To Whom It May Concern,

I am delighted to write this letter of recommendation for Kinza Farid, who has been an integral part of our Acquisition team at Educative Inc. As
the Manager of Author Success, I have had the privilege of observing Kinza's professional growth and her substantial contributions to our
organisation. Her dedication and drive have not only enhanced our course offerings but have significantly improved author satisfaction.

Kinza joined Educative as an Acquisition Representative and quickly distinguished herself through her exceptional work ethic and strategic
insight. During her tenure, she was pivotal in driving the expansion of our course content. This initiative directly contributed to a remarkable
increase in our monthly revenue, a testament to her strategic content curation and effective engagement with authors.

Furthermore, Kinza revolutionised our revenue model for authors, which dramatically reduced our author churn rate. By implementing fair and
motivating financial incentives, she succeeded in retaining high-quality content creators, thereby ensuring a consistent and superior quality of
educational material for our platform.

Kinza's proficiency in crafting outreach strategies is notable. She designed email templates that achieved a 40% response rate, built a lead
database of more than 2000 contacts, and successfully onboarded over 100 authors. Her diligent communication and negotiation skills have been
crucial in these achievements, enhancing our company's reputation and operational success.

Her strengths extend beyond her professional achievements. Kinza exhibits a developed growth mindset and an action-oriented approach. She is
self-motivated and has consistently demonstrated the ability to learn and master new skills. Kinza is quick to identify problems and propose

innovative solutions, actively seeks constructive feedback to improve her performance, and is always eager to help and train new team
members.
Collaboratively, Kinza has worked closely with our Technical Content Engineers to understand and anticipate the demand for new courses,
ensuring we target and secure the right subject matter experts. Her deepening knowledge in domains such as programming, data science, cloud
computing, machine learning, and generative AI has enabled her to effectively communicate with tech experts and meet our stringent content
quality requirements.

In conclusion, Kinza's contributions to Educative Inc. have been invaluable, and her proactive, big-picture thinking has had a lasting impact on
our goals and success. I am confident that Kinza will bring the same level of enthusiasm, dedication, and expertise to her postgraduate studies and
beyond. I wholeheartedly support her application and am certain she will continue to excel and contribute positively to your program.

Please feel free to contact me if you require any further information or specific instances of her exemplary performance at Educative.

Yours sincerely,

Aysha Shaikh
Manager of Author Success
Educative Inc.
Ph: +923344395059
Email: aysha.shaikh@educative.io