Teaching and Learning Activity: Suggested Solutions

Module: Business Management 130-1 (HBM130-1)

Week number (Date):
Units covered:
7 (11 April 2024)
Brevia, T; Vrba, M.; Botha, L.; Ngambi, H.C & Woermann,
M. 2020, Contemporary Management Principles, 2nd Ed,
Lansdowne: Juta.
Units 7 & 8

To enrich your learning experience at Boston even further, and to ensure that you are
exposed to a variety of resources in this module, announcements will be posted every
week containing additional materials or activities for you to work through.

It is important to note that these activities are neither compulsory nor weighted, but
that it will be to your advantage to participate. The purpose of the activities is to help
you better understand the content of your weekly unit/s of study, and it will assist in
creating insight and deeper meaning.

This Activity 7 is based on Units 7 & 8 of the prescribed courseware for this module:

The suggested solution for this Activity is enclosed below.

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Instructions:
• Read Chapters 9 & 10 of your prescribed textbooks.
• Answer the questions below:

Question 1 [12 marks]

Read the scenario below and answer the question that follows:
Jenny's Bakery has been experiencing a decline in sales due to increased competition
from other bakeries in the area. To address this issue, Jenny has decided to launch a
new marketing strategy aimed at attracting new customers and increasing sales to
existing customers. Her goal is to increase sales by 25% within the next six months.
*Fictitious scenario.

Required:
Apply the steps of the cyclical relationship between planning and control for Jenny’s small
bakery.

Solutions: Unit 8, Chapter 10, page 275

Note: Allocate one (1) mark for correctly identifying the steps of the cyclical relationship
between planning and control.
Allocate one (1) mark for relevant practical examples provided. The examples provided
merely serve as sample answers. Graders' discretion is advised as students' answers will
vary.

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 • Determine Objectives: ✓ Jenny's main objective is to increase sales by 25%
within the next six months by attracting new customers and increasing sales to
existing customers. ✓

• Formulate Plans: ✓ Jenny formulates a plan to increase her bakery's visibility and
attract more customers. She decides to launch a social media campaign,
participate in local events and festivals, and offer daily specials to her customers.
✓

• Carry Plans Out: ✓ Jenny launches the social media campaign by creating an
Instagram page and posting pictures of her bakery's best-selling products. She
also participates in local events and festivals by setting up a booth and giving
samples of her cupcakes and pastries. To encourage sales to existing customers,
she introduces a loyalty program that rewards customers for frequent purchases.
✓
• Achieve Results: ✓ At the end of the six months, Jenny's Bakery has achieved

a 30% increase in sales, exceeding the initial objective. ✓

• Compare Results with Objectives: ✓ The objective was to increase sales by 25%,

and the bakery achieved a 30% increase in sales. ✓

• Take Corrective Action: ✓ Jenny analyses the data and determines that the
social media campaign and loyalty program were the most effective strategies in
attracting new customers and increasing sales to existing customers. Therefore,
she decides to focus on creating more engaging social media content and offering
personalised discounts to attract new and loyal customers in the future. She also
plans to conduct a customer survey to gather feedback and identify areas for
improvement. ✓

The following Learning Outcome has been assessed in this question:

• Explain the nature and defend the importance of planning.

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Question 2 [3 marks]

In your own words, explain the need for diversity management in the various sectors in
South Africa.

Solutions: Unit 7, Chapter 9, page 247

Note: A maximum of three (3) marks should be allocated as seen below.

Diversity management is the practice of creating a work environment that values and
leverages differences among employees. ✓ It involves creating workplace policies and
practices that promote diversity, equity, and inclusion. In South Africa, diversity
management is particularly important due to the country's history of apartheid and the
need to address ongoing issues related to race, ethnicity, gender, and other factors. ✓ By
promoting diversity management, organisations can create a more inclusive work
environment that values and respects the unique perspectives and contributions of all
employees. ✓

The following Learning Outcome is assessed in this question:

• Explain the need for diversity management and inclusion in South Africa.

[Total Marks: 15]

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