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The Futur 2023 Season of Savings Lookbook
The Futur 2023 Season of Savings Lookbook
Unmissable Limited-Time
Deals Ahead.
Nov. 6-30
2023
Save 25% on all courses, resources, Nov. 6–30 Save 25% on all courses, resources,
and merch.
toolkits, and merch throughout November.
11.6-
Nov. 16 Join Chris and Anneli LIVE on LinkedIn to hear
about personal branding... and stay tuned for a
special flash sale!
30
Nov. 27–30 Break into the vault and get discounted access
to top-selling Winter Workshops that you can’t
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Personal Development
I thought I’d take a moment to share what we’ve done over the past
year and look forward to what we have planned for 2024.
To start, this year has been a whirlwind. It was the launch of the
Futur™ Euro Tour, which included a 9-city stop, starting in London,
traveling through Warsaw, Amsterdam, Berlin, Bucharest, Porto,
Barcelona, Stockholm and concluding in Dubai. If we met during
one of the stops, thank you for being part of such a wonderful
experience. I hope I provided you with some useful tools and
disrupted some old thinking patterns. It was hard to leave each
city, but I knew it wasn’t a goodbye but a “see you next time.”
This was also the year I went deep into personal branding. Many
believe we live in the attention economy— that attention is the
new oil. The new billionaires will be those who can capture,
distribute, and leverage attention at scale. By recognizing this
shift, I was able to explore my unhealthy obsession with pop
culture, cinema, storytelling, comics, branding, and marketing
in various talks, workshops, and presentations. All of which
culminated in my presentation at Adobe MAX to a room of 600+
people and thousands more online. MAX is the largest gathering
of creative professionals. With over 9,000 attendees, I’ve never
felt more at home—among my fellow misfits and non-conformists.
One of the key themes I’ve been exploring this year is leaning into
your vulnerability as a source of strength. We heal and ultimately
reclaim our power when we openly talk about our greatest fears.
I’ve been encouraging everyone willing to listen, to peel back This year, we launched v 1.0 of DoBot™ with the help of my former
the layers to rediscover and align themselves with their deepest student, Sho Rust. It had been years since he was a student of
passions and be brave enough to expose their “shadow selves.” mine. He was in town and wanted to connect for lunch. It was one
If we want others to trust us, we must be willing to trust them. of the most inspiring and eye-opening conversations I had in a
long time. Sho is a brilliant early pioneer of AI. He’s essentially
Relationships travel at the speed of vulnerability. responsible for kicking my butt into gear with this technology shift
and the main reason why I started using Midjourney. So when he
Looking back on my life, I’ve had many identities: refugee, designer, mentioned building an AI chat engine trained specifically on my
entrepreneur, educator, brand strategist, and unintentional content, my style of asking questions, and my tone of voice, I was
influencer. When I ran my design agency, Blind, I was able to make all in. A few months later, DoBot™ was born and has been an early
a good living but felt unfulfilled. When I taught at ArtCenter and success. As hard as it is to believe, having “someone” listen to you
Otis College of Design, I was aligned with my purpose but couldn’t with infinite patience and guide you through a challenge can be a
do it long-term for financial reasons. It wasn’t until I found the deeply emotional experience.
overlap between all the things that make me, me, that I found my
bliss. Little did I know in 2014 that creating YouTube videos would Innovation is inherently messy and wasteful. Innovation is the
lead me down this path of deep fulfillment and alignment. Now, I opposite of efficiency. As Jeff Bezos said, “Innovation and failure
can’t imagine doing anything else. are inseparable twins.” It’s been a wild year of new initiatives:
The Futur™ Euro Tour, Accelerator Group, DoBot™, Brand Lab™,
Otto (my oldest son) transferred to Columbia University as a Brand Identity Design, Rock Your Portfolio Course, and Brand
sophomore this year. He’s been a self-repressed creative his whole Strategy for Designers Workshop. Not everything was a runaway
life. Outside academics, he paints, draws, plays piano, and makes success, but we are smarter and more determined than ever.
things. When I encourage him to pursue his passion, he often
dismisses creative endeavors as trivial pursuits. He prefers to do Thank you for being here. It means a lot to me and the rest of the
something more “serious.” So, it’s been interesting to see him team. From the bottom of my heart, thank you. The Futur™ needs
explore his creative side (weekly VLOGs from Columbia). With each you. We fight the good fight together.
video, I see him finding his voice. It’s funny to see how the mission
even touches my own front door.
Mattias is finishing his final year at Los Angeles County High School
for the Arts and is coming into his own as a designer, illustrator,
and, believe it or not, entrepreneur?! The kid is a hustler and has Chris
Become a graphic designer and make your mark in the world Becoming a website designer offers the opportunity to shape
of visual communication. All great graphic designers require the digital landscape by creating visually engaging and user-
key skills, including creativity, technical proficiency, attention friendly online experiences. In this role, you’ll be responsible for
to detail, typography, color theory, layout, image editing, time designing the layout, structure, and overall look of websites,
management, problem-solving, communication, collaboration, ensuring they are both aesthetically pleasing and functional.
and market awareness. If creating a variety of design assets
without being pigeon-holed into one area of design sounds Essential skills for success in website design include proficiency
right up your alley, then this is the pathway for you. in web design software and coding languages (e.g., HTML,
CSS), a keen eye for aesthetics and user experience, problem-
solving abilities, effective communication, and the capacity
to adapt to evolving design trends and technologies. If you’re
passionate about crafting the digital world and making it
accessible to all, consider becoming a website designer and be
a part of the ever-evolving online universe.
Resources Resources
THEFUTUR™ COURSES 25% OFF FROM OUR FRIENDS THEFUTUR™ COURSES 25% OFF FROM OUR FRIENDS
As a brand identity designer, you’ll craft the visual personality of Become a packaging designer and be the mastermind behind
businesses and organizations, making their mark memorable and eye-catching, functional, and marketable product presentations.
meaningful. This role involves developing logos, color schemes, In this role, you’ll design packaging that not only protects and
typography, and design elements that convey a brand’s essence contains products but also communicates brand identity and
and values cohesively. entices consumers.
Key skills for success include creativity, an acute understanding of Key skills for success in this field include creativity, knowledge
branding principles, proficiency in design software, an aesthetic of materials and production processes, proficiency in design
sensibility, effective communication, and the ability to think software, attention to detail, effective communication, and an
strategically about how design choices influence brand perception. understanding of marketing and consumer behavior. If you’re
If you’re passionate about breathing life into brand identities passionate about merging form and function in a visually
and creating a lasting visual impact, consider becoming a brand compelling way and helping products stand out on the shelves,
identity designer and be the driving force behind the visual stories consider becoming a packaging designer and be the driving
of companies and organizations. force behind memorable product experiences.
Resources Resources
THEFUTUR™ COURSES 25% OFF FROM OUR FRIENDS THEFUTUR™ COURSES 25% OFF FROM OUR FRIENDS
• Brand Identity Design with • Logo Legends • Typography 01 • Packaging Design: How to Sketch
Made By James • Grids and Layout Concepts That Surprise and Delight
• Brand Strategy Fundamentals • Color for Creatives • Packaging Design: How to Create
• Brand Style Guide Kit • Lettering Product Packaging that Sells
• Stylescapes • Illustration for Designers • Lettering for Package Design: From
• Typography 01 • Rock Your Portfolio Sketch to Label
• Logo Design 01 • The Complete Case Study • Packaging Unboxd
• Color for Creatives
• Illustration for Designers
• Lettering
• Rock Your Portfolio
• OpSys
• The Complete Case Study
Embark on a dynamic creative journey as a motion designer, where Becoming an illustrator is an invitation to bring your unique
your canvas comes to life through animation and visual storytelling. artistic vision to life and create captivating visual narratives.
Your role involves crafting moving graphics for a variety of media, As an illustrator, your work involves crafting images that tell
including videos, commercials, and multimedia presentations. stories, evoke emotions, and enhance communication across
various media, from books and magazines to digital platforms
Key skills for success in this field include proficiency in animation and marketing materials.
software, an artistic eye for design and composition, storytelling
abilities, attention to detail, effective communication, and Key skills for success in this role include artistic creativity,
adaptability to changing design trends and technologies. proficiency in digital or traditional illustration tools, attention
to detail, effective communication, adaptability to different
If you’re passionate about breathing life into visuals and telling styles and genres, and the ability to interpret and convey
stories through motion, consider becoming a motion designer and concepts visually. If you’re passionate about visual storytelling
immerse yourself in the world of animated creativity. and ready to embark on a creative journey, consider becoming
an illustrator and sharing your artistic talents with the world.
Resources Resources
THEFUTUR™ COURSES 25% OFF FROM OUR FRIENDS THEFUTUR™ COURSES 25% OFF FROM OUR FRIENDS
• Animation for Designers • After Effects Kickstart • Illustration for Designers • Mastering Adobe Illustrator: 10 New Tips & Tricks
• Styleframes • Blender Fundamentals • Color for Creatives to Maximize Your Efficiency and Creativity
• Color for Creatives • Sonduck Film • Lettering • Illustrating an Icon Set: Design a Cohesive Series
• Typography 01 • Design Bootcamp • Animation for Designers • Vintage Style Illustration: How to Add Vintage
• Illustration for Designers • Illustration for Motion • Rock Your Portfolio Touches to Your Art in Your Own Distinct Style
• Rock Your Portfolio • The Complete Case Study • 3D Illustration: Creating Isometric Designs in
• The Complete Case Study Adobe Illustrator
• Fun With Faces: Create a Stylised Digital Portrait
• Fun With Figures: Create a Stylised Character
With Confidence
Step into the world of lettering artistry and transform words As a commercial artist, your role involves crafting visual
into captivating visual expressions. As a lettering artist, your content that promotes and sells products, services, and ideas.
role involves crafting custom letterforms and typography that This encompasses creating advertising materials, marketing
convey emotions, messages, and aesthetics. assets, and digital resources.
Key skills for success in this field encompass a strong Key skills for success in this field include artistic creativity,
artistic hand, a deep appreciation for lettering styles and proficiency with design software, adaptability to various
techniques, proficiency with design tools, creativity, attention styles and client requirements, effective communication, and
to detail, and an innate sense of composition and balance. the capacity to translate concepts into visually compelling
If you’re passionate about breathing life into words through and persuasive artwork. If you have a passion for merging
artistic lettering, consider becoming a lettering artist and art and commerce, consider a career as a commercial artist
bring a unique, handcrafted touch to the world of visual and become a crucial player in the dynamic realm of visual
communication. marketing and advertising.
Resources Resources
THEFUTUR™ COURSES 25% OFF FROM OUR FRIENDS THEFUTUR™ COURSES 25% OFF FROM OUR FRIENDS
• Lettering • Online workshops from Ken Barber (Check • Typography 01 • Illustrated Lettering: Design a Book
• Hand Lettering Kit his website for current workshops) • Color for Creatives Cover with Jessica Hische
• Color for Creatives • The House Industries Lettering Manual • Grids and Layout • Grow Your Skills: A Guide to Combining
• Illustration for Designers • The ABCs of Custom Lettering • Illustration for Designers Hand-Lettered Phrases with Illustrations
• Animation for Designers • The Golden Secrets of Lettering • Lettering • Rock Poster Design: From Concept
• Rock Your Portfolio • Vintage-Inspired Lettering • Animation for Designers Development to Execution
• The Complete Case Study • Rock Your Portfolio • Poster Design: Textures and Halftones
• The Complete Case Study for Screen Printing
Photographer Videographer
Embark on a journey as a photographer and capture the Breathe life into dynamic visual narratives through your
world through your lens. As a photographer, your role is to tell lens. As a videographer, your mission is to capture and edit
stories, evoke emotions, and freeze moments in time through compelling stories, spanning documentaries, films, marketing
the art of imagery. videos, and live events.
Key skills for success in this field include a sharp eye for Essential skills for success in this field encompass proficiency
composition and lighting, technical proficiency in camera in camera operation and video editing software, a creative eye
operation and editing software, creativity, adaptability for storytelling and pacing, adaptability to diverse shooting
to various shooting conditions and subjects, effective conditions, effective communication, and the ability to craft
communication, and the ability to convey narratives and engaging narratives through the art of moving images. If you
emotions through your photographs. If you have a passion possess a passion for conveying stories through motion and
for visual storytelling and the power to turn moments into have the technical and creative prowess to do so, consider a
enduring memories, consider becoming a photographer career as a videographer and become the visionary behind the
and be the visionary behind the lens, shaping the way we camera, shaping the way we experience the world.
see and remember the world.
Resources Resources
THEFUTUR™ COURSES 25% OFF FROM OUR FRIENDS THEFUTUR™ COURSES 25% OFF FROM OUR FRIENDS
• Color for Creatives • The Photography Start Kit for Beginners • Color for Creatives • Fundamentals of DSLR Filmmaking
• Rock Your Portfolio • Seeing and Shaping Light • Rock Your Portfolio • iPhone Filmmaking from Shoot to Edit
• The Complete Case Study • Portrait Photography Fundamentals • The Complete Case Study • iPhone Filmmaking: Create Cinematic
• The Portrait Masters Video With Your Phone
• Getting Started in Professional Food • The Cinematic Filmmaking Workshop
Photography • Lighting for Filmmakers
• Basic Processing for Mobile Photography • Sound for Filmmakers
• Introduction to Landscape Photography • Introduction to Adobe Premiere Pro
• KelbyOne • Introduction to Color Correction with
• Huddl Creative Club Adobe Premiere Pro
• Photography Terms FREE • Vuhlandes FREE
Included
30 Day Guarantee
If you’re not happy in the first
30 days, get your money back,
no questions asked.
$99 Monthly
TAKE A LOOK
$49 →
Skillsets
Included Reviews
$199
TAKE A LOOK
$149.25 →
Starting Nov 6
$99
TAKE A LOOK
$74.25 →
Starting Nov 6
Included
• 40 Video Lessons
• Digital Illustration Assignment with Layered Files
• Color Palettes
• Thumbnail and Presentation Templates
• Bonus Material
• Lifetime Updates
Prerequisite
Access to Adobe Photoshop CC, Adobe Illustrator CC,
or Procreate for the iPad. While a graphics tablet is
not required, it is recommended
Difficulty Level
Beginner to Intermediate
$149
TAKE A LOOK
$111.75 →
Starting Nov 6
Included Reviews
$299
TAKE A LOOK
$224.25 →
Starting Nov 6
Included
• 65 Page Guidebook
• Modular Grid Templates
• Adobe Illustrator/Adobe Photoshop Composition Overlays
Prerequisite
The guidebook comes in a screen sized pdf, you’ll need
Adobe Acrobat on your pc or mobile phone/iPad to open it.
The transparent composition template can either be opened
in Adobe Illustrator or Adobe Photoshop.
Difficulty Level
Beginner to Intermediate
$59
TAKE A LOOK
$44.25 →
Starting Nov 6
Included Reviews
Difficulty Level
Beginner
$19
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$14.25 →
Starting Nov 6
Included
Prerequisite
This product includes Miro templates. Access
to Miro is highly recommended.
Difficulty Level
Beginner to Intermediate
$79
TAKE A LOOK
$59.25 →
Starting Nov 6
Included Reviews
Beginner to Intermediate
$199
TAKE A LOOK
$149.25 →
Starting Nov 6
Included Reviews
$149
TAKE A LOOK
$111.75 →
Starting Nov 6
Included
Prerequisite
Basic knowledge of design software such
as Adobe Photoshop or Adobe Illustrator is
recommended. Feel free to use whichever
design software you are most comfortable with.
Difficulty Level
Beginner to Intermediate
$199
TAKE A LOOK
$149.25 →
Starting Nov 6
Included Reviews
Prerequisite
Knowledge of Adobe Illustrator
and Adobe Photoshop, and
access to Adobe After Effects
Difficulty Level
Beginner to Intermediate
$149
TAKE A LOOK
$111.75 →
Starting Nov 6
Included
Prerequisite
None
Difficulty Level
Beginner
$49
TAKE A LOOK
$36.75 →
Starting Nov 6
Included
Prerequisite
Knowledge of Adobe Illustrator and Adobe
Photoshop, and access to Adobe After Effects
Difficulty Level
Beginner to Intermediate
$99
TAKE A LOOK
$74.25 →
Starting Nov 6
Included
Prerequisite
Access to Adobe Illustrator is recommended
Difficulty Level
Beginner to Intermediate
$199
TAKE A LOOK
$149.25 →
Starting Nov 6
Included
• Instructional Videos
• 3 Activities
• Ready-to-Use UX Templates
• UX Terms Glossary
• UX Resources Library
Software Required
The course material comes in a screen sized
pdf, you’ll need Adobe Acrobat on your pc or
mobile phone/iPad to open it.
Difficulty Level
Beginner to Intermediate
$149
TAKE A LOOK
$111.75 →
Starting Nov 6
Included Reviews
Prerequisite
Basic knowledge of design
software such as Adobe
Photoshop or Adobe Illustrator is
recommended. Feel free to use
whichever design software you
are most comfortable with.
Difficulty Level
Beginner to Intermediate
$149
TAKE A LOOK
$111.75 →
Starting Nov 6
Skillsets
$99
TAKE A LOOK
$74.25 →
Starting Nov 6
Management
Author: Ben Burns and Matthew Encina
Included Reviews
$199
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$149.25 →
Starting Nov 6
Author: Chris Do
Included
• 43 Videos
• 5 Hours of Content
• PDF Workbook
• Exercises and Prompts
• Additional Resources List
• Lifetime Updates
Prerequisite
You are an established agency owner
with your business foundations in place
Difficulty Level
Moderate to Advanced
$699
TAKE A LOOK
$524.25 →
Starting Nov 6
Included Reviews
• Client Strategy Session “Learning business from you has sky rocketed my
business and not only am I working for myself
Videos but been able to land much better clients paying
• 4 New Exercises premium rates. The PRE-CORE program you sell
• Discovery Templates is a great addition for me also and I’d strongly
advise other designers to get their hands on that
• Exclusive Q&A Webinar and then buy CORE. What you share here Chris
• Lifetime Updates is fundamentals to help every designer and if you
are new to the design business then this will truly
transform your business.”
Prerequisite
–Laith W.
None
“Just an update on my first paid CORE facilitation
session… First of all, I was super nervous going
Difficulty Level in feeling somewhat like a fraud getting paid for
something I’m still learning don’t really feel fully
Moderate
qualified to be doing. Having said that, I must have
done something right because the client wants me
to do everything for them, from book design, to
identity, to curriculum videos, to possible website
redesign… Basically work for the next couple years.”
–David K.
$489
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$366.75 →
Starting Nov 6
Included
Prerequisite
None
Difficulty Level
Beginner
$149
TAKE A LOOK
$111.75 →
Starting Nov 6
Fundamentals service.
Included Reviews
Prerequisite
None
Difficulty Level
Beginner
$199
TAKE A LOOK
$149.25 →
Starting Nov 6
Entrepreneurs
Author: Matt Cilderman
Included
• Blogging Guide
• Downloadable Resources
• Beginner & Advanced Strategies
• Set and Meet Goals
• Lifetime Updates
Prerequisite
None
Difficulty Level
Moderate
$79
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$59.25 →
Starting Nov 6
Included Reviews
Difficulty Level
Moderate to Advanced
$1499
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$1124.25 →
Starting Nov 6
$59
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$44.25 →
Starting Nov 6
Included Reviews
• 30+ Page Guidebook “This is worth every bit and more of what
you charge for this kit. I’ve seen hundreds
• Copy Arsenal (Swipe File) of brand guides over the years and this is
• Example Style Guide by far the most thorough guide that works
• Template Files: INDD, KEY, XD for the designers and vendors that would
use the brand in a detailed instructional
• Bonus: 90-Min Webinar way, and also from a client standpoint being
easy to understand. IT HAS BALANCE!”
Prerequisite –Chris U.
Beginner
$79
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$59.25 →
Starting Nov 6
Included
Prerequisite
It is strongly advised that you meet with an accountant and
lawyer beforehand to make sure forming an LLC is the right
move for your business
Difficulty Level
Moderate
$99
TAKE A LOOK
$74.25 →
Starting Nov 6
Included in Included
Accelerator
• 15 Page Guidebook
• MSA & SOW Templates
• Employee Agreement Templates
• NDA & Media Release Templates
• Lifetime Updates
Prerequisite
None
Difficulty Level
Beginner
$99
TAKE A LOOK
$74.25 →
Starting Nov 6
Difficulty Level
Beginner
$79
TAKE A LOOK
$59.25 →
Starting Nov 6
Included Reviews
• The Pitch Kit Guide “The Pitch Kit is a great tool for designers just starting
their careers and veterans alike who are on the path
• Creative Brief Worksheets to improving their pitching process. Very insightful
• Pitch Outline Worksheets information and a great resource for example pitches
• Bonus: Pitch Process Lecture which helped us to hone our process moving forward.
Definitely worthwhile purchase and a must have for
• Lifetime Updates anyone going into the pitching process.”
–David Hartman, Co-founder and Creative Director,
Prerequisite Werewolf
Some experience working from “If you are a motion designer or run a motion design
a creative brief studio then this kit is very helpful. Although majority
of this kit is about pitching it also teaches some
concepts on how to diagnose a problem and find
Difficulty Level a solution to that problem. You also get real pitch
Moderate decks from Blind which is very helpful!”
–Marvin Te, Co-founder and Creative Director,
Plainly Simple Studios
$149
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$111.75 →
Starting Nov 6
Prerequisite
None
Difficulty Level
Beginner/Easy
$59
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$44.25 →
Starting Nov 6
Included
Prerequisite
Difficulty Level
Moderate
$299
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$224.25 →
Starting Nov 6
Included
• Quickbooks Guide
• Comprehensive Sample Documents
• Glossary of Financial Terms
• US Based Specific Tips and Links
• Bonus Content
• Lifetime Updates
Prerequisite
None
Difficulty Level
Beginner
$35
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$26.25 →
Starting Nov 6
Personal
Development
98 The Futur™ 2023 thefutur.com/season-of-savings 99
Season of Savings Lookbook
Land Your Dream Job Everything you need to know to find and land your
dream job in the creative industry: From prep-work
Author: Petrula Vrontikis to negotiating and accepting a creative job.
Included
Prerequisite
Difficulty Level
Beginner
$239
TAKE A LOOK
$179.25 →
Starting Nov 6