1. Begin by answering F.

Are there any specific visual elements (colors,

logos, typography) that represent your brand?
these questions
RESPONDING TO THESE WILL HELP YOU
BETTER UNDERSTAND YOUR BRAND.

G. What do you want customers to associate

A. What values and principles guide your with your brand when they think about it?
business operations?

B. Can you clearly define your target H. How does your brand promise to solve
audience? problems or fulfill needs for your
target audience?

C. What sets your products/services apart

from competitors in the market? I. What are the key messages you want your
brand to convey?

D. How would you describe the personality or

tone of your brand? J. How do you plan to consistently reinforce
and communicate your brand identity across
different marketing channels and touchpoints?

E. What emotions or feelings do you want to

evoke in customers?