Table of Contents

Enterprise Logo-Cover Page

Flyleaf

Approval Sheet....................................................................................................................................................i

Certificate of Proof Reading...........................................................................................................................ii

Acknowledgement...........................................................................................................................................iii

Chapter I: EXECUTIVE SUMMARY

A. Introduction …………………………………………………………………………...1

Chapter II: PROPONENTS, MANAGEMENT AND OPERATION

A.Organizational Structure………………………………………………………….....4
B.Presentation and Roles of Entrepreneurs ………………………..………………… 5
a. Production Crew ………………………………………………………………………... 5
b. Sales Staff ………………………………………………………………………………. 5
c. Advertising and Promotion ……………………………………………………………... 5
d. Procurement Staff ………………………………………………………………………. 5
E.System Management ………………………………………………………………. 6
F.Operations …………………………………………………………………………. 6
a. Pricing Policy …………………………………………………………………………... 6
b. Packaging Design and Strategy ………………………………………………………... 7
c. Distribution …………………………………………………………………………….. 7

Chapter III: MARKET Feasability

A. Market Description……………………………………………………………...... 8
B. Market Share………………………………………………...………………….... 8
a. Online Survey ……………………………………………………………………….. 8
b. Product Testing ………..…………………………………………………………... 15

Chapter IV: MARKETING PROGRAM

A. Proposed Marketing Program ………………………………………………. 25
B.Promotion …………………………………………………………………….. 28

C. Type of Promotion …………………………………………………………… 29

Chapter V: MARKET ANALYSIS
A. Strength …………………………………………………………………… 30
B. Weakness ………………………………………………………………….. 30
C. Oppotunites ………………………………………………………………... 30
D. Threats ……………………………………………………………………... 31

Chapter VI: FINANCIAL FORECAST

A. Sample Costing .............................................................................................. 32

B. Sales Projection ................................................................................................... 33

RECOMMENDATIONS ............................................................................................................

APPENDICES

A. Bibliography .............................................................................................................. 35
B. Documentation ……………………………………………………………………... 37
a. Soap Production .............................................................................................. 37
b. Product Testing ............................................................................................... 37
C. Survey Forms and Letters ........................................................................................... 39
D. Curriculum Vitae ............................................................................................................... 45