Melchor, Marjorie B.

12 STEM- Aristotle
ENTREPRENEURSHIP
WW#2

At Rice & Bites, we've designed a delightful

A. What is my product / service? (give your
product or service name and state where the
idea came from)
dining experience focused on our unique rice
ball in a bowl concept. Our aim is
straightforward: to provide you with a fast,
convenient, budget-friendly, and incredibly
tasty meal. Taking cues from Japanese
Onigiri and blending them with the lively
flavors of Filipino cooking, every bite-sized
rice ball is meticulously seasoned. We
celebrate the variety of international flavors,
crafting a fusion that not only fills your
stomach but also delights your senses with
the diversity of cultures.

B. What does my product / service do?
Rice & Bites offers a convenient and
nutritious meal option inspired by Japanese-
Filipino fusion cuisine. The signature product,
rice balls in a bowl, provides a balanced meal
with carbohydrates, protein, and essential
vitamins, perfect for busy individuals on the
go.

C. How is it better than other Rice & Bites stands out by offering a unique
products/services? combination of convenience, nutrition, and
affordability. The fusion of Japanese and
Filipino culinary influences creates a distinct
flavor profile, appealing to a diverse audience

D. Who will buy the product/service? (state The target market includes busy individuals,
your target market; their market size, location, workers, and students around Zabarte Road
demographics who are seeking convenient and healthy food
options at an affordable price point.

E. Why will they buy product/service? (state Customers benefit from a satisfying and
the benefits they will get for the price they will nutritious meal option that fuels busy
pay) schedules without straining their budget. They
can enjoy a well-rounded meal that combines
Melchor, Marjorie B.
12 STEM- Aristotle
ENTREPRENEURSHIP
WW#2

convenience with wholesome ingredients and

bold flavors.

F. How will the product/service be promoted?
Rice & Bites will be promoted through a multi-
channel marketing strategy, including social
media platforms like Facebook, a dedicated
website, and printed materials such as flyers
and banners strategically placed in high-traffic
areas.

G. Who are my competitors? Direct competitors include Daniel's Favorite

Sisig and Abe Shake and Eatery, offering
similar meal options. Indirect competitors
encompass street food vendors, food
cafeterias, coffee and milktea shops, as well
as restaurants in nearby malls and grocery
stores.