Abhinav Raja Mini Project MB201501

“THE AGILE AND COLLABORATIVE BEHAVIOUR OF EMPLOYEES AT
STEEL AND AUTOMOTIVE INDUSTRY (TATA STEEL AND MOTORS)”
Project submitted in partial fulfillment of the requirements for the award of the Degree of
MASTER OF BUSINESS ADMINISTRATION OF

BANGALORE NORTH UNIVERSITY
BY
ABHINAV KUMAR RAJA
REG NO: MB201501
Under the guidance of
Prof. Dr. B. LAKSHMA REDDY
SJES COLLEGE OF MANAGEMENT STUDIES,

MEDAHALLI, BANGALORE -49,
2022
DECLARATION BY THE STUDENT
I ABHINAV KUMAR RAJA (REG. NO.- MB201501) hereby declare that “THE AGILE AND
COLLABORATIVE BEHAVIOUR OF EMPLOYEES AT STEEL AND

AUTOMOTIVE INDUSTRY (TATA STEEL AND MOTORS)” is carried out by me under the
direction of Prof. Dr. B. LAKSHMA REDDY in partial fulfillment of the award for MASTER
DEGREE IN BUSINESS ADMINISTRATION by Bangalore North University.
I also declare that this project is the result of my efforts and it has not been submitted to any other
university or institute for the award of any other degree or diploma or certificate.
Location: Bangalore Name: ABHINAV KUMAR RAJA

Date: Registration Number: MB201501
ACKNOWLEDGEMNT
I hereby express my profound gratitude to all those who have been instrumental in the preparation of the project
report.
First, I thank God almighty for all care He showed to me and continued showing his grace and blessing till the
end. This project is a product value insight, facts and experience I had with various people.
I express my sincere thanks to our beloved principal PROF. DR. B LAKSHMA REDDY, SJES COLLAGE
OF MANAGEMENT STUIES, BANGALORE, for providing with my academic support.
I am also thankful to Prof. Dr. B LAKSHMA REDDY faculty for his valuable guidance and advice, which
helped me in completing the project work in time, He inspire me greatly to work on the project, his willingness
to motivate me contributed tremendously to my project.
1 express my deep gratitude to my parents for their encouragement. I finally thank all those who have helped me
directly or indirectly to complete this project.
3
CERTIFICATE BY THE GUIDE
This is to certify that the mini project report “THE AGILE AND COLLABORATIVE BEHAVIOUR
OF EMPLOYEES AT STEEL AND AUTOMOTIVE INDUSTRY (TATA STEEL AND

MOTORS)” presented by Mr. ABHINAV KUMAR RAJA, Reg. No. MB201501 to Bangalore North
University, Bangalore for the award of the degree of MASTER OF BUSINESS ADMINISTRATION was
prepared under my guidance.
Location: Bangalore Prof. Dr. B. LAKSHMA REDDY

Date: Signature
4
ABSTRACT
The project is titled “THE AGILE AND COLLABORATIVE BEHAVIOUR OF EMPLOYEES AT STEEL AND
AUTOMOTIVE INDUSTRY (TATA STEEL AND AUTOMOTIVE)”. Tata strives for reliability and
performance-based performance and to provide its employees with more flexibility, the Company introduced the
‘Smart Performance Models’ Policy from this month.
Under the new operating models effective November 1, 2020, even officers who are required to leave a certain
area can now work at home unlimited days a year. Once the epidemic situation has calmed down, the Agile
Working Models policy will allow officials to relocate, giving the employee the ability to work outside of any
part of the country.
This policy is yet another step forward for Tata to accelerate, prepare for the future and strengthen the
Empowerment Strategy. It will be tested throughout the year and based on adaptability and response; the policy
will be reviewed after one year.
This policy is a change in mindset from monitoring to creating trust and a culture of results-based work. Flexible
performance not only reflects the organization’s goal of creating a workplace for future generations but also
strengthens its mission to meet the needs of its diverse workforce in all areas. This epidemic has helped us move
away from the traditional idea of production based on fixed office hours and we have dispelled many myths about
working remotely.
This report is about those policies that will ensure a better balance of work life, provide greater flexibility in
choosing where one lives as the daily commute to work goes unnoticed, provide employment opportunities for
new parents in a timely manner, and ensure the continuity of work for Persons with Disabilities in their areas.
Approved workplace.
“Being flexible gives you more freedom to choose your surroundings and to make important health decisions,
such as supporting your family, whether you are an elderly parent or a spouse who has a less demanding job.
This will help to preserve and enrich our most important talent across the country and attract staff to participate
in the area, “said Suresh Dut Tripathi.
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TABLE OF CONTENT
PRELIMINARY PAGES page no.

Declaration By The Student 2
Acknowledgement 3
Certificate By The Guide 4
Abstract 5
LIST OF CONTENT
CHAPTER 1
Introduction 8
List of Tata group companies 8-18
CHAPTER 2
Literature Review 20-22
Industry profile 23
CHAPTER 3
Over view of industry 24-25
Company profile 26-29
Importance of study 30-33
Objectives Of The Study 34
Problem statement 35
Scope of the study 36-37
Limitation of the study 38
CHAPTER 4
Research Methodology 40-42
Competitors of TATA Motors 43-44
Opportunities of tata motors 45
Threats of tata 45-46
Strength of tata steel 47
Weakness of tata steel 47
Opportunities for tata steel 48-49
CHAPTER 5 50
Data Analysis and Interpretation 51-59
questionnaire 51-59
Findings, 60
Conclusions 61
bibliography 62
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CHAPTER-1
INTRODUCTION
7
INTRODUCTION
The project report The Company has demonstrated its ability to do business in a continuous
approach, which guarantees its ongoing license working and improving the quality of life of the
people it affects. In order to survive and grow, a company must be flexible and respond to change.
Tata Steel is proud of it development over the years and recent change has become an international
steel company - now the sixth largest on earth. They are equally proud of their rich values as well
tolerating the principles of corporate citizenship. From its earliest days, Tata Steel has taken
responsibility about the impact of its activities on all stakeholders. Now, as climate change as well
depletion of the earth's natural resources becomes key Challenges, the Company seeks a formal
waiver authority, to be a responsible environmental citizen as well save the world's precious
resources.
The report presents detailed information on a few key issues related to Tata Steel AND
AUTOMOTIVE India.
The Company has reported for the first time that its security performance is relatively stable.
However, there is an opportunity for improvement and review products where they should or rent
as in the case of imported electricity.
The company makes significant efforts to train its employees and managers as it is recommended.
The Company may consider similar reporting to both categories of employees.
List Of Tata Group Companies and Subsidiaries Owned By Tata.
Tata Sons is a leading investor and promoter of Tata companies. Tata Group was founded in 1868,
is a global business, headquartered in India, comprising 30 companies in 10 locations. The group
operates in more than 100 countries on six continents.
• Total revenue: $ 110.7 billion (Rs 8,03,000 Cr)

• Total Employee: More than 7,00,000
• Combined Market Cap: $ 145.3 billion (Rs 10,58,500 Cr)
• Tata Founder: Jamshedji Tata
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Navsari, a small town in Gujarat is the birthplace of Jamshedji Tata, Founder of the Tata group. one
of India's largest pioneers and industrialists was born, on March 3, 1839, in Nusserwanji and
Jeevanbai Tata.
Tata CEO: N. Chandrasekaran

Dad's Owner: Dad's Sons
Tata Sons is a leading investor and promoter of Tata companies. Sixty-six percent of Tata Sons
equals are owned by philanthropic trusts, which support education, health, livelihoods, and arts and
culture.
Outgoing chairman: Ratan Tata
List of Companies Owned by Dad | Companies under Tata's group

This is a list of companies owned by my father. There are 28 Tata businesses listed on the public
with a combined market capitalization of $ 145.3 billion (Rs 10,58,500 Cr) approximately (as of 31
March 2018). List of companies under the Main tata group.
1. Tata Consultancy Service. [Large Tata Subsidiary companies]
TCS is a provider of IT services, consulting and business solutions that has partnered with the
world's largest corporations in their transformation journey over the past 50 years.
TCS offers a consultative-led portfolio, with comprehensive, integrated business, technology and
engineering services and solutions. They are big companies owned by my father
• Income: Rs 152,497 Cr
• Market: Rs 769,764 Cr.
• Staff: 424,285
Part of the Tata team, India's largest business group, TCS has more than 420,000 internationally
trained advisors in 50 countries. It is a company under a large group of tata based on market
capitalization.
The company generated a combined revenue of US $ 20 billion for the year ended March 31, 2019,
and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock
Exchange) of India. The company has a market capitalization of Rs 8,10,000 Crores.
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2. Tata Steel Limited
Tata Steel was founded in India as the first privately owned Asian steel company in 1907.
Companies of crude steel in all Indian applications are approximately 19 MnTPA. Tata Steel is the
second largest European steel-producing steel producer with more than 12.1 MnTPA. Large metal
companies owned by my father
• Income: Rs 1,60,769 Cr.

• Market Market: Rs 39,939 Cr
• Staff: 32,984
• Total Power: 34 MnTPA.
•
Tata Steel acquired Bushan Steel Limited in 18-19. Tata Steel has acquired the steel business of
Usha Martin Limited by one of its subsidiaries. Tata Steel has production units in Jamshedpur,
Jharkhand and Kalinganagar, Odisha with production capacity of 10 MnTPA and 3 MnTPA,
respectively.
In the 2018-19 Financial Year, the Company has embarked on a project to expand 5 MnTPA in
Kalinganagar to upgrade its total capacity to 8 MnTPA. Companies under tata Son limited
3. Tata Motors Limited

Tata Motors is one of the world's leading car manufacturers, providing travel solutions in more than
175 countries. The portfolio includes a variety of vehicles, service vehicles, trucks, and buses. It is
the second largest company owned by my father.
• Market Markets: Rs 41,562 Cr.
• Staff: 82,797
• Promote holder: 38.37%
The Company has a strong global network of less than 134 companies, joint ventures and joint
ventures, including the UK's Jaguar Land Rover and Tata Daewoo in South Korea. Tata Motors is
a subsidiary of the largest Tata Group based company Turnover.
TML offers automotive products, ranging from sub-one tonne to 49-tonne Gross Vehicle Weight
(GVW), small, medium, and large buses and coaches and passenger cars. It is also one of the
companies under my father's sons. 10
• Tata Motors market share
• Passenger vehicles: 6.3%
• Commercial Vehicle: 45.1%
TML leads India CV market with 45.1% market share and 4,68,788 car sales in FY 2018-19 and
gains market share in Medium and Heavy Commercial Vehicle (MHCV), Intermediate Light
Commercial Vehicle (ILCV) and Components of Commercial Vehicles (SCV). TML market share
in the PV segment increased by 60bps to 6.3% in FY 2018-19.
4. Titan Company Limited

Titan was established in 1984 as a joint venture between Tata Group and Tamil Nadu Industrial
Development Corporation (TIDCO), and started operating in 1984 under the name Titan Watches
Limited.
• Staff: 7,213
Titan is the world's fifth-largest manufacturer of clock watches. Over the past three decades, Titan
has expanded into fewer markets and developed a variety of lifestyles.
Titan is widely known for transforming the watch and jewelry industry in India and for reshaping
India.
5. Tata Chemicals Limited

Founded in 1939, Tata Chemicals Limited (TCL) is part of the US $ 110 billion Tata Group. An
international company, serving customers in 40+ countries on five continents. Market capitalization
as of March 31, 2019, stands at Rs 15,000 crores.
• Promote capture: 30.63%
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The world's third-largest Soda Ash producer, the world's 6th largest producer of Sodium
Bicarbonate. Tata Chemicals is one of the leading subsidiaries of Tata Chemicals
TCL has three business categories: Basic Chemistry Products, Consumer Products, and Special
Products. 47% of the revenue comes from the Indian domestic market and other countries contribute
about 53%.
6. Tata Power Company Limited

Tata Power, along with its subsidiaries and affiliates, is present in a whole range of conventional &
renewable energy solutions and next-generation customer solutions. Tata Power has a pan-India
presence with a production capacity of 10,957 MW. They are the big power companies owned by
my father
Tata Power has a solid portfolio of 1388 MW of solar power generation capacity. It recently
launched a 100 MW solar plant in Anantapur Solar Park, Andhra Pradesh. It also used 150 MW in
Pavagada, Karnataka, 30 MW in Palaswadi in Maharashtra and 25 MW in Charanka, Gujarat in
2017.
• Total Sales: Rs 30,022 Cr

• Staff: 1,989
• Installed power: 10,957 MW.
• Stock market: 3.2%
Tata Power has a installed capacity of 1161 MW and power plants are spread across seven provinces
of Maharashtra, Gujarat, Tamil Nadu, Karnataka Rajasthan, Andhra Pradesh and Madhya Pradesh
leading in promoting wind power generation in India.
7. Indian Hotels Company Limited

IHCL is South Africa's largest hospitality-focused business with a real Indian origin. Supported by
a 115-year-old legacy of buyers and businesses, it was originally put together by the founder of
Tata Group, Jamsetji Tata, in 1902.
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The company opened its first hotel, the Taj Mahal Palace, in Bombay (now Mumbai) in 1903. It is
a company under dad. Indian Hotels are also a subsidiary of the tata group.
• Income: Rs 4,552 Cr.

Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of products and
businesses that provide a combination of warm Indian hospitality and world-class service.
These include the Taj - a landmark of iconic hospitality, Sele Qtions with its own unique and mixed
experience, Vivanta with its own luxury hotel collection, and Ginger making changes to the
diminished luxury segment.
8. Tata Global Beverages Limited

Tata Global Beverages focuses on branded natural drinks - tea, coffee, and water. With a long
history and knowledge of the beverage market and innovation and development legacy, the
Company has shifted from an Indian tea company, especially a domestic one to an international
organization focused on marketing and product focus.
• Market share: 17,627 Cr.
Tata Global Beverages is the second largest tea brand in the world. TGB has a strong portfolio of
products, including Tata Tea, Tetley, Jemča, Vitax, Eight O’clock Coffee, Himalayan, Grand
Coffee, and Joekels.
The business has been very diverse and growing over the past decade, as the Company now employs
3,000 people and individuals, and has a significant product in 40 countries around the world.
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9. Tata Communications Limited
Tata Communications is at a critical juncture in the development of human capital - the so-called
'Fourth Industrial Revolution'. Launches in more than 200 countries and regions worldwide Serving
more than 7,000 customers worldwide representing more than 300 Fortune 500.
It is listed on both the Bombay Stock Exchange and the National Stock Exchange of India with a
market capitalization of USD 2.72 bn. This company is owned by companies under the tata group.
10. Voltas Limited

As the largest company in India, Voltas is one of the most renowned engineering solutions providers
in project management. The company is the largest manufacturer of AC in India under subsidiary
companies.
When the Swiss-based Volkart Brothers teamed up with Tata Sons Limited 60 years ago to build
Voltas, they believed that the invention of new things could change the world. Today, Voltas
continues to stand at the forefront of redesigning the future with innovative thinking and brilliant
engineering.
• Market Place: 23,131 Cr.
Voltas plays a key role in developing the nation's infrastructure and delivering its unparalleled
expertise in all areas of Technology, Engineering, Construction, Cooling and Air Security,
Infrastructure Projects, textiles, mining and manufacturing, making it one of the most trusted and
reliable engineers. solution providers. They are the largest air-conditioning companies owned by
my father
11. Trent Limited

Founded in 1998 and is part of the Tata group as a subsidiary of Tata, Trent is headquartered in
Mumbai but has a pan-India operation. Trent is one of the leading players in the Indian retail
industry.
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Westside offers a unique range of its iconic fashion apparel and is a pillar of the company's retail
business. The company has already established 143 Westside stores with an average population of
8,000-34,000 sq. Km. ft. in all 82 cities.
• Market capital: 19,339 Cr.
Zudio offers unrestricted fashion at unrestricted prices. The company has established 20 Zudio
stores in 12 cities. Star, is a series of fresh food and groceries, operating in 26 supermarkets and 10
hypermarkets. Landmark, the concept of family entertainment, operates through five independent
stores and is sold in selected Westside locations.
12. Tata Sponge Iron Limited

Tata Sponge Iron Limited (Tata Sponge) has emerged as one of India's largest steel producers and
traders. The company is involved in the production of metal sponges in the form of direct reduction
of stainless steel and power generation by waste heat.
The company began its journey as IPITATA Sponge Iron Limited in 1982. It was a joint venture
between Tata Steel Limited and the Industrial Promotion & Investment Corporation of Orissa
Limited (IPICOL) to produce a metal sponge, based on TISCO Direct Reduction (TDR). )
technology.
Later, in 1991, Tata Steel acquired the entire IPICOL stake and Tata Sponge became a subsidiary
of Tata Steel. Tata Steel owns 54.5% shares.
13. Tata Investment Corporation Limited

TICL was promoted by Tata Sons as a subsidiary of Tata in 1937 and went public in 1959 when it
became one of the largest publicly held investment companies on the Mumbai Stock Exchange.
Previously, the company was primarily involved in long-term investments such as stock shares,
debt instruments, listed and unlisted, and corporate equity securities in many industries.
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• Income: Rs 177 Cr.
The Company's revenue sources include dividends, interest, and profits on investment sales.
14. Tata Metallics Limited

Tata Metallics Limited was merged in 1990. a subsidiary of Tata Steel, Tata Metallics has its own
high-quality manufacturing plant in Kharagpur, West Bengal, India producing the finest quality of
pig iron and ductile iron pipes in India.
• Market Markets: Rs 1,602 Cr
The annual production capacity of the facility's hot metal is 500,000 tons of which 200,000 tons are
converted into Ductile Iron (DI) pipelines and 300,000 tons of pig iron. It is one of the strategic
companies in the Tata Group Subsidiaries.
15. Tata Elxsi Limited

Tata Elxsi is one of the world's leading providers of design and technology services in all industries
including automotive, broadcasting, telecommunications and healthcare.
Tata Elxsi helps customers rethink their products and services by designing and using digital
technologies such as IoT (Internet of Things), Cloud, Mobility, Virtual Reality, and Artificial
Intelligence.
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16. Nelco Limited
Nelco started in 1940 as a flexible electronics company and had many startups in its name over the
years. The company aligns its businesses and sets new goals for itself.
Income: Rs 199.13 Cr
Market: Rs 552.24 Cr.
Promote capture: 50.09%
Nelco focuses on helping its businesses and government customers open up opportunities by
providing solutions in VSAT, Satcom Projects, and Integrated Security & Surveillance Solutions.
To meet the needs of our customers in all aspects of the industry, these solutions are supported by
Nelco standards and proven ability to consult, customize, program integration, end management,
and robust infrastructure and processes.
17. Tata Coffee Limited

Following our roots in 1922, Tata Coffee is one of the largest integrated coffee growing and
processing companies in the world and a major producer of Indian Origin Pepper companies.
With great emphasis on stability and traceability, produce some Indian Origin Green Coffee Bean,
Fast Coffee, Pepper, Tea.
Becoming one of the leading players in the B2B Instant Coffee industry, plant breeds in Toopran
(Telangana) and Theni (Tamil Nadu). Nineteen sites are spread across approximately 8000 hectares
of fertile Western Ghats, rich in flora and fauna. These plants produce Freeze Dried, Agglomerated,
Spray Dried Coffee, and other coffee compounds.
Home to some of the best Indian Origin Pepper planted in the middle of coffee grounds. In line with
this, tea plantations and factories in the Anamallais region also produce Orthodox and CTC certified
tea.
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18. Tata Consumer Products Ltd
Tata Consumer Products is a consumer-focused company that combines Tata Group's food and
beverage interests under one umbrella. It is home to important brands such as Tata Tea, Tetley, Tata
Salt and Tata Sampann.
With the combined reach of more than 200 million families in India, it has an unparalleled ability
to use Tata type in consumer products.
19. Tata Auto Comp program

Tata AutoComp Systems, sponsored by Tata Group, provides products and services to OEM
vehicles in India and around the world as well as Tier 1 providers.
• Automotive Interior & External Plastics, Composites,

• Sheet metal Stamps,
• Engine cooling solutions,
• Car Batteries,
• Rear mirrors,
• Command systems such as Park Brake Lever,
• Amagia Shifters,
• Washing systems,
• HVAC Solutions,
• Exhaust and Emission control systems,
• Sitting arrangements once
• Electronic solutions including ADAS, BMS, Telematics, etc.
in passenger and commercial vehicles and Powertrain Cooling Solutions and the suspension of
heavy commercial vehicles. It also provides Engineering and Supply Chain Management services
to its customers.
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CHAPTER-2
LITERATURE REVIEW
19
LITERATURE REVIEW
The last few decades have unquestionably been a time of unprecedented global development. The
reorganization of old business management methods is one aspect of this transition. As a result, the agile
approach is increasingly being viewed as one of the most important parts of a company's competitive edge.
The agile approach is defined as a company's capacity to adjust quickly to market demands. Business leaders
need management systems that allow the organization to be integrated into strategic and operational levels. A
literature review reveals that although governance has been scrutinized in a number of different perspectives
and units of analysis, one factor that has received little attention in management literature is that of business
practice. This analysis unit is important for effective management purposes, as business processes create an
important link between strategic and operational tasks. The Policy and Management Framework, presented in
this paper, guides business leaders on governance issues at strategic and operational levels.
The struggle of the international community has always been on the minds of researchers who study the
international performance of big business programs. To combat the struggle, a number of approaches have
been proposed, focusing on directing business strategy and resource allocation. However, existing
management issues have led businesses to adopt faster ad-hoc strategies. In this paper, we emphasize the need
for a smooth and effective management system to improve governance in large business systems.
Horne and Wachowicz, (2000) Active income is an important tool for growth as well corporate profits. If
working income levels are not enough, they can earn shortages and problems with daily work. Lazard and
Tryfonidis (2006) investigate business profit relationships and the effective financial management of Athens
Stock Exchange firms. See reported that there is a statistically significant relationship between the estimated
profit with great performance benefits and the Currency Exchange Cycle. In addition, Managers can make a
profit in the right way to manage each component of operating funds at the appropriate level.
Shah and Sana (2006) used Avery small sample of 7 oil and gas industry companies to investigate this
relationship for the period 2001-2005. The results suggested that the management can bring good benefits to
shareholders by successfully managing their operations capital.
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The results showed those working days negatively affect the profits of these companies but in the reality does
not affect the transfer of firms to social media industry.
Over the past two decades, companies have been driven by new demands (strengthened from national to
global) caused by a complex, uncertain and disruptive environment. To turn around in this new environment
and always scan and quickly adjust their skills again redesign and modify management processes - quickly.
Agility in this context is that understood as the ability to take advantage of opportunities to create new
solutions.
Related to changes in the area of marketing, production, design and organization and can seen as a response
to uncertain and volatile market needs and management skills continuous improvement. The fastest companies
are: smart, flexible, smart and sharp, reactions to market changes have turned them into opportunities.
First impression soon became famous by the Iacocca Institute, of Lehigh University which described it as: ‘‘A
powerful production system (strong and soft technology, human resources, educated management,
knowledge)’’ and emphasized the role of employees as a decision the ability of companies to change their
performance in response to organizational change. Our research contributes to the literature on mature
employees and their relationships with the speed of the organization and its performance. The re-search aims
to understand and explain the concept of rapid behavior in an organization.
Organizations are beginning to understand the need for a fast-moving organization to take full advantage of
the flexibility and competitiveness of rapidly changing markets. Leaders at all levels, not just senior
executives, need to buy as quickly as an organization’s value. Since the mid-1990s, many software
development teams have successfully implemented very fast methods and proved that they can adapt to
continuous change.
However, it is not clear what agility looks like outside the department of software development at the
organizational level. Objectives: The purpose of this activity is to create a better understanding of what
leadership and management can look like in the context of an aging organization. We focused on our work on
scientific papers to build a scientific vision as the first place for future research. Method: We have conducted
a systematic review of literature to identify existing scientific literature on leadership and management
practices at a faster pace at the organizational level. Results: We provide an overview of existing work on this
21
topic. The analysis of the identified papers focuses on defining and promoting faster leadership and faster
governance. Conclusion: Employees can use results to improve, while researchers can build on results to help
companies with their rapid transformation.
Proponents of fast-moving methods claim that empowering, promoting and driving the arts is a major factor
that separates the fastest routes from their traditional, bureaucratic counterparts. However, there is very little
solid evidence to support this claim. Like many of their predecessors, the development and promotion of these
approaches is almost entirely driven by physicians and consultants, with little targeted confirmation from the
research community. This lack of verification is particularly important for SMEs, given that many of their
project teams represent an area where high-speed methods are appropriate, i.e., small groups, grouped together
with different skills, integrated into an informal environment, sometimes even a chaotic environment. This
paper uses creative theory as a review tool for current aging books so that we can better understand how much
we know about the level of creativity that actually occurs in these aging environments. The research reveals
many gaps and differences of opinion in the information body in its current context and identifies many ways
for further research.
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CHAPTER-3
INDUSTRY PROFILE
23
3.1 OVERVIEW OF INDUSTRY
The Tata Group is one of the world's leading steel companies with a total volume of 34 million tons of crude
steel per year. It is one of the world's most diversified steel producers, operating and with global trade presence.
The group (excluding SEA activities) recorded a combined profit of US $ 19.7 billion for the financial year
ending March 31, 2020.
Good Performance-Certified Organization, Tata Steel Ltd., and its subsidiaries, partners and joint ventures, are
spread across five continents with a total of more than 65,000 employees.
Tata STEEL was honored as the leader of the DJSI steel industry in 2018 and is ranked fourth in the steel
industry in 2019. In addition to being a member of the World steel’s Climate Action Program, Tata Steel has
won numerous awards and honors including the Global Lighthouse Forum's World Economic Forum honors.
It’s Kalinganagar Plant - the first in India, as well as the Premier's award for the most effective integrated steel
center for 2016-17. The company, listed as the most important brand of Metals & Mining in India with Brand
Finance, received ‘Honorary Speech’ at the National CSR Awards 2019, Steel Sustainability Champion 2019
with world steel, CII Greenco Star Performer Award 2019, the 'Most Ethical Company' 2020 award from the
Ethisphere Institute, and the Best Risk Management Framework & Systems Award (2020) by CNBC TV-18,
among a few others.
In India, we are one of the most independent officials sector four integrated steel manufacturers a profit over
38,000 crore. Our value chain from mining to metal extraction goods in the steel industry. Over the years we
have recommended the glorious heritage given to us Founder J.N. Dad, in a balanced way emphasis on value
building and business nationality. To support this view a culture of work to which we are committee purpose,
safety and social responsibility, continuous development, openness and transparency. Binding together all the
members of our world family today is a shared business culture, is made up of values based on value and the
genealogy is one of the best places in the world pioneer and respected organizations - the Tata Group itself.
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VISION
We aspire to be a global brand benchmark industry value Nature and Nationality of Business.
VALUES
Integrity, understanding, Beauty, Unity, Responsibility
MISSION
In line with the vision and values of Founder Jamsetji Tata, Tata Steel strives to strengthen the Indian industrial
base through efficient workers and building materials. The methods aimed at achieving this are high technology
and productivity, consistent with modern management practices.
Tata Steel recognizes that while honesty and integrity are key ingredients of a strong and stable business,
profitability provides a great spark for the economy.
Overall, the Company seeks to raise the standard of everything it does in a feral isles environment and thus
affirms its belief in the values of democracy.
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3.2 COMPANY PROFILE
Tata Steel was founded in India as the first Asian integrated steel company in 1907. With this, we have rebuilt
India's first industrial city in Jamshedpur. Today, we are among the leading steel companies in the world. Our
annual volume of stainless steel in all Indian operations is about 20 MnTPA and we registered INR 91,037 crore
profits on FY21. It also built our second 3 MnTPA Greenfield steel plant in the eastern province of Odisha in
2016; expansion to 8 MnTPA ongoing at present. We own and operate captive mines that help us maintain cost
competitiveness and productivity with an uninterrupted supply of raw materials. This is how we ensure that we
remain the cheapest steel producer in Asia. The Indian product portfolio is divided into four categories -
Automotive and Specialty Products; Industrial Products, Projects and Export; Name Products and Sales; and
Services and Solutions. The company offers solutions that are heated, folded, gallons, branded and more.
Tata's Raw Material operations are widespread throughout India and Canada which enables them to become self-
sufficient in metal production. Important manufacturing operations are performed on immature materials and
metalworking groups, while Shared Services provides support for smooth production maintenance. In India, our
business operations below are organized into key business units such as Ferro-Alloys and Minerals, Tubes,
Cables, Bearings, Agrico, Industrial By-products Management and Tata Growth Shop.
Tata Steel is an independent Indian steel company. The company's steel milling and manufacturing facilities have
the capacity to produce approximately 20.6 million tons of raw materials per year. Tata Steel products include
hot and cold rolled coils and sheets, tubes, wire cords, rings and bearings. Its domestic facilities are located in
Jamshedpur in eastern India, and Tata Steel's international operations include the UK subsidiary Tata Steel
Europe, Nat Steel of Singapore, and Tata Steel Thailand. The company is also interested in coal and steel projects
that provide the metalworker with raw materials. More than half of the company's total revenue comes from
domestic operations. The Indian product portfolio is divided into four categories - Automotive and Specialty
Products; Industrial Products, Projects and Export; Name Products and Sales; and Services and Solutions. The
company offers solutions that are heated, folded, gallons, branded and more. 26
Tata Motors, the group’s leading car company, manufactures and sells cars for all needs and categories. The
company owned by Tata Motors, Jaguar Land Rover is a major British car manufacturer that designs,
manufactures and sells some of the world’s most famous cars. Two popular JLR models include the Jaguar, which
has a range of luxury cars, sports cars and luxury SUVs, and a Land Rover, which includes a portfolio of luxury
cars.
Tata Motors has a world record with operations in the UK, South Korea, South Africa and Indonesia through a
strong global network of 97 subsidiaries and 9 joint ventures, including the UK Jaguar Land Rover and Tata
Daewoo South Korea. Tata Motors is a company that produces 35 billion cars. Its diverse portfolio includes a
variety of vehicles, sports cars, trucks, buses, and defense vehicles. Tata Motors is one of India's largest OEMs
offering a wide range of integrated, smart, and e-mobility solutions.
Tata Motors believes in ‘Connecting desires’, by providing new travel solutions tailored to customer preferences.
India's largest car manufacturer, Tata Motors continues to lead the way in refining Indian commercial vehicles,
by introducing state-of-the-art trains and electric solutions packed with energy efficiency and comfort for users
at low cost cycle life. The new passenger cars and operational facilities are based on Impact Design and offer a
superior combination of performance, driving and communication.
Focusing on connecting the desires and pipeline of technology-enabled products keeps Tata Motors at the
27
forefront of the market. Six key leading drivers will lead Tata Motors in the future - modular construction,
reduction of manufacturing complex, connected and independent vehicles, clean driving lines, shared mobility,
and low ownership costs.
TAMO of the genre is a breeding ground for innovation that introduces new mobility solutions for new
technologies, business models and collaborations. Tata Motors' mission - throughout its worldwide dispersal - is
to inspire and anticipate providing the best cars and exciting information for global customers.
TATA STEEL’S COLLABORATION WITH TATA MOTORS AND OTHER AUTOMOBILE INDUSTRIES
India's automotive industry has made great strides over the past two decades and has emerged as one of the fastest
growing markets in the world. Metal continues to be the preferred tool for Auto makers with steel that contributes
to ~ 60-65% of the total raw material content in standard Indian cars. Recognizing the emerging demand for
automotive manufacturer, Tata Steel has invested heavily in new facilities, skills and infrastructure (upstream).
Tata Steel has led the development of special products for automotive parts such as high-alloy steels, Interstitial
Free (IF) steel and Galva Annealed dual-fuel fuel tanks. We have become the first integrated local supplier of Hot
Rolled high-strength steels and exterior body panels for passenger cars. With the approval of JCAPCPL (a joint
venture of TSL and NSSMC) and the Kalinganagar center, it aims to bring the next generation of high-strength
steels (AHSS) to India.
For the past 20 years, we have been a popular supplier to all major car manufacturers and suppliers in India, and
we wish to retain this leadership position in the automotive sector.
Fig: Proud partnership with various brands 28

Products and Services
Hot Hanging Products: With a broad product portfolio coupled with a strong supply chain, Tata Steel has managed
to maintain a leading position in the Indian Automotive steel supply market. In addition to supplying from the
beginning of the art hot rolled buildings at Jamshedpur (Hot Strip Mill & Thin Slab Caster), Tata Steel also came
up with the Hot Strip Mill in Kalinganagar, with a production capacity of 1200 Mpa. . This could be a major
improvement for Indian car manufacturers in weight loss exercises designed to meet safety standards, automotive
extraction procedures or target weight loss.
Cold Rolled Products

Tata Steel has been supplying Cold rolled and coated products since the early 2000s in the automotive industry.
This has helped to create localization over the years by car manufacturers on external body panels. With the
changing needs of the automotive industry, Tata Steel has established Joint Venture and NSSMC (called
JCAPCPL) in Jamshedpur which is a continuous integration process that is fully committed to the automotive
industry. This route currently offers up to 590 Mpa cooler (up to 980Mpa).
Integrated Products
Considering the future demand for discarded products in India, Tata Steel became the first domestic mill to
establish a Continuing Pouring line in Jamshedpur that provides automotive manufacturers. Tata Steel was a
pioneer in developing the Chromated-Coated steel for Fuel tank application in the two-wheeled Industry and has
been supplying for more than a decade. Tata Steel has been instrumental in the local manufacture of external
panels.
R&D strength
Tata Steel focuses on providing customized solutions to automotive manufacturers with Reverse Engineering for
their die. Our investment in setting up R&D Research Labs and Product Application enables us to provide cost-
down-weight-reduction (CDWR) solutions as well as advanced technical support to automotive customers and
solve problems they face in their printing / printing / painting stores. Tata Steel also creates value for automotive
manufacturers through the Empty Scheme and the Pre-Dealer Merchant Program. Tata Steel also participates in
Value Engineering activities in partnership with customers by providing alternative range solutions and total
production throughout the supply chain.
29
3.3 IMPORTANCE OF THE STUDY
One of the biggest factors contributing to the success of any business is whether its employees are able to form a
team together. With the growth of competition, it has become increasingly important to promote innovation in
the office, in order to improve productivity and promote good relations with employees.
Working in groups enables staff to be faster and more efficient in their work, compared to people working on
projects on their own. Collaboration enables employees to take responsibility, which goes a long way in raising
their motivation levels, especially when teams work closely together.
When your teams work together, they are actually learning new things from each other. Your organization
becomes a body that promotes a culture of continuous learning, and supports that learning through opportunities
for growth and development, as well as safety nets where they fail. Whenever team members work together, they
improve their mobility and grow beyond their comfort zone and take your business to the next level.
What is Workspace Collaboration?

Collaboration is said to occur when two people or a group of people work together to achieve the same goal by
sharing their ideas and skills. It is possible in traditional and virtual groups. With the advancement of technology,
using cloud-based programs to share files and communicate has become commonplace.
A few other important features that are brought to the table are:
Brainstorming- Collaboration allows team members to come together in one place and work towards achieving
the same goal through thinking, negotiating, and providing diverse ideas in order to provide solutions.
Giving Value- Working for the same goal encourages team members with a strong sense of purpose. The team
recognizes the importance of working together as the same goal gives you a good reason to work together, as well
as to achieve the same benefits for the company and the team.
Equal Partaking- Collaboration gives all team members equal opportunities to participate and communicate
their ideas.
What is the Agile model?

Agile organizational structure is a seamless system of operating procedures that allows an entity to be flexible
and respond quickly to shifts and changes in the market environment. It is characterized by fast work cycles,
30
customer focus, open communication, and a network of independent groups.
In an ever-changing world, organizations face the challenge of keeping up with the fast-moving market shifts
brought about by the digital revolution. While conventional organizational structures and management styles
strive to adjust their processes and outcomes quickly enough, organizations that use a faster approach thrive on
change.
Agile organizations are adaptable and respond quickly to changing circumstances. They embrace a complex and
unpredictable environment by focusing on customers rather than focusing on profit making, embracing faster
learning cycles and decisions, and building a network of empowered groups and individuals empowered by
technology and driven by a shared purpose.
Agile assumes that the needs of end users are constantly changing in the ever-changing business and IT world.
Changes can be discussed and features may occur or be removed based on feedback. Both program developers
and stakeholders alike, found that they also received more freedom of time and options than when the software
was developed in a consistent sequence. Having options gives them the ability to leave important decisions until
more or better data or even all hosting plans are available; which means the project can continue to move forward
without fear of reaching a sudden stop.
Benefits of Agile Model

• Additional customer satisfaction- With Agile, customers do not have to wait months or years, just to get
what they did not want. Instead, they find a repetition of something very close to what they want, very
quickly. The system adjusts quickly to refine a successful customer solution, adapting as it moves through
change in the universe.
• Staff standards- Employees whose informed opinions are more productive than those instructed to follow
a set of rules. Agile model honors employees by giving them a goal, and then hoping they will achieve it.
As they are the ones who hold their hands over the controls and are the ones who see the obstacles that
exist every day, employees are in a better position to respond to challenges and meet existing goals.
• Finishes reworking- By involving the customer in more than just the needs and delivery categories, the
project remains operational and in line with customer needs at all stages. This means slowing down and
“slowing down” between the time we do the work and the time the customer suggests updates.
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Tata Steel’s Employees Agile and collaborative behavior
• During the ongoing Covid-19 epidemic, international steel company Tata Steel Ltd decided to apply the
‘Agile Working Model’ policy to its employees which came into effect on November 1, 2020. This new
operating model will help its employees to work from home. (WFH) for up to 365 days a year. Even
officials who had to leave the area could become WFH for an unlimited number of days a year.
• The new policy aims to reflect a change in the way the workplace should work, and to move towards a
more consistent future model. It was started as a pilot for one year, and could allow a large number of
workers to become WFH even after the epidemic. Will Tata Steel model be the future of the workplace in
the post-epidemic world? Can such a model help Tata Steel promote a corporate culture that offers its
employees more benefits while enabling the company to compete and accelerate?
• As with the new model, elected officials at Tata Steel can opt for WFH, and once the situation returns,
they choose to work in any location (working-anywhere) they like throughout India. Atrayee S Sanyal,
Vice President, HRM (Nominee), Tata Steel, said with the latest information they received about WFH
the company felt that about 20-30 percent of roles could work in any area. Therefore, they were making
efforts to allow people to digitally manage equipment and plants remotely.
• Tata Steel plans to start implementing this policy in all areas such as digital marketing, IT support,
marketing and HR, strategy and planning, and quality management. In the first phase of the testing
program, 10 percent of Tata Steel executives will have the opportunity to work remotely. Going forward,
up to 30 percent of such employees will receive this benefit.
• Tata Steel was aware that there could be growing problems related to wage structure, project delivery, and
employees misusing flexibility. But senior management has made it clear that they will try to find solutions
to such issues and continue the policy even after the trial period. With the implementation of the Agile
Working Models Policy, Tata Steel expects many benefits not only from the company but also from its
employees.
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BENEFITS FOR EMPLOYEES
• The policy will help Tata Steel move away from conventional production thinking based on set operating
hours on its premises. Flexible work will give employees the freedom to choose their favorite workplaces
and help them to make decisions that affect their health. This can help them to support their aging parents
or work partners who have less work to do.
• Tata Steel's new policy will also help ensure a better balance of life for employees. It can be of benefit to
new parents who are struggling to manage professional life and care for their children. The flexible model
will also ensure the continuity of work for employees, especially those with disabilities, in their approved
work environment, giving them more opportunities.
BENEFITS TO THE COMPANY
• One of the main goals of the new policy was to reduce costs. As part of the program, Tata Steel left its
retail office in New Delhi at Connaught Place and relocated to Bushan Steel's headquarters, which it
acquired in 2019, to save costs. The metalworker also thought he would move out or merge some of his
offices in New Delhi, Kolkata, Chennai, Mumbai, Nagpur and Indore.
• Senior management was also of the view that the retrenchment rate would decrease if it provided
employment opportunities in a preferred job. This new policy could help Tata Steel maintain a pan for
talent in India and speed up and prepare for the future, and strengthen the number of employees.
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3.4 OBJECTIVES OF THE STUDY
➢ To examine the policies helpful in cutting cost
➢ To develop and maintain a work ethic that makes work in the organization desirable.
➢ To know about Managing change for the benefit of individual groups, business and community.
➢ To learn how a collaborative agent i.e. managers, managers and employees define themselves for
program objectives.
➢ To determine whether managers, supervisors and employees are satisfied with the current system of
personnel processes in the organization
34
3.5 PROBLEM STATEMENT:
• Too many industries contribute to national economic development as well morden car operations affect
almost every sector of the economy. See have far-reaching effects on the country's economic development.
the industry is one of the leading industries in the manufacturing sector.
• Although the automotive industry is thriving it has to deal with many problems. One of the biggest
problems facing the automotive sector is inconsistent profits. It is necessary to make the biggest profit of
the organization which is affected by various factors. Profit is the motivation for every organization that
needs to be that way care. Therefore, it is necessary for every company to know its current profit trend
achieved.
• In this context my research work is focused on measuring the profitability of TATA MOTORS LTD
Company. with various estimates based on the financial data of the past five years.
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3.6 SCOPE OF STUDY
It encourages self-reflection
Collaboration challenges people to think, express and gain clarity about their abilities. It serves as a mirror to
give them an idea of their strengths and weaknesses. Because two heads are better than one, the teams work
better together and close each other's spaces.
Consequences of Problem Solving
When a variety of knowledge and skills are combined, it creates a large, talented, knowledgeable and
knowledgeable talent pool. Visual collaboration reduces or eliminates even the need for funding and
infrastructure. Thanks to the internet, businesses can better access the market and organizations with people
from different backgrounds can thrive.
Makes You Look at the Big Picture
No two people are alike, and if you have a few people from different backgrounds working for you, you will
need to know how to use those differences and see how they can complement each other. You also need to
understand that even if the project does not work out the way you want it to in the end, the partnership can still
be very rewarding.
Increased Efficiency
Collaborative work enables businesses to complete important projects and meet important deadlines
appropriately. As there are many people working on a project, the work can be divided equally and effectively
between those who have the time and skills to handle certain tasks. This also significantly reduces the delivery
time of the project. Often referred to as a strategy of division and conquest, it involves bringing a few people
together, dividing tasks between them, and accomplishing a project in a very short time.
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Improve Staff Retention and Job Satisfaction
As already noted collaboration brings meaning and adds value to the way team members view their work. As
a result, they feel good about themselves. A sense of team spirit is most felt when victory is not shared.
Employees are more likely to continue working for the business longer if they have strong relationships with
their co-workers and feel like they are part of something important.
37
3.7 Limitations of the study
As limitations are the mandatory part of project, this project is subjected to the following limitations -
• The main limitation of the study was the time aspect as it took a very elongated span of time to collect the
data.
• The study is based on the data provided by the company, so the limitations of the company are equally
applications.
• The restrictions of the pandemic allowed a very narrow space of ground data collected.
38
CHAPTER - 4
RESEARCH METHODOLOGY
39
4.1 RESEARCH METHODOLOGY
For this project, the method of data collection is primary data which was obtained with the help of a questionnaire
with the candidates and all the details was then updated in the spreadsheet. The questionnaires was prepared by
myself based on responses that I got.
RESEARCH DESIGN
In a research design, a decision is made about what, where, how, when, how much, and by what means an inquiry
will be conducted. It is the setting up of settings for data collecting in a way that tries to combine relevance to
the study purpose with procedural economy. The plan is the overarching research scheme or program. To put it
another way, a scheme or strategy describes how the research goals will be met and how the research difficulties
will be addressed. Human behavior research entails a methodical approach to data gathering, analysis, and repo
TYPE OF RESEARCH DONE
In this project, both primary and secondary research methods are used. I have referred to articles and websites
to gain an understanding of the topic and have also used primary data collected with the help of interviews.
SAMPLE DESIGN
Sample Size - The questionnaire was sent to employees and almost 500 responses from them as primary data.
Based on that data collected I was able to show it diagrammatically.
DATA COLLECTION METHOD
The data collected is primary data. Questionnaire was formulated and almost 500 candidates responded through
which data was collected. After the data collection, all their details was maintained in the spreadsheet The
following interpretation was made based on the information gathered from numerous responses and entered the
spreadsheet. The major goal of this interpretation is to demonstrate how the agile and collaborative behavior of
employees is in Tata Steel, as well as their perspectives on the sustainability aspect.
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HYPOTHESIS:
The following ideas are designed to make analysis and evaluating results of Agile & Collaborative behavior of
employees at TATA MOTORS & STEEL industry.
✓ no significant relationship between profit and agile and collaborative behavior.

✓ no significant relationship between total profit and total sales.
✓ no significant relationship between employee behavior and assets.
✓ no significant relationship between profit making and work force environment.
41
SWOT Analysis
( Tata Motors )
Tata motors subsidiaries
TATA Motors is known for its integration and acquisition. Who can forget the inspiring story of TATA Motors
and Ford? TATA Motors has many subsidiary companies like Jaguar cars, Jaguar Land Rover, TATA Daewoo,
etc. TATA motors are known for their remarkable acquisition of the Brittan brand as the 2008 Jaguar Land
Rover.
TATA Motors has always been known for its innovative design and prominence projects such as India’s first
native Indica car, the cheapest passenger car, the TATA Nano, and the recently released Tiago, Hexa, etc.
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4.2 Competitors of TATA Motors
Although TATA has a large share in the Auto market in India, there is high competition from Mahindra &
Mahindra, Maruti Suzuki, Ashok Leyland, Bajaj Auto Etc.
Financial market knowledge, total profit and investment in markets and competitors will be helpful to us in
understanding competition.
The Automotive Industry has been facing a difficult phase over the past few years due to inflation, recession, the
recent corona epidemic, etc. Let’s take a look at the SWOT Analysis for TATA Motors.
The SWOT analysis of TATA Motors.
1. Strengths of Tata Motors.

Famous Brand Image: - Tata Motors is a well-known car brand all over the world. The company itself sells its
cars under various names like Jaguar Land Rover, Tata Hitachi, Tata Daewoo, Tata Marcopolo etc. This not only
increased the company's market but also increased the product value and image of the company's product.
Market value: - The market capitalization of Tata Motors by Forbes is $ 4.5 billion by 2021. They are listed as
1037th in Global 2000's top companies by 2020.
Established Distribution Program: - Tata Motors has a global distribution network of more than 1600
workshops covering 90% of the region. Production units in different countries prove that the company has an
effective supply chain system.
Market Entry: - A fixed distribution system provides a competitive advantage that facilitates market entry. And
to provide basic services such as rental cars, taxis allow the company to be more diverse and reach a higher level
of customer service.
Research and Development: - The company spends more than 23% of its total budget on research and
development. It reflects the company's commitment to its production and growth. Tata Motors has also
established its own research centers in countries such as the UK, India, Spain, South Korea.
International Presence: - Tata Motors operates in more than 125 countries around the world.
2. Weaknesses of TATA motors
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High operating costs and low profitability: - Although the company has acquisition of products like Jaguar
and Land rover that were successful in the early years have made the company more dependent on its
subsidiaries. This has led to a decline in total sales and corporate profits from the past five years.
Disputes: - Back in 2008 the company had launched the Tata Nano construction project in India, Singur and
West Bengal. At that time the West Bengal government intervened and took control of the land under the Land
Acquisition Act 1894, in which the company was to build a factory. This happened because West Bengal wanted
Tata Motors to set up a company in the government.
No Foothold in Luxury Segment: - Tata Motors is still struggling to find a strong position in the luxury market,
where profit margins are increasing.
Estimated Availability: - As we have seen, Tata Motors conducts business in more than 125 countries around
the world. But, unfortunately, the company has failed to make a strong impact as competing brands like Ford,
Toyota, Honda and Volkswagen.
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4.3 OPPORTUNITIES Of TATA Motors
Digital Marketing: - We all know the principles of digital marketing and the benefits of digital marketing.
Almost all top brands and companies use the social media platform to communicate with their target audience.
Tata Motors should also make full use of all communication platforms and increase their interaction with the
target audience. What will help the company get the right answer about developing products and services.
Tata Nano: - Being the most affordable Tata Nano has not been a big success in India and closed in 2018, but
still the company can use this model in other countries and see that it is possible.
Supply Chain and Service: - The best way for a company to grow its market continuously is to expand its
supply chain and distribution network in its current market.
Discovery, Consolidation, Shared Trading: - This has already helped the company in the past as it already has
famous brands like Jaguar, Daewoo, Hitachi etc. The company should continue to follow the same pattern as
other brands. As it will help the company grow
4.4 THREATS of TATA Motors
Pandemic: - The epidemic has killed not only life but also the economy and the world. During the epidemic, -
people lost their jobs and many companies lost their businesses. The epidemic will continue to be a major threat
to all existing companies and businesses.
Competitors: - Tesla, Honda, Hyundai, BMW etc are the main competitors of Tata Motors. The growth of
competing market share and the growth of the customer market result in the company's low market share.
Price: - Competitors are constantly competing with Tata Motors for the price as they offer the latest advanced
designs and features at low prices. Also contributing to the sales and profits of Tata Motors.
Competition Design: - Their competitors have gained extensive access to highly skilled professionals and
resources to help them develop new technologies and projects with better engineering in the field. Innovation is
good for industrial growth but it is one of the things that threatens the industry.
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SWOT Analysis
( TATA Steel )
Tata Steel's SWOT analyzes the product for its strengths, weaknesses, opportunities and threats. In Tata Steel
SWOT Analysis, strengths and weaknesses are internal factors and opportunities and threats are external factors.
SWOT analysis is a proven management framework that allows a brand like Tata Steel to measure business and
performance compared to competitors. Tata Steel is one of the leading brands in the field of industrial and
chemical products.
Tata Steel STP

Part- Strip & Long Steel Products, Iron Ore Mine, Agricultural Machinery.
Directed Group- Construction, automotive, infrastructure, capital goods.
Standing- The global steel industry’s rating of value creation and business citizenship.
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4.5 STRENGTHS of TTATA STEEL
1. Raises more than 14 million tons of iron ore from mines, mines, and quarries
2. The company's adaptability to a rapidly changing environment
3. Excellent integration with Corus with over 2000 metallurgists
4. Controlling immature items
5. Economy
6. Strong support for Tata brand name.
7. Operation in 26 countries and commercial presence in more than 50 countries
4.6 WEAKNESSES of TATA STEEL
• Over-reliance on Europe: Although it is Indian, you may be aware that more than 50 percent of Tata Steel
business comes from Europe and thus any recession in Europe affects Tata Steel revenues.
• Conflict of Mistry: A confrontation between Ratan Tata and Cyrus Mistry has tarnished the image of the
Tata group also translated as Tata Steel.
• Scattered Jobs in Europe: Although Tata Steel operations in India are included; its operations in Europe
are scattered and that is why it is connected to various various suppliers from other countries. For this
reason, this affects control over rate and rising costs.
• Performance Issues: Performance is not as good as international leadership. It is still a bit far behind in
technology
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4.7 OPPORTUNITIES for TATA STEEL
• Adapt new technology: Tata Steel lags behind its previous technical competitors and has the opportunity
to adopt new technologies such as Cortex process, Hismelt process, direct metal melting, etc.
• Increase in steel demand in India: India's steel market is predicted to grow over the next 4 years due to
the expansion of the housing and manufacturing industries in India. This will really benefit Tata Steel.
• Global Growth: Future growth in the manufacturing, construction and automotive industry will drive
growth within the industry and Tata Steel will benefit from it. Public-private partnerships. Discovery of
coal blocks in Asia, Africa, etc.
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THREATS to TATA STEEL
Intense competition: JSW Steel, Arcelor Mittal etc. are still the competitors of Tata Steel. This reduces its global
market share in line with previous information.
Government and Environmental Laws: Increase the cost of compliance for business cause Tata Steel is subject
to strict government and environmental laws in mining and as a manufacturing.
Declining global steel prices: Excessive production in China meant supplying the cheapest steel in the world
which forced the global recession. Rising coal prices.
Mixed Crisis: India plagued by land grabbing violence. Government and regulatory procedures. International
competition is also affecting their business
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CHAPTER – 5
DATA ANALYSIS AND INTERPRETATION
50
5.1 DATA ANALYSIS
Method & technique of data collection
• Primary Data are those that are gathered for the first time in the context of a certain investigation. These
are the original and most important raw data.
• Without a doubt, this is a time-consuming process, but the findings are accurate and reliable. The essential
data for the study is gathered using schedules.
• Schedules can be characterized as a Performa that contains a set of questions that the interviewers ask and
fill out.
Data Analysis & Interpretation
• This is the final stage of the survey. Significant facts and similarities are highlighted through effective
diagrams and pie charts.
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5.2 QUESTIONNAIRE
• JOB ROTATION
What if you are working in a sinter plant or palette plant in Tata Steel or any other manufacturing company?
It is done at raw material and the final product is rolling mills. If you have 20 years’ experience in sinter
making, then what is the opportunity provided by your management for rolling?
o No provision in the organization (1)
o Very rare opportunity(2)
o Organization provide opportunity based on higher qualification(3)
OPTIONS RANKINGS RESPONSE DIVISIBILITY
No provision in the 1 331 0.662 0.662
organization
Very rare opportunity 4 69 0.138 0.552
Organization provide 10 100 0.2 2
opportunity based on
higher qualification
500 3.214
20%
14%
66%
3.214 out of ten was attained, which is not a good score; we expected a score of 7 or above because 70% is
regarded a decent result in all circumstances.
We were supposed to get a 7, but we only got a 3.214, indicating that they are working on it and that various
methods for determining a person's mobility from one technological wing to another.
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• ADJUSTMENT DURATION IN PROMOTION
If you are given promotion to the post of manager or senior manager level. How many days does your company
allow you to understand the process?
o 2weeks (1)
o 1 month (3)
o 3 months (2)
OPTIONS RANKING RESPONSE DIVISIBILITY

2weeks 1 307 0.614 0.614
1 month 4 187 0.374 1.496
3 months 10 6 0.012 0.12
500 2.23
37% 1
62% 2
1% 3
It shows that 2.23 was received out of 10. As this has progressed, work must be done in all sectors. It wasn't
in use before and hadn't been established, so it would take some time to get it up and running, especially
because it's a new system.
This new system must be familiarized by all employees.
• SKILL PREFERANCE:
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Your management prefers more:
o Experience (1)
o Knowledge (2)
o Intelligence (3)
o Diligence (4)
OPTIONS RANKING RESPONSE DIVISIBITLITY

Experience 10 7 0.014 0.14
Knowledge 1 403 0.806 0.806
Intelligence 3 29 0.058 0.174
diligence 4 61 0.12 0.488
500 1.608
12% 1%
6%
1
2
81%
3
4
Out of ten possible points, It received 1.603. Most of the staff responded for Knowledge since the org offers
more preference to knowledge over intellect & diligence. Every organization has its own preferences.
It has to be worked on because it is less than 7.
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• INTERNAL PROMOTION ASPECT
What is your opinion about Tata Steel management, that a non-core person will get selected even though
a departmental person with an experience of 4-5 years has applied for the same position?
o Very less chance (2)
o Company does not see experience with respect to hard work and feedback of the non-core
employee (1)

Very less chance 1 50 0.81 0.81
Company does not see 10 11 0.18 1.8
experience with
respect to hard work
and feedback of the
non-core employee
61 2.61
18%
82%
o A candidate must be chosen not only on the basis of his professional experience, but also on the basis of
his past character. As a result, we received a score of 2.61 out of ten, which is quite low.
o As a non-core candidate has a far lower likelihood of being chosen than a candidate from the same
department with work experience.
o The organization must work on this and provide both core and non-core personnel an equal chance.
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• ADJUSTMENT DURATION IN A NEW JOB
If you come across a vacancy for which you are eligible, but you have no work experience for it, how
long will it take for you to understand the whole process and lead the team?
o 2 weeks (1)
o 3 months (2)

2 weeks 1 50 0.83 0.83
3 months 10 10 0.16 1.6
60 2.43
17%
1
83%
2
The score was 2.43 out of ten, which is quite low. Not every applicant for the position has relevant experience.
In this instance, the organization must give them with a training period during which they are not pressured.
Most of the responses are for two weeks, which implies they will be pressured to work after that time. This may
affect employee morale, and an organization should provide three months of training to comprehend the entire
process and to lead.
56
• KNOWLEDGE OF MACHINE LEARNING
Do you have knowledge of machine learning, for example python and tableau etc.?
o YES (1)
o NO (2)
OPTION RANKING RESPONSE DIVISIBILITY
Yes 10 15 0.3 0.3
No 1 485 0.856 0.856
500 2.296
3%
1
97%
2
o Out of ten, a score of 2.296 was earned. The majority of them said they didn't know anything about
machine learning.
o It is evident that they are attempting to resolve the issue.
o First and foremost, they are attempting to train the personnel.
57
• UNDERSTANDING OF WORK COLLABORATION
Do you know the term Collaboration in your organization?
o YES (1)

Yes 1 500 1 1
500 1
0%
100%
o 1 out of 10 was given, indicating that employees must understand what collaboration entails and that the
organization must endeavor to improve it.
58
• WILLINGNESS TO COLLABORATE
Are you ready to collaborate?
o YES (1)
o NO (2)
Yes 10 72 0.144 1.44
No 1 428 0.856 0.856
500 2.
14%
1
2
86%
o 428 people said NO and 72 said YES, resulting in a score of 2.296 out of ten, which is quite low, and it
is clear that the organization has to improve.
59
5.3 FINDINGS
After the development and construction of the report it is highly evident that TATA STEEL employees follow
a flexible but collaborative norm relating the behavior within the organization. It helps to predict that
companies will focus on geographical segregation and investment in secondary markets to meet the need for
more flexibility.
Working remotely has allowed organizations to control their current operations, but many employees have
expressed a desire to return to office. This means that companies will need to find flexible solutions in their
workplace offerings and employee expectations. Tata Steel’s ‘Agile Working Models’ policy was developed
to promote a “results-based work culture” in order to maintain high talent and promote the full satisfaction
of their employees.
We expected it to be 7 or more but 7 less so we have to work to remove barriers to improve work ethic for
employees and also eliminate job insecurity. It wasn't in use before and hadn't been established, so it would
take some time to get it up and running, especially because it's a new system.
This is a new policy that is being implemented; it was not previously in place or established. As a result of
the data analysis, we learned that the organization still needed to focus on employee agility and collaboration.
60
5.4 CONCLUSION
Tata steel limited is one of the leading companies in India and the world. TSL is aware of its
leading TQM and labor policies in the world. The staff is very satisfied, working for TSL. All
employees are motivated and work together to achieve the company’s mission. Thanks to TSL's
highly active employees, Joda Division is increasing its production this year since Employees are
very lucky, active and will work for TSL. The company must provide all those services, which
provide other offices in India outside the Joda category. Making a lot of money is not enough to
live a life.
An employee will not be able to spend time with his or her family, so he or she should be distracted
during work hours. If an employee gives his or her best effort to the company, then the next
responsibility of the company is to provide quality health care as a reward.
Our multi-level performance model describes how fast work practices produce teamwork habits,
which has a positive impact on team performance and provide a good work ethic for individual
employees. Consistent support for resilience has been found in ways ranging from fast work to
hard work, but evidence of these methods with fast teamwork is mixed.
It does not matter which model the company chooses for the mixed business; the most important
task will be to carefully manage the organization's most important practices when adopting any of
these models.
Tata Steel's new policy gives us a glimpse of the future workplace. It is a promising model and the
company seems to have the vision, resources, and commitment of management to use it effectively.
And in doing so, Tata Steel is open to building trust and an outcomes-based organizational culture
that makes the company faster, more efficient, and better equipped to deal with any uncertainties
to come.
61
5.5 BIBLIOGRAPHY
https://www.britannica.com/topic/Tata-Group
https://indiancompanies.in/companies-owned-by-tata-group/
https://www.tataopportunitiesfund.com/
62
203995
By
ABHINAV RAJA
[MB201501]
Submission date: 04-Apr-2022 08:45PM (UTC+0900)
Submission ID: 1172734879
Regno: MB201501
Filename: 203995 (4.14 MB)
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“THE AGILE AND COLLABORATIVE BEHAVIOUR OF EMPLOYEES AT

STEEL AND AUTOMOTIVE INDUSTRY (TATA STEEL AND MOTORS)”

MASTER OF BUSINESS ADMINISTRATION OF

SJES COLLEGE OF MANAGEMENT STUDIES,

COLLABORATIVE BEHAVIOUR OF EMPLOYEES AT STEEL AND

DEGREE IN BUSINESS ADMINISTRATION by Bangalore North University.

Location: Bangalore Name: ABHINAV KUMAR RAJA

OF EMPLOYEES AT STEEL AND AUTOMOTIVE INDUSTRY (TATA STEEL AND

Location: Bangalore Prof. Dr. B. LAKSHMA REDDY

PRELIMINARY PAGES page no.

List Of Tata Group Companies and Subsidiaries Owned By Tata.

• Total revenue: $ 110.7 billion (Rs 8,03,000 Cr)

Tata CEO: N. Chandrasekaran

Outgoing chairman: Ratan Tata

List of Companies Owned by Dad | Companies under Tata's group

1. Tata Consultancy Service. [Large Tata Subsidiary companies]

• Income: Rs 1,60,769 Cr.

3. Tata Motors Limited

4. Titan Company Limited

5. Tata Chemicals Limited

6. Tata Power Company Limited

• Total Sales: Rs 30,022 Cr

7. Indian Hotels Company Limited

• Income: Rs 4,552 Cr.

8. Tata Global Beverages Limited

10. Voltas Limited

11. Trent Limited

12. Tata Sponge Iron Limited

13. Tata Investment Corporation Limited

14. Tata Metallics Limited

15. Tata Elxsi Limited

17. Tata Coffee Limited

19. Tata Auto Comp program

• Automotive Interior & External Plastics, Composites,

Fig: Proud partnership with various brands 28

Cold Rolled Products

What is Workspace Collaboration?

What is the Agile model?

Benefits of Agile Model

BENEFITS TO THE COMPANY

➢ To examine the policies helpful in cutting cost

Consequences of Problem Solving

Makes You Look at the Big Picture

TYPE OF RESEARCH DONE

DATA COLLECTION METHOD

✓ no significant relationship between profit and agile and collaborative behavior.

The SWOT analysis of TATA Motors.

1. Strengths of Tata Motors.

4.4 THREATS of TATA Motors

Tata Steel STP

Directed Group- Construction, automotive, infrastructure, capital goods.

2. The company's adaptability to a rapidly changing environment

3. Excellent integration with Corus with over 2000 metallurgists

4. Controlling immature items

6. Strong support for Tata brand name.

7. Operation in 26 countries and commercial presence in more than 50 countries

4.6 WEAKNESSES of TATA STEEL

Method & technique of data collection

Data Analysis & Interpretation

OPTIONS RANKING RESPONSE DIVISIBILITY

OPTIONS RANKING RESPONSE DIVISIBITLITY

OPTIONS RANKING RESPONSE DIVISIBILITY

OPTIONS RANKING RESPONSE DIVISIBILITY