KARACHI SCHOOL OF BUSINESS & LEADERSHIP (KSBL)

Group Members
Abdur Rub (M010157AR@ksbl.edu.pk)
Ahmed Arbab (M010172AA@ksbl.edu.pk)
Syed Vidan Ali Taqvi (M010167ST@ksbl.edu.pk)

Faculty
Dr. Saima Hussain

Course
Market Research | UID: SP2494

Submission Date
16th April 2024
Class Participation

Designing a Descriptive Survey

Primary Data set can be obtained through Survey

Secondary data sets through transactional data.

A Modern Trade Store owner needs to understand the consumer segments who prefers different type
of beverages during Ramadhan:

If they wish to use secondary data sets that are available with them what fields they must use to
identify the right segments

If they plan to collect primary data what questions must be asked to know the customer segments
and their beverage preferences?
 Designing a Descriptive Survey

Demographic Information:

• Age
• Gender
• Income
• Location
• Marital Status

Descriptive Survey Questions

1. How frequently do you visit our apparel store during the month of Ramadan?
2. On a scale of 1 to 5, how satisfied are you with the variety of clothing options available in our
store during Ramadan?
3. Have you found our store's collection of modest clothing suitable for your needs during
Ramadan?
4. What factors influence your decision to shop for apparel during Ramadan? (Select all that apply)
a. Availability of special discounts or promotions
b. Range of traditional and cultural clothing options
c. Specific clothing items for Ramadan events and gatherings
d. Quality and durability of the clothing
e. Other (please specify)
5. Are you satisfied with the store's efforts to provide a comfortable and inclusive shopping
experience for customers observing Ramadan?
6. Have you found our store's staff to be knowledgeable and helpful in assisting you with your
clothing choices during Ramadan?
7. How likely are you to recommend our apparel store to others for their Ramadan clothing
shopping needs?
8. Which aspects of our store's Ramadan clothing collection do you appreciate the most?
9. Is there anything specific you would like to see improved or added to our store's clothing
collection during Ramadan?
10. Have you utilized any of our online shopping options for Ramadan clothing? If yes, please rate
your experience on a scale of 1 to 5.
11. Are there any particular cultural or religious considerations you would like our store to address in
terms of our Ramadan clothing collection?
12. How likely are you to continue shopping at our store for clothing needs beyond the month of
Ramadan?
13. 13 Which social media platforms do you use most frequently during Ramadan?
14. How does your spending during Ramadan compare to other times of the year?
15. What factors influence your spending decisions during Ramadan?