MEDIA AND INFORMATION

LITERACY (MIL)
People Media
LEARNING COMPETENCIES
Learners will be able to…
• define people media (SSHS);
• Identify the types and characteristics of people media
(SSHS);
• compare people as media with people in media (SSHS);
• describe the different dimensions of people media
(MIL11/12PM-IVa-1);
LEARNING COMPETENCIES
Learners will be able to…
• categorize different examples of people and state
reasons for such categorization (MIL11/12PM-IVa-2); and
• cite studies showing proofs of positive and negative effects
of media, information on individual and society
(MIL11/12PM-IVa-1); and
• evaluate the role played by people media as source of
important information (SSHS).
 TOPIC OUTLINE
I-PEOPLE MEDIA
A. Definition 2. People in Media
B. Types and Characteristics 2.1.Print Journalists
1. People as Media 2.2.Photojournalists
1.1. Opinion Leaders 2.3.Broadcast Journalists
1.2. Citizen Journalism 2.3.Multimedia Journalist
1.3. Social Journalism D. Advantages, Limitations, and
1.4. Crowdsourcing Value
E. Performance Task-Case Study
WHAT ARE THE DIFFERENT CAREERS CONNECTED
TO MEDIA YOU KNOW DURING:
Pre-Spanish Era
Spanish Era
American- Japanese Era
Post war Era
Modern Era
How do you understand the term “people
media”?
refers to persons that are
involved in the use, analysis,
evaluation and production of
media and information (Source:
PEOPLE MEDIA MIL Curriculum Guide by DepEd)

People in Media and People as

Media
Who do you think are “people media”?

Photo Credit: https://www.shutterstock.com/video/clip-1251676-stock-footage-business-

people-shaking-question-mark-signs.html
FORMATIVE ASSESSMENT.
KEY TYPE. WRITE “PAS” FOR PEOPLE AS MEDIA AND “PIN” FOR
PEOPLE IN MEDIA.
1. SHS Teacher 6. Radio Commentator
2. Independent Blogger 7. YouTubers
3. Print Journalist 8. News Reporter
4. Your Classmate 9. Facebook User
5. Movie Director 10. College Professor
 FORMATIVE ASSESSMENT: VENN DIAGRAM
• People who are • Media
well-oriented to PEOPLE MEDIA practitioners who
media sources and provide
messages and information coming
able to provide People People
from their expert
information as as in Media
knowledge or
accurate and Media first- hand
reliable as experience of
possible. event.
 PEOPLE AS MEDIA
1. Opinion Leaders
2. Citizen Journalism
3. Social Journalism
4. Crowdsourcing

Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/

PEOPLE AS MEDIA
OPINION LEADERS
• highly exposed to and
actively using media
• source of viable
interpretation of messages for
lower- end media users
• opinions are accepted by a
group
PEOPLE AS MEDIA: OPINION LEADERS
The Two-step Flow
Communication
Model (1944) Paul
Lazarsfeld, Bernard
Berelson, and Hazel
Gaudet
Photo Credit:
http://study.com/academy/lesson/two-step-flow-
communication-model.html
 PEOPLE AS MEDIA
CITIZEN JOURNALISM
• People without professional
journalism training can use the
tools of modern technology and
internet to create, augment or
fact-check media on their own or
in collaboration with others.

Photo Credit: http://www.dgiwire.com/what-citizen-

journalism-means-for-your-company/
PEOPLE AS MEDIA: CITIZEN JOURNALISM

Photo Credit:
https://medium.co
m/@stephenkhan/
move-over-citizen-
journalism-here-
comes-smart-
journalism-
ace72f97a389#.s
ken4rj5m
PEOPLE AS MEDIA
SOCIAL JOURNALISM
• Journalists are using social
media to make their content
available to more people.

Photo Credit: http://www.cision.com/us/resources/white-

papers/social-journalism-study/
FORMATIVE ASSESSMENT
CARTOON ANALYSIS: SOCIAL JOURNALISM

Source: http://www.socialconnectblueprint.com/citizen-journalism-and-social-media-are-
driving-the-information-revolution/
FORMATIVE ASSESSMENT: RECITATION

What are the similarities and

differences between citizen
journalism and social journalism?
 PEOPLE AS MEDIA
CROWDSOURCING
•the practice of obtaining
needed services, ideas, or
content by soliciting
contributions from a large
group of people and
especially from the online
community Photo Credit:
(Source: https://www.merriam- http://www.richmedia.com/richideas/articles/crowdsourci
webster.com/dictionary/crowdsourcing) ng-how-to-hire-the-world
EXAMPLE OF CROWDSOURCING

Photo Credit: https://plus.google.com/+TripAdvisor

EXAMPLE OF CROWDSOURCING

Photo Credit: https://www.waze.com/

EXAMPLE OF CROWDSOURCING

Photo Credit: Wikipedia

PEOPLE IN MEDIA
• media practitioners
• provide information
coming from their expert
knowledge or first- hand
experience of events

Photo Credit:
http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html
PEOPLE IN MEDIA
TYPES OF JOURNALIST BY
MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia Journalist
Photo Credit:
http://www.123rf.com/stock-photo/camera.html
http://www.nwitimes.com/entertainment/columnists/offbeat/offbeat-superman-s-alter-ego-clark-kent-quits-reporter-
job/article_d1daf262-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung-journalist/
https://clipartfest.com/">clipartfest.com</
PEOPLE IN MEDIA

Photo Credit: http://beta.abs-cbn.com/schedule?day=0

 PEOPLE IN MEDIA

Photo Credit: http://www.gmanetwork.com/news/story/387200/cbb/gma-news-and-public-affairs-announces-big-

changes-in-news-lineup
 PEOPLE IN MEDIA

Photo Credit: http://www.medianewser.com/2014/02/alex-santos-resurfaces-on-radio.html

 PEOPLE IN MEDIA
Philippine Daily Inquirer The Philippine Star

Photo Credit: https://twitter.com/josemariaclaro and http://www.philstar.com/opinion

 SUMMARY OF THE LESSON:
PEOPLE IN MEDIA AND PEOPLE AS MEDIA
• media practitioners • people with limited access to
• experts media and information
• provide information to media users

People in People as Lower -

Media Media end Media
Users
• media users
• well-oriented to media sources and messages
• intermediaries, provide information to lower- end
media users
FORMATIVE ASSESSMENT: RECITATION
1. What is the difference
between people as media
and people in media?
2. What are the advantages
and limitations of people as
media? People in media?
FORMATIVE ASSESSMENT:
CARTOON ANALYSIS

Source: https://irisfan23.wordpress.com/2012/07/31/constructive-role-of-citizen-
journalism-6/