone and inclusive
3
aimed at both female and male profiles. language thanks to an internal inclusive communication guide.
PILLAR 4: INCREASING THE REPRESENTATION OF WOMEN To measure the impact of the DEI strategy, BlaBlaCar sends out
IN ENGINEERING an annual DEI to all its employees, who rate 10 statements on a
As a tech company, BlaBlaCar must play its part in making the scale of 0 to 10 covering a range of subjects, from the feeling of
tech industry more diverse and inclusive. Since 2021 we have belonging, recognition, to the perception around BlaBlaCar’s
implemented a number of actions to promote gender parity in actions and commitment.
engineering within the company and at the industry-level:
In 2022, the overall survey score was 8.5/10 with a participation
• An objective for the recruitment team to ensure that 20% rate of 75%. The most highly rated statements: “At BlaBlaCar, people
of hires in the Engineering team are women, with dedicated of all origins are accepted as they are” (9 out of 10) and “opportunities
sourcing sessions as well as an employer branding & events are the same for everyone, regardless of their background” (8.9 out of
strategy for women in engineering; 10). The lowest score was related to the level of diversity at BlaBlaCar:
“I think BlaBlaCar is a diverse workplace” (8.2 out of 10).
• BlaBlaCar’s participation in the Tech Changer Club by
50inTech, a network of tech startups sharing best practices for This annual survey is an important reminder of the expectations
a more inclusive tech ecosystem; of our employees and the work that remains to be done to improve
DEI in the workplace. It also provides important insight in order to
• Our historic partnership with Ada Tech School, an inclusive adjust the strategy on an ongoing basis.
engineering school connecting us with apprentices to join our
engineering teams. Through this partnership, engineers actively
participate in the education of Ada students by offering
masterclasses and mock interviews several times a year.
36
This commitment was formulated by the working group organized by French Tech, while
Law No. 2011-103 of January 27, 2011 on the balanced representation of women and men on
boards of directors and professional equality was already in effect.
Declaration of Extra-Financial Performance 2022
39
Chapter 5
Nicolas Brusson
• Climate Collages: BlaBlaCar organizes several Climate
Collage games a year, facilitated by employee ambassadors,
Co-Founder & CEO of BlaBlaCar
where participants use their collective intelligence to build a
collage with 42 cards to link the causes and consequences of
climate change.
Intro page
chapitre 1
Committed to
a strong ethical
approach
______________________________________
37
blablacar.co.uk/scam
38
General Conditions of Use, 4.1. Publication of Carpool Ads
BlaBlacar's executive committee launched an ambitious program Finally, safety is a shared value that relies on a well-informed
in 2021 to develop and implement a Road Safety Management community of road users. While it is our responsibility to ensure
System (RSMS) for its BlaBlaCar Bus operated bus activity. This that the drivers, vehicles and our organization operate safely, we
RSMS focuses on building a well-resourced organization with clear also rely on our passengers to be responsible actors in the journeys
roles and responsibilities and operating effective mechanisms for we take together.
proactive security management.
Passengers share responsibility for their own safety and that of
BlaBlaCar launched a Road Safety Policy in 2022 to ensure that others. This shared responsibility requires passengers to behave
road safety is taken into account at all times, by all internal and well, to carry the required documents with them, to wear seatbelts
external stakeholders. Since summer 2022, buses operating with and to respect the common safety rules aboard our buses and at
BlaBlaCar have been equipped with geolocation boxes that allow our stations.
the entire fleet to be located in real time. The boxes are equipped
with an accelerometer which allows sudden braking to be detected 6.1.4. CRISIS MANAGEMENT
remotely. When very sudden braking is identified, an “accident”
alert is sent to the on-call teams in order to react as soon as the Since 2015, BlaBlaCar has developed incident management
incident is detected, 24 hours a day. In addition, abnormal events procedures, and in the event of escalation, crisis management
detected such as sudden braking or sudden turns can be monitored procedures aimed at equipping employees with the right reflexes to
and shared with carriers in order to carry out preventive and enable effective cross-team coordination under pressure. This takes
educational actions with drivers. the form of a manual and management tools, training in these
tools, and 3 crisis simulation exercises per year.
BlaBlaCar wishes to go beyond the existing regulations and
apply the requirements of the ISO 39001 standard in order to The exercises, carried out with the help of consultants, consist of
guarantee that passengers and all other road users can travel full-scale crisis simulations for half a day. Each exercise trains on
safely. average 15-20 employees from different teams, including a member
of the management team, a local manager, a division manager, and
BlaBlaCar's road safety policy ensures that drivers, passengers, members of the Marketing, Communications, Community Relations,
company employees and any other road users encountered by Security, Legal, and Public Affairs teams.
company buses suffer no harm, with the aim of making a BlaBlaCar
journey as safe as possible. It applies to all bus routes that BlaBlaCar These simulations mainly cover scenarios of large-scale crises
operates in the European Union, and is based on four pillars: related to the safety of our members. They allow us to gain agility
in managing crises that could result from other exceptional events
1. COMPETENT DRIVERS too, such as the occurrence of a pandemic (Risk 2) or a conflict in a
country in which we operate (Risk 3). From the first hours of the war
BlaBlaCar is committed to implementing a robust initial assessment in Ukraine, our crisis management procedures helped us organize
of driving skills, including mandatory initial training, and an the company's response to an unprecedented situation, to organize
onboarding program to share BlaBlaCar’s procedures, tools and support for our local team, ensure the continuity of operations, and
passenger experience with drivers. We offer our partners’ drivers help our members on the ground.
regular training to improve their skills and behaviors, and frequently
assess whether they are satisfied with our latest procedures. Each simulation trains different team members to extend this
knowledge to as many people as possible, and presents the
he drivers’ primary responsibility is the safety of our passengers.
T opportunity to test the procedures and make recommendations
The experience of our passengers depends on their abilities. We in order to feed a process of continuous improvement.
know that when we have safe, well supported drivers, they can
proudly be trusted captains, and our passengers can travel with
peace of mind.
6.2. A VIGILANT
2. SAFE VEHICLES
TECHNOLOGICAL PLAYER
laBlaCar has implemented industry-leading bus specifications
B
and standards. Each bus requires ongoing preventive maintenance
managed by our partners that we monitor, and we carry out regular 6.2.1. PROTECTING THE PLATFORM
inspections to ensure that the partners meet our safety standards.
The security of the BlaBlaCar platform is a chief concern for the
3. A RELIABLE ORGANIZATION company. In order to guarantee a high level of quality and security
on the platform, the security team deploys an approach based on
eing reliable means operating a robust road safety management
B three axes:
system with:
• Visibility, in order to detect and assess the risks and incidents
• Robust processes for planning and conducting bus operations; to which the platform is susceptible;
• Clear procedures and instructions for handling crises or
• Sensitization, by informing and educating employees to
emergencies;
enable teams to proactively detect, alert and respond to
• Smart tools to measure performance; security incidents;
• The agility needed to adjust operations based on feedback
from the field and customers. • Protection, through the implementation of technical policies,
human protocols, including an Incident Response Framework
which allows teams to be aligned on how to collaborate and
The Executive Committee has committed to allocate all human, communicate in the event of an incident, monitoring tools
financial, technological and materialresources necessary to achieve
these road safety objectives.
ensuring the ability to analyze and detect and encrypt data. to adapt to changes (legal, internal, risks, etc.). In addition, data
protection policies are available on the BlaBlaCar platforms in
The deployment of this approach is based on industry standard order to inform in the most complete, clear and intelligible way, the
strategies: individuals concerned by the collection and processing of their data,
including with regard to cookies and other tracers.
• A “Shift to the left” strategy, involving all technical teams “as
soon as possible” in order to be able to detect and correct risks 3. RIGHTS OF DATA SUBJECTS
before they materialize;
• A "Zero trust" strategy to limit an attacker's rebound capacities An email address is made available to the persons concerned so
as much as possible in the event of a security breach on part that they can exercise their rights in accordance with the General
of the system. Data Protection Regulations (GDPR) or other applicable local
legislation (information, access, rectification, opposition and deletion
This mode of operation has the dual ambition of minimizing the of data). This email is handled by the Community Relations Team,
technical exposure of BlaBlaCar while maximizing its response in accordance with the procedures and directives deployed by the
capacity. In addition to this strategy, the BlaBlaCar teams pay Privacy Legal team, which intervenes in case of escalation.
great attention to the availability of applications. The company
has implemented: 4. ACCOUNTABILITY
• A consistent and systematic measurement of the availability In accordance with legal requirements, data processing registers
of the key functions of the BlaBlaCar application through the as data controllers and/or subcontractors are kept and regularly
implementation of Service Layer Objectives (SLO) updated. When necessary, impact analyses of the processing
implemented are carried out.
• An alert system in the event of a drop in service level;
5. THIRD PARTY MANAGEMENT
• 24/7 incident response protocols to react quickly and
efficiently.
A security and data protection maturity assessment questionnaire
Every month, a Platform Health Report is published to all R&D is sent to all of our sensitive service providers in order to verify
teams to ensure good visibility of the platform's quality metrics and their level of maturity, in particular whether they have security
to trigger action and any necessary remediation. certifications and/or a governance in this regard. This questionnaire
is now part of the selection phase for new service providers, so that
6.2.2. PROTECTING PERSONAL DATA each contract and/or agreement for the processing of personal
data is reviewed and negotiated by the Privacy Legal team, which
BlaBlaCar manages the personal data of hundreds of employees ensures the compliance of the processing, in particular in the event
and millions of travelers on a daily basis, and attaches great of international data transfers.
importance to the protection of personal data, whether in its
carpooling or bus activities. 6. AWARENESS & TRAINING
The company, whose services are available in over 20 countries, The Privacy team sets up continuous monitoring in order to follow
complies with the applicable regulations on personal data such as and train in the main developments in terms of data protection.
the EU General Data Protection Regulation (2016/679) and other It adjusts, or anticipates, the standards and practices within the
applicable local laws, and has set up a data protection and security Group accordingly. Specific business trainings (for example, at the
organization to that end. Community Relations Team) are carried out, as well as mandatory
initial trainings for all new talents to introduce them to the
BlaBlaCar’s compliance program is based on 9 pillars described importance of data protection in all functions within BlaBlaCar,
below. The aim of this program is to define and maintain within introduce them to the organization of data confidentiality, and make
the company’s entities the rules and procedures necessary for all them aware of these issues. A mandatory annual quiz is also sent
activities in order to comply with the applicable regulations and out to all employees to refresh knowledge on personal data security
thus reduce the risk of breaches of personal data processed within and measure the level of collective awareness on an annual basis.
the company.
7. DATA BREACH MANAGEMENT
1. GOVERNANCE
Documented and regularly updated procedures are in place to react
A regular committee dedicated to Data, Compliance & Security effectively in the event of an incident in order to close the incident
topics brings together Security, Legal and Product/Engineering and assess its impact (if any) on the persons concerned.
expertise and covers all of BlaBlaCar’s activities, at the European
and international level. The company has Data Protection Officers, 8. DATA RETENTION PERIOD
appointed in accordance with applicable regulatory requirements, in
Europe, Brazil and Russia, and specialized lawyers. The Privacy team Retention periods are defined and adapted to each product, taking
is within the Legal Department and reports directly to the Secretary into account operational needs, legal requirements and member
General. Specific rituals are in place (by team, by type of business expectations. The implementation of retention periods is subject to
activity, etc.) to ensure coordination, information sharing and specific monitoring, given the complexity of IT environments and
project monitoring. Communication channels (general or business) legal requirements.
dedicated to these subjects allow anyone to contact the Privacy or
Security teams. 9. P
RIVACY BY DESIGN
ensure effective data protection, and the Privacy team works with The Code affirms BlaBlaCar's compliance with antitrust and
the Security team on a daily basis to that end. free competition laws as well as anti-corruption laws. BlaBlaCar
conducts its business in an honest and fair manner, and asks
6.2.3. ETHICS, COMPLIANCE AND ANTI- its employees to remain attentive and follow the procedures in
place relating to conflicts of interest, bribes, external gifts and/or
CORRUPTION invitations of any kind.
BlaBlaCar is committed to maintaining the highest ethical The Code is available on the BlaBlaCar intranet, signed by all
standards and to complying with all laws and regulations specific employees and presented in a “Compliance and Privacy” training
to the countries in which the BlaBlaCar group and its subsidiaries offered to all new recruits. A whistle blowing procedure is in
operate. place to report any information or behavior that could reasonably
be considered to involve a violation of the Code
BlaBlaCar conducts its business in an honest and fair manner, in (anonymously or otherwise).
compliance with the anti-corruption laws in effect, such as the Sapin
II Law "Law n°2016-1691 of December 9, 2016 relating to transparency, All corruption-related risks are listed as part of our risk mapping, in
the fight against corruption and the modernization of economic life." which we list the risks and assess them in order to be able to take
the appropriate anti-corruption measures.
BlaBlaCar's success depends on the trust that its members,
partners and employees place in it. Due to the innovative and varied BlaBlaCar’s commitment to respecting fundamental rights are also
nature of its services and its business model, as well as its presence outlined in this Code. BlaBlaCar does not tolerate any infringement
in more than 20 countries, BlaBlaCar operates in environments that of human rights, including the use of forced, compulsory or
can often be complex. For this reason, a comprehensive ethics and trafficked labor, or anyone held in slavery or servitude (whether
compliance approach has been established to guide its actions and adults or children) in any part of our business or supply chain. We
behaviors. care about maintaining acceptable working conditions and the fair
treatment of all of our employees. We also endeavor to only use
The BlaBlaCar Code of Conduct and Ethics defines these rules suppliers that adhere to these principles and provide a safe and
of conduct, according to the international standards to which we healthy environment for their employees.
adhere, and our commitments to our stakeholders. This code is an
essential element of BlaBlaCar’s corporate culture. It defines our
General Principles, ethical and compliance concepts that BlaBlaCar
employees apply in their interactions with all stakeholders:
Intro page
chapitre 1
Monitoring our
extra-financial
performance
I Principles and commitment 1. Identifying the ambition, objectives and main activities of
BlaBlaCar, as well as its unique value proposition;
The reporting of CSR information and performance was developed 2. Identifying its main stakeholders: its community of travelers and
according to the following principles: transport partners, its talents, shareholders, local communities
and regions, and the environment;
• Clarity: BlaBlaCar strives to present information that can be
understood by as many people as possible with an appropriate 3. Identifying the resources that enable the company to carry out
level of detail; its activities and achieve its objectives;
• Accuracy: BlaBlaCar ensures that the data published is 4. L isting the key impact figures summarizing its value creation for
accurate, by mobilizing teams of experts in various subjects; each of its stakeholders;
• Completeness: BlaBlaCar strives to be as exhaustive as 5. S chematizing the different elements with the creative team of
possible, being aware of the limited availability of some pieces BlaBlaCar;
of information.
6. T
esting and validating the relevance and logic of the value
As this is BlaBlaCar’s first Extra-Financial Performance creation model with the Executive Committee and various
Declaration, the company established its extra-financial reporting BlaBlaCar teams (Communication, Legal).
capabilities for this first year. It will continue this work in 2023 to
be able to propose in the next edition a vision of the key extra-
financial performance indicators corresponding to its strategic
priorities in terms of CSR, and their associated targets and
action plans.
7.2. GREENHOUSE GAS EMISSIONS
GENERATED AND AVOIDED BY
I Methodological specificities: details and limits BLABLACAR
Key performance indicators, in particular for evaluating the carbon
footprint and avoided CO2 emissions, are subject to estimates. In
general, societal, social and environmental indicators may have
methodological limitations due to the lack of harmonization of 7.2.1. BLABLACAR’S CARBON FOOTPRINT
national and international definitions and legislation and/or the MODELS
qualitative nature of certain data.
BlaBlaCar commissioned Carbone 4, an independent consulting
The methodologies used were built by independent third-party firm specialized in low-carbon strategies, to develop models for
advisers, leaders in their fields, with the required qualifications and calculating its carbon footprint (scopes 1 to 3) and its avoided
experience. The assumptions used have been shared and justified emissions. Renowned expert and pioneer in its field, Carbone 4 was
in methodological notes dedicated to each topic. selected for its commitment to climate issues, scientific excellence,
institutional network, sectoral experience and rigor.
I Organization
BlaBlaCar has 2 carbon footprint models, one of them including a
The CSR Steering Committee coordinates the gathering and model for calculating avoided emissions.
reporting of all indicators and produces some of them directly.
It relies on the contribution of the various relevant departments 1. The “Operations” model measures the carbon footprint of daily
(Human Resources, Legal, Engineering and Product, Trust & Safety, activities related to offices and BlaBlaCar operations, such as
Finance) and country representatives. team travel, energy use in buildings and data centers (used for
BlaBlaCar teams and users), purchases, waste and emissions
related to BlaBlaCar business activities.
7.1.2. IDENTIFICATION OF THE MAIN
2. The “Services” model consists of measuring the carbon
EXTRA-FINANCIAL RISKS
footprint of bus and carpooling journeys on BlaBlaCar. The
model takes into account and distinguishes the emissions of
BlaBlaCar has a global risk management policy aimed at
journeys reserved via the BlaBlaCar platform, as well as the
identifying, evaluating and prioritizing major negative events
journeys conducted by crews outside of the platform but made
that could affect its activities. Depending on the company’s risk
possible thanks to BlaBlaCar. 39
appetite, the potentially threatening events are managed, in order
of importance, to reduce them to an acceptable level.
The results of these two models in terms of CO2 emissions can It is important to note that any information on CO2 equivalent
be summed up to give a complete picture of BlaBlaCar’s scope emissions may be subject to uncertainty inherent to the state of
1-3 GHG emissions across its offices, activities, and the mobility scientific or economic knowledge and the quality of the external
facilitated by BlaBlaCar. data used.
The “Services” carbon footprint is based on activity data and 7.2.2. EMISSIONS RELATED TO BLABLACAR
emission factors of the vehicles used; the model calculates the
emissions generated by the vehicles whose seats are offered on OPERATIONS AND OFFICES
BlaBlaCar. This model also calculates the emissions avoided
thanks to BlaBlaCar’s matching and optimization technology. The To measure emissions related to operations, BlaBlaCar set up a
model is based on real activity data as well as surveys on the modal working group of experts in facilities and building management,
alternative in a scenario where BlaBlaCar is not used (determined IT infrastructure, finance and HR with representatives from all the
via a survey of more than 30,000 of our members, to be renewed countries where BlaBlaCar offices are located. Since 2020, the
every 3 years). group, led by the CSR Manager, has been collecting activity data
on an annual basis from various sources, such as electricity bills,
Each model is designed with Carbone 4 to develop the expertise commuting, waste, purchases of goods and services, or the energy
and autonomy of BlaBlaCar in carrying out its carbon footprint. consumption of our data centers.40
The models are based on formulas, sources, emission factors and
assumptions identified by Carbone 4 presented in a methodological In 2022, the carbon footprint linked to BlaBlaCar's offices
note, listing or pointing in the model to the different input data and operations amounted to 8,149 tonnes of CO2, 99% of it
used to perform the calculations. BlaBlaCar owns the models and corresponding to scope 3 and almost 90% being linked to the
imports its real activity data into them each year. Every three years, purchase of services (marketing costs, telecommunications services,
the emission factors are to be updated. technological software, R&D, etc.).
Scope 1 22 0.3%
Scope 2 43 0.7%
______________________________________
Crews are teams of carpoolers regularly sharing rides (for example a work commute, one or more days of the week or month). The rides of these crews now take place outside the platform, but
39
the members declare that their teams were initially formed thanks to BlaBlaCar. Emissions generated by members who have declared by survey that they were formed thanks to BlaBlaCar are
considered 100%, those of members inspired by BlaBlaCar are only considered up to 10%, both in generated emissions and in avoided emissions.
Each activity data is then associated with an emissions factor (mainly sourced from the ADEME carbon database).
40
• Emissions related to vehicles that BlaBlaCar optimizes and I Emissions from existing mobility: 6.35 million
that in most cases would have already been on the road, with tonnes of CO2
or without BlaBlaCar. These are therefore not strictly emissions
created by the “use of the goods and services produced” by BlaBlaCar optimizes the usage of vehicles, most of which would
BlaBlaCar.41 However, it is important to quantify emissions on have been on the road irrespective of BlaBlaCar. In fine, this mobility
a more “systemic” level, as those emissions are needed for releases 6.35 million tonnes of CO2 into the atmosphere by the very
evaluating BlaBlaCar's contribution to the avoidance of GHG fact that these vehicles are on the road. As explained in section
emissions. 7.2.4, without the optimization of these vehicles with BlaBlaCar,
emissions would have been as high as 7.9 million tonnes of CO2.
I Emissions related to operated buses (BlaBlaCar
BlaBlaCar’s intermediation and resource sharing model is atypical
Bus): 45,000 tonnes of CO2 in the sense that it provides for the most part a digital service to
optimize the occupancy rate of these vehicles; these GHG emissions
100% of emissions from BlaBlaCar Bus trips in Western Europe therefore do not result from the use of BlaBlaCar’s services.
operated by BlaBlaCar are taken into account under scope 3
considering the shared responsibility of BlaBlaCar with its transport It is, however, relevant to quantify these emissions on a more
partners in putting these buses on the road. systemic level in order to understand the ecosystem that BlaBlaCar
operates in, and to be able to estimate its contribution in avoiding
the GHG emissions of mobility.
+ +
Emissions
generated
Emissions related to mobility
by BlaBlaCar's 0.63 million tCO2
provided by BlaBlaCar
activity (scope 3 downstream)
including:
BlaBlaCar Bus: 0.045 M tCO2
BlaBlaCar Bus trips operated by BlaBlaCar, Additional mobility: 0.58 M tCO2
as well as trips that would not have taken place
if BlaBlaCar did not exist (carpooling or bus tickets
sold via BlaBlaCar’s marketplace in Eastern Europe =
and LATAM).
0.63 million tCO2
______________________________________
Method for the calculation of greenhouse gas emissions in accordance with article L. 229-25 of the environment code, French Agency for Ecological Transition (ADEME).
41
It is worth stressing that numerous exchanges with experts in car- Avoided emissions result mainly from the optimisation of cars (hi-
bon accounting in the context of this first extra-financial report have gher fill-up rates) thanks to carpooling, as well as to the modal mix
revealed that there are still open questions around the possible of the alternative scenario, which is often more carbon-intensive,
applications of carbon footprint methodologies for a sharing particularly when the modal shift would have been to the private
economy model such as BlaBlaCar’s. car. The model takes into account all emissions, including minority
cases where the emissions balance is not favorable.
Divergences emerged in particular around how to qualify the CO2
emissions of vehicles that would have been on the road regardless The calculation of avoided emissions is based on 3 sources
of BlaBlaCar, and the usage of which BlaBlaCar is optimizing of information:
thanks to its matching technology.
• Actual usage data (number of passengers, kilometers trave-
We are committed to continuing the collaboration with experts led, etc.) from January 1 to December 31, 2022 across BlaBla-
and international initiatives working towards building reliable Car’s 21 countries.
carbon accounting standards, in order to apply a methodology
that best reflects the complex reality of real emissions linked to • External benchmark data for each country, including energy
our activity. mix, energy sources and emissions factors of the different mo-
des of transport gathered in a methodological note and in the
model input data libraries.
7.2.4. BLABLACAR'S CONTRIBUTION TO • A survey of 30,690 BlaBlaCar users in our 6 main countries
AVOIDED CO2 EMISSIONS (covering most of our activities and representative of global
usage) in order to understand user behavior and their main
BlaBlaCar is a digital platform that optimizes vehicles on the road modal alternatives if BlaBlaCar did not exist.42
and provides access to shared mobility. The platform promotes
sustainable modes of transportation (carpool and long-distance The total emissions avoided in 2022 thanks to BlaBlaCar’s
buses) and also enables individuals to come together and form matching technology amount to 1.55 million tonnes of CO2.
groups (also known as crews) with other carpoolers for regular trips
that may occur outside of the platform. In doing so, it allows indivi- In a world without BlaBlaCar, the total emissions released into the
duals to reduce the CO2 emissions associated with their mobility. atmosphere would have been 7.9 million tonnes of CO2, instead,
with BlaBlaCar’s contribution, they go down to 6.3 million
tonnes of CO2. 43
I Methodology
Looking at the Carbon Impact Ratio, BlaBlaCar contributed to
A module of the “Services” model is devoted to the calculation
avoiding the equivalent of 22% of total CO2 emissions generated
of avoided CO2 emissions. They are estimated by comparing the
by its operations, its service, and the mobility it optimized in 2022.
difference between a world with BlaBlaCar and a world without
BlaBlaCar.
______________________________________
42
France (6,900 respondents), Brazil (3,700), Germany (2,600), Russia (8,000), Spain (3,000) and Ukraine (6,500).
43
6.35M tCO2 + 1.55M tCO2 = 7.89M tCO2.
Building trust Share of active members with a "Verified Profile" badge 27%
The following mandatory themes outlined in Article L225-102-1 of the French Commercial Code were considered not relevant to the business of
BlaBlaCar and are therefore not included in the declaration: respect of animal welfare and the fight against food insecurity.
• selecting or setting appropriate criteria for the preparation of We were assisted in our work by our specialists in sustainable
the Information; development and corporate social responsibility. We conducted
16 interviews with people responsible for preparing the Statement,
• preparing the Statement with reference to legal and regulatory representing among general management, administration and
requirements, including a presentation of the business model, a finance, risk management, compliance, human resources, health
description of the principal non-financial risks, a presentation and safety, environment and purchasing.
of the policies implemented considering those risks and the
outcomes of said policies, including key performance indicators MEANS AND RESOURCES
where applicable: and also, the Information required by Article
8 of Regulation (EU) 2020/852 (EU Taxonomy); We planned and performed our work considering the risk of
material misstatement of the Information.
We estimate that the procedures we have carried out in the The procedures performed in a limited assurance engagement
exercise of our professional judgment enable us to provide a limited are less extensive than those required for a reasonable assurance
assurance conclusion: engagement performed in accordance with the professional
guidance of the French Institute of Statutory Auditors (“CNCC”); a
• we obtained an understanding of all the consolidated entities’ higher level of assurance would have required us to carry out more
activities, the description of the social and environmental risks extensive procedures.
associated with their activities;
• we assessed the suitability of the Guidelines with respect Lyon, May 02, 2023
to their relevance, completeness, reliability, objectivity and
understandability, with due consideration of industry best French original signed by: Independent Verifier
practices, when appropriate;
______________________________________
44
Societal data: Group perimeter / Environmental data: Scope: Comuto SA / Social data: Group perimeter
Indicators explained
Talent Company Diversity and Inclusion Score (out of 10) BlaBlaCar uses Peakon’s Diversity & Inclusion scoring.
Environmental indicators
• Incident alert system
Economic theme
Together, their efforts have resulted in a comprehensive and informative report that
reflects our commitment to transparency, accountability, and impact.