Market Overview:

The market for online shopping markets targeting college students is growing rapidly, fueled by
increasing smartphone penetration, (changing consumer preferences, and the convenience of online
shopping). According to statista.com, the global market for mobile shopping platforms in Universities is
projected to reach US$24.23M by 2022-2027, growing at a compound annual growth rate (CAGR) of
11.65%.

Let's delve into the market landscape that MyIIT Connect operates within. The MSU-IIT are
renowned for their academic excellence and rigorous programs. With over 12,346 students enrolled
across various campuses and 531 faculty and staff, the IIT ecosystem represents a thriving community
of bright minds hungry for knowledge and resources. These students, like any others, have specific
needs and challenges associated with their academic journey. MyIIT Connect addresses these pain
points by offering a centralized platform where students and faculty can easily access all their
academic necessities. We can reach a wider market and maintain our position as the go-to source for
school-related goods and services by making our platform's capabilities and tailoring them to the needs
of different demographics.

Go-to-Market Strategy

Our go-to-market strategy includes targeted marketing campaigns on campus, partnerships with
student organizations and campus departments, and social media promotion to reach and engage our
target audience effectively.

Competitive Landscape:

So what makes the services stand out? MyIIT Connect is a clutter-free marketplace where
students can easily connect, recycle, and save money, in contrast to Facebook Marketplace and Shopee.

While there are existing online marketplaces and retail platforms, MyIIT Connect is uniquely
tailored to meet the specific needs of IIT students. Unlike generic platforms that cater to a broad
audience, MyIIT Connect understands the unique academic requirements, schedules, and preferences
of IIT students, offering a platform customized to their needs. MyIIT Connect also stands out due to its
unique features and advantages, including a dedicated section for university-branded merchandise,
student discounts, and promotions.

Facebook Marketplace offers local buying and selling within its platform, emphasizing
convenience and community connections and Shopee offers a broader range of products and, a
regional and global presence catering to users across multiple markets. On the other hand, our
platform offers a present that both our competitors can't give like tutoring and student assistance, fast
delivery without wasting time, and promotes sustainability. Using the forum app we can foster a sense
of community.
POSSIBLE QUESTIONS AND ANSWERS:

What is the target market for MyIIT Connect online shop hub?

 Our primary target market includes undergraduate and graduate students, faculty members,
and staff of the MSU-IIT. We aim to provide a tailored shopping experience that meets the
specific needs of the IIT community.

What is your go-to-market strategy for promoting MyIIT Connect online shop hub?

 Our go-to-market strategy includes targeted marketing campaigns on campus, partnerships

with student organizations and campus departments, and social media promotion to reach and
engage our target audience effectively.

Possible risks and challenges of our app.

 Bugs and traffics

 Internet
 Hackers (sol. Monthly payment to developers plus protection from micel myiit email)

MyIIT Connect also stands out due to its unique features and advantages, including a dedicated
section for university-branded merchandise, student discounts, and promotions.

compared to Shopee, my services are fast.

ako products kay (katong1,2,3, na dayun. using the forum app we can foster a sense of community.

facebook and shopee offers...while we offer

kami kay nag offer ipresent ang wala nila mahatag nga mahatag nako

transaction kay inside the school.