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I. VALUES

 Values. broad desirable goals that motivate people’s

actions and serve as guiding principles in their lives.

 Everyone has values, but each person has a different

value set.

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I. VALUES
1.1 Value systems

 Represent a prioritizing of individual values by:

Content – importance to the individual
Intensity – relative importance with other values
 The hierarchy tends to be relatively stable
 Values are the foundation for attitudes, motivation, and
behavior

2-3

I. VALUES
1.2 Rokeach Value Survey

• Refers to desirable end-states of existence

Terminal • Goals that a person would like to achieve
values during his or her lifetime

• Refers to preferable modes of behavior,

Instrumental or means of achieving the terminal values
values

2-4

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I. VALUES
1.2 Rokeach Value Survey
1. True Friendship 10. Wisdom
2. Mature Love 11. Salvation
3. Self-Respect 12. Family Security
4. Happiness 13. National Security
5. Inner Harmony 14. A Sense of Accomplishment
6. Equality 15. A World of Beauty
7. Freedom 16. A World at Peace
8. Pleasure 17. A Comfortable Life
9. Social Recognition 18. An Exciting Life
Terminal Values
2-5

I. VALUES
1.2 Rokeach Value Survey
1. Cheerfulness 10. Imagination
2. Ambition 11. Independence
3. Love 12. Intellect
4. Cleanliness 13. Broad-Mindedness
5. Self-Control 14. Logic
6. Capability 15. Obedience
7. Courage 16. Helpfulness
8. Politeness 17. Responsibility
9. Honesty 18. Forgiveness

Instrumental Values 2-6

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Value practice
1. A Sense of • 1. Intellect
Accomplishm
• 2. Capability
ent
• 3. Self-Control

• 1. Cheerfulness
2. Happiness • 2. Forgiveness
• 3. Love